2011 ALMA Awards Program Book by Karen Nava

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Presented by

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Itâ&#x20AC;&#x2122;s your turn! PepsiCo is proud to continue it's long-term partnership with NCLR and sponsor this year's ALMA Awards. Working together, we can create a better tomorrow.

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Join Us for the Fiesta of the Year!

Presented by

HOSTED BY

Eva Longoria & George Lopez Join GEORGE and EVA for a night of celebration and entertainment as the 2011 NCLR ALMA Awards® honors the best performances in TV, MOVIES, and MUSIC!

TUNE IN FRIDAY SEPT. 16, 2011 at 8/7C on NBC Electrifying performances • Laughs • Star power • Fashion

D E L I V E R E D S T R A I G H T T O YO U R L I V I N G R O O M ! WWW.ALMAAWARDS.COM In association with Bob Bain Productions, Inc. and UnbeliEVAble Entertainment

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TABLE OF CONTENTS

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NCLR Welcome NCLR Mission and Vision Welcome from PepsiCo Media Partners ALMA Awards Selection Process ALMA Awards Show Credits ALMA Awards Official Sponsors Reception Sponsors Co-Hosts—Eva Longoria and George Lopez Outstanding Career/Special Achievement Awards 2011 PepsiCo Adelante ALMA Award Favorite Movie Favorite Movie Actor Favorite Movie Actress—Drama/Adventure Favorite Movie Actress—Comedy/Musical Favorite TV Series Favorite TV Reality, Variety, or Comedy Personality or Act Favorite TV Actor—Leading Role Favorite TV Actor—Supporting Role Favorite TV Actress—Leading Role in a Drama Favorite TV Actress—Leading Role in a Comedy Favorite TV Actress—Supporting Role Favorite Male Music Artist Favorite Female Music Artist NCLR Board of Directors NCLR Corporate Board of Advisors

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NCLR Staff Acknowledgments Special Acknowledgments

Congratulations to the 2011 ALMA Award honorees! Thank you for entertaining us and enriching the world of radio, television and film. You inspire us to dream big! Comcast and NBCUniversal are proud supporters of NCLR, and we are delighted to broadcast the 2011 ALMA Awards.

NCLR WELCOME On behalf of the National Council of La Raza (NCLR) and its Board of Directors, welcome to the 2011 NCLR ALMA Awards®. Tonight we recognize the best and brightest Hispanic artists for their limitless contributions to the American entertainment industry. This program would not be possible without the support of our visionary partners, sponsors, and friends, especially our Presenting Sponsor and long time partner, PepsiCo. We also want to acknowledge Comcast and NBCUniversal for giving the ALMA Awards a new home and greater opportunity to reach even more viewers with this wonderful program; their commitment has provided the stage for a new generation of Latino role models. We want to give our heartfelt thanks as always to Eva Longoria, our co-host and Executive Producer, for her continued dedication to the ALMA Awards and for ensuring that each year’s show is more spectacular than the last, as well as co-host George Lopez—two of the most captivating entertainers in the nation today. Since 1995, the NCLR ALMA Awards has honored outstanding Latino artistic achievements in television, film, and music. The show is an integral part of NCLR’s mission to create greater opportunities for Hispanic families in the United States. As a national prime-time television special with a cause, the NCLR ALMA Awards demonstrates how inclusion strengthens the entertainment industry and diversity strengthens our country by promoting fair, accurate, and representative portrayals of Latinos. And as the recent Census results unequivocally demonstrated, creating and fostering those portrayals has never been more important for our community, especially young Latinos. Tonight, they’ll see their favorite stars from English-language film, television, and music be recognized—giving them a new set of positive role models and showing that as young Latinos they too can contribute to the entertainment industry and their country. This year we introduced an online voting system so that fans could vote for their favorite performers. This interactive component of the ALMA Awards was especially exciting because it invited viewers from across the country to share in the mission of the ALMA Awards and of NCLR. These stars are receiving awards not just because the entertainment industry says they’re important, but because audiences across the country say so, too. We are proud to honor these entertainers whose stories speak to us, and whose work resonates with our voters. The 2011 ALMA Awards broadcast will commemorate the beginning of National Hispanic Heritage Month, which celebrates and honors the rich history of the Hispanic community in this country. What better way to celebrate the contributions of Latinos than with the show-stopping performances from some of the top acts in music today, an array of celebrity presenters, and the chance for some of the emerging talents in our community to shine. The ALMA Awards show is the perfect kickoff to National Hispanic Heritage Month, and it promises to be an unforgettable night. Enjoy the show!

Janet Murguía NCLR President and CEO

Daniel Ortega Chair, NCLR Board of Directors

NCLR MISSION AND VISION OUR MISSION NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans. Through its network of nearly 300 affiliated communitybased organizations, NCLR reaches millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia. To achieve its mission, NCLR conducts applied research, policy analysis, and advocacy, providing a Latino perspective in five key areas—assets/investments, civil rights/immigration, education, employment and economic status, and health. In addition, it provides capacity-building assistance to its Affiliates who work at the state and local level to advance opportunities for individuals and families. Founded in 1968, NCLR is a private, nonprofit, nonpartisan, tax-exempt organization headquartered in Washington, DC. NCLR serves all Hispanic subgroups in all regions of the country and has regional offices in Chicago, Los Angeles, New York, Phoenix, and San Antonio. NCLR and the ALMA Awards® For more than 40 years NCLR has been promoting the advancement of Latino families in this country, creating opportunities and opening doors. In 1995 NCLR created the ALMA Awards as part of its strategy to promote fair, accurate, and balanced portrayals of Latinos in the entertainment industry. The show was named “ALMA” (American Latino Media Arts and Spanish for “spirit” or “soul”), which represents the determined spirit of the Latino community and reflects the spirit as well as the scope of the awards program. The NCLR ALMA Awards, a television entertainment special with a cause, highlights how inclusion strengthens the entertainment industry and diversity strengthens our country—an integral part of NCLR’s mission.

OUR VISION NCLR has grown and evolved over the course of its history to become the most authoritative voice on Hispanic issues today. NCLR’s founding and evolution parallel the increasing presence and contributions of Latinos in the U.S., now the largest and fastest-growing ethnic minority. Initially a small regional organization focused on one Hispanic subgroup, NCLR now represents all Hispanic communities throughout the U.S. and Puerto Rico, works with community-based organizations from the Northeast to the Southwest, and conducts both national and state-level advocacy on a range of public policy issues that have the potential to improve outcomes for Latinos. NCLR’s vision is for Hispanics to reach equality with non-Hispanics in terms of economic empowerment, political empowerment, and social advancement and seeks to improve their lives by enhancing their ability to improve their socioeconomic status. While Hispanics have made advancements in certain areas, prosperity has not reached all segments of the community.

NCLR MISSION AND VISION NCLR has identified five major areas in its agenda and uses its experience, relationships, and a strategic roadmap to “move the needle” in these areas. First, education is clearly the key to achieving the American Dream, and it is essential that positive learning experiences begin in early childhood and continue throughout students’ educational careers. NCLR is working to ensure that the resources required to help Hispanic and immigrant students of all ages are universally available and that Hispanic parents are empowered to become advocates for quality education. Second, while many Americans enjoy financial security and economic well-being, not all Latinos have fared well in these arenas. NCLR is working to increase Hispanic access to economic mobility tools to reward work, complement workplace supports, and build wealth. Third, while Latinos are affected by a wide range of risk factors and diseases, nearly every health disparity they experience could be prevented or more effectively managed given timely access to health care. NCLR strives to eliminate the incidence, burden, and impact of health and environmental problems in the Latino community, seeking tangible improvements in Latinos’ access to health coverage and high-quality, culturally competent health care. Fourth, Latinos hold fewer assets than other Americans, proven by virtually every tangible standard. NCLR works to reduce the wealth gap and increase the level of assets held by the Latino community, including pension coverage, homeownership, retirement security, savings, and access to bank accounts and affordable credit. Finally, the current U.S. immigration system is in need of comprehensive reform. The entire nation benefits from a fair, equal, and fully inclusive society. NCLR works to advance an affirmative agenda that has a positive impact on immigrant communities and links national and local advocacy efforts. NCLR also supports local communities in addressing the impact of negative state and local policies targeting immigrants, ensures equal access to safety-net services for immigrants, and maximizes naturalization and civic participation of new Americans. While the challenges that Latinos face are complex, the solutions that NCLR seeks are simple—quality education, access to health care, rewards for hard work, prospects for advancement, and respect for common American values. Through NCLR’s approach of collaborating with its many partners, realization of these goals is a victory not only for NCLR and the Latino community, but for all Americans.

mun2 congratulates the uniquely american nominees of the 2011 ALMA Awards

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WELCOME FROM PEPSICO Dear ALMA Awards® Guests, When PepsiCo began supporting ALMA at its inception in 1995, we knew we were on to something powerful. Many years later, I am pleased to still be a partner and to welcome all of you to the 2011 NCLR ALMA Awards. As Frito-Lay North America’s President and CEO, and executive sponsor of PepsiCo’s Latino associates, I am honored to host this amazing event during Hispanic Heritage Month. Albert “Al” P. Carey

PepsiCo operates in a global marketplace—one that faces many challenges and grows more complex each day. At the same time, this global marketplace makes different cultures, languages, and ethnic groups part of our daily lives. PepsiCo believes in delivering “Performance with Purpose,” a statement of our business commitment based on the fundamental principle of giving back as we grow—and our belief in the importance of diversity and inclusion is a key part of this. To remain a leading company, we must continue to inspire and elevate our workforce by attracting, developing, rewarding, and retaining the best people. By fully embracing diversity and inclusion, we are committed to developing the next generation of leaders—especially within the Latino community. A great example of this is our long-term relationship with NCLR in developing a national education model focused on addressing the high dropout rates within the Latino community. This private-public partnership between NCLR and PepsiCo, called the Escalera Program, promotes both Performance with Purpose and NCLR’s key goals by driving economic mobility for Latino youth through educational attainment, career planning, and access to well-paying careers. The program is supported by PepsiCo’s employee resource group, Adelante. In fact, we are so proud of the Escalera partnership that this year’s PepsiCo Adelante ALMA Award will be presented to one of the pioneering Affiliates who helped us establish this effective partnership—AltaMed Health Services Corporation. We look forward to sharing their story and to continuing to work with NCLR to ensure success for the future of our youth leaders. Once again, welcome to all of you, especially everyone who traveled to be here. We’re honored to partner with NCLR in support of the ALMA and look forward to the awards. Saludos y gracias, Al Carey President and CEO Frito-Lay North America

MEDIA PARTNERS GOLD

SILVER

MEDIA PARTNERS B96 (96.3 FM Chicago) Chicano Radio Network U.S.A. El Tiempo Latino El Sol Latino Newspaper (Philadelphia) Hispanic Network Magazine Romantica Radio 900 Hombre Magazine impreMedia La Nueva (87.7 FM Washington, DC) Latin Heat LATINA Style, Inc. Latino Print Network LatinoScoop.com Magic Image Hollywood Magazine Mamiverse Mexican Tourism Guide Para Todos San Antonio Circular Washington Hispanic

ALMA AWARDS® SELECTION PROCESS

For over 40 years, NCLR has been promoting the advancement of Latino families in this country, by creating opportunities and opening doors. The NCLR ALMA (American Latino Media Arts) Awards presentation is an integral part of that mission as a national prime-time NBC Television Network entertainment special with a cause—to show how diversity strengthens our country and how inclusion strengthens the entertainment industry. The 2011 NCLR ALMA Awards—which kicks off National Hispanic Heritage Month—celebrates America’s favorite Latinos in the entertainment industry, television programs, and films. Nominees and winners are determined by the NCLR ALMA Awards Production Leadership Team’s (NCLR ALMA Awards staff, executive producers, and producers) consideration of U.S. box office rankings, Nielsen ratings, Billboard chart rankings, the online NCLR ALMA Awards survey results, and the media and general public popularity of the television program, movie, music, or individual and/ or the individual’s performance, act, or appearance. Special Achievement Awards recipients are selected by the NCLR ALMA Awards Production Leadership Team for exceptional merit or career achievement. Final awards categories and number of awards presented on the telecast are determined by the Team in consultation with network executives.

ALMA AWARDS® SHOW CREDITS Executive Producers Janet Murguía Eva Longoria Bob Bain Creator Raul Yzaguirre Director Michael Dempsey Writers Paul Flattery Nancy De Los Santos Jon Macks Producers Paul Flattery Delia de la Vara Leroy V. Martinez Co-Producer Kelly Brock Music Talent Producer David Chavez Line Producer Cheryl Teetzel-Moore Coordinating Producer Andrea Regalado Associate Producers Brett Ostro Ron Estrada Production Designer Steve Bass

Lighting Designer Oscar Dominguez Associate Directors Rich Preuss Tim Kettle Stage Managers David Wader Jackie Stathis Production Supervisor Michelle Robinson Post-Production Supervisor Sean Ervin Tiffany Phelps Production Accounting Adam Hutson Talent Executive Taryn Bleckner Talent Manager/AFTRA Carley Flinn Staging Supervisor Mark Sidlow Art Director Alana Billingsley Security J. Antonio Revilla Script Supervisor Michael Peter

Production Manager Michael Potts Christina Tong Post-Production Coordinator Chris Stewart Transportation Coordinator Joette Phillips Editor Lauren Carr Assistant Editor Joe Kaczorowski Audience Karen Forbes Alexis Stathis Denise Culp Assistants to the Producers Candice Holguin Octavio Espinal Jessica Prasad Talent Coordinator Jewel Rocket Rose Wardrobe Gamila Smith Hair Steve Lehman Cindy Lehman Makeup Heather Birch Technical Director Keith Winikoff

ALMA AWARDS® SHOW CREDITS Playback Jon Aroesty Video Terrance Ho Videotape Operator Kevin Muldoon Audio Mixer Klaus Landsberg House P.A. Andrew Fletcher Monitor Mixer John Bell Sweetener Bob Lamasney Band Supervisor Jan Parent A2s Mike Cruz Mike Faustino Gary Long Danny Ortiz Pete Sanfilipo Camera Operators Danny Bonilla Bill Chaikowsky Randy Gomez, Sr. Alex Hernandez Andrew Jansen Steve Martyniuk John Repczynski Tom Vanozzi

Gaffer Samuel Barker Teleprompter Pamela Kutsanai Jerry Brancato Utilities Trevor Dawson PL Coordinator John Arenas Video Truck Maintenance Hans Verzantvoort Ron McNair Rigging Richard Slack Music Clearance Diane Prentice Music Clearance, Inc. Announcer Sylvia Villagran Pre-Show Announcer Stephanie Peña ALMA Awards Designer Patssi Valdez Publicity The Lippin Group Director of Media Relations Julian Teixeira

Sponsor Services Managers Lisa Bombin Georgina Salguero Eila Sepúlveda Marketing and Promotions David Castillo Samantha Ferm Brenda Herrera Jessica Mayorga Keith McAllister Commemorative Program Book Sheena K. Fallon Samantha Ferm Jennifer Kadis Karen Nava Lazarte Kari Nye VIP Guest Seating/Industry Relations Altagracia Espinal Ibarra Strategy Group Production Facilities Santa Monica Civic Auditorium Executive in Charge of Production Jim “Mo” Moroney Talent Gift Retreat Backstage Creations Pre-Show Multimedia Producer Daniel Martinez Transportation Company JamCasa Transportation Services, LLC

ALMA AWARDS速 OFFICIAL SPONSORS PRESENTING SPONSOR

GOLD SPONSORS

SILVER SPONSORS

ALMA AWARDS速 OFFICIAL SPONSORS RED CARPET SPONSORS

PRE-SHOW SPONSOR

OFFICIAL VEHICLE SPONSOR

RECEPTION SPONSORS VIP PRE-RECEPTION

VIP POST-PARTY Presenting Sponsor

CO-SPONSORS

CO-HOSTS EVA LONGORIA AND GEORGE LOPEZ The 2011 NCLR ALMA Awards is excited to have a new home on NBC. Reprising their roles as ALMA Awards co-hosts, actress, philanthropist, author, and executive producer Eva Longoria and comedian, talk show host, and actor George Lopez are ready to celebrate the ALMA Awards with viewers across America. Longoria is now in her fifth year of producing the ALMA Awards, and says the show is important “because it is the only network televised award show that celebrates the positive portrayals of Latinos in television, film and music. Each time Latino artists are singled out for their talent, the perception of Latinos changes for the better—and that is the power of media.” Lopez is no stranger to hosting the ALMA Awards either, and has continually worked to empower the roles of Latinos in mainstream media. Lopez added that he is “thrilled to be co-hosting the ALMA Awards with a great role model and friend.” This year’s show features a wide array of categories, including film, music, and television roles as well as favorite reality show, drama, and comedy, and voters online have helped determine favorites in each. Additionally, the ALMA Special Achievement Awards this year recognize the talented careers of a writer, documentarian, and director in their unique fields. The 2011 NCLR ALMA Awards is a fantastic program and celebration that recognizes the hard work, creativity, and contributions that Latinos make not only in American pop culture, but throughout our country’s history. Make sure to tune in on Friday, September 16 at 8/7C, only on NBC!

OUTSTANDING CAREER ACHIEVEMENT AWARD DOCUMENTARIAN

Raymond Telles

Raymond Telles receives a 2011 NCLR ALMA Outstanding Career Achievement Award for his drive to share Latino stories and culture with mainstream audiences through his distinguished 30-year career as a documentary filmmaker. His work frequently navigates his personal history and that of Latinos, offering profound insight into how Latino history has shaped the American present. Telles produced and directed The Storm That Swept Mexico, a documentary that tells the story of the Mexican revolution, incorporating photographs and motion pictures that had never been seen before in the United States. The story is a personal one, as his maternal grandfather and great-grandfather fought against Mexican president Porfirio Diaz in the revolution of 1910. Discussing the film, Telles said, “This was family history to me…and it helps us understand the complicated relationship between Mexico and the United States.” He co-directed and produced The Fight in The Fields: Cesar Chavez and the Farmworkers’ Struggle, the first film to cover the full arc of Chavez’s life and the ALMA Award winner for Outstanding Made-forTelevision Documentary in 1998, and Race is the Place, an examination of race in America. His work on television includes the PBS Frontline program Children of the Night, which won a DuPont-Columbia Gold Baton Award as well as a number of other honors. For PBS, he directed In Search of Law and Order, a groundbreaking series on juvenile justice that was broadcast nationally in 1999. His independent productions include films for the National Endowment for the Arts, the National Endowment for the Humanities and ITVS. He is currently at work on The Latino Americans, a documentary series slated to air on PBS in 2012, which will tell the entire history of Latinos in the United States. In addition to his ALMA Award, Telles holds a series of prestigious honors from a variety of awarding bodies, including three Emmys and two PBS Programming Awards for News and Current Affairs. He has been recognized with the Ohio State Award and a NATAS Community Service Award, and he has received top honors in the San Francisco, American Film and Video Association, Chicago, and New York film festivals, and two CINE Golden Eagles. He has an MFA in film from UCLA and is a member of the Writers Guild of America and the National Academy of Television Arts and Sciences. For his ability to connect his personal story to that of Latinos and the nation as a whole in his career, Telles is a shining example of what Latinos contribute not only to American history, but also to American film. We are honored to present him with the 2011 NCLR ALMA Outstanding Career Achievement Award.

OUTSTANDING CAREER ACHIEVEMENT AWARD WRITER

Cynthia Cidre

Cynthia Cidre receives the 2011 NCLR ALMA Outstanding Career Achievement Award for her extensive career as a feature film and television writer and producer. She attended the University of Miami with the intention of becoming a literature professor, but her screenwriting instructor sent a script that she had written for screenwriting class to a contest without Cidre knowing—and the script won. The prize included a stipend from Columbia Pictures that allowed her to write a feature script, which turned into the 1991 MGM feature Fires Within, about Cuban exiles in Little Havana and Florida. Cidre left academia and started her Hollywood career. She wrote the screenplay for The Mambo Kings, the story of two Cuban musicians who immigrate to New York in the 1950s to succeed in the Latin music scene, and Tara Road, a film about an Irish and American woman who swap houses. Moving to television, Cidre created and served as executive producer on Cane, which starred Jimmy Smits—an ALMA Award winner—and became the first Latino drama on broadcast television. Cane follows a Cuban American family and its successful Florida-based rum and sugar cane business. Cidre, who was born in Cuba and lived there for part of her childhood, cites her late father, a sugar chemist in Cuba, as inspiration for the show. Navigating the tricky task of appealing to the original audience while updating the show for a new generation, Cidre is at work on her latest project, Dallas, which revives the classic soap opera for TNT in the summer of 2012. Latino characters will be more prominent than in the original—one way in which the show will reflect the demographics of Texas, and an example of the changes that a Latina writer brings to a project such as this. To further reflect the real Dallas, the show will actually be filmed in its namesake Texas city. Much of Cidre’s work draws on her experience growing up in Miami. Cidre was in fourth grade when her parents emigrated to the U.S. in 1967 on board one of the “freedom flights” for political refugees fleeing Fidel Castro’s communist regime. To support his family when they first came to the United States, Cidre’s father first worked at 7-Eleven, and then found a lab technician job at the University of Miami, allowing Cidre to attend college with a tuition remission. Her creativity gives voice to our favorite stories, and her own life embodies a Hollywood classic—that of the American Dream. We are honored to present her with the 2011 NCLR ALMA Outstanding Career Achievement Award.

OUTSTANDING CAREER ACHIEVEMENT AWARD DIRECTOR

Gregory Nava

Screenwriter, director, and producer Gregory Nava receives 2011 NCLR ALMA Outstanding Career Achievement Award for his groundbreaking film and television career, which shows that the universality of the human experience can be told through a Latino story. Gregory Nava became an internationally renowned filmmaker with his 1983 film El Norte. Co-written with Anna Thomas, El Norte was nominated for an Academy Award for Best Original Screenplay. Critic Roger Ebert called El Norte—which deals with the plight of people from Guatemala who flee ethnic and political persecution to work without papers in the United States—“The Grapes of Wrath of our time.” In 1996, El Norte was named an “American Classic” and designated for special preservation by the Library of Congress. In 1995, Nava continued his string of groundbreaking Latino films, directing and co-writing My Family, which was a financial and critical success. The film tells the saga of an American family with its roots deep in Mexico. In 1996, Nava went on to write and direct the feature film Selena, based on the life of the slain Tejano superstar and the definitive breakout role for ALMA Award winner Jennifer Lopez. Nava co-wrote the screenplay for the Academy Award nominated film Frida and most recently wrote and directed Bordertown, again starring Jennifer Lopez. Bordertown won the “Artist for Amnesty” Award from Amnesty International and was nominated for the Silver Bear at the Berlin Film Festival. For television, he was the writer, director, and Executive Producer of the Emmy- and Golden Globe–nominated PBS series American Family, notable as it was the first drama series ever to air on broadcast television featuring a Latino cast. Starring Academy Award® nominee and ALMA Award winner Edward James Olmos, as well as Constance Marie, Esai Morales, Sonia Braga, and Raquel Welch, American Family follows three generations of a Mexican American family, from their immigration to the United States during the Mexican Revolution to the younger generation’s involvement in the Iraq war. The show depicts the sacrifices and triumphs that every family makes to achieve the American dream, told though the lens of the Latino experience. “Basically I think that the human experience is universal,” Nava says. “And as a filmmaker that’s what I’ve always put in the front seat…the universality of the human experience. I’m just trying to tell stories.” In addition to his ALMA Awards for Outstanding Latino Director of a Feature Film for Selena and Why Do Fools Fall in Love, Nava has been nominated for an Academy Award, a Golden Globe, an Emmy, and a Writer’s Guild Award. El Norte is on the National Registry of “culturally significant” films at the Library of Congress. His films have been selected for and honored at many film festivals including Cannes, Sundance, Berlin, Telluride, San Sebastian, Edinburgh, Chicago, Miami, and Montreal. He has won five “Imagen” Awards: the Hispanic Heritage Award for the Arts at the Kennedy Center in Washington, DC; The National Hispanic Heritage Foundation “Raul Julia Award” for Excellence; the Latino Spirit Award from the State of California; and a Lifetime Achievement Award from the “Imagen” Foundation. Nava is currently developing an epic miniseries at HBO based on Victor Villasenor’s book Rain of Gold. He is also developing a feature about the current crisis on the U.S.-Mexican border called “Gates of Eden.” For highlighting the universality of the Latino experience by “just telling stories,” Gregory Nava shows us all that the Latino story is an American story. We are honored to present him with the 2011 NCLR ALMA Outstanding Career Achievement Award.

SPECIAL ACHIEVEMENT AWARD

The Harvest The Harvest, a documentary tracing the lives of migrant children and their families as they travel across the nation to pick fruits and vegetables in our country’s agriculture fields, is recognized with the 2011 NCLR ALMA Special Achievement Award for its attention to the plight of an estimated 500,000 child farmworkers in America. The film was produced by Shine Global, a nonprofit film company dedicated to transforming children’s lives through film, in association with Globalvision, Inc., Romano Film and Photography, and UnbeliEVAble Entertainment. It was directed by U. Roberto Romano and produced by U. Roberto Romano and Rory O’Connor, with Eva Longoria serving as executive producer. Children working in agriculture face a harsh reality. An estimated 400,000 children work up to 14 hours a day, seven days a week, which leaves them no time to attend school; the average farmworker family earns less than $17,500 a year; there is no guaranteed minimum wage or overtime; and early and persistent exposure to pesticides can pose serious health risks. The film offers an intimate look into the lives of children who work in the fields to help support their families. One of the film’s young subjects shares her experience in this way: “Every day when I look at the sun, I would say, ‘is this going to be my entire life?’” The film highlights a long history of dismantling social programs and the exclusion for many from basic rights— allowing these working conditions to continue unchanged since the enactment of the Fair Labor Standards Act in 1938. “I am proud to bring a light to the poor standards in agriculture in this country,” says Longoria. “These children, who feed the most well-fed nation in the world, often go to bed hungry. It is because of this labor force that the United States is the largest food exporter in the world.” The film encourages all of us to become literate in the issues that face our community. By doing so, says Longoria, we can create an “intellectual, economical, and socially responsible response…Then all of a sudden, people listen.” We are honored to recognize The Harvest with the 2011 NCLR ALMA Special Achievement Award.

2011 ADELANTE ALMA AWARD In 2001, the NCLR Escalera Program: Taking Steps to Success, was created in collaboration with and through the support of the PepsiCo Foundation and PepsiCo, Inc. to promote economic mobility for Latino youth by increasing educational attainment, career planning, and access to information about advanced careers. AltaMed Health Services Corporation served as the launching pad for the program. To date, 92% of students who have enrolled in the Escalera Program have successfully completed the program and graduated from high school, and 89% of Escalera Program graduates have chosen a path to higher economic mobility by enrolling in postsecondary education. Since the Programâ&#x20AC;&#x2122;s inception, NCLR and its Affiliates have leveraged over $3 million to provide expanded services to program participants and reach more youth.

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Better together Bringing AT&T customers a stronger network faster. AT&T customers, including those who join us from T-Mobile, will see significant service improvements from the merger. The addition of T-Mobile’s spectrum resources and thousands of cell towers will quickly increase capacity and coverage, resulting in better call reliability and data speeds. Mobile data traffic on AT&T’s network has grown 8,000% over the last four years. With tablets, cloud computing, and a new generation of bandwidth-hungry devices on the horizon, demand is expected to increase an additional 8-10 times by 2015. Integrating T-Mobile’s network resources, while continuing AT&T’s network investment, is the surest, fastest, and most efficient way to meet this challenge.

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Reaching 55 million more Americans with our expanded LTE network. The combination of AT&T and T-Mobile will allow AT&T to increase its planned LTE coverage from 80% to more than 97% of the U.S. population. That means approximately 55 million more Americans, including those in small towns and rural areas, will get access to LTE. The strength of our combined networks will significantly advance our nation’s wireless broadband goals, intensify broadband competition, and keep America on the cutting edge of wireless innovation.

FAVORITE MOVIE

FAVORITE MOVIE ACTOR

Antonio Banderas You Will Meet A Tall Dark Stranger

Demián Bichir A Better Life

Michael Peña Battle: Los Angeles

Bobby Cannavale Win Win

Danny Trejo Machete

Felicitamos a todos los nominados a los ALMA Awards®. Su inspiración ha contribuido inmensamente a la herencia latina.

FAVORITE MOVIE ACTRESS Drama/Adventure

Jessica Alba Machete

Penelope Cruz Pirates of the Caribbean: On Stranger Tides

Michelle Rodriguez Battle: Los Angeles

ZoĂŤ Saldana Takers

Rosario Dawson Unstoppable

FAVORITE MOVIE ACTRESS Comedy/Musical

Christina Aguilera Burlesque

Cameron Diaz Bad Teacher

Eva Mendes The Other Guys

Selena Gomez Monte Carlo

Alexa Vega From Prada to Nada

FAVORITE TV SERIES

CSI: Miami (CBS)

Desperate Housewives (ABC)

Modern Family (ABC)

Wizards of Waverly Place (Disney Channel)

FAVORITE TV REALITY, VARIETY, OR COMEDY PERSONALITY OR ACT

Christina Aguilera The Voice (NBC)

George Lopez Lopez Tonight (TBS)

Mario Lopez Mario Lopez: Saved By the Baby (VH1)

Jennifer Lopez American Idol (FOX)

Cesar Millan Dog Whisperer With Cesar Millan (National Geographic Channel)

TALENT HAS NO GENDER. CURIOSITY HAS NO AGE. EXPERTISE HAS NO ETHNICITY. IF YOU’VE GOT WHAT IT TAKES, LET’S TALK. At Prudential, we don’t attach labels to the qualities that make us a more dynamic organization. We create an environment where the people we hire can contribute, grow and seize opportunity. We believe a diverse workforce is a strong one. If you’re up for the challenge of a company that’s committed to hiring the best and brightest from every walk of life, let’s talk. Find out how you fit in: search jobs.prudential.com

Prudential is proud to support “The 2011 NCLR ALMA Awards ® .” Congratulations to tonight’s honorees!

© 2011. Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Prudential is an Equal Opportunity/Affirmative Action Employer and is committed to diversity in its workforce. 0199711-00001-00

FAVORITE TV ACTOR Leading Role 3

AG 8.24.11 Job No:

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Job Name: Master Brand Diversity Ad Pub: NCLR ALMA Awards Issue Date: 9/16/11 Prod: bleed page 4c Live:

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Ricardo Chavira Desperate Housewives (ABC)

Trim:

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Ian Gomez Cougar Town (ABC)

Joshua Gomez Chuck (NBC)

________ ACCOUNT ________ WRITING ________ DESIGN ________ CREATIVE ________ TRAFFIC ________ ART RIGHTS ________ PROOFREADING ________ SPELL CHECK

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James Roday Psych (USA Network)

Adam Rodriguez CSI: Miami (CBS)

FAVORITE TV ACTOR Supporting Role

Oscar Nu単ez The Office (NBC)

Rico Rodriguez Modern Family (ABC)

Tristan Wilds 90210 (CW)

Michael Trevino The Vampire Diaries (CW)

David Zayas Dexter (Showtime)

Innovative Genius

2012 Elantra

At Hyundai, every achievement is significant. Through diversity of thought, we are thinking of new ideas and new possibilities. From our line-up of 4 new vehicles that get 40 MPG on the highway, including the all new 2012 Elantra, to our industry leading Assurance program, we are finding ingenious ways to be innovative. That is why we are proud of our initiative, Adelante, which recognizes the present day Latino heroes who have contributed positively to America and the American culture. Hyundai applauds ALMA Awards for promoting the positive portrayal and significant contribution of Latinos in the entertainment industry, moving the lives of Hispanic Americans forward.

HyundaiUSA.com/diversity

FAVORITE TV ACTRESS Leading Role in a Drama

Cote de Pablo NCIS (CBS)

Eva La Rue CSI: Miami (CBS)

Francia Raisa The Secret Life of the American Teenager (ABC Family)

Sarah Shahi Fairly Legal (USA Network)

Sara Ramirez Greyâ&#x20AC;&#x2122;s Anatomy (ABC)

FAVORITE TV ACTRESS Leading Role in a Comedy

Selena Gomez Wizards of Waverly Place (Disney Channel)

Victoria Justice Victorious (Nickelodeon)

Demi Lovato Sonny With a Chance (Disney Channel)

Sofia Vergara Modern Family (ABC)

Naya Rivera Glee (FOX)

what can you do about it?

ÂŠ2011 Amway

FAVORITE TV ACTRESS Supporting Role

Maria Canals-Barrera Wizards of Waverly Place (Disney Channel)

Constance Marie Switched at Birth (ABC Family)

Aubrey Plaza Parks and Recreation (NBC)

Lauren VĂŠlez Dexter (Showtime)

Sarah Ramos Parenthood (NBC)

We welcome and value diversity at Kraft Foods. We know that the best people are all kinds of people. Kraft is proud to support The 2011 NCLR ALMA Awards速

www.kraftfoodscompany.com

FAVORITE MALE MUSIC ARTIST Taio Cruz

Enrique Iglesias

Pitbull

Bruno Mars

Ricky Martin

FOX DEPORTES

Congratulates The recipients of the 2011 ALMA Awards

FAVORITE FEMALE MUSIC ARTIST Christina Aguilera

Selena Gomez

Shakira

Jennifer Lopez

Naya Rivera

We Salute latin entertainment Congratulations to this year’s nominees PeoPle en esPañol is Proud to be a silver Media sPonsor of the the 2011 nClr alMa awards®

SPOTLIGHTING DIVERSITY. CELEBRATING ACHIEVEMENT.

Time Warner is proud to support NCLR and the 2011 NCLR ALMA Awards. Congratulations to this year’s winners.

©Time Warner Inc. 2011 All trademarks and service marks incorporated herein are owned by Time Warner Inc. and/or one of its affiliated companies.

NCLR BOARD OF DIRECTORS Executive Committee Chair Daniel R. Ortega, Jr. Attorney at Law Roush, McCracken, Guerrero, Miller & Ortega Phoenix, AZ Vice Chair Jorge Plasencia Chairman and CEO República Miami, FL Secretary Dr. Juan J. Sánchez El Presidente/CEO and Founder Southwest Key Programs, Inc. Austin, TX Treasurer Anselmo Villarreal President and CEO La Casa de Esperanza, Inc. Waukesha, WI President and CEO Janet Murguía National Council of La Raza Washington, DC James Padilla Retired from Ford Motor Company Sarasota, FL Nilda Ruiz President and CEO Asociación Puertorriqueños en Marcha (APM) Philadelphia, PA

Renata Soto Executive Director Conexión Américas Nashville, TN

Lupe Martinez President and CEO UMOS Milwaukee, WI

Cid Wilson Senior Research Analyst Cabrera Capital Markets, LLC Leonia, NJ

Catherine Pino Co-Founder and Principal D&P Creative Strategies, LLC Falls Church, VA

General Membership

Beatrice Olvera-Stotzer Chief Executive Officer NEWCapital, LLC Los Angeles, CA

Julie Castro Abrams Chief Executive Officer Women’s Initiative for Self Employment San Francisco, CA Cesar Alvarez Executive Chairman Greenberg Traurig, LLP Miami, FL Thomas H. Castro President and CEO El Dorado Capital, LLC Houston, TX Fred R. Fernandez President Fred R. Fernandez and Irma R. Rodriguez Foundation, Inc. Johns Creek, GA

Ernest Ortega President Rural Housing, Inc. Albuquerque, NM Dr. Clara Rodriguez Professor Department of Sociology Fordham University New York, NY Tony Salazar President of West Coast Operations McCormack Baron Salazar Los Angeles, CA J. Walter Tejada County Board Member Arlington County Board Arlington, VA

Victor Leandry Executive Director El Centro de Servicios Sociales, Inc. Lorain, OH

NCLR CORPORATE BOARD OF ADVISORS Chair Johnson & Johnson

American Airlines

McDonaldâ&#x20AC;&#x2122;s Corporation

AT&T

MillerCoors

Bank of America

PepsiCo, Inc.

Chevron Corporation

Prudential Financial, Inc.

Citi

Shell Oil Company

The Coca-Cola Company

State Farm Insurance Companies

Comcast Corporation

Time Warner Inc.

ConAgra Foods, Inc.

Toyota Motor North America, Inc.

Ford Motor Company

UPS

General Mills, Inc.

Verizon Communications

General Motors Corporation

Walmart

Kraft Foods, Inc.

Wells Fargo

NCLR STAFF ACKNOWLEDGMENTS NCLR EXECUTIVE STAFF Janet Murguía, President and Chief Executive Officer Charles Kamasaki, Executive Vice President Sonia M. Pérez, Senior Vice President, Strategic Initiatives Delia Pompa, Senior Vice President, Programs Ron Estrada, Vice President, Integrated Marketing and Events Eric Rodriguez, Vice President, Office of Research, Advocacy, and Legislation Holly C. Blanchard, Chief Financial Officer Delia de la Vara, Vice President, California Region Lautaro (Lot) Diaz, Vice President, Housing and Community Development Dr. José A. Velázquez, Vice President, Affiliate Member Services Ruben Gonzales, Deputy Vice President, Resource Development

NCLR STAFF Jesús Andrade, Education Policy Field and Campaign Organizer Luis Barrera, Workforce Development Coordinator Vanessa Belsito, Senior Associate, Corporate Relations David Castillo, New Media Manager Irene Cuyún, Senior Director of Special Projects, Education Jennifer Edwards, Associate Field Coordinator Octavio Espinal, Executive Assistant/Scheduler Sheena K. Fallon, Editor and Bilingual Content Specialist Samantha Ferm, Marketing Associate Gina Flores, Associate Director, Corporate Relations Mareth Flores, Major Gifts Officer Sylvana Foreman, Business Affairs Assistant Dolores Gomez, Director of Education, Northeast and Southeast Regions Paula Gomez, Office Administrator

NCLR STAFF ACKNOWLEDGMENTS Viviana L贸pez Green, Manager of Affiliate Member Services Kelly Isaac, Production Assistant and Graphic Designer Jennifer Kadis, Director of Quality Control Ellie Klerlein, Associate Director of National Campaigns Simon Lopez, Senior Director of Workforce and Leadership Development Leroy Martinez, Senior Director of Events and Production Jessica Mayorga, Director of Marketing Keith McAllister, Web Content Specialist Felicia Medellin, Escalera Program Manager Edwin Mejia, Technical Manager Maria Fischer Millet, Senior Event and Meeting Planner Kathy Mimberg, Senior Media Relations Specialist Candelaria Moralez, Affiliate Relations Coordinator Karen Nava Lazarte, Director of Graphics and Publications Lisa Navarrete, Advisor for Special Projects Kari Nye, Senior Development Editor Jennifer Occean, Administrative Associate, Communications Christopher Pulido, Senior Event and Meeting Planner Joseph Rendeiro, Media Relations Associate Mildred Reyes, Board of Directors Liaison Georgina Salguero, Director of Sponsorships Sherry San Miguel, Graphic Designer and Production Coordinator Eila Sep煤lveda, Account Executive, Sponsorships Anna Socrates, Copy Editor Julian Teixeira, Director of Communications Tiptavee Thongtavee, Graphic Designer and Administrative Assistant

SPECIAL ACKNOWLEDGMENTS The 2011 NCLR ALMA Awards would not be possible without the support of our many partners and friends. We sincerely appreciate your dedication, assistance, and guidance in our continuing mission to create a show that celebrates the many achievements of Latinos throughout our nation. Arturo Barquet Victor Barreiro Lisa Bombin James Casares David Cohen Nancy De Los Santos Ricardo de Montreuil Uri Emerson-Fleming Altagracia Espinal Javier Farfan Susan A. Garcia Monica Gil Susan Gonzales Javier Gonzalez Enrique Guillen Jacqueline HernĂĄndez Brenda Herrera Jim Hoffman Bob Lange Dick Lippin Paulo A. Luizaga Daniel Martinez Diana Mogollon Richard Montanez Flavio Morales Maureen Murphy Howie Nestel Luis Ortiz Sharon Pannozzo Jennifer Price Marie Quintana

Lidia Ramirez Lauren Roseman Chaunte Ruiz Bozoma Saint John Angel Sepulveda Paul Telegdy Benjamin N. Torres Doug Vaughan Michael Wilhite Michelle Wilson Karen Wood Raul Yzaguirre

COMPANIES Backstage Creations Comcast The Event Division, Inc. General Motors Getty Images Hello Interactive Ibarra Strategy Group Latino Public Broadcasting Lidiaâ&#x20AC;&#x2122;s Dominican Kitchen mun2 NBCUniversal Santa Monica Civic Auditorium Santa Monica Place Sharkmatic Advertising Summit Marketing Telemundo Writers Guild of America, West

Latino Print Network and the 625+ Hispanic publications & 375+ websites that we work with salute the NCLR for the 2011 ALMA Awards. Through the efforts of the NCLR & its nearly 300 Affiliates the lives of hundreds of thousands of people in the USA are improved. These LPN recently launched programs might be of interest to you and your company’s efforts:

ParaTiTV is our newest program and will soon launch a wide variety of entertainment and educational offerings online for Latinos. ParaTiTV promises to be our most ambitious and comprehensive effort ever. Please contact us for more information on how you can be a part of this effort.

Sabores Yucatecos A Culinary Tour of the Yucatán

Latino Hollywood is a news service program under LPNnews that creates and distributes articles to over 625+ Latino newspapers and magazines with a combined circulation of 19 million. LPNnews’ programs have proven to be very cost effective for Corporations and Marketers. “A sleek, spirited, romantic comedy...warm, funny, and consistently entertaining.” Daily Variety

THE NATIONAL

LATINO & AMERICAN INDIAN

Luminarias & Other Plays About Women

By Evelina Fernandez

SCHOLARSHIP DIRECTORY Your Source For Over 1,500 Ways To Make The College Dream Possible

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INCLUDES DOZENS OF HELPFUL INSIGHTS FOR MAKING COLLEGE A REALITY

Luminarias has Entertained Audiences as both a Play and a Movie

WPR Books has started a new program under which we will publish over 20 Latino focused books by early 2012. Go to www. WPRbooks.com to order books. Give us a call if you’ve dreamed of having a book published and want to take the next step. Please phone 760-434-1223 or email kirk@whisler.com for more on these & other LPN programs

The Power of Three One Common Goal…

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Traveler Publications congratulates the

National Council of La Raza for promoting opportunities for Hispanics in the United States. Your presence and support has been a beacon of light to all of us.

Congratulations to the winners and all those nominated tonight!

TRAVELER PUBLICATIONS Traveler-Publications.com

MexMagazine.com

BajaTraveler.com

W-Traveler.com

FOR MORE THAN 40 YEARS, NCLR HAS BEEN PROMOTING THE ADVANCEMENT OF LATINO FAMILIES IN THIS COUNTRY, CREATING OPPORTUNITIES AND OPENING DOORS. THE NCLR ALMA AWARDS速 ARE AN INTEGRAL PART OF THAT MISSION.

EMPOWERING MILLIONS OF HISPANIC AMERICANS. WWW.NCLR.ORG

We extend a heartfelt thank-you To our familia of individual donors, including our President’s Council, for their critical support. Their generosity allows NCLR to quickly and effectively address the issues affecting the Hispanic community.

President’s Council* Advisors ($10,000–$24,999) Cesar Alvarez Russell C. Deyo Ingrid Duran and Catherine Pino Monica Lozano and David Ayón Jeffrey Urbina and Gaye Lynn Hill

Executives ($5,000–$9,999) John and Minerva Esquivel Ramón and Sally Murguía Robert Ontiveros Hector, Norma, and Andrew Orcí

Leaders ($2,500–$4,999) Felix DeHerrera Dr. John Diaz Fred Fernandez and Irma Rodriguez Richard C. Miller and Linda Miller Janet Murguía Patricia Pineda and Eric Klein Isabel M. Valdés and Family

Advocates ($1,000–$2,499) Anonymous Felipe Agredano Lozano, MTS Nelson Albareda Dalia and Blanca Almanza Audrey R. Alvarado, Ph.D. and Katie Loughary Aida Alvarez Liany Arroyo and Jesse Mejia Andrea Bazán Kathryn Brown

Maria Campisteguy Jovita Carranza Tamara Casey Alcario and Carmen Castellano Martin R. Castro Julie Castro Abrams Tom and Jacqui Castro Gus and Victoria Chavez David Cohen Pelayo and Donna Coll Roy Cosme Dino J DeConcini and Elizabeth J. DeConcini Delia de la Vara Jaime Atanacio Diaz Lautaro “Lot” Diaz Romulo L. Diaz, Jr. Rita DiMartino Dorene Dominguez Darcy M. Eischens Anthony Eredia and Diana Bermudez Octavio N. Espinal and Eric O. Meyer Tommy and Elvira Espinoza Ron and Roxana Estrada Flor de Maria Flores and Family Joe Formusa Emily Gantz McKay Juan M. Garcia Carla Giovannetti Dodds Ruben Gonzales and Joaquin Tamayo Leni Gonzalez J.C. and Deborah Gonzalez-Mendez Zac and Sarajane Guevara

Sonia Gutierrez Frank and Cecilia Herrera Deborah Hevia JoAnn Holland Mickey Ibarra Antonia Lopez Monika Mantilla Tom and Betsy Mars Arabella Martinez and David B. Carlson Eduardo Martinez Dr. Herminio Martinez Leroy V. Martinez Lupe Martinez Ruben, Annette and Andréa Martinez Jaime and Linda Gutierrez Elba Montalvo Maricela Monterrubio Gallegos Dave Montez and Stephan Hampton Cynthia Morales William Moreno, III Lisa Navarrete James and Kimberly Norman Ricardo Oquendo Daniel R. Ortega, Jr. Gene and Monica Ortega Felix. W. Ortiz III Jim and Alice Padilla Sonia Pérez and Luis Duany Maria and David Pesqueira Jorge Plasencia Delia Pompa Elizabeth Provencio

Maria S. Quezada Carmen Ramirez Oscar T. Ramirez Athena Ramos Mario Reyna Eric and Ilia Rodriguez Maria E. Rosa Russell D. Roybal Art Ruiz Nilda Ruiz and Sasha Singh Tony Salazar and Denise De La Rosa El Presidente of Southwest Key Programs Renata Soto and Pete Wooten William and Susan E. Soza Sharon Taylor Kenneth I. Trujillo Hon. Arturo Valenzuela Carmen Velásquez José and Jennifer Velázquez Salvador and Ana Villar Anselmo and Elvira Villarreal George Walz Peter Wilkins Alex Wilson and Alan Abramson Cid D. Wilson Dr. Tamar Diana Wilson Steven Wolfe Pereira Carole Young Raul Yzaguirre * As of August 30, 2011

AUTOGRAPHS

We are proud to support NCLR.

Congratulations to the 2011 ALMA Awards honorees.

The National Council of La Raza (NCLR) is the largest national Latino civil rights and advocacy organization in the United States. NCLR created the ALMA Awards in 1995 as part of its strategy to promote fair, accurate, and balanced portrayals of Latinos in the entertainment industry. For over 40 years, NCLR has been promoting the advancement of Latino families in this country by creating opportunities and opening doors. The NCLR ALMA Awards presentation is an integral part of that mission as a national primetime television entertainment special with a causeâ&#x20AC;&#x201D;to show how inclusion strengthens the entertainment industry and diversity strengthens our country.

The NCLR ALMA AwardsÂŽ show celebrates the outstanding achievements of Latinos in motion pictures, television, and music. The program promotes the diverse, accurate, and proportional portrayals of Latinos in the American media to a national prime-time television viewing audience.