Acne Studios FASM 410 Retail Management Professor Alessandro Cannata Brian Edwards | Kaleigh Mattingly | Nicole Ng | Ivonne Rivas Cancun Pop Up Shop
STORE LOCATION L O C AT I O N J U S T I F I C AT I O N o Stores in 9 countries in Europe, 3 countries in Asia and 1 country in Nor th America o No store in Latin America o Mexico is one of the most visited countries in South America o 4.8 million visitors o No stores with similar aesthetics as Acne Studios E S T I M AT I N G C O M P E T I T I O N o Several competitors o Different from competitors o Resor t style accessories A R E A AT T R A C T I O N S o Taxi o Buses (cheapest) o Ferry service o Luxury Avenue offers valet parking services at main entrance
LUXURY AVENUE o
Surrounded by the best Hotels in Cancun
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25 boutiques and an exclusive Service Center
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Collection of jewelry, fashion, cosmetics, perfumery and accessories
SERVICES o Valet parking o Security, physically challenged visitors, baby changing stations and money exchange
LOGISTIC & INFRASTRUCTURE o
Success of tourism industry, privileged geographic location, quality of service and infrastructure, logistics & transpor tation
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Commercial oppor tunity
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Most impor tant tourist destination in Mexico
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Most relevant tourism destination in the Caribbean
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Foreign tourist revenue of this area represents 40% of Mexico’s total revenue
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Most impor tant commercial, financial, industrial and logistic center in the southeast of Mexico
External recruitment can be done through the recruitment site Indeed.com.mx.
MO OD / I NSP I R AT I ON
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Andy Warhol’s multidisciplinary approach to ar ts No two Acne Studios stores are the same London: picture of Mayfair elegance Paris: Marais gleams with LED tracks Reflect local environment Give unique experience in every city Acne Cancun: - open floor plan - minimalistic approach
PRODUCT PLAN
Men’s Shoes
INCOME STATEMENT
Thank you.