Brief:
To design a packaging solution which allows the Castrol product to stand out more on the shelf and allows the customer to navigate the brand easier.
Deliverables:
Produced was 14 packaging designs, POS poster and poster
Board 1/4
Development
Board 2/4
Final Design
Board 3/4
Garage and POS Poster
‘The checked your oil?’, poster would be situated in garages whilst the more than just oil would be situated in store near the product.
Board 4/4