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MEDIA KIT
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0 019836 3 $3.95 | N299
As more opportunities and resources become available globally, many young professionals in Nigeria are suffocating from information overload. They yearn for direction and seek success coaching and training tools they can trust. SUCCESSCODE magazine presents the best opportunity to help young people seeking to improve themselves personally and professionally for the growing entrepreneur, the home-based and small-business markets.
July 2016
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Startup TOOLBOX INSIDE
SUCCESSCODEMAG.COM
KAI Consulting is the publisher of SUCCESSCODE. The magazine, billed to debut in August 2016, is targeted at young people searching for opportunities to startup and grow their personal life, business and career in Nigeria. KAI Consulting is targeting a total combined circulation of 14,000 in 2016, increasing to 84,000 by the end of 2018. The magazine will be published monthly with increased press runs throughout the first three years. Sample distribution, organizational sales, and direct sales promotions will be utilized to build subscriptions.
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<>Editorial Calendar</> ...in every issue ENTREPRISE CODE
AUGUST 2016
Insights on Business Startup, Financial management, Leadership, Career, Business Networking, Sales Innovation, Time management, & Productivity
Tips on managing health, lifestyle and happiness.
PERSONAL DEVELOPMENT Motivational features on communication, inspiration, talents management...
TRENDS & TECH Talks, reviews and recommendations on tech, trends, tips, tricks and tools.
Business Ideas
Help For Job-seekers
Ideas, Tips and guidance for start-up success
Breakthrough formula for getting any job you want.
MATERIALS DUE: AD CLOSE: ON SALE:
WELL-BEING
OCTOBER 2016
SEPTEMBER 2016
10/07/2016 15/07/2016 25/07/2016
NOVEMBER 2016
MATERIALS DUE: AD CLOSE: ON SALE:
5/08/2016 15/08/2016 29/08/2016
DECEMBER 2016
Building Successful Relationship
Health, Wealth and Success
Business in Chrismas
Keys to dating, marriage, and family relationship.
Help for Living happier and healthier life.
Unveiling seasonal business opportunities.
MATERIALS DUE: AD CLOSE: ON SALE:
MATERIALS DUE: AD CLOSE: ON SALE:
MATERIALS DUE: AD CLOSE: ON SALE:
3/09/2016 12/09/2016 26/09/2016
3/10/2016 11/10/2016 24/10/2016
1/11/2016 10/11/2016 21/11/2016
RELATIONSHIPS Focus on family and relationship
Note: Editorial Calendar subject to change without notice. *Subscribers will receive the issue 3 days prior to the on-sale date.
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<>Our Market</> Our strategy is based on serving a clearly defined niche market well. Committed young people are a passionate and loyal audience. A thirst exists for the published contents SuccessCode will provide. Sampling, direct mail, sales promotions and group membership solicitation will be used to build circulation through both subscriptions and newsstand distribution. Multi-channel distribution principles will be employed.
Gender
Age
PROJECTED CIRCULATION 45%
50% 40% 30%
majority of targeted readers are youths aged 24 - 35.
20%
46+
36-45
24-35
13-23
10%
Circulation in thousands
TARGETED DEMOGRAPHICS
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2
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DIRECT SALES PROMOTIONS BOOKSTORES/NEWSTANDS/RETAIL OUTLETS ORGANISATIONAL & SUBSCRIPTION BASED
JAN. 2017
DEC. 2016
NOV . 2016
OCT. 2016
SEPT. 2016
Startuppers/SME owners Young Professionals Job Seekers & Career hunters University Students Others
AUG. 2016
Socio-economics
PROSPECTS SURVEY* Contents Readers are looking out for in a SUCCESSCODE Magazine* Business/Career Tips Relationship Advise Technology/Trend Gist Health and Lifestyle Motivational Articles
48% 15% 18% 12% 7%
Majority of prospects said practical business/career coaching, compelling features and motivational regulars would make them want to subscribe.This is reflected in our choices for the magazine
75%
Prospective readers who were subscribers of the defunct SUCCESSDIGEST who long for a replacement from SUCCESSCODE
50%
Prospective readers who long for an affordable local equivalent of SUCCESS, Inc. Entrepreneur, Fast Company and Forbes
In response to readers needs, SUCCESSCODE is investing in content development to present readers with articles in the class of SUCCESS, Inc. Entrepreneur, Fast Company and Forbes
*2015 SUCCESSCODE Marketing Research conducted by KAI Consulting
BRANDCOMMUNITY Successcodemag.com and Social Media The magazine website along with its social media integration offers unique contents for readers seeking additional personal and business achievement tools and resources. Billed to be updated daily with fresh contents, SUCCESSCODEMAG.COM guarantees a dedicated audience. SUCCESSCODE Events Business Seminars, Conferences, boot camps, summits and expos will help build a subscriber network. KAI Youth events already have a wide coverage and the magazine will be sampled and sold in significant copies. Books KAI Consulting will also publish business and motivational books/manuals under the SUCCESSCODE imprint. SUCCESSCODE Radio SUCCESSCODE radio/television broadcast will begin in August 2016. This will be an important channel for the promotion of the magazine.
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<>Investment Opportunity</>
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32+ page glossy magazine, Full colour, High quality professional magazine Expected distribution: 14,000 Unique magazine that appeals to a wide audience Be seen in an entrepreneurship rich publication Support youth empowerment and entreprise startups in Nigeria Market to audience with buying power The market you reach wants this magazine Young, active, educated and business oriented audience Professionally designed and edited content
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LIMITED 6 MONTHS PARTNERSHIP PACKAGES PLATINUM - #300,000 Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ
Back cover ads 1 issue cover profiling Niche spotlight/ recommendation Column plan Advert on successcodemag.com Leaderborad Special Offer call-to-action card Pull-out flier
GOLD - #200,000 Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ
SILVER - #100,000 Ÿ Ÿ Ÿ Ÿ Ÿ
Full page advert 1 issue cover profiling Niche spotlight/ recommendation Column plan Advert on successcodemag.com sidebar
Inside cover advert 1 issue cover profiling Niche spotlight/ recommendation Column plan Advert on successcodemag.com sidebar Special Offer call-to-action card
BRONZE- #75,000 Ÿ Ÿ Ÿ Ÿ
Half page advert 1 issue cover profiling Spotlight/ recommendation Advert on successcodemag.com sidebar
PAYMENTS: 30% deposit required. 70% payable in 4 installments
<>Rate Card</> SUCCESSCODE MAGAZINE ADVERTS RATES
MECHANICAL SPECIFICATION
AD SIZE Double page spread #75,000 Cover Strip Back Cover Inside front cover Inside back cover Full page 2/3 page 1/2 page 1/4 page Marketplace 1/8 page Business Listing 1/16
Publication Trim Size: 8.5” x 11” Ad Dimensions Double Page Spread: (trim) 17” x 11”, With bleed: 17.5” x 11.5” Full Page: (trim) 8.5” x 11”, with bleed: 9” x 11.5” Live matter should be kept at least 3/8” from trim edge.
ONLINE RATES SPECS 728 x 90 300 x 250 300 x 600 Pre-roll
3X #65,000 #47,000 #42,000 #33,000 #28,000 #23,000 #19,000 #14,000 #9,500 #4,500 #2,250
6X #45,000 #40,000 #30,000 #26,000 #21,000 #17,500 #12,500 #8,000 #3,800 #2,000
NET CPM #2,000 #5,000 #10,000 #15,000
Advertising Contacts: Kingsley ‘Et Abang Publisher 08022977968, 08100087478 kingsley.abang@kai.com.ng
Charity Hanson Assistant Editor 08037370117, 08179244958 charity.hanson@kai.com.ng
Double Page Spread
1/2 page horizontal
2/3 page square
1/4 page
1/2 page vertical
AD UNIT Leaderboard Rectangle Half page Video
1X #70,000 #50,000 #45,000 #35,000 #30,000 #25,000 #20,000 #15,000 #10,000 #5,000 #2,500
1/3 page horizontal
1/8
Full Page
Reproduction Requirements All ads should be submitted as high resolution (press quality) ESP format only. The resolution of all images should be a minimum of 300dpi at final reproduction size and should be in CMYK format. All fonts should be embedded .
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SUCCESSCODE is published by KAI Consul ng â&#x20AC;&#x201C; a strategy company focused on business, human capital development and na on building.
KAI CONSULTING
We use crea ve dexterity to ďŹ nd solu ons to business development, brand management, digital marke ng, publishing and human resource development nightmares.
think innova on!
234 8022977968, 8100087478 connect@kai.com.ng www.kai.com.ng kaiconsul ngng