Rate Card 2012-2013

A K LEO T H E

2012-2013

Serving the students of the University of Hawai‘i at Mānoa.

V O I C E

Only $90 per issue SEMESTER-LONG COMMITMENT REQUIRED CHOICE OF MONDAY, WEDNESDAY, OR FRIDAY

Media Kit

RATES

5

PRINT RATE BREAKDOWN

ONLINE Home News Campus

16

Features Opinion

Campus Beat

Sports

Green Notes

Local

GROOVE IN

THE

GARDEN

2nd thursdays 5-9pm

BA-LE COURTYARD

K A LEO T H E

V O I C E

91.3 NORTHSHORE ∙ 89.9 WINDWARD

WWW.KALEO.ORG ∙ WWW.KTUH.ORG ∙ WWW.UHPRO.ORG

RATE CARD

Online Advertising L A EO

WWW.KALEO.ORG

SPECIAL ISSUES A EO THE VOICE

K A LEO T H E

Serving the students of the University of Hawai‘i at Mœnoa.

hawaii.edu/parking

K A LEO

www.kaleo.org

MONDAY, JAN. 9 to TUESDAY, JAN. 10, 2012; VOLUME 106 ISSUE 56

a U-Pass available at Campus Center ID/Ticket Office

œ

Serving the students of the University of Hawai‘i at Mœnoa.

20

K A LEO

V O I C E

T H E

Serving the students of the University of Hawai‘i at Mœnoa.

MONDAY, OCT. 24 to TUESDAY, OCT. 25, 2011 VOLUME 106 ISSUE 39

www.kaleo.org

V O I C E

www.kaleo.org

Spring 2012

Welcome Back

WEDNESDAY, SEPT. 14 to THURSDAY, SEPT. 15, 2011 VOLUME 106 ISSUE 22

847 McCully St. Honolulu, HI 96826 (808)952-9253 www.motosourcehawaii.com

Report

MONDAY

N: 8 -15+ f t.

W: 6-10+ f t.

S: 0 -2 f t.

E: 2- 5 f t.

TUESDAY N: 6 -12 f t.

W: 5-8+ f t.

S: 0 -2 f t.

E: 1- 3+ f t.

3583 Waialae Ave., Honolulu, HI 96816 • 700 Keeaumoku St., Honolulu, HI 96814

Report

WEDNESDAY N: 3 - 5+ f t.

W: 0-1.5 f t.

S: 1- 3+ f t.

E: 1- 3+ f t.

THURSDAY N: 1-2 f t.

W: 0-1.5 f t.

S: 0 - 3 f t.

E: 1- 3+ f t.

847 McCully St. Honolulu, HI 96826 (808)952-9253 www.motosourcehawaii.com

Report

MONDAY

N: 6 -10+ f t.

W: 5-9 f t.

S: 3 - 5 f t.

E: 2- 5 f t.

TUESDAY N: 3 -7+ f t.

W: 3-5+ f t.

S: 3 - 5 f t.

E: 1-3+ f t.

nts’

Stude 12 FROM WELCOME picks 20 TO GRADUATION

SPONSORSHIPS

27

ARTS FESTIVAL

Only $90 per issue

SPONSOR THE SURF REPORT SEMESTER-LONG COMMITMENT REQUIRED CHOICE OF MONDAY, WEDNESDAY, OR FRIDAY

Report

FRIDAY N: W: S: E:

1-3+ f t.

1-3+ f t.

3- 5 f t.

3- 5 f t.

SATURDAY SUNDAY N: W: S: E:

0 -3 f t.

1-3+f t.

3- 5+ f t.

3- 5 f t.

N: W: S: E:

1-3+ f t.

0-3 f t.

3- 5 f t.

1-3+ f t.

Page 2 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates K A LEO T H E

SPECIAL PLACEMENT HELPS KEEP YOUR AD FIRST! Don’t get lost in the shuffl e, guarantee your placement and get the results you want.

15% charge on top of your ad rate 1/8 Page Ads

V O I C E

Ka Leo O Hawai‘i University of Hawai‘i at Mānoa 2445 Campus Road Hemenway Hall 107 Honolulu, HI 96822

Newsroom (808) 956-7043 Advertising (808) 956-7043 Facsimile (808) 956-9962 E-mail advertising@kaleo.org Web site www.kaleo.org

Advertising STAFF AS LOW AS $11 A DAY TO KEEP YOU IN THE FRONT OF THE PAPER

SPECIAL PLACEMENT 1/4 Page Ads WHY KEEP EVERYONE LOOKING FOR YOUR AD?

HAVE IT HERE AND GET THE MOST BANG FOR YOUR BUCK.

15% charge on top of your ad rate Just $22 per day, to keep it up front.

Don’t let someone else get the spot you want.

Advertising Advisor Robert W. Reilly advertising@kaleo.org Marketing Director Reece Farinas Reece@kaleo.org Ad Manager Regina Zabanal Regina@kaleo.org Advertising Account Executives Ben Salazar - Ben@kaleo.org Liz Carl - Liz@kaleo.org Priya Singh - Priya@kaleo.org Nicole Deyerl - Nicole@kaleo.org Isaac Demello - Isaac@kaleo.org David Holt - David@kaleo.org Teressa Sung - Teressa@kaleo.org Roman Kalinowski - Roman@kaleo.org Gabby Pagilinan - Gabby@kaleo.org Graphic Design Managers Amy Babcock & Bobby Chuck Kaleoaddesigners@gmail.com Public Relations Coordinators Samantha Court & Tianna Barbier PR@kaleo.org Web Team Sammy Khamis Patrick Tran Blake Tolentino webteam@kaleo.org Ka Leo O Hawai‘i is the campus newspaper of the University of Hawai‘i at Mānoa. It is published by the Board of Publications three times a week except on holidays and during exam periods. Circulation is 10,000.

Ka Leo is also published once a week during summer sessions with a circulation of 10,000. Ka Leo is funded by student fees and advertising. Its editorial content reflects only the views of its writers, reporters, columnists and editors, who are solely responsible for its content. No material that appears in Ka Leo may be reprinted or republished in any medium without permission. The first newsstand copy is free; for additional copies, please visit the Ka Leo Building.

ADMINISTRATION The Board of Publications, a student organization chartered by the University of Hawai‘i Board of Regents, publishes Ka Leo O Hawai‘i. Issues or concerns can be reported to Robert W. Reilly advertising@kaleo.org

Ka Leo Facts and Dems.

22,500 students

6,000 faculty and Staff

Aloha, and welcome to Ka Leo O Hawai'i, the University of Hawai'i at Manoa's student newspaper. Over the past 90 years, Ka Leo has brought more than 28,500 students, faculty, and staff their campus and local news, features, and sports coverage with 10,000 issues every Monday, Wednesday and Friday.

As the second largest publication on the island, Ka Leo provides a unique opportunity to strengthen your business brand with a highly impressionable demographic with disposable income that will continue to grow.

We are proud to announce that through close partnerships with our sister community colleges we are now able to bring your brand to over 65,000 students, faculty, and staff at fi ve campuses on the island of O'ahu.

We are more than just a newspaper at Ka Leo, we provide your business tailored marketing campaigns utilizing our print services, our expanding online presence, public relations and social media specialist, auxiliary advertising and, coming soon, our mobile tablet edition.

Our energetic support staff is here to make sure that your investment in the university system is well taken care of every step of the way.

UH Manoa Demographics Alumni numbers

88,122 Alumni on O'ahu and counting - Ka Leo can help you develop and solidify buying habits with your potential life-long customers.

- Build and Manage your brand for today and tomorrow.

- 66.5% 21 and older - 56% Women population - 44% Male population

17% age 25-29

21%

40% age 21 and under

age 31+

69% Undergraduate 31% Graduate

22% age 22-24

Page 3 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Publication Schedule: JUNE 2012 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

2 9 16 23 30

SEPTEMBER 2012 2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

9 16 23 30

4

5

6

7

10 11 12 13 14 17 18 19 20 21 24 25 26 27 28 31

1 8 15 22 29

7 14 21 28

1

JANUARY 2013 1 2

3

8 15 22 29

6 13 20 27

10 11 12 17 18 19 24 25 26 31

1

2

APRIL 2013 1 2

8 15 22 29

9 16 23 30

7 14 21 28

7 14 21 28

8 15 22 29

9 16 23 30

5 12 19 26

6 13 20 27

7 14 21 28

1

2

3

4

8 15 22 29

9 16 23 30

10 11 17 18 24 25 31

NOVEMBER 2012 4

5

6

10 11 12 13 17 18 19 20 24 25 26 27 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1

2

3

8 15 22 29

9 16 23 30

10 17 24 31

Helps Keep Your Ad First!

15% charge on top of your ad rate SAME DEAL OPPOSITE SIDE OF PAGE…

This is a great way to keep a consistent spot at the front of the paper and it is only a small charge on the top of your normal contract rate.

Consistency is the best way to ensure our readers know who you are. The more often you’re seen, the more people will remember to use your products or services when they need to.

1/8 Page Ads

1/4 Page Ads 3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

MARCH 2013 3 10 17 24 31

8 15 22 29

Special Placement AUGUST 2012

OCTOBER 2012 1 2 3

DECEMBER 2012 2 9 16 23 30

JULY 2012 1 2 3

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

7 14 21 28

8 15 22 29

8 15 22 29

9 16 23 30

FEBRUARY 2013 4

5

1 3 10 17 24

4 11 18 25

5 12 19 26

2

6 13 20 27

7 8 9 14 15 16 21 22 23 28

1

2

3

8 15 22 29

9 16 23 30

10 11 17 18 24 25 31

MAY 2013 3

4

5

6

9 10 11 12 13 16 17 18 19 20 23 24 25 26 27 30

5 12 19 26

6 13 20 27

7 14 21 28

Special Issues for: 2012

2013

JULY 16th – Orientation Guide AUGUST 20th – Welcome Issue SEPTEMBER 12th – Dining Guide SEPTEMBER 26th – Nightlife Guide OCTOBER 10th – Art Festival/ Homecoming Issue OCTOBER 24th – Halloween Issue NOVEMBER 5th – Election Guide NOVEMBER 19th – Shopping Guide DECEMBER 10th – Finals and Grad Issue

JANUARY 7th – Welcome Back JANUARY 28th - Games Book FEBRUARY 6th – Visual Issue FEBRUARY 27th – Best of UH MARCH 11th – Money Issue MARCH 20th – Spring Break Issue APRIL 1st – April Fools Issue APRIL 10th – Dining Guide APRIL 24th – Housing Guide MAY 6th – Final and Grad Issue

4

Why keep everyone looking for your ad?

HAVE IT HERE and get the most bang for your buck.

Special

Placement Helps Keep Your Ad First!

1/4 page ad can be just $22 per day to keep it up front.

15% charge on top of your ad rate

Page 4 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Common-sized ads are just one of the great ways that we can help serve our clients. These are often the most popular size of ads and will stack with the other ads on the pages in a easier format. This is also set up to be convenient for your decision making. We have laid out what the cost per ad will be in the ad spaces moving forward.

Common Size

xtremely conomical

Custom Size

E

We also will customize any ads to the needs of our clients, so if you do not see something that you are interested in, please talk to your advertising account executive about what works for you and what your budget is and we can create a custom size ad that will work just for you.

1/8 Page Ads

DAILY RATES NEW WEEKLY RATES

Having the advertising sizes available is done to help, if you have any questions or would like clarification,

single ad: $120 per ad 3-9 ads: $108 per ad 10-19 ads: $99 per ad 20-29 ads: $90 per ad 30-39 ads: $81 per ad 40+ ads: $72 per ad

2-9 weeks (3 ads per week) $225 per week 10-19 weeks (3 ads per week) $212.50 per week 20-29 weeks (3 ads per week) $200 per week 30-39 weeks (3 ads per week) $190 per week 40+ weeks (3 ads per week) $180 per week

please contact our office at 808-956-7043.

MOST POPULAR

xtremely Economical

DAILY RATES

VERTICAL

1/4 Page Ads

1/8 Page

DAILY RATES single ad: $240 per ad 3-9 ads: $216 per ad 10-19 ads: $198 per ad 20-29 ads: $180 per ad 30-39 ads: $162 per ad 40+ ads: $144 per ad

Ads

single ad: $120 per ad 3-9 ads: $108 per ad 10-19 ads: $99 per ad 20-29 ads: $90 per ad 30-39 ads: $81 per ad 40+ ads: $72 per ad

MOST POPULAR HORIZONTAL

NEW WEEKLY RATES 2-9 weeks (3 ads per week) $450 per week 10-19 weeks (3 ads per week) $425 per week 20-29 weeks (3 ads per week) $400 per week 30-39 weeks (3 ads per week) $380 per week 40+ weeks (3 ads per week) $360 per week

1/4 Page Ads

NEW WEEKLY RATES 2-9 weeks (3 ads per week) $225 per week 10-19 weeks (3 ads per week) $212.50 per week 20-29 weeks (3 ads per week) $200 per week 30-39 weeks (3 ads per week) $190 per week 40+ weeks (3 ads per week) $180 per week

DAILY RATES single ad: $240 per ad 3-9 ads: $216 per ad 10-19 ads: $198 per ad 20-29 ads: $180 per ad 30-39 ads: $162 per ad 40+ ads: $144 per ad

NEW WEEKLY RATES 2-9 weeks (3 ads per week) $450 per week 10-19 weeks (3 ads per week) $425 per week 20-29 weeks (3 ads per week) $400 per week 30-39 weeks (3 ads per week) $380 per week 40+ weeks (3 ads per week) $360 per week

Page 5 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates

Local Ad Rates Open Rate

$20.00 p.c.i.

3-9 advertisements

„$18.00‰ p.c.i.

10-19 advertisements

„$16.50‰ p.c.i.

20-29 advertisements

„$15.00‰ p.c.i.

30-39 advertisements

„$13.50‰ p.c.i.

40+ advertisements

„$12.00‰ p.c.i.

Non-Profit & University Rate Open Rate

$17.00 p.c.i.

3-9 advertisements

„$15.00‰ p.c.i.

National Ad Rates Open Rate

$24.00 p.c.i.

RIO RATE

3-9 advertisements

1-40 advertisements

10-19 advertisements

„$22.00‰ p.c.i.

„$10.00‰ p.c.i.

„$14.00‰ p.c.i.

10-19 advertisements

20-29 advertisements

„$20.50‰ p.c.i.

„$13.00‰ p.c.i.

Special Rate for Student organizations at University of Hawai'i.

20-29 advertisements

30-39 advertisements

„$19.00‰ p.c.i.

„$12.00‰ p.c.i.

30-39 advertisements

40+ advertisements

„$17.50‰ p.c.i.

„$11.00‰ p.c.i.

40+ advertisements

„$16.00‰ p.c.i.

Weekly Rates (3 ads per week)

2-9 weeks

„$12.50‰ p.c.i.

10-19 weeks

„$11.80‰ p.c.i.

20-29 weeks

„$11.11‰ p.c.i.

30-39 weeks

„$10.55‰ p.c.i.

40+ weeks

„$10.00‰ p.c.i.

All of our advertising rates include FREE FULL COLOR that can be used to make your ad pop off the page. This is a great deal and allows you to save money on your advertisement and ensures that you can get the top quality design for your ads.

The weekly rates is a new option that we offer at Ka Leo, and is set up to give you the best rate and reach possible. This is a great way to ensure that you are reaching our full demographic and it gets you 30,000 issues of your ad in a week. This is also the best pricing structure that we have and would be glad to work with you on setting up a campaign that will help ensure the best results.

Running advertisements more frequently is the best way to see results from your advertising campaign. The reason that our rates get lower the more often you advertise is to promote a campaign that will save you money and get you the best results.

We are here to make your ads work for you and would like make sure that we can help you in all steps of the process.

Advertising Rates for 2012-2013

Page 6 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Size and Share of Voice : Branding vs. Events The size of an advertisement will greatly affect your share of voice at the University of Hawai'i at Manoa. There is a strong correlation Hawa bbetween the size of the advertisement and how big your visual reach is among our demographics. Consistency is the key to bbuilding relationships with students and staff, but the size on a page will draw attention to your advertisement. Bigger ads will determine the quality of your campaign.

Large advertisements are also great for clients that want to promote events that are happening in the community. If you’re not planning to do a long term branding campaign it might be a good idea to do a promotion blast through multiple large-sized advertisements.

Special sizing forms a creative impression on the reader that attracts their eyes and keeps their attention. Stronger ad recall is developed through uniqueness of the advertisement and it doesn’t get much more creative than an L-size, triangle, or goal-post ad. These sizes will also guarantee that you’re the only advertiser on the page.

ds

1/2 Page A

l

Horizonta

DAILY RATES single ad: $500 per ad 3-9 ads: $450 per ad 10-19 ads: $412.50 per ad 20-29 ads: $375 per ad 30-39 ads: $337.50 per ad 40+ ads: $300 per ad

NEW WEEKLY RATES 2-9 weeks (3 ads per week) $937.50 per week 10-19 weeks (3 ads per week) $885 per week 20-29 weeks (3 ads per week) $833.25 per week 30-39 weeks (3 ads per week) $791.25 per week 40+ ads (3 per week) $750 per week

Page 7 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates We Spend Money

DAILY RATES

Students spend

$350 month Total Per Month

$7,175,000

Faculty Spends

$500 month

Total Per Month

$3,000,000

Total Monthly

$10 Million

UH Total Annual Spending

$1.1Billion

single ad: $540 per ad 3-9 ads: $486 per ad 10-19 ads: $445.50 per ad 20-29 ads: $405 per ad 30-39 ads: $364.50 per ad 40+ ads: $324 per ad

1/2 Page Ads

Vertical NEW WEEKLY RATES 2-9 weeks (3 ads per week) $1012 .50 per week 10-19 weeks (3 ads per week) $955.80 per week 20-29 weeks (3 ads per week) $899.91 per week 30-39 weeks (3 ads per week) $854.55 per week 40+ ads (3 ads per week) $810 per week

Page 8 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Want your Advertisement to stand out?

Check out our special sizes on pages Our special sizing is now part of our frequency rates, which allows you to take advantage of the special size and save money too.

12 -15 and see how we can help you make the impact that you are looking for.

We have an L-shape ad that gives your ad the ability to wrap around content and become part of the experience on the page.

Our dynamic triangle shape will give you a look that can't be missed and is a great way to mix up your half-page ad placement.

The Goal-Post ad is in the center of the paper and is a great way to be a part of special content.

There is only one per paper, so get yours reserved as soon as possible.

3/4 Page Ads Horizontal DAILY RATES

NEW WEEKLY RATES

single ad: $700 per ad

2-9 weeks (3 ads per week) $1,312.25 per week

3-9 ads: $630 per ad

10-19 weeks (3 ads per week) $1,239 per week

10-19 ads: $577.50 per ad 20-29 ads: $525 per ad 30-39 ads: $472.50 per ad 40+ ads: $420 per ad

20-29 weeks (3 ads per week) $1,166.55 per week 30-39 weeks (3 ads per week) $1,107.75 per week 40+ weeks (3 ads per week) $1050 per week

Page 9 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Frequency Matters

3/4 Page Ads

The more often you run an ad the more you expand your reach with our students, faculty, staff and UH community. Consider the following:

1

10,000 issues ads seen 12,500 people 100,000 issues seen 125,000 times

10 ads

This is where your advertising starts to make an impact.

200,000 issues seen 250,000 times This is an average of 10 views per student at UH.

20 ads

300,000 issues seen 375,000 times

30 ads

Consistent exposure will keep you in the top of their mind.

400,000 issues seen 500,000 times That is half a million exposures to the UH community, reach that works.

40 ads

DAILY RATES NEW WEEKLY RATES single ad:720 per ad 3-9 ads: $648 per ad 10-19 ads: $594 per ad 20-29 ads: $540 per ad 30-39 ads: $486 per ad 40+ ads: $432 per ad

2-9 weeks (3 ads per week) $1,350 per week 10-19 weeks (3 ads per week) $1,274.40 per week 20-29 weeks (3 ads per week) $1,199.88 per week 30-39 weeks (3 ads per week) $1,139.40 per week 40+ weeks (3 ads per week) $1080 per week

Full Page Ads DAILY RATES single ad: $950 per ad 3-9 ads: $855 per ad 10-19 ads: $785.75 per ad 20-29 ads: $712.50 per ad 30-39 ads: $641.25 per ad 40+ ads: $570 per ad

NEW WEEKLY RATES 2-9 weeks (3 ads per week) $1,781.25 per week 10-19 weeks (3 ads per week) $1681.50 per week 20-29 weeks (3 ads per week) $1583.18 per week 30-39 weeks (3 ads per week) $1503.38 per week 40+ weeks (3 ads per week) $1425 per week

DOUBLE Truck Ads TWO FULL PAGE ADS THAT RUN IN THE CENTER OF PAPER WITH NO BREAK BETWEEN PAGES.

DAILY RATES single ad: $1900 per ad 3-9 ads: $1710 per ad 10-19 ads: $1567.50 per ad 20-29 ads: $1425 per ad 30-39 ads: $1282.50 per ad 40+ ads: 1140 per ad

NEW WEEKLY RATES 2-9 weeks (3 ads per week) $3562.50 per week 10-19 weeks (3 ads per week) $3363 per week 20-29 weeks (3 ads per week) $3166.36 per week 30-39 weeks (3 ads per week) $3006.76 per week 40+ weeks (3 ads per week) $2850 per week

Page 12 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates

Payment Terms

L Shaped Ads

Ka Leo is able to accept three different types of payment methods and is willing to work with clients to ensure that everything is handled correctly and accurately.

1. Credit Card: This is the easiest and most convenient way to pay for your advertising. We run the card at the end of the month and send you an invoice with the charge and tear sheets. We accept Visa and Mastercard.

2. Pre-Payment: If you wish to pay for your ads in advance, we will extend a 2 percent cash discount for any terms over 10 ads. We expect pre-payment for the first three ads if you have not worked with us in the past.

3. Invoicing: We will extend credit to our clients with the completion of a credit authorization form and will invoice our clients at the end of each month for the ads that ran in that current month. There are further terms and stipulations below that you should read.

The University of Hawai'i and Board of Publications expects full payment for any and all services rendered

by Ka Leo and the student staff members that work with clients in the community within 30 days of receiving an invoice. It is up to the business or club to follow up with Ka Leo in that 30 days if they are not able to make a payment and need to make arrangements to clear the account balance.

single ad: $340 per ad 3-9 ads: $306 per ad 10-19 ads: $280.50 per ad 20-29 ads: $255 per ad 30-39 ads: 229.50 per ad 40+ ads: 204 per ad

By signing into a contract with Ka Leo, The Board of Publications and The University of Hawai'i, you are agreeing to pay according to the terms listed on the contract.

The contract serves as official documentation that you will submit payment in accordance with our payment terms and shall be responsible for all charges listed on the contract and those which may be incurred due to past due surcharges.

Unless notified within 30 days of receiving the invoice of a discrepancy in the charges and/ or the advertisement that ran, you will be held accountable for the applicable charges and will need to submit payment within 30 days of the invoice date. For each 30day cycle that we do not receive payment on a past due balance, we will charge your account a 15 percent late charge that is compounded monthly. If we have not received payment within 90 days of your first ad running, your ads will be put on hold until you have cleared your balance.

If you have any questions about payment and terms of payment, please feel free to contact Robert W. Reilly at 808-956-7043 or via email at Advertising@kaleo.org.

We look forward to starting a business relationship with you today.

DAILY RATES

NEW

WEEKLY RATES

By signing the contract, you have entered into a legally binding deal with Ka Leo, the Board of Publications, and the University of Hawai'i. All services rendered under the contract terms will be billed at the end of each month. We expect that all clients read and understand the terms and conditions outlined on the contract and can send you an additional copy by request at any time.

The contract is set up to ensure that all parties understand their obligations and duties for getting the advertisements ready for publication and to print. If the terms and conditions are not met and deadlines are not followed, then the client cannot expect a refund or make-good ads. The client is responsible for getting the ad rep the materials for the ads prior to deadlines or will forfeit the space and the right to determine what is placed in the space.

All contracts that are signed are good on a year-to-date basis and must have the advertisements run during the one year from date of signing in order to be in

compliance with the contract terms and conditions. Example: A 40-time contract signed June 15, 2012 is good through June 15, 2013 and must run the 40 ads during that time period. If the client does not run the allotted ads during that time, he will be re-rated at the correct frequency price.

Contract Cancellation: If for any reason the client would like to cancel their contract, they are able to do so with one week's prior notice to their next insertion. If the client cancels their contract prior to running an adequate amount of ads in accordance to their frequency terms, the client will be rerated for the ads that ran and will receive a final bill with the additional charges.

If you have additional questions or concerns regarding the contract terms and conditions, please feel free to contact Robert W. Reilly at 808-956-7043 or via email at Advertising@kaleo.org, and he will help assist you with your needs.

Contract Terms 2-9 weeks (3 ads per week): $637.50 per week 10-19 weeks (3 ads per week): $601.80 per week 20-29 weeks (3 ads per week): $566.61 per week 30-39 weeks (3 ads per week): $538.05 per week 40+ weeks (3 ads per week): $510 per week

Page 13 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Space Reservation The deadline to place your advertisement in Ka Leo is one week prior to publication at 12 p.m. The contract must be signed and returned to our office by 12 p.m. on that day in order to guarantee that the advertisement will go into the paper.

Our Deadline Schedule is as Follows Monday’s Issue / Previous Monday at 12 p.m.

Wednesday’s Issue / Previous Wednesday at 12 p.m.

Friday’s Issue / Previous Friday at 12 p.m.

All advertising materials must be turned in by the space reservation deadline to ensure that your ad will be created in time. If the account executive does not receive materials by the deadline, we may not have sufficient time to build your advertisement.

Tear Sheets Full issues of Ka Leo are available throughout campus if you are interested in checking your ad prior to the end of the month. Should you require special tear sheets for your proof of publication, please request them when you place your ad. We do not send out full issues of the paper for any ads. All issues can be viewed on our website at www.kaleo.org.

All display advertising tear sheets are mailed at the end of each month with the invoice. The tear sheets consist of a full page that contains your ad. If you book a full-page ad, the tear sheet will not include the masthead, because we need to allow for the additional space.

Shaped

Any advertising materials turned in after deadline may incur a $10 charge depending on the severity of the lateness, up to the discretion of the advertising manager.

Camera-Ready deadline schedule

Monday’s Issue / Previous Thursday at 12 p.m.

Wednesday’s Issue / Previous Monday at 12 p.m.

Friday’s Issue / Previous Wednesday at 12 p.m.

If the deadlines are missed, the advertisement will not run until the next publication schedule, no exceptions.

Triangle Ads

DAILY RATES single ad: $540 per ad 3-9 ads: $486 per ad 10-19 ads: $445.50 per ad 20-29 ads: $405 per ad 30-39 ads $364.50 per ad 40+ ads: $324 per ad

WEEKLY RATES 2-9 weeks (3 ads per week) $1,012.50 per week 10-19 weeks (3 ads per week) $955.80 per week 20-29 weeks (3 ads per week) $899.91 per week 30-39 weeks (3 ads per week) 854.55 per week 40+ weeks (3 ads per week) $810 per week

Page 14 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Ad Proofs

Logo Design

Business Flyers BROCHURES

postc a r d s

Banners

CARDS

Posters

BOOKLETS

All design services are priced on a per-order basis and depends on the quantity of the item ordered and the design time that it will take. This can be quoted to you within 72 hours and is the best way to keep a cohesive design for your campaign needs.

By using our graphic design department, you will be able to have all of your promotions coincide and brand your company the best for your business. Ask your ad rep how you can get a quote today!

All ads must be approved by 12 p.m. on the day prior to publication, as we will not accept changes after that point in time. Please make sure that you get your information to your advertising representative by all deadlines to ensure that your advertisement has plenty of time to be created and proofed out.

10 $

LATE

If the ad is approved and there are mistakes observed after it runs in the paper, we will not run a make-good or credit an account. All ads should be approved by the client unless other arrangements have been made.

DAILY

Goal Post Ads

Fee

Design Services

RATES

12 Proof

pm

Deadline

We will only go through three rounds of changes at no charge. After that a $10 fee will be applied to the account. Please make sure that you submit any changes you have immediately and by 12 p.m. on the day prior to publication.

Make GOODS

single ad: $680 per ad 3-9 ads: $612 per ad 10-19 ads: $561 per ad 20-29 ads: $510 per ad 30-39: $459 per ad 40+ ads: $408 per ad

Page 15 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates GRAPHICS Graphics resolution and line screen

C O L O R AD SIZES

1X1 1.84 X 0.875 1X2 1.84 X 1.875 1X3 1.84 X 2.875 1X4 1.84 X 3.875 1X9 1.84 X 8.875 Output screen ruling at STACCATO 2X1 3.805 X 0.875 Graphics must be a minimum of 300 DPI 2X1.25 3.805 X 1.25 2X1.5 3.805 X 1.375 2X2 3.805 X 1.875 At of its final print size 2X3 3.805 X 2.875 2X3.5 3.805 X 1.375 Create all EPS files with a 8-BIT TIFF preview 2X4 3.805 X 3.875 2X6 3.805 X 5.875 Images in the newspaper will appear 3X1 5.77 X 0.875 20% darker 3X2 5.77 X 1.875 3X4 5.77 X 3.875 than an image on your screen.

5X5 9.7 X 4.875 Ensure all colors are prepared for 5X9.5 9.7 X 9.5

Images at 300 DPI

Line Art at 800-1200 PPI 36

100%

OPEN RATE

Black

100% K or True Black

Photos CMYK 300 DPI

Mechanical dot gain is approximately 23-25%

NO SPOT COLOR: premixes or specialty inks such as PMS colors, neons, and metallics

20%

A minimum of contrast between foreground and background is recommended

TYPE Dropout reverse type 20pt. medium bold sans serif All color rules at least 1.5pt. and all black and white rules a minimum of .5pt

Design

specs

process-color (CMYK) separations.

PDF

Portable Document Format PDF is the standard for electronic distribution of documents and is also our preferred file format. PDF files are created when a file is saved as a postscript file then “DISTILLED” or converted to a PDF file using Adobe Acrobat. Do not create a PDF file with the layout program’s built-in option! These PDFs do not always generate a correctly built PDF, and can cause unexpected results in the final output.

NEW WEEKLY

RATES

2-9 weeks (3 ads per week) $1275 per week 10-19 weeks (3 ads per week) $1203.60 per week 20-29 weeks (3 ads per week) $1133.22 per week 30-39 weeks (3 ads per week) $1076.10 per week 40+ weeks (3 ads per week) $1060 per week

Page 16 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Advanced Search Go

Home Campus

News

Features Opinion

Campus Beat

Sports

Green Notes

Comics

Blogs

Local

National

Games

Advertising

Jobs

Board

Special Issues

World

GROOVE IN

THE

GARDEN

2nd thursdays 5-9pm

BA-LE COURTYARD

K A LEO T H E

V O I C E

91.3 NORTHSHORE ∙ 89.9 WINDWARD

WWW.KALEO.ORG ∙ WWW.KTUH.ORG ∙ WWW.UHPRO.ORG

Online Advertising L A EO

Specialized Facebook Advertising Package We have set up a package to help make your Facebook advertising more effective and to customize your page to your needs. This package is an overall awareness page that Ka Leo helps get our readers familiar with what you’re doing on Facebook.

The month package is set up to help get your Facebook page up to speed and bring more “likes” to your business.

The total package is good for one month of service and can be purchased for as many months of service that you would like.

$500

per month

This package includes: Customized tabs and updated information for up to 10 hours of customized work that includes updates from Ka Leo driving people to “like” your page. It also includes 100 flyer distributions by our PR team and four 1/8 page ads in Ka Leo that help promote your page and getting people to “like” you on Facebook.

Ka Leo Sponsorship Button We also have a sponsorship button at the top right of the website that is sold to one customer and is not rotated with other clients.

This spot is a highly effective space and runs from the 1st of the month to the end of the month. The deadline to make a reservation is one week prior to the start of the month.

$200 per month

Ka Leo's website was recently re-designed and upgraded to the Town News blox system that has enabled more content generation and up-to-date information that is attracting more readers than ever before.

The website delivers up-to-date information on news, events and sports that keep students and alumni coming back to see what is going on next.

We also feature slide shows, puzzles, live streaming of events and more interactivity than ever before.

We are currently serving 30,000 page views every month and have about 15,000 unique users visiting the website. www.kaleo.org has continued to grow in popularity and serves as a great compliment to the print edition.

Online advertising is sold on a flat weekly rate and runs from Monday through Sunday on all pages of the website. The deadline is one week prior to running on the website and we need to have a signed contract turned in by 12 p.m. the Monday prior to publication.

Sizing and Placement Top Leaderboard Medium Rectangle Bottom Leaderboard

$30 per week

All Three Sizes

$25 per week

$50

$20

per week

All ads are sold on a rotation basis with up to five other clients at a time and will be served at random onto the web page.

per week

Page 17 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Ka Leo Rack Cards & Brochures GET NOTICED POSTERS Medium Rack Card Cost: $75 per week bundles of 10 for $500 Size: 16.5” x 21” Deadline is one week prior to placement.

Note: Additional cost for flyer design and production.

With posters and brochures in Ka Leo newsstands, your message is delivered in a highly visible way in prominent locations on campus. Get a week’s worth of advertising for one low price. Placement is subject to availability.

Reach members of the UH community as well as visitors and alumni. The UH Manoa campus is home to students, faculty and staff totaling more than 28,000.

BROCHURES Entrance Kiosk

Architecture School

U

A

E V

Sinclair Library

Entrance Kiosk

Dean Hall

Hawai‘i Hall

Hemenway Hall

V Sinclair PA ISI RK TO Annexes IN R G

Administrative Services Building 2

Bachman Annex 6

E

VARNEY CIRCLE

Campus Center

Maile Way Annexes

W

AY Gilmore Hall

Spalding Hall Hamilton Library Addition

Miller Hall Annex Miller Hall

Engineering Quad

Administrative Services BA Building 1 CH Bachman M AN Annex 2 PL

Bachman Hall

IL

Snyder Hall

Edmondson Hall

M

Building 37

Art Building

Hamilton Library

cC

AR TH Y

AC

AL

E

L

Bachman Annexes 9–13

Bilger Hall

E

Legacy Path

T

Krauss Hall

A

Sakamaki Hall

A

Kennedy Theatre

Parking Structure

Law Library

University Health Pacific Ocean Services Ma¯noa Science & Technology Marine Sciences Building Entrance Kiosk

Holmes Hall Entrance Kiosk

Hale Ma¯noa

A

S

RO

D

um m

Watanabe Hall

W

E

He

T-

Krauss Annex 19

TR

Bilger Addition Bilger Annexes Physical Science Building C Hawai‘i Inst. OR RE of Geophysics

Sustainability Courtyard

KI NG

S Law School

ym 2

Kuykendall Annex

Andrews Outdoor Theatre

PA R

LE

Keller Hall

SI TO R

O

Kuykendall Hall

VI

D

Krauss Annex 7

D

Pa P C

M

E

T Bus Shelter

Queen Lili‘uokalani Center for Student Services

UH Parking Access & Mid-Pacific Institute Exit

Webster Hall

Y

A

RO

D

nclair Circle rs’

S

MA

Saunders Hall

ES

E

CAM PU

N

High 3

Crawford Hall

Gartley Hall

RO AD

No Vehicle Access

Bus Shelter

FA RR IN GT ON

T EE R ST

Wist Hall

Entrance Kiosk

George Hall

F AL C ET M

Everly Hall

Business Administration

Jeffers H

Cost: $20 per newsstand, per week Size: 3.75” x 8.5” Deadline: Preprinted brochures must be delivered one week prior.

Note: Minimum purchase of 5 newsstands.

Additional cost for flyer design and production.

Ka Leo Real Estate Signage $80 per week bundles of 10 for $500 Size: 24" x 18" Horizontal or 18" x 24" Vertical Deadline is one week prior to placement.

Note: We will print the signs and place them in high traffic areas; this may be subject to UH policy and procedures.

Page 18 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Leeward Circulation: 1500 copies 4 times a Year 2,600 students Summer Community Windward Community College Fall College Circulation: 2000 copies per month Full-Page 8.25x10.875” Half-Page 8.25x5.4375” Quarter-Page 3.75x2.5”

$275 $140 $70

Winter Spring

Full-Page Half-Page Quarter-Page Eight-Page

9.625x15” 9.625x7.5” 5.75x5” 3.75x4”

$600 $300 $120 $64

8,000 students

9,000

Kapi'olani students Community College Circulation: 2000 copies per month Full-Page Half-Page Quarter-Page Eight-Page

2,000 students Honolulu Community College Circulation: 2000 copies per month

Full-Page Half-Page Quarter-Page Eight-Page

9.5x14” 9.5x7” 4.5x14” 4.5x7”

$200 $150 $150 $100

10.25x15” 10.25x7.5” 6x9” 1.75x6”

$375 $187.50 $135 $30

The deadline for information, for all papers is One Month prior to publication.

Add Community Colleges to your ad buy and expand your reach by 21,600 students and 1,500 faculty and staff.

That’s a potential reach of over 50,000 people.

Page 19 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Special Ka Leo Packages 1,500

$

We know it can be overwhelming to put together the perfect campaign for your business and your needs. So we have put together this fully integrated package that will give you the best reach and results.

package

per month This is the complete package, and is set up to give you the maximum exposure which includes UH Manoa and all the community colleges. Our gold package is a bundle of all of our services and is given a special rate that can not be attained otherwise.

SILVER package

GOLD

[Print] An entire year of weekly 1/2 page placements (40x) in Ka Leo 1 year of bookings in our four community college publications (KCC, LCC, WCC, HCC)

$

1,000 per month

This package is set up to give you the maximum exposure which includes UH Manoa and all the community colleges. Our silver package is a bundle of all of our services with a few adjustments from the gold package.

[Print] [PR] An entire year of weekly 1/3 -1,500 on-campus flyer page placements (40x) in Ka distributions Leo3 months of bookings in -3 Campus Center vendor table our four community college booking publications (KCC, LCC, WCC, HCC) -500 on-campus Product Distributions [Online] An entire year (40 weeks) of [Social Media] weekly online bookings on Facebook Package - Includes www.kaleo.org customization and month long campaign to bring you more [Auxiliary] “likes” and build you network 10 rack card placements at the with the UH community.

University of Hawai'i at various high pickup locations.Must be [Event Sponsorship] booked 1 month in advance.

We will run three 1/4 page ads for any event or non-profit of anything you would like to bring awareness to.

Total: $1,000 per month – for 12 months

[Online] An entire year (45 weeks) of weekly online bookings on www.kaleo.org

[PR] -2,500 on-campus flyer distributions -4 Campus Center vendor table booking -1,000 on-campus Product Distributions [Social Media] Facebook Package - Includes customization and month long campaign to bring you more “likes” and build you network with the UH community.

[Auxiliary] 20 rack card placements at the University of Hawai'i at various high pickup locations.

Must be booked 1 month in advance

[Event Sponsorship] Sponsor a student artist at Ka Leo Arts Festival - Get your table next to a student artist and help them showcase their art during Homecoming. We will run four 1/4 page ads for any event or non-profit of anything you’d like to bring awareness to.

Total: $1,500 per month – for 12 months

$

625

per month

BRONZE package

This is the starter package, and is set up to give you the maximum exposure which includes UH Manoa and all the community colleges. Our silver package will get you everywhere you need to be and help you start a great campaign at UH. [PR] [Print] -750 on–campus flyer An entire year of weekly 1/4 page placements (40x) in Ka Leo distributions -2 Campus Center vendor 1 month of bookings in our four community college publications table booking -250 on-campus Product (KCC, LCC, WCC, HCC) Distributions [Online] [Social Media] 6 months (20 weeks) Facebook Package of weekly online bookings on Includes customization and www.kaleo.org month long campaign to bring you more “likes” and [Auxiliary] build you network with the 5 rack card placements at the UH community.

University of Hawai'i at various high pickup locations.

[Event Sponsorship] Must be booked 1 month in We will run two 1/4 page advance ads for any event or nonprofit of anything you would like to bring awareness to.

TTotal: $625 per month – for 12 months

Page 20 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Summer, 2011

Orientation Guide Welcome students to the University of Hawai'i at Manoa. For all incoming students there is an orientation given to help them better understand the University of Hawai‘i campus and facilities.

Ka Leo will be putting together an orientation guide that will be handed out to the students at all of the orientations over the summer.

This is a great opportunity to reach newbies first. The Orientation Guide is a trusted source that helps students better understand their new surroundings and community.

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 7/5/2012 at 12 PM [Ad materials deadline 7/5/2012 12 PM]

Ka Leo Special Advertising Rates 1⁄8 page in One Special Issue $150 1/4 page in One Special Issue $275 1/2 page in One Special Issue $500 Full Page in One Special Issue $900 Hey bartender, hit me with a double, and introduce me to that girl with the bubble.

Yep, it is that time of year to promote all things nightlife and let the UH community know where to wet their whistle best. This is your opportunity to reach 22,000 students and 6,000 faculty and staff members and let them know why they should be patrons to your establishment.

The Nightlife guide will be coming out on September 26th and is a great opportunity to reach students before they start finals. The nightlife guide is made to help people know where the good deals, cool places and hot eats are in the night g time. So make sure you y let them know about your business.

NightLife Guide INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 9/19/2012 at 12 PM [Ad materials deadline 9/19/2012 12 PM]

Welcome Back Issue At the end of August, the University of Hawai'i at Manoa starts classes, which fosters 22,000 students and 6,000 faculty and staff members Monday through Friday. With all the hustle and bustle of the new year, the UH community looks to one source to give them information on what is going on.

Ka Leo has been that source for 89 years and counting, and we are continuing our ways with the 90th Welcome Issue for the UH community.

The Welcome Issue gives everyone a perspective on what is new, what is changing, where to go and who to see. This is your opportunity as an advertiser to start reaching our community first.

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 8/13/2012 at 12 PM [Ad materials deadline 8/13/2012 12 PM]

Dining Guide K A LEO T H E

WEDNESDAY, SEPT. 14 to THURSDAY, SEPT. 15, 2011 W WEDNES VOLUME 106 ISSUE 22

Serving the students of the University of Hawai‘i at Mœnoa.

V O I C E

www.kaleo.org

Fall/Spring Hey sushi spots, restaurants, food trucks, eateries, diners, delicatessens, and all other gastronomies of culinary delight.

Get ready for Ka Leo’s Dining Guide. Ka Leo will be dishing up a dining guide that will focus on places to eat in Honolulu.

3583 Waialae Ave., Honolulu, HI 96816 • 700 Keeaumoku St., Honolulu, HI 96814

Report

WEDNESDAY N: 3 - 5+ f t.

W: 0-1.5 f t.

S: 1- 3+ f t.

E: 1- 3+ f t.

THURSDAY N: 1-2 f t.

W: 0-1.5 f t.

S: 0 - 3 f t.

E: 1- 3+ f t.

We have the best way to reach students and faculty about the most up to date places to eat. Our Dining Guide will hit the streets on September 12th 2012. So let our readers know where to dine and who can fill their bellies best by placing an ad in this special issue with a special price.

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 9/5/2012 at 12 PM [Ad materials deadline 9/5/2012 12 PM] DEADLINE 4/3/2013 at 12 PM [Ad materials deadline 4/3/2013 12 PM]

Page 21 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Homecoming A EO œ

Ka Leo Special Advertising Rates

Shopping Guide

1⁄8 page in One Special Issue $150

Ka Leo is doing our second annual shopping guide for all the students, faculty and staff at UH and would like to get you the best exposure possible.

We will be putting out our special shopping guide on November 19,2012.

1/4 page in One Special Issue $275

+

PHOTO ILLUSTRATION BY SHINICHI TOYAMA AND NIK SEU / KA LEO O HAWAI‘I

1/2 page in One Special Issue $500

Full Page in One Special Issue $900 A EO K A LEO T H E

œ

MONDAY, NOV. 21 to TUESDAY, NOV. 29, 2011 VOLUME 106 ISSUE 50

Serving the students of the University of Hawai‘i at Mœ œnoa.

V O I C E

www.kaleo.org

SHINICHI TOYAMA/KA LEO O HAWAI‘I ORIGINAL ARTWORK/REFA ONE

Arts Festival Are your ready to show your support for UH? We are! Let’s get ready to cheer on our sports teams and let’s make this the best homecoming ever. We have a special homecoming issue coming out on October 10, 2012 that will encompass the entire week of festivities. Show your support for all things UH. Special Double Edition: Last year we kicked off the inaugural Ka Leo Arts Festival.

Leading up to the the event, we do a special guide that encompasses all the arts festival has to offer. This event brings in more than 5,000 people to McCarthy Mall and features student artists, musicians, performers and more.

This issue is double-covered and is reversed half way through, a truly unique publication that will surely catch the eyes of all our students and participating community of supporters.

What’s inside What What’ Ka Leo editor’s picks.....2 Gifts for Dad..................4 Gifts for Mom................5 For the person who has everything.........................8 Last-minute gifts.............10 Mall hours.....................12 Student art as gifts.......16 Black Friday..................18

This is the perfect time to advertise your special deals and draw the UH community into your store. It will hit the streets the week of Thanksgiving so that we can reach people first and get them coming into your store as their first choice. This is the ultimate way to kick-off the shopping season and get more people in your store.

Cyber Monday..............19 Shopping tips................21 Best and worst gifts....22 Edible gifts....................24

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 10/17/2012 at 12 PM

Cookies..........................25 SHINICHI TOYAMA/KA LEO O HAWAI‘I

Halloween Issue At the end of October is a day that is reserved for the other personality in all of us. That’s right; Halloween! The day when everyone gets the chance to be someone else, and let’s not forget, eat enough candy to be sick. UH students and faculty will need advice on where to go, what to see, and whom to scare this hallow’s eve, so be ready to let them know where to go first.

Ka Leo will be putting out our Halloween Issue on October 24, 2012 to help our UH community know what is going on for the weekend. So don’t be scared about this year’s big turn out, just let the zombie, know where to go.

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 10/17/2012 at 12 PM [Ad materials deadline 10/17/2012 at 12 PM]

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 10/3/2012 at 12 PM [Ad materials deadline 10/3/2012 at 12 PM]

Video games................26

[Ad materials deadline 10/17/2012 at 12 PM]

Election Issue We wouldn't be very patriotic if we didn't write about who is running for president and who is going to be in our local races.

This issue is going to be packed full of candidate profiles, tough political issues, and who we think will be the frontrunners in this year’s election.

Students who will be rockin' the vote will be looking at the election issue to see who is who in 2012.

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 10/29/2012 at 12 PM [Ad materials deadline 10/29/2012 at 12 PM]

Page 22 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Finals and Grad Issue Finally! The work is done, the semester has wound to a finish, and for some, the ever eluding graduation date has finally arrived. To congratulate all of the hard work and achievements that our students have endured over the last several months (and years), we dedicate this special issue to them!

Ka Leo ends the fall semester with our Finals and Graduation promo. With discounted rates on the last issue of 2012, we encourage all of our advertisers to say “A Hui Hou (Farewell)” and take advantage of the lowest rates on any single issue!

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 12/3/2012 at 12 PM [Ad materials deadline 12/3/2012 at 12 PM]

Serving the students of the University of Hawai‘i at Mœnoa.

hawaii.edu/parking

THE VOICE

www.kaleo.org

U-Pass available at Campus Center ID/Ticket Office

Spring 2012

Welcome Back

MONDAY, JAN. 9 to TUESDAY, JAN. 10, 2012; VOLUME 106 ISSUE 56

847 McCully St. Honolulu, HI 96826 (808)952-9253 www.motosourcehawaii.com

Report

MONDAY

N: 8 -15+ f t.

W: 6-10+ f t.

S: 0 -2 f t.

E: 2- 5 f t.

TUESDAY N: 6 -12 f t.

W: 5-8+ f t.

S: 0 -2 f t.

E: 1- 3+ f t.

MONDAY, JAN. 23 to TUESDAY, JAN. 24, 2012 VOLUME 106 ISSUE 61

Serving the students of the University of Hawai‘i at Mœnoa.

V O I C E

www.kaleo.org

Games

Complete this games book for a chance to win (see page 2 for prizes and rules).

Ka Leo Special Advertising Rates K A LEO

K A LEO T H E

847 McCully St. Honolulu, HI 96826 (808)952-9253 www.motosourcehawaii.com

Book

Name _________ Email _________ Phone Number _________

START

Report

MONDAY

N: 5 -7+ f t.

W: 3-5+ f t.

S: 0 -2 f t.

E: 1- 3 f t.

TUESDAY N: 5 -7+ f t.

W: 3-5+ f t.

S: 0 - 3 f t.

E: 0 -2 f t.

1⁄8 page in One Special Issue $150

Games Book

1/4 page in One Special Issue $275

The Games Book will be the second annual issue published by Ka Leo and is put out to help students pass the time while they wait for their classes. The games book has crosswords, word finds, sudoku, mazes and many other fun games that allow students to be entertained while sitting around campus.

1/2 page in One Special Issue $500 Full Page in One Special Issue $900

Welcome back

It's January and time to get back to work after a long break of rest and relaxation. The Welcome Back issue gets all the students up to speed on what happened on break, where they should be going, and who is giving them those same deals they got last semester. With pockets full of money from Christmas, this is a great time to start reaching the students at the beginning of the semester. Welcome back!

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 1/30/2013 at 12 PM [Ad materials deadline 1/30/2013 at 12 PM]

Ka Leo is producing a special format that allows you to sponsor our section of games.

This will allow for undivided attention to your ad while students work on the puzzles. We put together a special price that will help you entertain students for weeks to come.

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 1/21/2013 at 12 PM [Ad materials deadline 1/21/2013 at 12 PM]

Visual Issue Ka Leo is putting out its Visual Issue on February 6, 2013. The Visual Issue is packed full of extraordinary photos from our staff at Ka Leo. This is your opportunity to get in one of our best special issues and reach out to the UH community. Ka Leo will be promoting the upcoming Visual Issue with print ads, event tables and at UH athletic games. Don’t miss your chance to reach out to UH with this highly focused visual issue. As always we will be doing Free Color & Free Ad Design. Don’t hesitate to call today.

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 1/30/2013 at 12 PM [Ad materials deadline 1/30/2013 at 12 PM]

Page 23 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates K A LEO T H E

WEDNESDAY, FEB. 29 to THURSDAY, MAR. 1, 2012 VOLUME 106 ISSUE 76

Serving the students of the University of Hawai‘i at Mœnoa.

V O I C E

Need Money for College? www.facebook/HawaiiNationalGuard.com

www.kaleo.org

Ka Leo Special Advertising Rates 1⁄8 page in One Special Issue $150 1/4 page in One Special Issue $275 1/2 page in One Special Issue $500

Students’12 picks 20 1295 S. Beretania St. Honolulu, HI 96814 (808) 626-5202

UH SPECIAL Free Fries & Drink with burger purchase with coupon or UH ID.

Report

WEDNESDAY N: 5 - 9 f t.

W: 3 - 5 f t.

S: 0 -2 f t.

E: 2-5 f t.

THURSDAY N: 2-5 f t.

W: 0-3 f t.

S: 0 -2 f t.

E: 2-5 f t.

Best of UH The best of UH is an issue that is dedicated to what is great around UH and O'ahu. We will be conducting a reader poll and voting on a number of different categories. This is your chance to show why you’re the best.

All winning businesses will receive a special window decal and award from Ka Leo to hang up in their business, the best way to earn votes is to let the students know about what you do that is great, and why that makes you the best.

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 2/20/2013 at 12 PM [Ad materials deadline 2/20/2013 at 12 PM]

Full Page in One Special Issue $900

Money

Issue

$

Who needs financial advice? College students need financial advice. From spending frivolously to racking up debt, we want our students to be aware of the decisions that they are making and how to keep their finances under control.

This is a great resource that will help students gain some perspective to their spending and investing habits and how to best manage their dough.

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 3/4/2013 at 12 PM [Ad materials deadline 3/4/2013 at 12 PM]

Housing Guide Are you ready to meet with students face-to-face and let them know what you’re all about? It’s that time of year again when we come out with our annual Housing Fair and our Housing Guide Issue.

Bring your products, flyers, games, coupons and giveaways down to the Manoa campus and get ready to do some direct marketing.

Students will be looking for storage places, new apartments, housing services and housing products before the school year ends.

Remember the more exciting your table, the more students will come!

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 4/17/2013 at 12 PM [Ad materials deadline 4/17/2013 at 12 PM]

Spring Break It’s about that time of year when students/ faculty have a little extra time on their hands, well who am I kidding, a lot of extra time on their hands. Ka Leo will be putting out a special Spring Break issue to give students/faculty the information that they need to make their spring breaks a success.

The Spring Break Issue is the issue that helps students get excited about the upcoming events, things to do and let’s face it, sit on the beach in style. So don’t miss your chance to get them the latest and greatest stuff, but also where to eat with all that extra time they are going to have. As always we bring you the best prices to reach our students and faculty.

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 3/13/2013 at 12 PM [Ad materials deadline 3/13/2013 at 12 PM]

Page 24 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates April Fools This is a special edition of Ka Leo that is set up to fool the students on campus. We only put one out if our publication falls on the first of the month. Most students are caught off guard and wondering why we are putting in a rock climbing wall next to the parking structure. This is a really popular issue when it comes out and garners a bunch of buzz, it may be the perfect time for you to pull your own prank.

Check out our Special Issues

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 3/22/2013 at 12 PM [Ad materials deadline 3/22/2013 at 12 pm]

Ka Leo Special Advertising Rates

K A LEO T H E

MONDAY, MO Y, MAY 7 to SUNDAY MAY 22, 2012 ISSU SUE 988 VOLUME 106 ISSUE

Serving Ser S Se eerrv vii g tthe vin hee stu h sstudents tuude deen den nttss of the the he Un U iversi iv rsi rs sity ty off H Haw Ha aawai‘ i‘ii aatt Mœno noa. n noa oaa. of University Hawai‘i

V O I C E

Grad Issue

www.kaleo.org w ww.kaleo.org

1⁄8 page in One Special Issue $150 1/4 page in One Special Issue $275 1/2 page in One Special Issue $500 Full Page in One Special Issue $900

Finally! The work is done, the semester has wound to a finish, and for some the ever eluding graduation date has finally arrived. To congratulate all of the hard work and achievements that our students have endured over the last several months and years, we dedicate this special issue to them!

Finals & 847 McCully St. Honolulu, HI 96826 (808)952-9253 www.motosourcehawaii.com

Grad Report

MONDAY

N: 0 -1.5 t f t.

W: 1-3+ f t.

S: 1- 3+ f t.

E: 1- 3+ f t.

TUESDAY

N: 0 -1.5 f t.

W: 3-5 f t.

S: 3 -7 f t.

E: 1- 3+ f t.

Ka Leo O Hawai'i ends the fall semester with our Finals and Graduation promo. With discounted rates on the last issue of 2013, we encourage all of our advertisers to say “A Hui Hou (Farewell)” and take advantage of the lowest rates on any single issue!

INCLUDES FREE FULL COLOR AND FREE AD DESIGN DEADLINE 4/29/2013 at 12 PM [Ad materials deadline 4/29/2013 at 12 PM]

Page 25 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates GET NOTICED TODAY WITH A COMICS PAGE SPONSORSHIP!

SPONSORSHIP IS $200 PER DAY

Semester-long commitment required choice of Monday, Wednesday, or Friday.

Page 26 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates

2445 Campus Road Hemenway Hall 107 808-956-7043

CROSS

2445 Campus Road Hemenway Hall 107 808•956•7043

SUDOKU

$75 per day

SPONSORS

for the sponsorship.

WORD

The most popular page in Ka Leo, and lets face it, people love sodoku!

PUZZLE

SPONSOR

ACROSS 1 Quite some time 5 Pals, in slang 10 __ arms 14 Prurient interest 15 __ vincit amor 16 Suvari of “American Beauty” 17 “My bad!”

19 “MacArthur Park” songwriter Jimmy 20 “Take this” 21 Work undercover 23 Whisper sweet nothings to, say 24 Compact disk carrier 27 Harsh 29 Sound over a cornfield 30 Chieftain’s group 31 Composer of “The Wizard of Oz” songs 32 Turn away, as one’s eyes 34 Maintain an address 36 Diddly, in Cadiz 37 Stairway post 38 Med school subj.

42 What Annabel Lee’s kingdom was by 44 Chief’s group 45 It may be liquid or frozen 47 “What __ is new?”

49 Born, in some bios

50 “Whammo!”

51 Like shish kebab 53 Standout pilot 54 Bit of rest 56 From scratch 57 Politico Gingrich 59 Fight insomnia, in a way ... and if you do it in this puzzle, you’ll find ten 62-Downs 64 TV musical set in Lima, Ohio 65 Kitchen occupant of song 66 “Even __ speak ...”

67 “M*A*S*H” actor 68 Feat of genetic engineering 69 Early all-metal bomber

12 Congenital 13 “Nattering” big shot, in an Agnew speech 18 Standing tall 22 Home front?

24 Morning mugful 25 Uncovers 26 Common time between paychecks 28 Easy to follow 29 Give the heaveho 31 Have the sniffles 33 Dustin’s “Midnight Cowboy” role 35 Black Panthers co-founder Bobby 37 Bottom line 39 Fashionable retailer named for an address DOWN 40 In for the night 1 Baba the 41 Golfer’s woodcutter doohickey 2 Gloomy guy 43 Chopped down 3 Steered clear of 44 Adolescents 4 Scatter 45 Smallish battery 5 Secretary of State 46 Gushed before Rice 48 Wrap snugly 6 Linguistic suffix 50 Milne bounder with morph51 Ruin 7 Wrap up 52 P.T. center, e.g.

8 1903-’14 pope 55 Adaptable, 9 NFLer Warren electrically who competed on 58 Pekoe or oolong “Dancing With the 60 Dos halved Stars” 61 Bread served 10 Coal industry with vindaloo labor org.

62 See 59-Across 11 Dodger great 63 Fenced-in area Reese

Semester-long commitment required choice of Monday, Wednesday or Friday

CROSSWORD SPONSORS

$175 PER DAY FOR THE SPONSORSHIP The most popular page in Ka Leo, more people do the puzzles before, during and after class than anything else. This is the best place to have a consistent campaign.

2445 Campus Road Hemenway Hall 107 808-956-7043

Semester-long commitment required choice of Monday, Wednesday, or Friday

topic:

Famous Peacemakers

HOW TO PLAY:

Spell the phrase in the grid above it, writing each unique letter only once. The correct solution will spell the complete phrase along a single continuous spelling path that moves horizontally, vertically and diagonally. Fill the grid from square to square - revisiting letters as needed to complete the spelling path in order. Each letter will appear only once in the grid. © 2011 Thinking Think Machine, Inc. All Rights Reserved.

visit www.Pathem.com

$75 per day for the sponsorship.

BRAND NEW GAME AND IS INSANELY FUN! SEMESTER-LONG COMMITMENT REQUIRED CHOICE OF S MONDAY, WEDNESDAY, OR FRIDAY MO

Page 27 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates Public Relations Team Ka Leo has a full PR team to assist in your marketing campaigns and help get your message out to the UH community. This can help you build a more rounded campaign that will help deliver your message in more ways and more places.

One way that the PR team helps your campaign is passing out flyers and promotional items for our clients. This is a great way to utilize our street team at events and get your information in the hands of students, faculty and community members.

$25 per 100 flyers we distribute Promotional Items: $25 per 50 pieces Flyers:

Ka Leo Public Relations Events:

EVENTS

Basketball JobsFair

Arts f e s t i v a l

Homecoming

VOLLEYBALL

BASEBALL

and more...

Campus Movie

Center Events

SPECIAL ISSUE

GrooveInTheGardenFootball

UHkennedyTheater ON-CAMPUS

CONCERT

Nights

Make your campaign pop with the Public Relations Team, by having a sponsored event. This is a monthly opportunity for us to work with our clients to promote an event or host an event with Ka Leo. This is done on a case-by-case basis and will be determined upon timing and availability.

We have a few unique opportunities throughout the year that will allow you to gain additional exposure to the UH community. These are special events that are organized by our PR team and attract a large amount of students, faculty, staff and alumni. These are great ways to brand your business with Ka Leo and make an impact with the people that you are trying to reach out to.

Ka Leo Vendor Fair This is a special fair that takes place on August 15th in conjunction with our university orientation week "Warrior Welcome Week" and is your first chance to start reaching students.

We allow 50 of our clients to come onto campus and present what they have to our students. This gives you a chance to speak to our students one on one and make them aware of what you have to offer.

The event takes place on Legacy Pathway in the middle of campus and we provide tables and tents for your use. The events takes place from 12 p.m. to 3 p.m. and is a great way to kick off the year. The cost is only $200 per table and can be reduced with our bundle package. Ask your account executive how to get signed

up, early deadline is June 30, 2012 and gives you the opportunity to pick your table space.

Ka Leo Arts Festival This is our second annual event and will be expected to bring in over 6,000 people for the evening from approximately 3-8 p.m. This event is a showcase of UH student artists and is a part of the official homecoming week celebrations. Show your support for UH and be a title sponsor of the 2nd annual Ka Leo Arts Festival.

Ka Leo Arts Festival takes over McCarthy Mall and is an assortment of artist showcases, musical performances, artist performances, slam poetry, silent auction, interactive arts pieces, and more. The event is extremely popular with all that attend and is a great way to support our students at UH. Title Sponsorships are limited to 5 sponsors and are first-come first-service. The sponsorships include the following.

All sponsors will sponsor a section of the arts festival and are welcome to put up banners and have a table for active participation. You are supporting UH.

Sponsorships Include Banners at festival Table at festival Logo on all signage Logo on all promo ads Logo on promo t-shirts 1/2 page ad in Arts Festival/ Homecoming Issue Discounted Rate of $12 for 2 weeks leading up to festival and 2 weeks after festival.

Total Cost to be a Title Sponsor is $2,000 and our deadline is September 15, 2012 , hurry before it is too late.

Ka Leo's Food Fair This is a tentative food sampling event that will take place in April with our Spring Dining Issue, we are still working on the details but it will be an opportunity to come on to campus for a food festival for the students faculty and staff from UH. Please ask your Ad Rep for more info.

Event Sponsorships

Page 28 | Ka Leo | 2012-2013

(808)956-7043 -- Advertising@kaleo.org -- 2445 Campus Rd. Honolulu HI 96822

Rates

Our Partners at UH Athletics Once again we have teamed up with our Athletics Department to work on promoting all the sports that make us proud to be UH fans year in and year out. We have sports coverage in almost every issue of paper and keep all the students up-to-date on what is going on with our teams, coaches and student athletes.

Although we help you reach the UH community on campus and we are at the sporting events, our friends in the UH marketing department can help you reach our broader community of supporters at the stadiums and during sporting events that take place in Honolulu.

If you are interested in supporting UH Athletics, please contact: John McNamara, Associate Athletics Director - External Affairs ¡ (808) 956-0912 ∙ johnpm@hawaii.edu

Scan here to go to UH Athletics

Although Ka Leo is separate from the UH Athletics Department, our goal is to help support all things at UH. We would like to give our advertisers the ability to get involved with the UH Athletics community.

Hey sports fans and UH Athletics supporters, you can now sponsor the back page.

SPORTS PAGE

SPONSOR

This is a coveted back page position, plus it is always with athletics content.

NOW AVAILABLE

GO WARRIORS! Sponsorship is $250 per ad and is sold on a semester-long basis.

The sponsorships are available for any day of the week Monday, Wednesday, or Friday and will be your spot for the entire semester.

Show your support and let the UH community know who has team spirit!