Austria
Winter Sports 2016.
Natalie Rushton RUS14075873
Contents Page General information including flights, accommodation and transfers Introduction/forward (2 Pages) Destination guide to resorts 4 Day itinerary (2 Pages) Overview of Austria and Kitzbühel and references
Flight DetailsOutwards FlightTuesday 10th January. 06:45 Leave Birmingham, Arrive at Frankfurt 09:25- Lufthansa. 45minute wait at Frankfurt. 10:10 Leave Frankfurt, Arrive at Salzburg11:05- Lufthansa. Return FlightFriday 13th/14th January. 22:25 Leave Salzburg, Arrive at Frankfurt 23:35- Lufthansa. 55 minute wait at Frankfurt. 00:30 Leave Frankfurt, Arrive at Birmingham 01:05- Lufthansa. Expedia(2016) TransfersFree Transfers included from Salzburg airport to Hotel Seebichl. Transfer time- 75 minutes by coach. Google(2016) Price of packageThe price of the package will cost £397 per person. The price is based around the working class.
Dates of stay10th January 2017- 14th January 2017. Hotel NameHotel Seebichl, Seebichlweg 37 Kitzbühel, Tirol. 3* Rating. Tripadvisor(2016) Facilities Ski storage Bar Snow bikes available Garden Free Wi-Fi Express check-in/check-out Laundry Facilities for disabled guests Packed lunches Room Service Non-smoking throughout Sauna Hiking/biking trails nearby Hotel Seebichl(2016) DiningBreakfast included, Restraunt and bar within the hotel.
Overall impressionThe brochure makes it clear and simple that the main focus of this holiday is snow. This helps identify the target market straight away. LanguageLanguage is an important aspect of the brochure. The language influences the individuals perception of the holiday. The language used in this brochure is informal. The language is relaxed and easy-going, its easy to understand and read. The language is informal as it helps give the impression the package is fun. MotivationThere are many reasons for the motivation of the individual wanting this tourist experience including fun, activities, cuisine, destination, culture. Its important the brochure uses a range of colour, images, text so it will appeal to the target market and attract them and influence to buy this tourist experience. ColourThe main colour scheme is blue and white. This theme is used as there cold colours and fits the theme of the skiing and snowboarding. The colours used can be seen as winter colours.
Target MarketThis package suits the needs and expectations of expert skiers and individuals wanting an adventurous winter sports experience because it offers a wide range of activities and adventure this target market require. TextThe text used is Century Gothic, this text has been used as its curved and a fun font. This gives the impression that skiing and snowboarding is a fun activity. Although the font is fun, its still plain and basic and this show a serious side. This may help people understand that the winter sports can be dangerous. ImageImage is an important aspect of the brochure. The images used show thrill and dare, this is used so that people understand what the target market is. Many may find the images scary. The images used also give a perception of the destination, from the images you can see that Austria is cold in winter months. PriceThe price shows that the package is open to people who like skiing and snowboarding. The price shows that you do not have to be rich to afford this type of holiday.
Page OneThe front page includes two images of winter sports. The images used are bold and bright to catch the eye. There is also white text, the text is white to match the theme. The text is smaller than the images, this shows the main attention on the front page is for snow and winter sports.
Page FiveThe fifth page is very similar to page four, the divided boxes are used again. This makes the text easier to read. The image at the top of the page focus’s on skiing. Again this shows the main focus of the brochure and that skiing, snowboarding and snow is the most important area.
Page TwoThe second page includes an image covering the background. The image shows skiers, as its so big this shows its important. The contents are in a smaller box below, the arrows used show adventure. This page shows the main focus is winter sports and action.
Page SixPage six uses a range of images as the divided boxes cover different resorts. The images used show the viewer the resorts. Showing different images is important, it gives the viewer a better understanding. Divided boxes are used, this method is good for long text.
Page ThreeThe third page has divided boxes, this is due to the amount of information. The text shows facilities, this also helps identify the target market. Relevant images show what the information is saying. 3* rating for the hotel helps identity the target market.
Page SevenThere is an image on top of the page, this shows another image. This shows the focus of the brochure. There are two long textboxes, this shows the information for the itinerary. Dates in the text are big, this is to make it clear.
Page FourThe fourth page has divided boxes, this is due to the amount of information. There is a big picture at the top of the page, as its so big it shows the main focus on the page. The image focus’s on snowboarding.
Page Eight/Page NineThe final page has the same layout as page seven. However the image used shows that a winter sports holiday can be a relaxing. However the thrill seeking winter experience is still available. Page nine shows an overview of Austria and Kitzbühel.
KitzbühelThe hotel is location in the world famous Kitzbühel. The Kitzbühel alps cover over 700km of slopes and snow. A fantastic choice for more experienced skiers. Tourists in Kitzbühel can use 56 cable cars and lift facilities. 168 kilometres of slopes are available to them, as well as 40 km of crosscountry skiing tracks. Snow Magazine(2016)
FieberbrunnFieberbrunn is a hidden gem that delivers a big-mountain ski experience with superb snow, uncrowded trails and exciting fun for all skiers and snowboarders. Fieberbrunn includes powdery bowls, obstacles and jumps. Perfect resort for a winter sports extremist's dream. Tyrol(2016)
St Johann13km away, St Johann offers 12 resorts. St Johann's ski resorts can be accessed from five different points. Intermediates and advanced skiers will be satisfied with St Johann resorts. As St Johann is a vast area, chair lifts are available for transportation around the resort. St Johann is a superb destination for snowboarders, incorporating a 60m half pipe. The town is approximately 660 metres, fantastic town for tourists to visit. Snow Magazine(2016)
KirchdorfKirchdorf is a very attractive village, in a pretty valley setting within the Wilder Kaiser Mountains. Snowboarding and skiing for experts is limited in Kirchdorf although its not a bad place to learn before hitting the bigger resorts and slopes. Off the slopes Kirchdorf is a friendly, relaxed village. Kirchdorf’s 17 restaurants generally serve traditional Austrian and Tyrolean specialities. Kirchdorf village is fantastic for tourists to visit.
Tuesday 10th January. Flight/Transfer. Arrive at destination, Check into hotel. Afternoon welcome meeting at the hotel is required after check-in, at the welcome meeting a ski pass and equipment will be provided.
Wednesday 11th January. Spend the first morning skiing/snowboarding and enjoy the beauty of Austrian resorts.
First chance to hit the slopes with a late afternoon ski/snow boarding session. Feel free to enjoy all the local resorts including Kitzbuhel 2km (Hotels Location) St Johann 13km, Kirchdorf 16km, Fieberbrunn 22.6km (Transport provided for all resorts)
After a morning of skiing/snowboarding a few hours of snow biking is optional. A cable car is available to catch up the mountain. A quick demonstration will be provided and then let the gravity take you home! Or continue skiing and snowboarding, there’s so much choice. Alternative sports are available for an additional cost including balloon trips, iceskating, flying fox course plus much more.
On the evening arrive home for a complementary free Austrian dinner. Enjoy Traditional Tyrolean ribs, Jacket potato, salad & garlic bread. Finish the evening with an apple strudel and complementary drinks. Gapyear(1998)
After resting at mountain-side watering holes to drink hot chocolate, glühwein or schnaps as the sun sets, it's back to Kirchdorf to join in the legendary après-ski. For entertainment and nightlife. Alpen, K.(2016)
Thursday 12th January. Another early start for skiing and snowboarding. Why not take on those mountains and ski jumps if you feel daring! Feel free to enjoy all the local resorts, all resorts have different jumps and difficulty ratings. The higher the difficulty the more serious and daring your ski opportunity is. Transport is available for all ski resorts. Why not enjoy an afternoon tobogganing on Wilder Kaiser Mountain. A shuttle will take you up the mountain, then toboggan back down the mountain. If you've never tobogganed before, it's a lot of fun. Spend the evening at St Johann Ski Show. Watch the experts at the amazing ski stunt show. An extremely popular weekly event in Tirol. Gapyear(1998)
Friday 13th January. Begin your day with a trip to St. Johann for a morning paragliding session. This action packed opportunity will give you a special buzz for your extreme winter sports experience. Spend an hour of your afternoon on a winter Segway tour. After a few minutes training from your experienced guide, you will be the master of this amazing machine. This will be a truly unique and fun experience. Spend the rest of your afternoon jumping the slopes and enjoying the snow. This will your final chance! Before you leave tonight why not have some fun in the snow, join a daily teamed snowball fight. Finish in style and make this the best winter sports experience of your life. Alpen, K.(2016)
Austria Overview-
Austria is a small sized destination, however it attracts thousands of tourists. The beautiful mountains and Austrian landscapes are breath-taking and its not difficult to see why Austria is frequently cited as one of the best places in live in Europe. Remarkably safe and clean, Austria offers plenty of affordable culture natural beauty and elegant Baroque and neoclassical architecture, as well as an efficient public transport system. World Travel Guide (2016) Kitzbühel OverviewKitzbühel is a small medieval town situated along the river Kitzbuhler Ache in Tyrol, Austria. Kitzbühel has a population of 8,134. Kitzbühel is on one of the largest ski regions in Austria. Kitzbühel offers a wide range and is popular for tourism. AUSTRIA-PARTNER(2004)
ReferencesAlpen, K. (2016a) Apres-ski in St. Johann in Tirol, Oberndorf, Kirchdorf, Erpfendorf. Available at: http://www.kitzbueheleralpen.com/en/stjohann/winter/apres-ski-stjohann-tirol-oberndorf-kirchdorferpfendorf.html (Accessed: 2 May 2016). Alpen, K. (2016b) Other activities in the winter - a holiday in St. Johann in Tirol, Oberndorf, Kirchdorf, Erpfendorf. Available at: http://www.kitzbueheleralpen.com/en/stjohann/winter/winter-activitiesholiday-st-johann-tiroloberndorf-kirchdorferpfendorf.html (Accessed: 2 May 2016). AUSTRIA-PARTNER (2004) Kitzbühel - Austria’s best-known resort. Available at: http://kitzbuhel.austriapartner.com/kitzbuhel.php (Accessed: 2 May 2016).
Expedia (2016a) Flight Times. Available at: https://www.expedia.co.uk/Flig hts-Search (Accessed: 2 May 2016). Gapyear (1998) Ski Austria. Available at: https://www.gapyear.com/pro ducts/234382/ski-austria (Accessed: 2 May 2016). Google (2016b) Salzburg Airport to Hotel Seebichl. Available at: https://www.google.co.uk/map s/dir/Salzburg+Airport (Accessed: 2 May 2016). Hotel Seebichl KitzbĂźhel (2016c) Hotel Seebichl KitzbĂźhel Facilities. Available at: http://hotel-seebichl.at/en/ (Accessed: 2 May 2016). Snow Magazine (2010) Kirchdorf. Available at: http://www.snowmagazine.co m/ski-resort-guide/1006austria/kirchdorf (Accessed: 2 May 2016).
Tyrol (2016d) Fieberbrunn ski resort | Skicircus Saalbach Hinterglemm. Available at: http://www.tyrol.com/thingsto-do/sports/skiing/skiresorts/a-fieberbrunnmountain-lifts (Accessed: 2 May 2016). Tripadvisor (2016e) Seebichl hotel (Kitzbuhel, Austria). Available at: https://www.tripadvisor.co.uk/ Hotel_Review-g190446d264954-ReviewsSeebichl_HotelKitzbuhel_Tirol_Austrian_Alps.h tml (Accessed: 2 May 2016). World Travel Guide (2016f) Austria travel guide. Available at: http://www.worldtravelguide. net/austria (Accessed: 2 May 2016).