Brief:
Through a range of ambient media, generate awareness for the Puma brand during the 2008 Olympic games with a campaign based around the concept of ‘Performance Couture’.
Deliverables:
Produced was a set of four magazine adverts and two pieces of ambient media.
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Development
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Final Adverts
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Context
One is that of a statue which would be situated around a city in pedestrian areas, the other a pressure pad in the shape of a shoe print situated in park areas usually used by joggers, the pad when stepped on would play sounds of crowds cheering.
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