Brief:
To Create an innovative piece of direct mail that raises public awareness of homelessness and the work of the homeless charity Crisis.
Devliverables:
Produced was a mail shot which is a paper cup which, wrapped around it, is a booklet; inside the cup a donation form and a set of stickers in a sachet.
Board 1/3
Who are we? Whats our purpose? Crisis is the national charity for single homeless people. We are dedicated to ending homelessness by delivering life-changing services and campaigning for change. Our purpose is to end homelessness by: * Transforming the lives of homeless people * Preventing people becoming homeless
Our innovative education, employment, housing and wellbeing services address individual needs and help people to transform their lives. We measure our success and can demonstrate tangible results and value for money. We are determined campaigners, working to prevent people from becoming homeless and advocating solutions informed
by research and our direct experience. We have ambitious plans for the future and are committed to help more people in more places across the UK. We know we won’t end homelessness overnight or on our own. But we take a lead, collaborate with others and, together, make change happen.
What Do We Do? Why are we doing it?
Development
Board 2/3
Final Mail Shot
The final mail shot would not only be used for mailing but distributed in coffee shops without the stickers and form directing people to use the website to donate instead.
Board 3/3