Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Software Enhance Communication with Customers!


Interesting Statistics

● ● ● ●

The global customer relationship management market size was estimated at USD 40.2 billion in 2019. This market is expected to expand at a CAGR of 14.2% from 2020 to 2027. The CRM market will become worth $80B by 2025. As per the industry estimates, around 91% of companies with over 10 employees have installed a CRM system in their organization.

Note: A design depicting all the above points


What is CRM Software? It is one of many different approaches that allow a company to manage its own interactions with its past, current and potential customers or leads. It improves existing customer relationships and acquire new customers faster.


Challenges Faced By Most Of The Firms In the Absence of A CRM ● ● ● ● ● ● ● ● ● ●

Replying to repetitive queries. Delayed responses to the customers Too much information that cannot be handled Leads are not maintained well Marketing Issue Missing Appointments No idea of your Business growth Every person is following different sales process Emails not handled well Team is not collaborating well Note: Make a collage of all these issues.


Why Is It Needed?

● It helps businesses build a relationship with their customers. ● Vendor Relationships ● Internal Sales Activities ● Marketing Teams ● Sales Performance Note: Show relationship between business and customers


Goal Of CRM

To Maintain Business Relationship by: â—? â—?

Customer Retention Customer Acquisition

Note: Make a design denoting- Business Relationship, Customer Retention, Customer Acquisition and Happy Customers


Which Business Can Use It?

Small Business: A business with a few employees looking for place to store information and want to access it across multiple devices.

Large Enterprises: A larger business which want to maintain its customers interactions and focus on customer satisfaction. Note: Show small and large Enterprises with CRM


Advantages Of CRM

Strengthen Communication between the business and the customers: ● ●

Maintain a repository on each customer’s profiles thus customize your relation with each customer. Understand the specific needs of the customers and improve Your Customer Service

Organize the data effectively ● ●

Store information in one place thus avoid miscalculation of the data. Easy access of Data from anywhere.

Note: A picture showing communication and data organization


Advantages Of CRM

Keep Tab on all your leads: ● ●

Maintain higher number of existing customers. Identify potential customers.

Enhance your Analytic Reports ● ●

Personalise your dashboard to quickly locate information such as customer information, sales goals, and performance reports. Avoid miscalculation and generate automatic reports to save time.

Note: A picture showing leads and analytic reports


Advantages Of CRM

Boost Your Revenue: ● ●

Ensures effective coordination of marketing campaigns. Use the data to introduce loyalty programs that facilitate a higher customer retention ratio.

Create Customer Retention: ● ●

Measure customer loyalty in a cost effective manner. Serving the customer everything on platte enhances customer retention.

Note: A picture showing enhanced revenue and customer retenstion


Kapture CRM

â—? Kapture's omnichannel Customer Service platform has all the tools your teams need to deliver better and intelligent customer service.

â—? Handles issues to be handled from customers via emails, social media, sms, live chat at a single platform. For more Note: Design depicting Kapture CRM information,visit https://www.kapturecrm. com/v1


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