Kompanero VM Calendar by Kanishka Rastogi

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30 19th : Good Friday 22nd: Earth Day

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APR 2

EVENT BRIEF The month where thirstiness hit the urge of licking ice cream, drinking cold beverages, season of wearing less and getting tanned, where children can step out for cricket and join all kind of happiness. April is considered to be the hottest month of the year in region India. This season shares earthy color tones which makes perfect for our brand which not only gives earthy product but the leather are of similar color tones which gives summer vibes and also are not made from animals. April is not only the month for Good Friday or summer chill but also known for earth day celebration. April 22 is celebrated as earth day and for this year we have kept the theme as â&#x20AC;&#x2DC;unpluggedâ&#x20AC;&#x2122;. Earth day is known for activities related glowing earth. So we have kept theme unplugged where we all are requested to get unplugged from our daily busy life and step out and enjoy the real meaning of life by meeting each other spending time with loved ones and also sharing love towards earth. The event will be from 19th April till 22nd April According to which our brand will provide a quirky effect inside the store to attract as many customers of young age market. The brand will also provide offers on product. But it will mainly focus to aware the customers about earth day and make them to initiate their steps towards earth day activities. There will be posters promoting earth day.

Event: Unplugged (Earth Day) Lead Time: 4 days (15th April- 18th April) Event Duration: 4 days (19th April- 22nd April) Promotional Activities: Promotion through Facebook and Instagram posts with â&#x20AC;&#x153;#Unpluggedâ&#x20AC;?, graphic and infographics related to Eathday, engaging people by holding a giveaway contest with four winners, on all social media accounts during the month, winner to be announced during the lead time. Events: Winners of the give away to recieve their prizes during the 4 day event at the official stores, along with pictures, 15% discount on old collections. Store Changes: Signages and graphics, assembling the giveaway pacakages, music, and a few table top fixtures. Budget: Rs 7000-9000

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MAY 2

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5th : World Environment Day, Eid-al-FItr

JUN 2

EVENT BRIEF The month of monsoon with love and chai. Feeling the first drop of rain just like in some Bollywood film. This season not only brings smile because of monsoon but it will bring more happiness as in this month we are going to celebrate environment day. The celebration week starts from 1st of june till 9th of june. The theme for this month and event will be ‘dreaming of green’. Through environment day we will reveal the secret of how our leather are made and we will share infographics poster related to it. We will share love by giving great offers and some free gifts for our happy customers. We will also include some new props for this event like some new hook stands for backpack, one ‘break the brick and know the trick’ wallet brick display and some exciting posters and signage. An also some table top props made from our green leather.

Event: Dreaming of Green Lead Time: 5 days (27th May- 31st May) Event Duration: 9 days (1st June- 9th June) Promotional Activities: Promotion through Facebook and Instagram posts with â&#x20AC;&#x153;#DreamingofGreenâ&#x20AC;?, graphic and infographics related to it, engaging people by holding a giveaway contest. Events: Winners of the give away to recieve their prizes during the event at the official stores, along with pictures, 25% discount on old collections. Store Changes: Signages and graphics, table top accessories, assembling the giveaway pacakages, brick wall display, and use a few eathday fixtures. Budget Rs 7000-9000

JUL MON

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JUL 2

AUG MON

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4th : Friendship Day 12th: Bakrid th 15 : Independence Day

AUG 2

SEP MON

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4th: National Wildlife Day

SEP 2

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EVENT BRIEF End of monsoon, but beginning of new festivals and winter vibes. This month also gives us the chance to celebrate national wildlife day on 4th of September. Itâ&#x20AC;&#x2122;s an opportunity to learn more about endangered species, preservation and conservation efforts around the world. The theme for this month and event will be â&#x20AC;&#x2DC;listening to unspokenâ&#x20AC;&#x2122;. Where we will take more steps toward saving animals. Also it connects perfectly with our brand as many companies used animal skin for leather product but our brand uses plant related leather which prevents the danger zone of the unspeakable lives. We will use photos and make some frames at our store to show the reality and also the how important it is to save animals. We will use less words or signage and more of photos and illustrations to show our motive. We will also collaborate with Peta organization and request our customers to help us in this project of saving lives.

Event:Listenting to Unspoken (National Wildlife Day) Lead Time: 3 days (1st September- 3rd September) Event Duration: 1 day (4th September) Promotional Activities: Promotion through Facebook and Instagram posts with “#ListeningtoUnspoken”, graphic and infographics related to it, collaborative event with Peta and othe NGO. Events: Creating awareness using graphics and photos, telling consumers about our comapany’s vision. Store Changes: Signages and graphics, table top accessories, brick wall display. Budget Rs 7000-9000

OCT MON

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22nd : World Plantation Day 27th: Diwali

OCT 2

EVENT BRIEF The month that gives all family to meet and share love while celebrating Diwali which is the grandest and shiniest festivals of all Also the month for autumn and realizing that winter is near. The market at this point gives great opportunity to grab great deals for customers and connect more with them. But it is also the month for world vegetarian day and also for world plantation day. Combing all three events we are going to make one whole week with great offers and help our customers to know more about our mother earth and let them take some initiative steps toward helping the earth grow and glow. From 22nd of October till 29th of October our brand will bring great deals on all products and also offers on new arrivals also. The theme will be â&#x20AC;&#x2DC;light em upâ&#x20AC;&#x2122; which basically indicates light happiness with your love one. We will also give one small plant as a gift for customers so that they can help it grow at their home and take part in this event.

Event:Light em Up (Diwali) Lead Time: 12 days (10th October- 21st October) Event Duration: 8 days (22nd October-29th October) Promotional Activities: Promotion through Facebook and Instagram posts with â&#x20AC;&#x153;#LightEmUpâ&#x20AC;?, graphic and infographics related to it,special discounts and giveaways. Events: Winner announcement during the event, special discounts on new collections and old merchendise too. Store Changes: Signages and graphics, table top accessories, brick wall display, organising mechedise accounding to discounts. Budget Rs 7000-9000

NOV MON

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21st : Kompaneroâ&#x20AC;&#x2122;s 5 Year Anniversary

NOV 2

EVENT BRIEF It’s the most exiting month of the year for us as our brand turns 5 years old. We will be celebrating this grand day by making one whole weekend special for our customers with exciting offers and some special gifts. The theme will be simple as Birthday month. And we will also share our knowledge of how bags are made. This day will be more special as our favourite customer and our brand ambassador will join us in Bangalore where it all started. The KOMPANERO brand was born with the idea of creating timeless accessories that leave no shred of doubt in the mind of the observer that these bags are high quality leather. Since the time this idea was conceived, our design research team has worked extensively to create these unique inimitable looks and finishes. The result is a KOMPANERO look that cannot be replicated using cheap synthetic materials. In fact, none of our products come with a “Genuine Leather” stamp because they simply do not need it. Anybody seeing or touching a KOMPANERO will rest assured that such beautiful and exquisite bags can only be created out of leather.

Event: Birthday Month Lead Time: 5 days (16th-20th November) Event Duration: 4 days (21st-24 November) Promotional Activities: Promotion through Facebook and Instagram posts with â&#x20AC;&#x153;#KompaneroTurns5â&#x20AC;?, graphic and infographics related to Kompanero, engaging people by holding a giveaway contest, on all social media accounts during the month, winners to be announced during the lead time. Events: Winners of the give away to recieve their prizes during the event at the official stores, along with pictures, 30% discount on all collections, complementry keychains on purchases. Store Changes: Signages and graphics, assembling the giveaway pacakages, music, and a few table top fixtures. Budget Rs 7000-9000

DEC MON

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25th : Christmas 31 : New yearâ&#x20AC;&#x2122;s Eve th

DEC 2

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EVENT BRIEF Month where everything comes to an end, where children finish their exams and wait for winter vacation, where everyone waits for the New Year. For this month we will keep an end of clearance sale and also recycling event, where people can donate all of their used clothes, shoes, bags anything and we will be giving offers on the last products of the year. The event will go on from 30th December till 4th of January as we will collaborate New Yearâ&#x20AC;&#x2122;s also, so it will be one week event for doing something new. We will give one planner to our customers so that they can make New Yearâ&#x20AC;&#x2122;s resolution and plan their future ahead as a gift from our brand. We will add some chill and cold tone to our brand display. And some signage and graphics. And we will promote the recycling event prior so that people can collect enough and help us in this event.

Event: End of the Year Lead Time: 5 days (21st December- 29thDecember) Event Duration: 4 days (30th December- 4th January) Promotional Activities: Promotion through Facebook and Instagram posts with â&#x20AC;&#x153;#NewBeginningsWithKompaneroâ&#x20AC;?, graphic and infographics related to Kompanero, engaging people by holding a giveaway contest, on all social media accounts during the month, winners to be announced during the lead time. Events: Winners of the give away to recieve their prizes during the event at the official stores, along with pictures, 30% discount on all collections, complementry planner on purchases. Store Changes: Signages and graphics, assembling the giveaway pacakages, music, and a few table top fixtures. Budget Rs 7000-9000.

JAN MON

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1st : New Year 26 : Republic Day th

JAN 2

FEB MON

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FEB 2

MAR MON

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10th : Holi

MAR 2

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Kompanero VM Calendar

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Kompanero VM calendar