BRAND MANUAL
Table of Contents 01 Our Brand 02 Logotype and Units 03 Collaterals & Corporate Gifts
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Our Brand
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This logo has been developed for the Indian state of Sikkim. Keeping in mind the various elements the state is know for. The logo type has been inspired by the prayer wheels found in the Sikkim Monestoreies.
Sikkim, state of India, located in the northeastern part of the country, in the eastern Himalayas. It is one of the smallest states in India. Sikkim is bordered by the Tibet Autonomous Region of China to the north and northeast, by Bhutan to the southeast, by the Indian state of West Bengal to the south, and by Nepal to the west. The capital is Gangtok, in the southeastern part of the state.
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Logotype & It’s Units
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Elements of Logotype Inspiration- The logo type mainly takes inspirtaion from the ‘Uchen Script’ embossed on the prayer wheels (cylindrical wheel on a spindle made from metal, wood, stone, leather or coarse cotton) in the Sikkim monasteries. The alphabet is very closely linked to a broad ethnic Tibetan identity, spanning across areas in Tibet, Bhutan, India, Nepal.
Uchen Script
This logotype is created using elements of the ‘Uchen Script’. It has similar cuurves and flourishes. The double stem has been inspired by the actual matras embossed on the prayer wheel. The rhombus like tittle on the letter ‘i’ and the colons before the letter ‘s’ and after the letter ‘m’ have been directly taken the prayer wheels. Despite the similar appearence of the logotype and Uchen Script, they donot share the same meaning.
Spine: The spine is the main left to right curving stroke in S and s. The spine may be almost vertical or mostly horizontal, depending on the typeface.
Crotch: a slight projection finishing off a stroke of a letter in certain typefaces.
Stem: A main vertical stroke is called a stem.
Counter: the enclosed or partially enclosed circular or curved negative space (white space) of some letters
Swash: A flourish addition replacing a terminal or serif. A swash is a typographical flourish on a glyph, like an exaggerated serif. Capital swash characters, which extended to the left, were historically often used to begin sentences.
Leg: A portion of a letter that extends downwards, attached at one end and free at the other.
Serif: a slight projection finishing off a stroke of a letter in certain typefaces.
Vertex: A portion of a letter that extends downwards, attached at one end and free at the other.
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Color Variations The logo may be used in three combinations – primary yellow with the red background, black with the white background, or white with the black background. The primary logo is always solid, with a yellow logotype on top of the red reactangle. The white and black variation may be treated as hollow, where the background color/image can be seen.
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Color Details Inspirations: Prayer Flags It’s a good omen to receive Nepal prayer flags as a gift . The red, blue, yellow, white and green buddhist prayer flags represent elements like air, fire, water and earth. The mantra ‘Om Mani Padme Hum’ on it signify a combination of values like compassion, ethics, patience, diligence, renunciation and wisdom. Red (96000f)
The main version of the logo features a deep version of red and a yellow color. The other variations use pure black (000000) and white (ffffff) Yellow (wfbe376) 00 05
Tagline “Where Nature Smiles� The tagline reflects Sikkim being the greenest state in India. According to the data, 3,359 square kilometres of the state, or 47.3 percent is under forest cover. The forest cover of Sikkim which was 43.95 per cent in 1993, has increased to 47.34 per cent in 2013. The state has achieved the distinction of being the greenest state in the country due to various protection and conservation measures like the Sikkim Green Mission, Ten Minutes to Earth and Smriti vans. This greenery has helped in the sequestration of 1400 tonnes of carbon dioxide annually. Now, every year, on June 25, ten minutes are dedicated to a mass plantation drive.
Font- Athelas ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789
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Primary Logo with Tagline
Spacing: Always leave sufficient relief area around the icon on all four sides. The space among and between the letters and tagline cannot be changed.
Alingment & Proportion: Don’t change the size of either the icon or the wordmark disproportionately. The height of the wordmark is exactly the same as that of the spoon at its broadest point.
Colors: The yellow logotype (96000f ) and the red background (wfbe376) is our primary logo unit.
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Sizing 3.6inches
1.5 inches
0.95 inches
3.28 inches
The text size of the tagline here is 11pt. All proportions should remain same, wherever and whenever used The sizing of the text, tagline and other elements should be in proportion to the sizing of logo. Hampering in the sizing can lead to copyright issues.
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Restrictions
Only the right tones of colors should be used.
The logo should never be streached or compressed.
The whole logo including, outer box should be a curved rectangle at 90 degree angle.
Donot apply any sort of shadow, glow, bevel etc.
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Collaterals & Corporate Gifts
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Business Cards 3.5 inches
3.5 inches
2 inches
Front
Back
The front side of the business card features a version of the endless knot, which represents harmony and the back side has all the user information and the logo. The business card has the same colors as the logo and black in addition.
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Letterhead The letterhead also shares the same colors a the logo. The size is A4.
Font- Athelas ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789
A4
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T-Shirt The t-shirt features the logo and can be customised for certain events and it also shares the same colors a the logo. The sizes are S, M, L, XL etc.
Font- Athelas ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrstu vwxyz 0123456789
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Tree Saplings Use plant saplings as gifts whenerver required, it promotes a eco-friendly and sustainable environment.
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Tea & Spices Sikkim is famous for it tea and cardemom. Use these as gift to promote India’s Culture. This also promotes a eco-friendly and sustainable environment.
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KANISHKA RASTOGI