BUSINESS COMMUNICATION PRE-MASTER 2020-2021 SEMESTER 1
COURSE COORDINATOR: KARINE DUBOIS LECTURERS:
LARS DRINKROW BRIAN HOFER FRANCOISE LEBLANC ROGER MARTIN ANNE O’SHEA NICOLE VAN MAASTRICHT SARAH WILLIAMS EDDIE RYAN ANITA HARRES-DAUSQUE ALICIA PINDI RAYMOND KERTOKARIJO
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NUMBER OF HOURS: 18 SEMESTER: 1 INTERNATIONAL PROGRAMME: 2 ECTS COURSE COORDINATOR + MAIL: Karine DUBOIS – Karine.dubois@edhec.edu
COURSE OBJECTIVES
To develop communicative competence and business vocabulary knowledge. To provide students with the necessary skills for effective professional managerial communication. To practise business register awareness through the drafting of various business documents
Check out the LRC Edhec Planet page for the latest news LEARNING OUTCOMES After having taken this course, participants will be able to/are expected to know or understand (knowledgebased outcomes)
LO1 the recruitment process, the requisite application documents and the behavioral job interview technique LO2 business presentations and meetings language and techniques
More specifically, participants should be able to (skill- and competency-based outcomes) L03 pitch their idea of a new product or service to potential investors LO4 participate actively and effectively in professional managerial situations (recruitment, business meetings, business presentations)
PREREQUISITES None
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COURSE CONTENT and schedule Session
TOPIC
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Introduction to the programme
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Pitching
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Career writing
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Interviewing
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Meetings
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Presenting
Schedule
Check the schedule section on Blackboard
TEACHING & LEARNING METHODS Blended-learning: An e-learning component as input and preparation work for each class lesson Small group case study work Discussions, simulations and role plays in class Web-based activities
ASSESSMENT METHODS ASSESSMENT
NATURE
% OF THE TOTAL MARK
DETAILS
DURATION
Recruitment Writing
Recruitment portfolio
35%
Due date: Check the schedule section on Blackboard
n/a
Presentation skills
20-minute group oral presentation
35%
Face to face class 6 (presenting)
15-minutes
Synchronous sessions participation
Continuous assessment
20%
4 points / class
n/a
Asynchronous participation
Continuous assessment
10%
LEARNING OUTCOME EVALUATED Write effective CV Develop recruitment writing skills. Present effectively Develop slides Develop rhetorical techniques Attendance Engagement Interaction Asynchronous Elearning modules
READING Students will be provided with a course package at the beginning of the semester All other course documents are available on BlackBoard
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Course coordinator: Karine DUBOIS Karine.dubois@edhec.edu
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Input 1 : -
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Discover Business Communication blended-learning course organization and make sure you don’t miss anything Take your compulsory online mock TOEIC test. Due date: Check the schedule section on Blackboard.
Get ready for the course! Visit this section to find the instructions to prepare for your next class and the related documents that you need to consult to get ready.
Go further 1: Visit this section to access extra documents. This week, learn more on how to create a high performing remote working situation.
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INTRODUCTION
Input 2 : (recommended duration : 1h) - Listening - Reading - The language of pitching Assessed ! Due date: Check the schedule section on Blackboard
Get ready for face to face class 2: Get inspired and prepare your own pitch for F2F class 1 ď Š
Go further 2: Discover more about pitching
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INTRODUCTION
Input 3 : (recommended duration : 1h) - Listening - Reading - The language of recruitment Assessed ! Due date: Check the schedule section on Blackboard
Get ready for face to face class 3: Choose a job advert and write your own application documents ď Š
Go further 3: 11
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More tricks and tips to make sure your application stands out! Create the most perfect video CV
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INTRODUCTION
Input 4 : (recommended duration : 1h) - Listening - Reading - The language of interviewing Assessed ! Due date: Check the schedule section on Blackboard
Get ready for face to face class 4: Be prepared to be interviewed and ask behavioural interview questions Don’t forget to hand in your recruitment portfolio! (40% of of final grade…)
Go further 4: Learn more about behavioural interviews and culture compatibility
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INTRODUCTION
Input 5 : (recommended duration : 1h) - Listening - Reading - The language of meetings Assessed ! Due date: Check the schedule section on Blackboard
Get ready for face to face class 5: Get ready to take part in a board meeting of a newly merged American clothing company. ď Š
Go further 5: Learn more about - Meeting skills and how to run team meetings - Minutes and agenda writing 13
Bonus assignment: get feedback on your writing skills ď Š
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INTRODUCTION
Presenting
Input 6 : (recommended duration : 1h) - Listening - Reading - The language of meetings Assessed ! Due date: Check the schedule section on Blackboard
Get ready for face to face class 6: Get ready to
Go further 6: Get extra background on “The Galactic Goody Bag”. Learn more about Jobs’ presentation style. Learn how to speak so that people actually listen (TED Talk) and how to avoid death by PowerPoint (TED talk) 14