S
PE
ND
E V I G
S A VE
EST. IN 1958
JIFAROO BECAME ITS MASCOT
FAVORITE FOR FAST PREPARATION
VOTED MOST POPULAR FOR 20 YEARS
A culture of dotting the i’s and crossing the t’s.
Of doing the right things and doing things right.
A culture of growth– individually and as a company.
As we look to the future of unlimited possibilities, we recognize the principles that are instrumental to our success.
A culture deeply rooted in our basic beliefs.
PEANUT BUTTER
MET A MATE...
TOGETHER PEANUT BUTTER AND JELLY TOGETHER CAB BRING A QUICK AND SATISFYING MEAL TO CHILDREN EVERYWHERE. PB&J MADE IT EASY FOR PARENTS TO KNOW WHAT A CHILD WILL WANT TO EAT AND ALSO KNOW THAT THEY ARE GETTING THE NUTRITION THEY NEED.
SECONDARY AUDIENCE • parents of children • teachers of children • banks
OUR TARGET AUDIENCE (children ages 6-12)
OUR LARGEST CONSUMER (Peanut butter lovers)
YOUNG ENERGETIC ENTHUSTIATIC
TARGET AUDIENCE WIDE-EYED TRUSTING SIMPLE
CURIOUS FEARLESS PLAYFUL
CHILDISH TENDER RELYING
80% of teenagers say they do not understand finances.
KIDS LEARN ABOUT math science history reading writing spelling
BUT KIDS DON’T LEARN ABOUT...
“We have to keep the children on strict guideline for state testing. There is just no time.”
“ There are too many different opinions from parents on how to keep personal finances.”
“We don’t have the resources as educators to teach children finances from books or activities.”
WHY? “Money discussions are for home not the classroom.”
“A topic this complex is too difficult to teach to children in a large group.”
That’s where we come in!
S A VE
GIVE
This campaign will teach you the WAY 2 GO! It will show your child how to wisely manage your finances to better your knowledge about money and the community around you.
S PEND
and...>
ATTIRE: classy and put together HOBBIES: pinterest, cooking and biking MAJOR: masters in marketing at LSU DREAMS: big to accomplish large tasks
We are here to cheer you on! We are excited about your accomplishments and desires to learn about money and we are patting you on the back saying WAY 2 GO!
FROM A MOM...>
“
TO A CHEERLEADER
WE ARE.. EDUCATIONAL UNDERSTANDING REASONABLE INVITING EXCITING PROUD BUBBLY OUT GOING KID-FRIENDLY RESPECTFUL APPEALING CAPTIVATING ENGAGING DELIGHTFUL
OUR LOOK IS>> MINIMAL ABSTRACT
DYNAMIC
STRONG CONTEMPORARY AVANT GARDE HIGH TECH ORIGINAL HAND DONE FUN
WHAT WE CAN BECOME Cultivating a spirit and passion for finances in every child.
A culture of growth in the next generation. Its for who they will become.
As we look to the future generation we recognize the need for learning financial success.
A basic belief of educating the next generation about financial decisions. We encourage commitments to give back to the community.
JIF PEANUT BUTTER IS THE ONLY PEANUT BUTTER COMPANY THAT WILL CATER TO THE EDUCATION OF CHILDREN’S FINANCES AS WELL AS BOOST THE AWARENESS IN CHILDREN ABOUT OTHERS IN NEED.
INSPIRING ENCOURAGING EDUCATING
“ The campaign will take into consideration the needs of the next generation, by going beyond selling peanut butter
It will incorporate the education of how to give back to the community.
The awareness to the next generation through finances and helping children in need is the campaigns goal.
WHO WE STACK UP AGAINST
WAY 2 GO
TOMS SHOES
WHOLE TRADE FOODS
PEN PALS
I am passionate that this campaign will help educate the next generation on financial saving, spending and giving.
GET EXCITED!>>
SECONDARY LOGO
COLOR PALETTE
PANTONE 325 U C 60 M0 Y 30 K0
PANTONE 360 U C 75 M0 Y 75 K0
PANTONE 396 U C 20 M0 Y 100 K0
PANTONE 375 U C 50 M0 Y 100 K0
TEXTURE & PATTERN
TYPE TREATMENT
HEADING
Archer bold
subhead
Gotham
Body
Gotham
CAPTION
archer light
BUSINESS SYSTEM save | spend | give
chief dir ec to r
p 267-890-7384
p 267-890-7384
f 267-891-6283
e info@way2go.com
a 1729 West Drive, Lexington, KY 78239
1729 West Drive, Lexington, KY 78239 p 267-890-7384
e info@way2go.com
a 1729 West Drive, Lexington, KY 78239
f 267-891-6283
e heatherjones@way2go.com
ADVERTISEMENTS
HAND OUTS
POSTERS
CHARACTER USAGE
S PEND
S A VE
GIVE
PACKAGING
WAY 2 GO PACKAGING
BOX PACKAGING
PARENTS TIPS
INFORMATIONAL PAMPHLET
WORKSHEETS
STICKER SHEET
WEBSITE
T-SHIRT DESIGN
WAY 2 GO!
GIVE