International School of Fundraising Brochure

INTERNATIONAL SCHOOL OF FUNDRAISING How to Raise a Lot of Money in Your Country for Your Cause

Wellington College, Berkshire, U.K.

April 1-5, 2014

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THE SEMINAR Once a year the Leadership Institute presents the International School of Fundraising for key conservative leaders from around the world.

Held in Berkshire, England, this week-long training develops effective skills in fundraising for both candidates and causes, while providing networking for likeminded activists from around the globe.

This training is taught by renowned experts in fundraising from the US, Europe, and Latin America, and teaches vital skills necessary to succeed financially as a political leader or as an organizational entrepreneur. It is limited to 100 participants.

Date:

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I could spend months and months reading various marketing books and fundraising manuals before I would acquire the same level of know-how that I have after 4 days with the Leadership Institute. It is unbelievable how much practical knowledge can be communicated in such a short time."

Martin Luteran The Ladislav Hanus Fellowship, Slovakia

LEARN ABOUT

Starts Tuesday, April 1, 7:30 PM through Saturday, April 5

Location: Wellington College

United Kingdom

Cost:

$950.00 $200.00 discount for early registration

Your Cost: $750.00

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Thanks to the international school of fundraising we have raised our first million dollars."

Ignacio Arsuaga, President of Hazte oir, Spain

The Conservative Organizational Entrepreneur

Organizations that Fund International and Foreign Programs

Building Strong Donor Relations

Integrity-Based Fundraising

The Philosophy of Direct Mail Fundraising Current Trends in Fundraising Methods of Fundraising

Major Donor Fundraising

Direct Mail Ingredients

Making Strong Presentations for Fundraising

Monthly Giving Plans

BUILD EFFECTIVE SKILLS IN FUNDRAISING REGISTER TODAY 2

CONTACT MARCEL LAZAR Coordinator of International and Government Programs at: mlazar@leadershipinstitute.org 703-647-3317

An Online Advertising Crash Course for Fundraisers Money Bombs, Email & Mobile: Digital Fundraising Trends and Best Practices Political Fundraising

MIGUEL MORENO, Director of International and Government Programs at: mmoreno@leadershipinstitute.org (703) 247-2000 ext. 345.

How Capital Campaigns Can SuperCharge Your Fundraising Program Corporate Fundraising Foundation Fundraising and Grant Writing Overview

Foolproof Fundraising Formula Securing Mega Gifts Through Strategic Fundraising New Broadcast Media Development Keys to Conducting Effective Fundraising Events Fundraising for Universities and Educational Organizations

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ISF SPEAKERS BRUCE EBERLE PRESIDENT OF EBERLE COMMUNICATIONS GROUP

Helped his nonprofit clients raise $3 billion over the past 3 decades. Under his leadership, Fund Raising Strategies has received numerous regional, national, and international awards for excellence in direct mail fund raising.

SILVIO DALLA VALLE EXECUTIVE DIRECTOR OF THE ASSOCIAZIONE PER LA DIFESA DEI VALORI CRISTIANI – LUCI SULL'EST

This is a 195,000 member faith-based pro family, pro life, and Christian values italian organization. It was the first faith- based organization to successfully introduce direct mail in IItaly as a tool to promote pro-life and pro-family Christian agendas.

STEPHEN CLOUSE FOUNDER AND PRESIDENT OF STEPHEN CLOUSE & ASSOCIATES, INC.,

MATHIAS VON GERSDORFF PRESIDENT OF THE GERMAN SOCIETY FOR THE DEFENSE OF TRADITION, FAMILY AND PROPERTY – TFP.

Stephen pioneered a highly personalized, multiple media video fundraising system and method that has raised tens of millions of dollars for a number of non-profit organizations through capital campaigns, annual fund appeals and special projects.

Author of many books about family and media issues. He also writes regularly for many newsletters and is the editor of several publications.

LAWRENCE D. JACOBS MANAGING DIRECTOR FOR THE WORLD CONGRESS OF FAMILIES AND VICE PRESIDENT OF THE HOWARD CENTER FOR FAMILY, RELIGION AND SOCIETY.

JOSÉ ANTONIO URETA FOUNDING MEMBER OF THE FUNDACIÓN ROMA

He is recognized for his success raising funds for his organization. Also, founder of Jabez Consulting, a nonprofit consulting business that provides strategic assistance to companies, NGO’s and pro-life pregnancy centers.

JUSTIN MURFF CBN INTERNATIONAL GRANTS AND FOUNDATIONS MANAGER

He works with foundations to partner with CBN operations around the world. CBN currently reaches 138 countries, in 39 languages and has a weekly audience of over a quarter of a billion viewers.

GARRETT MARQUIS MANAGING PARTNER OF PRISM GROUP

His expertise is in developing and executing full service political and public affairs campaigns involving media relations, fundraising, third-party outreach, and political grassroots and coalition management. At the Ronald Reagan Presidential Foundation his team won the 2012 PR Weekly Nonprofit Campaign of the Year award.

MATTHEW ELLIOTT FORMER CHIEF EXECUTIVE AND CO-FOUNDER, TAX PAYERS ALLIANCE

Described variously as a "campaigning genius" (by Evening Standard columnist Matthew D'Ancona), a "redoubtable campaigner and propagandist". Matthew is also sought after as an electoral strategist and has worked with political parties in many countries.

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YOU'RE INVITED Morton Blackwell, President of The Leadership Institute invites you to attend the International School of Fundraising (ISF) “How to Raise A Lot of Money in Your Country for Your Causes”: April 1 to April 5, 2014 at Wellington College, Crowthorne, Berkshire in the United Kingdom.

We are proud to say that this school offers the best training in Fundraising anywhere in the world, and we will be excited to have you here!

IMPORTANT INFO: REGISTRATION PROCESS: In order to attend this international school you have to follow this process: 1.

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Carefully read the Information about this international school.

Send us an email with a 1/2 page of your bio-data-resume and current picture and your address, phone number and email address.

Make the Payment through the different methods explained below.

Once we do the Confirmation of Payment we will send you the Official Letter of Invitation and Confirmation of Payment (Receipt) from the Leadership Institute and a letter from the Bow Group, UK. With this letters you may apply for visa and permission from your work.

Please send us your travel itinerary.

Now you are ready to Attend our International Seminar

Fundacion Roma is today among the most influential prolife and pro- family Chilean organizations. Ureta is also an assistant of strategic and planning for the project Acción Familia. He also serves as a senior researcher for the Société Française pour la Défense de la Tradition, Famille et Propriété.

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BENJAMIN HARRIS-QUINNEY CHAIRMAN OF THE BOW GROUP

DIRECTED TO (TARGET AUDIENCE):

Harris has been involved in politics and international relations for a decade, having worked on foreign policy issues for the Conservative Party in both the UK and European Parliaments. In 2010 he received the US Leadership Institute’s Global Leadership Award.

STUART NOTHOLT FREELANCE INTERIM COMMUNICATIONS SPECIALIST.

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Fundraising directors, presidents and chairmen of charitable organizations, political candidates, activists, professionals in public policy and political science, academic leaders, political consultants, and free market entrepreneurs are encouraged to attend. Expect great networking opportunities with local British and foreign fundraising experts, government officials, public policy activists and business and academic leaders from the US and abroad. Lecturers and participants come from all over the world. Attendees at previous such seminars came from Europe, Africa, Latin America, Australia, East Asia, the Middle East, and the United States.

He specializes in those areas that are widely regarded as among the most challenging and emotive of communications issues – risk communications, stakeholder relations and internal communications.

WHERE :

TIM EVANS CHIEF EXECUTIVE OF THE COBDEN CENTRE.

HOW TO GET TO WELLINGTON COLLEGE (AIRPORT INFORMATION):

He is also Chairman of the Economic Policy Centre, Chairman of Global Health Futures Ltd, a Consultant Director and a Senior Fellow with the Adam Smith Institute. In 1993, he was awarded his PhD from the London School of Economics.

CAROLE NEAUMET CEO, SCORE MARKETING

SLAWOMIR OLEJNICZAK FOUNDER, ASSOCIATION FOR CHRISTIAN CULTURE.

Score Marketing is a French agency specialized in fundraising and assistance to grass roots citizens groups fighting for small government (taxes, social security, education). It raises more than 10 million euros per year.

Under his presidency association organizations started fundraising campaigns in 2001 and after eight years they achieved over 200.000 donors. In 2005 the Association of Fr. Peter Skarga organized by direct mail a successful protest campaign against legal recognition of homosexual unions.

MIGUEL MORENO DIRECTOR OF INTERNATIONAL AND GOVERNMENT PROGRAMS AT “THE LEADERSHIP INSTITUTE” Miguel has 15 years of experience organizing and speaking at several international seminars. He has trained more than 20,000 leaders from around the world. He is responsible for recruiting, training and working with top-level officials from around the world.

Dear friend of liberty:

Wellington College Crowthorne Berkshire RG45 7PU UNITED KINGDOM

COMPLIMENTARY BUS SERVICES

The Leadership Institute’s International School of Fundraising will start on the evening of Tuesday, April 1st at 7:30pm. On Tuesday morning at 10am, the Leadership Institute will be offering a complimentary bus service to Wellington College. We will offer another complimentary bus service at 5pm on the same day. These are the only two bus services the Leadership Institute will be offering to Wellington College. If you do not sign-up for this service, you will be expected to make your own way to Wellington College. Both bus services will pick-up outside the arrivals lounge of Terminal 1 at Heathrow Airport. A staff member from the Leadership Institute will be on-hand to greet you and make sure you get aboard the correct bus.

GETTING TO WELLINGTON COLLEGE BY AIR --Rail Travel from Heathrow Airport The best option is a RailAir Bus from Terminal 3 to Reading Station, and then a train to Crowthorne. This takes one hour and twenty minutes.

Rail Travel from Gatwick Airport The best route for this journey, taking one and a half hours, is Gatwick Redhill - Crowthorne.

Rail Travel from Luton Airport This journey typically involves four changes, and takes a little over two hours (Luton - Farringdon - London Paddington - Reading - Crowthorne).

GETTING TO WELLINGTON COLLEGE BY RAIL

Crowthorne station is within an easy, short walk of Wellington College. Indeed, it was once the school’s own station, and bisects the estate. As you leave the station, turn right and walk up Dukes Ride, past the shops of lower Crowthorne.

After about 750 meters, you will see the main entrance to the School on your right.

Proceed along ‘the Kilometre’ and you’ll see the main school buildings on your right.

Crowthorne station is less than 15 minutes from Reading, which enjoys superb rail links. Trains to London can take as little as 30 minutes, and often leave within ten minutes of one another. Trains from Crowthorne to Reading are approximately hourly. Half-hourly trains also leave from Bracknell (a short road journey away) to Reading or London Waterloo. For train times, see the National Rail site.

GETTING TO WELLINGTON COLLEGE BY ROAD

Wellington College is best reached from the M3 at junctions 3 or 4, or the M4 at Junction 10, depending on your direction of travel. It is close to all of these junctions, but there are quite a number of roundabouts to negotiate. Detailed instructions at: https://maps.google.co.uk/ maps?f=d&source=s_d&saddr=&daddr=RG45+7PU,+United+Kingdom&hl=en Satellite Navigation: If you are using this, depending on your system, you should enter one of these: “Dukes Ride, Crowthorne”. The OS Grid Map Reference, SU 827638 Our postcode, RG45 7PU (see next paragraph!) Some people report that their satellite navigation takes them to a gate through which they have no access (The Mordaunt Gate), which is at the East end of the school grounds. It is important to go to the entrance on Dukes Ride to avoid this, and not the gate on Byron Drive. If you are at the Mordaunt Gate: Go back up the slope to Sandhurst Road. Turn left and, after about 500 m, left at the mini-roundabout., where you will see a newsagent opposite you, and shops.

You have just passed the ‘Iron Duke’ pub. Turn left onto Church Road. Continue down Church Road (which becomes Waterloo Road) for around 2/3 of a mile.

You will pass a church on your right, and then the Waterloo Hotel on your right.

At the end of the road, turn half left onto Duke’s Ride (the B3348). After 500 m, you will reach the entrance to Wellington College, signed on your left.

A diagrammatic map follows. For more detail you can zoom in on, or a searchable map where you can find local hotels and restaurants, please click on this link to GoogleMaps.

If you wish to use this bus service, you must register with the Leadership Institute by Friday, March 14th. Only those who have registered for this service will be allowed to board the bus.

Please contact Marcel Lazar (mlazaar@leadershipinstitute.org) or Miguel Moreno via email (mmoreno@leadershipinstitute.org) or telephone (001 202 340 1403) if you would like to register for this bus service. Be sure to specify if you wish to travel on the 10am or the 5pm bus.

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DORMITORY OR HOTEL INFORMATION: Accommodations at the Wellington College: For the first 100 registered students who wish to stay at the Wellington College dorms, we will provide accommodations in rooms with single twin beds and common bathrooms. This additional service is provided for the four nights you need to sleep during the program. You are also welcome to stay in a hotel at your own cost and your own coordination.

HOTEL INFORMATION: There are various hotels near to the Wellington College. The price goes from around $ 150 a night to around $ 250 a night. They offer rooms with single or double queen size beds that you can share with other participant and pay 50%.

Find below the name and information of a hotel very near to the Wellington College.

Waterloo Hotel, Bracknell Duke’s Ride, Crowthorne, Bracknell, Berkshire, UK RG45 6DW Tel: 01344 467900 reservations@thewaterloo-hotel.co.uk http://www.thewaterloo-hotel.co.uk/

METHOD OF TEACHING:

Presentations, questions and answers, panels, group interactions and Workshops.

The speakers are high qualified professionals with extraordinary experience.

Delegates and Presenters speak very highly about the program: “Thanks to the International School of Fundraising we have been able to raise our first million dollars”. Ignacio Arsuaga, HazteOir, Spain.

INVESTMENT (COST OF THE SCHOOL): The cost for the entire school is US $950. This payment covers training, in state-of-the-art facilities at the Wellington College, UK, materials, books, accommodations, meals (3 times a day and 3 coffee breaks with refreshments, fruits and cookies), tour to London City, and visit to the House of Commons and House of Lords (British Parliament). This visit is restricted to 20 participants and it has some specific conditions. We will have a discount of $ 200 for early registration or first 50 students register (whatever comes first). Therefore, those who register in advance will only pay $ 750.

METHOD OF PAYMENT: International Credit or debit Card You can pay by clicking this Link: International Leadership Training School You can also Cut and Paste the web address: https://www.leadershipinstitute.org/Training/register.cfm?ID=23897 If you do not have a credit or debit card, you can do a direct deposit or wire transfer to the following Leadership Institute bank account.

Bank account deposit or wire transfer to our LI. Bank account Bank: BB&T of Virginia Address: 5810 Commerce St. Springfield, VA 22150

Al Zeh, Vice President, Business Services Officer Phone: (703) 912-5233 Routing / ABA Number: 051404260 SWIFT: BRBTUS33 Pay to: Leadership Institute Account Number: 0005138699856 For more information about the training or the deposits you can contact: Mr. Marcel Lazar mlazar@leadershipinstitute.org

AIRLINE TICKETS OR OTHER MEANS OF TRANSPORTATION: Each delegate will pay his/her own round trip flight ticket to get to London, London Heathrow International Airport. He/she is welcome to join the group that will take the complementary buses to Wellington College or pay for their own transportation to get to Wellington College on time for training. After making all you travel arrangements please send a copy of your flight itinerary to us.

REFUND POLICY: The following refund policy applies to the International School of Fundraising organized and conducted by The Leadership Institute’s international department: The cost of the International School of Fundraising in England is $ 950 USD or US$ 750 (if listed with early registration discount). Payment is completed once it is received by the accounting office at LI. Checks may be delayed from arriving at LI. Participants are encouraged to pay with a credit card though our web site. Students can also pay through a bank deposit or wire transfer. In that case they have to pay the fees to the bank, so that the total amount will be received by the Leadership Institute. After paying they have to send the deposit slip in PDF format.

Once the applicant registers and pays for the International School of Fundraising, The Leadership Institute will issue, if necessary, a letter of invitation that will be emailed in PDF format or faxed for applicants to present at the British Consulate in his/her respective country. If necessary, LI may send an e-mail with additional information and/or make a phone call to the British Consulate to clarify any information they may require about the Leadership Institute or the program in the UK. In the scenario that the student does not receive a visa, and cannot attend our international school, after registering and paying, he/she has to send a letter explaining the situation and attaching the rejection letter from the British Consulate. In that case, and once accepted, the Leadership Institute will refund $ 250. This amount will be send by check to the address provided by the student.

After the refund, the Leadership Institute will not owe any training service to the student. In the circumstance that the student would like to reapply to another seminar, he/she will have to pay full price. Because of all the logistics involved and the expenses The Leadership Institute incurs by coordinating with each participant to come and attend our international seminars, no other request for refund will apply. Their payments are not transferable to another student either.

ATTIRE: Suit and tie for training and Business Casual for the tour.

For what to expect according to the year check: Weather Forecast

TRANSLATIONS: The international seminar will be translated simultaneously into Spanish.

Group Trainings: In case you bring a group of more than 10 who speak another language other than English or Spanish, then you should bring your own translator (interpreter) who will translate for the group during the entire seminar.

VISA TO ENTER THE UNITED KINGDOM: Once you register and pay, the LI will provide you with an official letter of invitation and of confirmation of payment. With this latter you can apply for a visa at the British consulate in your country and/or get permission from work.

The proceedings of obtaining visa are personal and tuition of the British Consulate.

We encourage you to present all the required papers. The Leadership Institute does not guarantee that you will obtain the visa to come and do our trainings.

Best wishes and we hope to see you attending this extraordinary training!

REGISTER ONLINE AT LEADERSHIPINSTITUTE.ORG

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