headphones sleep LESS and study MORE
Kelsey Allen spring 2011 Graphic Design 01
Project Brief 3 Analysis of Chosen Person
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Chart of Day 7 Problem 9 Info graphic Studies Final Info graphic
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Sketches of Product Competitors Product
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Round 1 mock up
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Round 2 mock up
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Logo exploration 36 Naming explorations 37 Round 3 mock up
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Round 4 mock up
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Final Project 49 2
Project Overview 54
Table Of Contents
Project Brief The goal of this project was to create a solution to a problem for a person we chose. We then are supposed to package that solution in both a interesting and useful way. The goal is to create a composition that is both use friendly and makes the difference in our persons life and would be able to stand alone on the shelf and be unique in its style and design. Along with packaging a product we also followed our chosen person around for a day and created an info graphic that would clearly demonstrate the problem in their lives that we are trying to fix.
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Analysis of Chosen Person Audience: Brian Kempin Sophomore at the University of Kansas studying Pharmacy When asked if he could have any one thing? His answer was money Why does he want to have money? Becasue then we would not have to work for a job and could enjoy life Why do you not want to have to work? Becasue work is stressful Why is work stressful? Becasue others are telling you what to do Why do you not like others telling you what to do? becasue I want to do my own thing on my own time 4
typical day: 8:45 wake up 8:45-9:00 shower 9:00-9:10 breakfast 9:10-9:11 brush teeth 9:15-9:26 wait for bus 9:45-10:00 get off bus walk to budig 10:10- 10:50 class 10:50- 11:12 bus comes 11:30 home 11:30-12:30 lunch and watch TV
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12:30-2:10 study for classes 2:10-2:26 wait for bus 2:45-3:00 get off bus walk to wescoe 3:00-4:10 class 4:12 bus 4:30 home 4:30-6:30 study 6:30-7:30(8) eat dinner watch TV 8:00-10:00 study 10:00 sleep
the environment is clean and well kept. everything has its place and is in order. room not messy notes all categorized in books day is planned out to a T. 6
morning duties (25 min)
charts of day studying for classes (7 hrs)
sleeping (10 hrs)
going to class (4 hr)
making food and eating (2.45 hr)
24 hour day -line graph
1 am
3 am
sleep morning duties bus rides
5 am
7 am
9 am
11 am
1 pm
3 pm
5 pm
7 pm
9 pm
11 pm
class eating studying 7
Charts of Day
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morning duties (25 min)
sleeping (10 hrs)
going to class (4 hr)
studying for classes (7 hrs)
making food and eating (2.45 hr)
Problem 1 with Day problem: to much time studying solution: absorbtion of homework into a pill to be taken and absorbed into the brain. This pill would also come with a flash drive where you would tranfer what you need to know and learn on that flash drive.. it would then be shaken up with chemicals that are allready in the pill to create knowledge for your brain and then you would take the pill, which doesn’t taste, and then swallow with no pain and absorb the materials needed where will it be given away? walgreens, walmart what does it do, serve or why is it useful? it condenses the amount of time you would have to study while also offering the ability to control what goes into your brain what is it competing against? (energy pills, drinks) what should the package communicate? (suggest) to a college audience that it is safe and usuable for all and it will really work
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Problem 2 with day
problem: to much sleep ( but needing too much sleep) solution: is to create a sleeping pill that you will make you increase your sleep hours without actually increase the time you would be able to do more during the day and still rest (what seems like the same)where will it be given away? walgreens, walmart what does it do, serve or why is it useful? allows the brain and body to still feel like the whole amount of sleep without sleeping the whole time condense into half the amount what is it competing against? (sleeping pills) what should the package communicate? (suggest) to a college audience that it is safe and useble for all and it will really work and allows you to stay up longer and still feel like you have had a whole night rest
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Problem 3 with day problem: wasting time taking notes in class Solution: create glass that can visually copy and hear what is being said and written onto the board unto a computer screen. The concept would consist of glasses and a speaker that would be plugged in with a usb cord where will it be given away? walgreens, walmart, target what does it do, serve or why is it useful? allow the student to stay focus on what the teacher is saying without getting distracted by taking notes and the organization of notes what is it competing against? (recorders) what should the package communicate? (suggest) to a college audience that it is safe and usable for all and it will really work, and allows for the student to be a better student
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Info graphic studies
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tu %s 46
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Info graphic studies morning duties
sleep studying
going to class
eating/ watching tv
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Info graphic studies am pm
sleep wake up shower eating waiting for bus bus rides class studying
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Info graphic studies 100
87% day spent studying or sleeping
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0
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Info graphic studies
Brian Kempin’s 24-hour day consists of 11 hours of studying or class time and 10 hours of sleeping leaving only 3 hours for eating and for any recreational time to himself. Brian Kempin is sophomore majoring in pre-pharamcy at the university of Kansas and is trying to maintain high grades, but in result looses all time to do anything else besides study and sleep. Brian would like to be able to do more things with his time during the day then just homework or going to class. A solution to the two problems of needed to spend so much studying and sleeping for so long will be solved by the Powernap.The Powernap is designed to be able to sleep lees hours while allowing the body to still feel like it has rested for longer than it has. The Powernap is also included with built in headphone and a usb chord to have the capability for Brian to listen to his lectures while in sleep to combine two tasks into one and still using half the time, allowing Brian to be able to still get good grades be rested and still have time to hang out with friends, work out, and enjoy college.
11 hours
9 hours
7 hours
5 hours
3 hours
1 hours
school work
homework & studying
sleeping
typical day: 8:45 wake up 8:45-9:00shower 9:00-9:10 breakfast 9:10-9:11 brush teeth 9:15-9:26 wait for bus 9:45-10:00 get off bus walk to budig 10:10- 10:50 class 10:50- 11:12 bus comes 11:30 home 11:30-12:30 lunch and watch TV 12:30-2:10 study for classes 2:10-2:26 wait for bus 2:45-3:00 get off bus walk to wescoe 3:00-4:10 class 4:12 bus 4:30 home 4:30-6:30 study 6:30-7:30(8) eat dinner watch TV 8:00-10:00 study 10:00 sleep
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Info graphic studies
Brian Kempin’s 24-hour day consists of 11 hours of studying or class time and 10 hours of sleeping leaving only 3 hours for eating and for any recreational time to himself. Brian Kempin is sophomore majoring in pre-pharamcy at the university of Kansas and is trying to maintain high grades, but in result looses all time to do anything else besides study and sleep. Brian would like to be able to do more things with his time during the day then just homework or going to class.
typical day: 8:45 wake up 8:45-9:00shower 9:00-9:10 breakfast 9:10-9:11 brush teeth 9:15-9:26 wait for bus 9:45-10:00 get off bus walk to budig 10:10- 10:50 class 10:50- 11:12 bus comes 11:30 home 11:30-12:30 lunch and watch TV 12:30-2:10 study for classes 2:10-2:26 wait for bus 2:45-3:00 get off bus walk to wescoe 3:00-4:10 class 4:12 bus 4:30 home 4:30-6:30 study 6:30-7:30(8) eat dinner watch TV 8:00-10:00 study 10:00 sleep
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final info graphic
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Sketches of product
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Sketches of product
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Sketches of product
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Mood board
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Mood board
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competitors product
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Competitors product
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Mission statement
“Our aim as WiredUP is to create a revolutionary headphone system that is both user friendly and helpful to the largest population that we can reach. The goal of these pure oxygen-flowing headphones, is to condense the time of sleep the user needs in a natural nonabrasive way to the human body. O2 headphones will ensure that it will enhance the sleep of users while also creating less time that the user needs to sleep. In addition this product will help in the advance of learning by subconsciously (while the patient is sleeping) playing back whatever choice, by the user, is stored in the 4 GB memory card connected to the oxygen convertor.�
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Round 1 mock up of packaging
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Round 1 mock up of packaging
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Round 1 mock up of packaging
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Round 1 mock up of packaging
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Round 1 mock up of packaging
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Round 2 mock up of packaging
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Round 2 mock up of packaging
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Round 2 mock up of packaging
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Round 2 mock up of packaging
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Round 2 mock up of packaging
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Round 2 mock up of packaging
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Z
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sleepLESS
sleepLESS
Logo designs
sleep LESS
sleepLESS
sleepLESS
sleepLESS
sleep LESS sleepLESS
sleepLESS sleepLESS
sleepLESS 38
ZZZ
sleepLESS
sleepLESS
sleep LESS
zzz
sleepLESS
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sleepLESS
sleepLESS
Z sleepZZ LESS sleepLESS
sleepLESS
sleepLESS
sleep LESS
sleepLES S
Name explorations speed nap powernap sleepless quick rest study nap educated sleep quick doze speedy snooze dream learner air sleep pure rest brisk rest rejuvAIRate speedy slumber shortened rest oxygen2sleep sleepaway headphones second air
Air break Short Sleep Half the time Speed Sleep quick break airvive pure sleep Airest Study sleep Educated rest airelax sleeplearning peacefulrest
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Round 3 mock up of packaging
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Round 3 mock up of packaging
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Round 3 mock up of packaging
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Round 3 mock up of packaging
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Round 4 mock up of packaging
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Round 4 mock up of packaging
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Round 4 mock up of packaging
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Round 4 mock up of packaging
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Round 4 mock up of packaging
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Final Project
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Final Project
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Final Project
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Final Project
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Final Project
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Project Overview This project brought many challenges to the table. First creating a solution for a problem with a person was challenging in thinking outside the box in what needed to be done to enhance their lives. After creating that project then comes the branding and naming and designing of the project and the packaging as a whole which was challenging in that I have never done the whole gig before and it brought questions into detail about how something would look next to other things and then in multiples as well as how my product compares to competitors projects. I used wood for my packaging material because my package needed to be kept with the product and it looks more sophisticated then just metal or plastic. Wood is also a biodegradable resource that could go along with the natural side of my project. This project was set over the course of about a month and a half and it was time consuming but the finish result is one that I am proud of.
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