K2K 2020 Collection, The Greatest Show

K2K ALLIANCE & PARTNERS THE LOOK / THE FASHION / THE MAS

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K2K ALLIANCE & PARTNERS THE LOOK / THE FASHION / THE MAS

2020 COLLECTION

Join us on Facebook Facebook: K2K Alliance & Partners (“K2K”) Website: k2k-carnival.com PHOTOGRAPHY: GARY JORDAN PHOTOGRAPHY MAKE-UP ARTIST(S): BRE KALI & DION SAMUEL HAIRSTYLIST: KOR SALON & SPA; KERRY MOHAMMED

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The management team would like to thank our Sponsor MEP Publishers who have supported the brand from inception and continue to be our strength yearon-year.

We would also like to thank photographer, Gary Jordan who continues to make the impossible possible. We feel truly blessed to have you as part of the K2K Family. A special thank you to the 2020 team: Kerry Mohammed (KOR Salon & Spa), Bre Kali and Dion Samuel (MUAs). Last but not least, we are indeed grateful and humbled by the commitment and support of our masquerader base.

---------THE LOOK | THE FASHION | THE MAS

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K 2 K

Undoubtedly, art requires patience, passion and practice, but at its core it is a therapy for the soul. K2K at the most basic level is a therapeutic artistic expression – From writing the storyline, to sketching of the Collection, to the interpretation of the sketch to design, to the collage work, to the beadwork. Since inception in 2010, the brand has focused on three pillars for execution: The Look | The Fashion | The Mas, with a core focus on our 365-Day Concept, marrying ready-to-wear and high fashion concepts with costuming, to be used after the Carnival Season.

Enter the world of K2K, where Fashion Meets Mas with a purpose

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2020 COLLECTION ISSUE NO. 9

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UNDERSTANDING THE COLLECTION The 2020 Collection, The Greatest Show analogizes life to The Greatest Show

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ABSORBING NATURE A walk through the park

38 BEHIND THE SCENES Let talk Make-up

50 THE COLLECTION

The beauty is in the details

Website: k2k-carnival.com Facebook: K2K Alliance & Partners (“K2K”) Photography: Gary Jordan Photography Make-up Artist(s): Bre Kali& Dion Samuel Hair: KOR Salon & Spa, Kerry Mohammed Models: Anne Verhallen; Jonathan Normolle; Lindsey Coffey; Shan Fernandez; Soowan Bramble

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LIFE THE GREATEST SHOW

NOTES FROM THE FOUNDERS

THE 2020 COLLECTION

UNDERSTANDING THE COLLECTION

It’s funny how you obtain complimentary tickets, with premium seating to the show that you did not expect to attend - the one called, Welcome to the circus, called life.

In this gloriously traumatic drama, there is no official trailer. There are no snippets of the storyline, alerting you of what to expect. There are no rewinds to give you do-overs. There are no pauses on your favorite scenes. There are no fast-forwards to skip tragedy. Instead, you have to engage in the plot as they present themselves, never knowing if you will survive this season, or even if you would like the finale. But what is inevitable, is in between the scenes, in between the twists, and in between all-the-in-betweens, you will ultimately discover your character’s purpose in the show.

With that said, K2K’s 2020 Collection is called “The Greatest Show” with the circus being the analogy for this topsy-turvy ride called life.

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SECTIONS There are five sections namely: • Defying Gravity (Hot Air Balloon) • The Merry-go-round (Carousel) • The Power of Believing (Dumbo) • The Ring of Fire (The Tiger & The Ring of Fire) • Send in the Clowns (Clowns & Clown Cars)

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DON’T RAIN ON MY PARADE There is nothing like dancing and singing in the rain

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MY RAINBOW COLORED SKY Rainbows chase the rain

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BE BOLD BE CONFIDENT Own your power

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Tickets! Tickets! Get your tickets to The Greatest Show! Said the salesman at out back.

The sounds of the street tickled my senses: the anxious car horns, the chatter of people, the sing-song of the ticket salesman at our back.

Mummy! Mummy! The circus is in town. Can we go? Oh please mum? Can we go?

I looked at the fifteen-foot by fifteen-foot balloon, the words, “The Greatest Show”, as large as life. And, as I paused, I thought of the irony of it all. Life really was “The Greatest Show”. Wasn’t it?

My eyes grazed at all the images – the ringmaster, the tent, the lights-camera-action – fascinated by how a circus, which is really meant for kids, could have a totally different meaning for adults. Life was like that ring of fire. It was filled with many rights of passage. Life was like that merry-go-round. It was cyclical (because what goes around, comes right back around). Life was like that hot air balloon.

Sometimes we experience such momentous highs, but ultimately, we must eventually level back down.

Life was also filled with ironies and glorious trauma, but after all the chaos leading up to all our many moments, the only thing left to do is send in the clowns.

I looked at my unsuspecting daughter, her eyes bright with excitement, concerned if she would be able to survive life’s crazy circus. But it was the glimmer in her eyes as she stared at the rings of fire; and it was the awe as she watched the horses on the merry-go-round; and it was the excitement in her smile, as she smiled back at the clowns, that made me say, “Yes, baby. I’ll take you to The Greatest Show”

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LIFE THE GREATEST SHOW

NOTES FROM THE FOUNDERS

THE 2020 COLLECTION

K2K’s Collection, which is inspired by themes from the circus, will be debuting five sections in its 2020 presentation, with each section drawing inspiration from the rides, the characters and the circus acts that can be found in the amusement park: • Defying Gravity (Hot Air Balloons) • The Merry-go-round (Carousel) • The Power of Believing (Dumbo) • The Ring of Fire (The Tiger & The Ring of Fire) • Send in the Clowns (Clowns & Clown Cars) Although the circus is positioned as a world of imagination for kids, the 2020 Presentation at the Queen’s Hall tackled social issues and current themes, with a rating of “M” for mature audiences.

U N D E R S TA N D I N G T H E P H O T O G R A P H Y F O R T H E I N I T I A L C A M PA I G N

K2K’s campaigns for its 2020 Collection are meant to tell more of a visual story. The photography focuses on two of K2K’s three pillars, The Fashion and The Look, while keeping with the brands vision, “Fashion meeting mas, with a purpose”, with that the purpose being to inspire, educate and stimulate conversation. The third pillar, The Mas will be revealed at the show.

Defying Gravity speaks to man’s limitlessness – i.e., man’s performance measures should not be defined by sex, race, religion or sexual preference. Thus, defying gravity speaks to equality for all, and the limitless possibilities we all possess Rings Of Fire illustrates that quite often, we are burnt by people or by experience or by the system. The campaign talks to the impact of the socio-political environment on the individual, and demonstrates how policy can burn the innocent Send In The Clowns, whose imagery has also taken on a more sober tone, campaign represents, when you hit rock bottom, the only thing left to do is send in the clowns The Power Of Believing is inspired by the Disney movie, Dumbo, taking on a more hopeful storyboard talking to having enough faith in oneself to believe that anything is possible

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DISCOVER THE ART OF K2K

And experience where fashion meets mas

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YOUR MOMENT Make every moment that moment

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FASHION FORWARD This Season, refresh your wardrobe with feel-good fashion trends

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STRIKE A POSE Make the world your runway

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BECAUSE YOU ARE WORTH IT Make every statement a lasting statement

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BEAUTIFULLY YOU Because very woman deserves to feel beautiful in her skin

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HER BRIGHT SIDE When it comes to color this Season go bold or go home

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Sometimes the only thing left to do is laugh so…

“Send in the clowns”

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EFFORTLESS BEAUTY Let you beauty shine through

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I SEE THE WORLD IN COLOR Elevate your everyday

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DAZZLE ME Life is better in color

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THE ART OF PERSUSASION The perfect combination of disruptor and sophistication

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A COLORFUL SPIRIT Life is made to be colorful

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ESCAPISM Come away with me

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A D D G L A M O R T O Y O U R W A R D R O B E W I T H O U R A C C E S S O R I E S

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A WHOLE NEW WORLD Add a burst of color for a dynamic perspective

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THE BEST OF ALL WORLDS This is glamor, sophistication and head turning color all in one look

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DREAM IN COLOR The season’s vibrant mix are made for dreams

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RING OF FIRE Sometimes you are burnt by the flames; other times you escape covered in soot; and fewer times you walk through that ring of fire untouched

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