Brief:
The brief was to create a luxury product for a contemporary Antarctic explorer that is synonymous with the values of Fortnum & Mason. The principal target audience is the explorer or an aspiring high achiever.
Deliverables:
Produced was a logo, a thank you card, a label, a map, 6 pieces of packaging, a POS and 3 advertisement posters.
Board 1/4
Fortnum & Maso n
Earl Grey
Fortnum & Maso n
Fortnum&Maso n
Earl Gre y Te a
We i g h t 2 2 5 g 4 . 4 o z
Earl Gre y Tea Net Weight 225g 4.4oz
Comfort, Anywhere. The New Adventure Hamper from Fortnum and Mason
Development
Board 2/4
Final Packaging
Board 3/4
Billboard Posters
Board 4/4