University Project, Corporate Manuel for a company that i created. All creations by me.

MUSIC TO YOUR EYES

CORPORATE MANUAL 1

“I have always thought it would be a blessing if each person could be blind and deaf for a few days during his early adult life. Darkness would make him appreciate sight; silence would teach him the joys of sound.”

Helen Keller

TABLE OF CONTENTS INTRODUCTION.....................................................................................................................................................................................................................................................4 MY STORY......................................................................................................................................................................................................................................................................5 BRAND STANDARDS............................................................................................................................................................................................................................................9 Main Logo.....................................................................................................................................................................................................................................................................10 Structure.......................................................................................................................................................................................................................................................................12 Dos and Dont’s.........................................................................................................................................................................................................................................................14 Event Typefaces and Composition..................................................................................................................................................................................................................16 Color Application..............................................................................................................................................................................................................................................18-21 BRAND IDENTITY SYSTEM............................................................................................................................................................................................................................22 Business Card..............................................................................................................................................................................................................................................................24 Letterhead....................................................................................................................................................................................................................................................................25 Envelopes...............................................................................................................................................................................................................................................................26-27 Branded Items............................................................................................................................................................................................................................................................28 Signs..........................................................................................................................................................................................................................................................................30-33 TEMPLATE CD..........................................................................................................................................................................................................................................................35

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HERE IS MY STOTY This manual contains easy-to-follow rules that will help portray the “name of the brand” in the same way, in all areas of communication, both internal and external, seek brands that they understand, trust and connect with. Its all about familiarity-and the key to familiarity is

consistency.

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Novocal, is a music centre dedicated to with a hearing

disability. It the disabled with an area where their artistic talent can offers them an avid audience of similar interests. The centre does not promise fortune or fame, nor does it promise record deals, however it promises a friendly atmosphere to people who enjoy music, as well as a new medium of experiencing music through vibrant colors. The centre will made up of 3 floors, the first floor will consist of a lobby/reception where people can book the theatre room for their performances and tickets for other shows. The second floor will be divided into practice rooms with tutors ready to help, as well as a recording studio. The third floor will serve as the theatre where they come and perform in front of people and friends.

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The name “Novocal” is derived from an English phrase “ No Vocal” or unable to speak. The logo accentuates the true nature of the institute. A guitar shaped as an ear with multicolored tabs. Catering to the idea that music in not only audible, but also visual. The shape of the guitar and the way it was carefully studied make it look like an ear. The use of colors is to show relate to the whole idea of the centre, which is the ability to experience music through the change of color. Finally the typeface used on the logo is known as “Stencil” font, however it also has been modified to refrain it from being a stencil font.

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“In terms of a disability, I don’t view myself as having a disability…I function like any other hearing person can. My deafness does not deprive me of anything.

I can do anything I want.

Except maybe sing.”

BRAND STANDARDS

Summer Cider

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MAIN LOGO

LOGO IN ARABIC

The “Novocal”t signature ia a graphic representation of the company and the values for which it stands.

The logo signature combines the two most important visual elemnts of the brand; the Novocal logotype, and the Novocal symbol.

The diagram on the left illustrates the recognizable graphic features of the identy.

The logo should never be separated. Position, size, and color along with the spatial nd proportional relationships of the Novocal signature elements are predeterminal and should not be altered.

The “Novocal”t arabic logo is as showen in the image above, it is to be used only when contacting middle eastern countries. also it can be used on posters or flayers spread around arab cities.

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STRUCTURE

Protection area

0.5X

2.5cm

Minimum size refers to the smallest size at which the Novocal signature may be reproduced to ensure its legibility. The minimum reproduction size of the Logo is 2.5cm height. The protection area refers to the

x

x

x

x

0.2x

X height equal to the letter “N�

Overall Logo size: 7.1x X 4.5x Tracking between all letters:0.2x

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NO

NO

NO

NO

NO

YES

YES

NO

DO’S AND DONT’S It is prohibited to place the logo on any colored background, or a texture background, just as showen on the images above.

To maintaine the poeper image of the brand the logo must be applied in certain standerds.

The logo can be applied in black, and in white with black background. However the white can be applied on Business card, and covers.

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The use of a different color such as blue, red or yellow is prohibited under any sercumstance. Distortion of any kind to the logo is prohibited.

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Finally its is extremly prohibeted to change the color for any of the three circles found on the top of the guitar neck. the only colors that are to be used are the ones shown in the previous image. Changing the color of any kind or for any reason is prohibeted.

1234 5678 90.,;:-! /()?% *&#

1234 5678 90.,;:-! /()?% *&#

Primary TYPEFACE GILLSans

ABCD EFGH IJKLM NOP QRST UVWX YZ

abcd efgh ijklm nop qrst uvwx yz

ABCD abcd EFGH efgh IJKLM ijklm NOP nop QRST qrst UVWX uvwx yz YZ

Our primary font family is Gill Sans and it is widely used in both internal and external NOVOCAL communications (mostly print). This sans serif font is available in various weights. For our purposes, however, the most commonly used are Light and Bold.

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COLOR APPLICATION Color provides a strong visual link to our brand identity across a wide range of applications.

Green, Orange, Purple, and Black serve as our brand’s corporate colors for print, electronic and environmental applications.

To find colors that are consistent with the business needs of consumer, enterprise, and online applications, please refer to the relevant styleguides.To ensure consistent representation of our brand identity always use high-quality vendors and reproduction methods.

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1 2 3

4 5

1 C-91 R-0 Pantone 7481c M-10 G-100 Y-100 B-75 K-0

2 C-2 R-244 Pantone 7411c M-40 G-170 Y-100 B-0 K-0

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3 C-65 R-125 Pantone 689c M-100 G-50 Y-20 B-130 K-0

4 C-0 M-0 Y-0 K-0

R-255 G-255 B-255

5 C-100 R-0 M-100 G-0 Y-100 B-0 K-100

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BRAND IDENTITY SYSTEM

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a

2

b

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a

1 2

3

b

4.5cm

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Letterhead First Page and Second Page

Business Card The Business Card will be done as showen on the figure above: Hight=5.5cm Width=8.5cm Printing Specs: Recto Verso CMYK Splender Gel Paper Paper Weight: 300grm

1

Employee name: Gill Sans Light, 10pts

a

Standard size: 8cm x 5.5cm

First page letterhead and second page letterhead are scaled down 50%.

1

Logo application: 3cm in width

a

Slogan application: Gill Sans Light, 12pts

2

Title: Gill Sans Light, 9pts

b

Logo Width: 4.5cm

2

Slogan application: Gill Sans Light, 12pts

b

“Novocal� 3dots left on the second page laterhead.

3

Contact and Information: Gill Sans Light, 6pts

Printing Specs: Splender Gel Paper Paper Weight: 150grm Recto CMYK

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Contact and Information: Gill Sans Light, 6pts

4

Quote: Gill Sans Light, 12pts

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1

2 3 1

2 3

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4

Envelope The envelope shown in the image above is scaled 50%

A4 Envelope Standard size of the envelope showen in the image above is: 10cm x 21cm Printing Specs: Splender Gel Paper Paper Weight: 120grm Recto CMYK

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1

Small envelope size: 10cm x 21cm

2

Logo application: 3cm in width

3

Slogan application: 12pts

4

Contact Information: 6pts

Standard size of the envelope showen in the image above is: 30cm x 21cm Printing Specs: Splender Gel Paper Paper Weight: 120grm Recto CMYK

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1

A4 envelope size: 30cm x 21cm

2

Logo application: 3cm in width

3

Slogan application: 12pts

4

Contact Information: 6pts

Branded Items Here are some of the Novocal signature branded items, such as drum sticks and guitar picks. The logo must be printed on the wood sticks or the pick, it cannot be debosed or imbosed.

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Signs

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The plain man is familiar with blindness and deafness, and knows from his everyday experience that the look of things is influenced by his senses; but it never occurs to him to regard the whole world as the creation of his senses.

CD TEMPLATE

Ernst Mach

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Contact Information

Karim Kurdi Beirut, Lebanon (961) 3 234 235 Karim@novocal.com www.novocal.com

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