Kara Clifford | U1262991 | Final Major Project | Presentation 100% Practical
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STARTING AGAIN After spending a month continuing with my project based about eternal sunshine of the spotless mind and the glitch I decided to change my whole project. There were many reasons behind this, the first being that I felt I should do a final for my final major project that would help me in my career, meaning that I wanted to create something that I could use in my portfolio. I have always been interested in editorial design and layout design and this is what I am wanting to get a job in. The second reason was because I felt that I had taken the ESOTSM project as far as I could. I was losing interest and I wanted to get excited about a project again. I decided to start a whole new project on Feminism.
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DEFINING THE PROJECT I started off by looking at Feminism as a whole and ‘trends’ in order to create and design a magazine. I began researching into the three waves of Feminism. Shortly into my research I came across a book called ‘Reclaiming the F Word’ which was about a new wave of Feminism. This is where I discovered that there is in fact four waves of Feminism. As I did further research into the fourth wave I realised that I was aware of its key interests such as the online feminist movement, which has previously been referred to as ‘Cyber Feminism’. I realised that I was aware of the Twitter campaigns, the blogs, the celebrity involvement and promotion, I had just never put a name to it before. This got me thinking of a whole new way to approach the project.
Getty Images
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VISUAL RESEARCH I started off by researching into some magazines, not just for design inspiration but also to see how they tackle similar projects. I have my own collection of magazines that I have kept over a few years so I had a look through these and then also through some magazines that are on sale at the moment. Shown here is a photography issue of VICE from 2013. This is where my mind was made up. I wanted to do a project where I collaborated with other artist and designers.
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FINDING ARTISTS I started my search using Behance, as I wanted to find some less well known artists as well as well known ones. I contacted 6 people from Behance that I felt would suit the magazine and fourth wave Feminism. The first person to reply to me was Jeanne Menetrier. I was drawn to her film photography series ‘Hen’. I felt like this was a perfect fit to the magazine due to her use of the female body in it’s natural form. Jeanne thankfully agreed to feature in the magazine, and from this point onwards I began to feel a lot more confident about my project.
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FINDING ARTISTS The next artist that agreed to feature in the magazine was Maureen Kaveney. I found her photography series ‘The Fruit Bearers’. Again I was drawn to this because of the use of the female form. I also loved the use of colour in these images. As I had only received two out of six replies on Behance, I realised that people may not be as active on this social media platform as others. This is where I decided to take to Instagram. I contacted three artists on Behance, all of which replied. The first being Heather Ford (Kodrick). She is a feminist digital artist and painter. I was also drawn to her colour pallets and her use of women of all ages in her artwork. I liked the realistic approach to her artwork.
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FINDING ARTISTS The next two artists were Elana Bloom and Stascia Lynne, both of whom are feminist artists. Both of these artists use the female body within their artwork. I was attracted to these artists’ work because of their unique selfportraits. Stascia also had the largest profile so far, she has 252 followers on Instagram, but when I visited her website I noticed that she had appeared in many different exhibitions and shows, and has been featured in theatre shows and publications and she also has a lot of different awards. This lead me down the path of contacting more well known artists. I also started to see a trend forming within the artists work that I was contacting, they all somehow used the female body.
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FINDING ARTISTS I decided to take a look back at some articles from various art and design magazines and websites to find artists that have a large profile. I also decided to keep track on some live updates on twitter to find large but ‘current’ artists. This is how I found two of my biggest collaborators ‘Topless New York’ and ‘Rora Blue’. Topless New York is an ongoing photography series of topless female women in New York City. These photos are incredible and I felt like this was the perfect project to feature in my magazine. Rora Blue is the most poplar artist that I got to feature in my magazine. She has 55.5 thousand followers on Instagram, and has also been featured in The Metro, Daily Mail, Huffington Post, Cosmopolitan, Stylist, The Sun, Glamour, Capital FM and loads more.
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FINDING ARTISTS
Next I wanted to give people the opportunity to submit work to me, which I would then curate. I designed a poster similar to the ‘Lord Kitchener Wants You’ poster from 1914 to try and attract artists to submit work to me. 5 people contacted me after seeing this on Instagram. I decided to only go with two of the artists that contacted me, the first being Emily Jane, who is a blogger, a designer and a traveller. She wanted to include a self-written letter about how she was paid less than her male co-worker in a job in New Zealand. The second artist is ‘Cubs Studio’ from Leeds who works across a wide range of medium in order to create her feminist art. The final artist that I got to feature in my magazine was my classmate, Charlotte Marrion. I thought this would be a nice way to collaborate.
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GETTING CONSENT
Once I had gathered all of my artists to feature in the magazine, I had to get consent forms for them all. This put a few people off, and as soon as I mentioned a form, I didn’t receive another reply. I feel like the back and forth emailing process with artists was the biggest part of this project, which was a learning curve for me because I didn’t think curating something took so long. It was also a personal challenge, because I struggle with anxiety when talking to new people, and I feel that this project has helped with my own confidence in talking with new people and with talking about and sharing my own work.
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DESIGN EXPERIMENTS After researching into feminist design, the designers all seemed to stick to the same ‘Zine’ style. I decided to follow this. I started by creating my own typeface using my own handwriting. I then also created posters using quotes that I had found in my research. I did a lot of different experiments into this style, and I had a lot of fun experimenting with it.
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DESIGN EXPERIMENTS
After designing the typeface, I had a eureka moment, and decided that I didn’t want to design in the zine style. I decided to challenge myself and try and bring a minimalistic approach to feminist design, which I hadn’t seen done before. I decided to create a campaign to support this movement. I designed some very simplistic posters to get the message across using only the hashtag, shape and colour.
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ARTIST EXPERIMENTS I decided that at some point in my magazine I would probably need to include some sort of photography, and so I decided to revisit some of the photographers that I had researched. Melissa Hespelt uses her own body in her photography. She quotes ‘Using the Human Body as Canvas. Exploring the relationship of artist and art; creator and the created.’ I liked the idea of this, and I decided to experiment with it on my own body, to see if this is something that I could use in my final magazine.
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PHOTOGRAPHY EXPERIMENTS
After experimenting with photography previously, I decided to carry on with this, as I thought it would be nice to include some of my own work within the magazine, as well as my layout design. I started using a film camera. I created a serious of images related to women as objects. I liked these images, but I didn’t feel they were strong enough to go into my magazine. I then planned a photoshoot to recreate the paint images that I had experimented with. I thought this worked perfectly with the #freethenipple the movement. I also worked with how the paint started to crack over time. The final images I double exposed with images of nature, to play on the fact that we as women are not allowed to be in our natural form, in nature.
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LAYOUT EXPERIMENTS As I was creating a magazine, and my main focus is layout, I had to make this the biggest part of my project. Because of this, I did various different layout developments. The first being a book that I created called ‘100 Women’. I started by creating a list of 100 women feminists, and then over the course of about a month, I added to this and found quotes for each woman. I then created this into a book. The next layout experiment that I did was a little magazine using WGSN’s trend ‘S/S 18’. Another layout design I did was a work booklet for one of the artists that I featured in my magazine.
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BRANDING THE MAGAZINE Sticking with the minimalist style, I designed the logo with this in mind. I also wanted to bring in a feminine aspect to the logo. I drew out lots of different ‘F’s and then made these into vectors where I developed the final logo. I feel that it says everything about the brand and the magazine that I want it to.
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DESIGNING THE MAGAZINE I wanted the front page to be very simplistic because other feminist magazines I had seen were very ‘In your face’ and ‘loud’, and I wanted to challenge and contrast this. I decided that I wanted the front cover to be one image and the logo. I stuck to this same minimalist style throughout the whole magazine, and I actually surprised myself by how well this worked.
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THE F WORD ONLINE
I had the idea of creating a website where I could blog about fourth wave Feminism, and also a place where each current magazine issue could be displayed. Using a similar style to the magazine, and some of the same images, I designed and created the website. I decided that this website as a whole, including the final magazine issue was what I would hand in as my final piece. I feel I have developed this into a whole project and into its own brand instead of just a magazine. I also created a twitter and an instagram for the magazine.
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THE EXHIBITION For the exhibition I printed out some of my final images. I also have my research documents on display, and my some of my development pieces. I also have my website on display, with the online version of the magazine, and the printed out version.
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