MEDIA INFORMATION VOlumE 11.5
A member of
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www.governmentbus
A key media partner
VOLUME 16.3
www.healthbusinessuk.net sponsored
www.greenfleet.net
FRANCHISING
eNeRGY
ISSUE 50
DESIGN & BUILD
NCE FINAcosting –
Accurate a key management tool for educational institutions
by
FeReNCeSES CONFERENC CoN & eVeNTS & EVENTS
Creating vocational learning spaces that inspire pupils
INCENTIVES & REWARDS
PATIENT
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GETS TO ITALY ON LESS THAN
SPoRTS & leISuRe
A TANK
tion at LIW 2011
Innovation and inspira
INFECTION ENERGY CONTR OlRNATIVE FUELS ALTE Please turn over for Transport
Thought-provokin Businessg ideas to tackle climate change
A top priority Electricin Liverpool vehicle adoption in the
to deal with waste
North East of England gains pace
new to achieve a sustainable low carbon ENERGY ways – Taking Introduciseriously ng future ARRIVE the arsonists PLUSefficiency eNT Beatbetter Y –– Find ‘N’ DRIVE | FUEL MANAGEMEN AGem SAFET mAN FIRE T | INSURANCE + MORE ReCYClING & WASTe fire safety signs
CONTENTS E MARKETS E CLIENTS E OVERVIEW E GOVERNMENT BUSINESS E EDUCATION BUSINESS
E TRANSPORT BUSINESS E GREENFLEET
E CONTRACT PUBLISHING E PRINT RATES & SPECIFICATIONS E EVENT RATES E ONLINE RATES & SPECIFICATIONS
E HEALTH BUSINESS
E DIRECT MARKETING & SPECIFICATIONS
E COUNTER TERROR BUSINESS
E COPY DETAILS, WEBSITES & STATISTICS
MARKETS
HIT YOUR TARGET MARKET! k | Volume 18.7
www.governmentbusiness.co.u
n Is your company targeting the UK public sector?
CoNFeReNCeS & eVeNTS
eNeRGY
FRANCHISING
n Did you know this sector exceeds the economy of Canada in size and is equal to 40% of UK Gross Domestic Product? Budgeted expenditure is as follows for 2012. [Source: ukpublicspending.co.uk]*
SPoRTS & leISuRe n at LIW 2011
Innovation and inspiratio
E www.educationbusinessuk.n
et
A member of
A key media partner
VOLUME 16.3
emeNT ReCYClING & WASTe mANAG
– Find better ways to deal
with waste
Total public sector expenditure is budgeted at £703.4 billion. Despite the cuts this represents a year on year increase of £20 billion.
E Local and central government expenditure £461 billion.
FINANCE
E NHS expenditure £123 billion
DESIGN & BUILD
Accurate costing – a key management tool for educational institutions
Creating vocational learning spaces that inspire pupils
E Education expenditure £93.3 billion E Transport expenditure £10.1 billion E Counter terror expenditure £3.5 billion
If your company is seeking to do business with the public sector, did you know your chances just got a lot better? It is estimated that by 2013 the value of services commissioned/ outsourced will increase by a massive 35%.
ENERGY
VOlumE 11.5
k.net
lthbusinessu
.hea FIRE SAFETYwww – Beat the arsonists
CES CONFERENNTS & EVE
Thought-provoking ideas to tackle climate change
PLUS Introducing new fire safety
signs
Making direct contact with the right decision maker has proved to be a stumbling block for many, but here is a selection of top companies that have enjoyed success using PSi’s unique mixed media approach.
PATIENT G HANDlIN
S INCENTIVE & REWARDS
INFECTIOONl CONTR A top priority
seriously g efficiency RGY – Takin
to achieve a
in Liverpool
future low carbon sustainable
ENE
sponsored by
www.gree nfleet.net ISSUE 50
BMW 320 d ED
GETS TO ITALY
ON LESS
Please turn over for Transport Business
ARRIVE ‘N’ DRIVE
THAN A TAN K
ALTERNA TIVE FUEL S
Electric vehi
cle adoption
in the Nort
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England gain s pace | FUEL MA NAGEME NT | INSUR ANCE + MO RE
www.psi-media.co.uk
*Correct at the time of going to press
CLIENTS
PSI’S UNIQUE MIXED MEDIA APPROACH GETS RESULTS. “Thanks to PSI for the fantastic coverage provided in your publications and networking opportunities provided at your events, they are all important business sectors for us” – Dan Robb, Sony UK Ltd “PSi over the past 5 years have helped deliver our target audience through their publications and events, each time, every time!” – Peter Snelling, Michelin Tyre Plc “We have booked several advertisements for our client Fujitsu with PSI. We have always received exactly what we were expecting and the whole process from offer to invoicing has been fluent & accurate”– Mark Hindenberger, Mediaplus Public Sector Information Ltd Tel: 020 8532 0055 Fax: 020 8532 0066 E-mail: info@psigroupltd.co.uk Web: www.psigroupltd.co.uk www.psi-media.co.uk
N Helps clients avoid “resistance to change” where suppliers are tendering against well established competitors. Results are successfully achieved by a multi level approach which includes in print, on-line and face to face. N Helps clients “break through” the public sector’s labyrinthine decision making process. When dealing with the public sector it is simply not enough to write a letter asking for business or aimlessly making telephone calls without reaching the decision maker. Our magazines, newsletters, websites, databases and events are directed on a name and designation basis [no wasted coverage]. N Helps eliminate wasted promotional expenditure. Our most successful advertisers/sponsors avoid the syndrome where they stimulate the buyers interest, but are nowhere to be found at the critical point. Tailor made campaigns generate impact at the outset, combined with longevity to ensure clients products and services are prominent at the vital moment when the decision is made. N Gone are the days when a single media campaign will bring results. The advent of the printed word has been overtaken by radio and TV. They in turn have been overtaken by the web and mobile network. Over 16 years our clients have successfully met the growing challenge brought on by the diversity of news sources through the PSi mixed media solution. Join them!
OVERVIEW
BUSINESS MEDIA FOR DECISION MAKERS. Since 1995 clients large and small have been using our range of products to win business in the public sector. E MAGAZINES
Advertisers and sponsors reach key decision makers in local/central government, NHS, education, transport, fleet, counter terror and emergency services sectors. E WEBSITES
Our websites are highly successful online tools honed to promote your message to those that procure products and services in the public sector. With GreenFleet and Transport Business, you will extend your reach to include SME’s and blue-chip organisations in the private sector. Bespoke campaigns using a combination of magazines and websites are becoming the norm. E E-NEWSLETTERS
Our most successful advertisers and sponsors use our E-Newsletters to deliver their message direct to the Inbox of directors and senior management in public and private sectors. E EVENTS
Meet THE key decision makers from the public sector. PSi events are the live version of our magazines and websites. Events range from live challenges, interactive test drive events, awards ceremonies, conferences, seminars and debates. E VIDEO
n Reach your prime prospects this month and
every month for the next 12 months. n Save £2,750 by booking your video for inclusion on our websites NOW! It is as easy as dialing 020 8532 0055. n Get your products “on air” using on our dynamic and informative websites. n Let us work for you 24/7 reaching those with budgets who can buy from you. Don’t delay call today!! n Your video will be professionally tailored at our offices to promote your products for maximum effect to you prime target market. Successful companies have been using our unique portfolio of magazines for over 11 years to target public sector markets – join us.
020 8532 0055 www.psi-media.co.uk
GOVERNMENT BUSINESS
BUSINESS MEDIA FOR LOCAL AUTHORITY AND CENTRAL GOVERNMENT SECTOR DECISION MAKERS E IN PRINT: Distribution – 10,000 copies, bi-monthly
The established market leader, GB contains need-to-know news, information, features and case studies that explain the commercial issues affecting Local and Central Government. The magazine is distributed by name and job title to Chief Executives, Directors and Senior Management in Local Authorities and Central Government Agencies, making it a “must read” for those that want to stay up to date with the latest products and services that can help create a more efficient public sector. Provided by our own editorial staff, with significant contributions from Ministers, Institutes, Associations and other professional bodies and leading industry figures. Regular topics include Facilities Management, Security, IT & E-Government Energy, Transport, Procurement and Money Matters - a regular supplement on public sector finance, insurance and risk management. GB keeps readers up-to-date with the latest conferences and exhibitions by featuring in-depth previews to the most important events and seminars relevant to the public sector. E ONLINE: www.governmentbusiness.co.uk
Connect with professionals on the move. Our website provides a unique extension of the magazine. It’s archive of past publications provides a 24/7 resource for budget holders and suppliers. Content also includes up to date news, views and announcements on the sector. This great resource brings successful advertisers and sponsors together with those who can buy from them. Extend the life of your campaign by up to 10 months. Campaigns with a proven history of success can be tailored to your company’s needs to include both print and online advertising. Published fortnightly and distributed via e-mail to government professionals, the e-newsletter promotes the magazine and contains breaking news from the sector, including the Awards. Make sure your message reaches the Inbox of those who can buy from you. Packages tailored to suit your requirements also including the above. E GOVERNMENT TECHNOLOGY SUPPLEMENT
The GT supplement contains a wealth of news, features and information on issues affecting IT and Computing in Local and Central Government. Regular topics include E-Government, E-Procurement, Smartcards, Open Source Software, Networking and Telecommunications. GT also makes sure that readers are kept up-to-date with the latest conferences and exhibitions by featuring in-depth previews to the most important IT events and seminars.
www.governmentbusiness.co.uk www.psi-media.co.uk
MEMBER OF THE PERIODICAL PUBLISHERS ASSOCIATION
EDUCATION BUSINESS
BUSINESS MEDIA FOR EDUCATION SECTOR DECISION MAKERS E IN PRINT: Distribution – 6,500 copies, bi-monthly
EB provides the link between those that supply schools and those that procure products and services on their behalf. As a member of BESA (British Educational Suppliers Association) we receive regular editorial support from this leading UK body. Recently appointed as a Key Media Partner for the NASBM (National Association of School Business Management), we have increased the circulation of EB to reach their members – every decision-making School Business Manager in the UK. Researched, written and edited by our own professional staff, editorial contributions are also received from Ministers, Institutes, Associations and other professional bodies. Regular topics include ICT, Facilities Management, Energy and Sustainability, Sports and Leisure, Catering and Healthy Eating, etc. EB also makes sure that readers are kept up-to-date with the latest conferences and exhibitions by featuring in-depth previews to the most important education events and seminars. E ONLINE: www.educationbusinessuk.net
Connect with professionals online. Our website provides a unique extension of the magazine. It’s archive of past publications provides a 24/7 resource for budget holders and suppliers. Content also includes up to date news, views and announcements on the sector. This great resource brings successful advertisers and sponsors together with those who can buy from them. Do ask for information on how your product profile can extend the life of your campaign by up to 10 months. Packages are available to include both print and online advertising. Published fortnightly and distributed via e-mail to government professionals, the e-newsletter promotes the magazine and contains breaking news from the sector, including the Awards. Make sure your message reaches the Inbox of those who can buy from you. Packages tailored to suit your requirements also including the above. E FACE-TO-FACE: Education Business Awards: Luncheon
The live version of EB Magazine where sponsors/exhibitors and education professionals get together. The event comprises Reception, Exhibition and Awards Luncheon, all promoted through the magazine and online. Every year successful sponsors network with hundreds of key decision-makers and budget holders. Every year business gets done!!! Don’t take our word for it, ask our sponsors. The Awards recognise excellence, showcase success stories in the education sector and celebrate excellence in facilities, specialism’s and innovation. Entry is open to Academies, Primary and Secondary Schools from all sectors. We have also introduced specialist “Supplier” Awards for those organisations that play a key role in the supply of goods and services to this sector.
www.educationbusinessuk.net / www.ebawards.co.uk www.psi-media.co.uk
MEMBER OF THE PERIODICAL PUBLISHERS ASSOCIATION
HEALTH BUSINESS
BUSINESS MEDIA FOR HEALTH SECTOR DECISION MAKERS E IN PRINT: Distribution – 6,500 copies, bi-monthly
HB is a “must read” publication for health sector professionals.
VOlumE 11.5
.net
hbusinessuk
www.healt
Distributed by name and job title to Chief Executives, Directors and Senior Management in Primary Care Trusts, Strategic Health Authorities and Hospital Trusts. Read by budget holders procuring products and services on behalf of the UK’s largest employer.
CES CONFEREN TS & EVEN
INCENTIVESS & REWARD
PATIENT G HANDlIN
Researched, written and edited by our own professional staff editorial contributions are also received from Ministers, Institutes, Associations, professional bodies and leading sector experts.
INFECTIOONl CONTR
Topics regularly addressed include ICT, Finance/Funding, Facilities Management, Security, Health & Safety, Catering and Energy. Editorial
A top priority
to iency seriously Y – Taking effic
in Liverpool
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ENERG
comprises need-to-know features, news and case studies explaining the administrative and commercial issues affecting healthcare and hospital management. E
ONLINE: www.healthbusinessuk.net
Connect with professionals on the move. Our website provides a unique extension of the magazine. It’s archive of past publications and provides a 24/7 resource for budget holders and suppliers. Content also includes up to date news, views and announcements on the sector. This great resource brings successful advertisers and sponsors together with those who can buy from them. Do ask for information on how your product profile can extend the life of your campaign by up to 10 months. Packages are available to include both print and online advertising. Published fortnightly and distributed via e-mail to healthcare professionals, the e-newsletter promotes the magazine and contains breaking news from the sector, including the Awards. Make sure your message reaches the Inbox of those who can buy from you. Packages tailored to suit your requirements also including the above.
www.healthbusinessuk.net www.psi-media.co.uk
MEMBER OF THE PERIODICAL PUBLISHERS ASSOCIATION
COUNTER TERROR BUSINESS
BUSINESS MEDIA FOR COUNTER TERROR DECISION MAKERS E IN PRINT: Distribution – 6,500 copies, quarterly
Launched in 2010, CTB is a specialist publication that showcases the latest innovative technology on offer to the counter terror industry, to help combat the threat of terrorism in the UK. Distributed by name and job title to heads of security, intelligence officers, procurement officials and department heads in local and central government, as well as the Intelligence Services, Police, Home Office, MoD, Border Control, Customs, Aviation and Port Authorities. The magazine has already established itself as the leader in the field. Ensure that your message reaches key decision makers who procure products and services on behalf of the UK’s security services. Launched to critical acclaim for its editorial excellence, CTB is produced internally by our own professional staff and supported by regular editorial contributions from government agencies and worldwide experts in counter terrorism. E
ONLINE: www.counterterrorbusiness.com
Connect with professionals on the move. Our website provides a unique extension of the magazine. It’s archive of past publications provides a 24/7 resource for budget holders and suppliers. Content also includes up to date news, views and announcements on the sector. This great resource brings successful advertisers and sponsors together with those who can buy from them. Do ask for information on how your product profile can extend the life of your campaign by up to 10 months. Packages are available to include both print and online advertising. Published fortnightly and distributed via e-mail to government professionals, the e-newsletter promotes the magazine and contains breaking news from the sector, including the Awards. Make sure your message reaches the Inbox of those who can buy from you. Packages tailored to suit your requirements also including the above. E
COUNTER TERROR EXPO – official media partner
Counter Terror Expo is the critically acclaimed, highly specialised event for those who are tasked with the demanding and complex role of delivering a robust defence against the threat posed from international terrorism. The event brings together the world’s foremost experts from government, armed forces, security services, law enforcement and academia annually, in order to share real-life experience, debate strategies, brainstorm issues, shape policy, and define effective counter terrorism measures. CTB is now established as an Official Media Partner for the event, carrying both Preview and Review editorials, news, comment and also an increased circulation that can deliver your message to a far wider audience.
www.counterterrorbusiness.com / www.counterterrorexpo.co.uk www.psi-media.co.uk
MEMBER OF THE PERIODICAL PUBLISHERS ASSOCIATION
TRANSPORT BUSINESS
BUSINESS MEDIA FOR TRANSPORT SECTOR DECISION MAKERS E ONLINE: www.transportbusiness.net
Connect with professionals on the move. Instantly reach decision makers in rail, on the roads at the ports and in the skies. Make sure your message is seen by those that procure products and services. Transport Business is unique in its range and coverage of these vital sectors. Content includes the latest comment, analysis and views of the experts in the transport and logistics industry. Researched, written and compiled by our own staff, TB is established as a market leading website for the transport. Editorial contributions are regularly received from Ministers, Institutes, Associations and other professional bodies, making Transport Business a “must read” for those that want to stay up to date with the latest products and services Get the Transport Business newsletter emailed fortnightly working for you. Use the Transport Business database to reach 19,000 named decision, makers including:Directors and Senior Management in local authorities,central government agencies, NHS and the emergency services, as well as SME’s and blue chip organisations in the private sector.
www.transportbusiness.net / www.psigroupltd.co.uk www.psi-media.co.uk
GREENFLEET
BUSINESS MEDIA FOR FLEET SECTOR DECISION MAKERS E IN PRINT: DISTRIBUTION – 6,500 COPIES, BI-MONTHLY
GF promotes environmentally friendly transport and a cleaner environment. The evidence of global warming and the disasters associated with it, is all around us. GF magazine provides unique access to this critical and growing market and contains, news, need-to-know features and case studies that highlight what can be done in the on-going battle to reduce the running cost, fuel use and emissions of an organisations transport operations. Distributed by name and job title to Fleet Managers, Heads of Transport, Depot Managers, Sustainability Officers, etc, in local authorities, central government agencies and the emergency services sector, as well as MD’s, HR Managers and those responsible for the transport operations in SME’s and blue chip organisations. Take this opportunity to promote the “Green” credentials of your company where it matters and can really do some good. In addition your message will be seen by those that procure products and services on behalf of one of the UK’s fastest growing industries and biggest spenders. This is provided by our own editorial staff with significant contributions from Ministers, Institutes, Associations and other professional bodies, making it a “must read” for those that want to stay up to date with the latest products and services that can help Fleet Managers and Heads of Transport run their fleets more efficiently. E ONLINE: www.greenfleet.net
Connect with professionals on the move. Our website provides a unique extension of the magazine. It’s archive of past publications provides a 24/7 resource for budgetholders and suppliers. Content also includes up to date news, views and announcements on the sector. This great resource brings successful advertisers and sponsors together with those who can buy from them. Do ask for information on how your product profile can extend the life of your campaign by up to 10 months. Packages are available to include both print and online advertising. Published fortnightly and distributed via email to government professionals, the e-newsletter promotes the magazine and contains breaking news from the sector, including the Awards. Make sure your message reaches the Inbox of those who can buy from you. Packages tailored to suit your requirements also including the above. E FACE-TO-FACE : GreenFleet Arrive’n’Drive, Scotland and Annual Awards: Black Tie
GF is also available to key decision-makers at the PSi GreenFleet events, attended by those that source the latest low and zero emission vehicles on the market, together with products and services that can assist them in running their transport operations more efficiently. In addition to this, GF has also established a reputation for covering other industry events, as an Official Media Partner, meaning those invovled in the magazine get the added benefits of additional exposure, to a much wider audience.
www.greenfleet.net www.psi-media.co.uk
www.arrivendrive.greenfleet.net
www.greenfleetscotland.co.uk
www.greenfleetawards.co.uk
E PSI CONTRACT PUBLISHING N N N N
Perhaps you are short of ideas but have a general idea of what you want... Maybe you are looking for something a bit different ... that definitely has class... You feel your precious time could be better spent if you turned this project over to designers who have been producing prestigious top flight publications for 15 years.... You absolutely insist that the job will be managed from beginning to end by professionals who will take on all the worry and work for you....
Smarte
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Supplement in association
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PSi can create the ideal print product on behalf of your organisation. Here are some of the names we have created work for: N Fiat
Our c streng ore publis ths range h and m ing strategy arket to des research ign produ and ction
N Energy Saving Trust N Office of the Deputy Prime Minister N Wandsworth London Borough Council N The Planning Portal N Cambridgeshire County Council
Our core strengths range publishing strategy and market research to design and production. This could be a prospectus a magazine or even an annual review. Whatever your size, sector or customer base, PSi will identify the right solution and craft a bespoke marketing tool to meet all your organisations goals. Through intuitive design and engaging journalism, annual reviews and corporate literature can be a true celebration of all your organisation has achieved and the people that made it happen. We treat annual reviews differently; we tell the story of your organisation through engaging writing and enticing design. PSi can either provide a full publishing service, or complement an existing in-house team. Choose from a menu of services, which includes: N Editorial N Design Case sTuDy
.net
– www.greenfleet
GREENFLEET GUIDE TO
FLEET MANAGEMENT –
teleMatiCS and in-Car teCHnoloGy
www.greenfleet.net
the latest in-car technology gives companies the data they need to analyse how their fleet is operating and to identify areas for improvement
The benefiTs environment agency If people took the training on board every time they got behind the wheel, 15 per cent is the amount of fuel the organisation telematics and in-car technology would can save – a benefit that the drivers become safer and greener transform working practices drivers. by enjoy with their private mileage. could also undertakes three circuits under vehicles that are serviced and operators a clear view of how giving fleet However, instruction. their vehicles in practice, it doesn’t usually Naturally, the employee already maintained are more efficient wellare being used. as a result, work out like knows the then fleet managers that, because we’re dealing mechanics of propelling the are not. there are some solutions those that can make informed decisions with car available that beings who sometimes revert human about what crossed, the principles of safe and, fingers can monitor the vehicle’s diagnostic back to some corrective action to put in driving. Now of their old habits or allow place. we’ll focus on enabling them that companies can immediately system, so the effects of the to become an there are various solutions identify any training to fade. However, efficient driver too. on mechanical problems which even the market that offer real-time would some of the techniques some if they use The first circuit provides a vehicle to operate less efficiently. cause the of the time, baseline to information on driver behaviour, a realistic expectation of the measure fuel efficiency. In overall saving this section the vehicle condition, fuel usage, is in the region of seven or instructor monitors driving eight DUTY OF CARE habits and Co2 emissions, as well considerable direct cost saving per cent: a to assess where improvements and style as as well as being able to help for The Environment Agency GpS data on vehicle position in the northwith better Maintaining those improvementsmost fleets. Miles per gallon and average can be made. west took up the Energy routing, telematics can give speed are and activity. and using the Saving Trust’s respects, down to management: is, in some drivers an measured using the on-board data offer of Smarter Driving increased sense of security reminding computer. Training provided in people that allows In the next stage the instructor of the benefits, monitoring fleet managers January 2010. An intensive looked after by their employer, they are being programme to analyse and compare identifying those drivers whose fuel use, tuition. It sounds basic – and provides and in turn, of training followed, with the employer is adhering to around 250 in some ways performance to identify which slipping, or perhaps introducing standards are fleet drivers taking the their it is – but it is also subtle Smarter and these are incentives to obligations. For example, some duty of care drivers and which vehicles course in 12 different locations Driving keep MPG high. Some companies, techniques that almost all devices are are the drivers have either for example, able to detect if the vehicle a period of about four weeks. over most or least fuel efficient. have introduced MPG league never really perfected or have has and tables, usually let accident and notify the back been in an training used the EnvironmentThe with the amount for fleets of identical vehicles. years. It’s all about anticipation, slip over the office. tracking Agency’s Others provide solutions can also add to own vehicles (which range being less of valuable data available incentives for the most efficient heavy-footed; accelerating driver security, from 4x4s to in the smaller Transit vans). drivers – such smoothly, reducing especially if they are lone back office, managers can as funding monthly social the need to brake, moving workers. also see events for the most up through the what are the contributing efficient team, or allocating Following positive feedback, gears quickly, or taking your factors – a special and a new foot off the gas BIG SAVINGS is it congested roads that tool was developed to monitor coveted vehicle to the driver early so you’re still moving is wasting with when the lights a big area for savings is identifying fleet’s average consumption the fuel or an aggressive driving average MPG during the previous the highest turn green. “There’s a slight and CO2 style? fuel danger that it month. It emissions, using data from wastage and putting in place takes a little calculation to sounds too obvious, or easy, Jenner, aCFo chairman odometers Julie the by right ensure that these Written or preachy,” and fuel cards. According to corrective action. but there DRIVING STYLES incentives can work with fleets says Saynor, “but most drivers the are numerous other Environment Agency’s Lex consisting of don’t company benefits. if productivity telematics can identify bad Massey, different models, but MPG convincing that there’s something need driving habits, twelve months on the training figures achieved by in it.” then this increases end-customer is optimised such as harsh accelerating has had employees can always be There are also safety benefits a measurable and satisfaction. calculated braking, impact: “We’ve seen because of the relative to or For example, in the service leaving the engine on unnecessarily. each vehicle’s official MPG. strong emphasis on anticipation. consumption drop from area, being able All in all, the longFor 0.21 to monitor vehicles in real example, a driver might arrive term benefits are up to you The third lap isn’t a test – litres per mile, which even to 0.19 time and therefore as fleet managers at a job and that would be taking into on make decisions in real time sit with the car idling for 15 to ensure that everyone keeps account fuel price rises far too formal. But it does standard feature allows routing saves a penny minutes to keep up the good involve recording brakes (a mandatory • better across your it out react to the day’s appointments fleets to a mile. So far in 2011, our since 2003).for operational efficiency work and remembers their the air conditioning or heating average speed and miles per gallon you roll drivers have training. on while doing •cars tracking ities apply when employees all new cars sold in europe offer saved 40,594 litres of fuel they are meeting their customer and ensure do notfor increased safety and paperwork. those 15 minutes ns. but how do Trustonexplains again, based compared an identical lap as the commitments. add up to a management responsibil they drive a company car this means that many fleet emissio idea? The energy saving to that achieved before crash operational same of a efficiency and the in event addition, significant first the fuel for the in but exactly Smarter if with the more amount when business the driver applying of fuel wastage, especially informaTion is operating the best protection Driving course.” Whilst with the saves money, for business as new Car more efficiently, then this Massey finds in a large fleet. smarter driving mileage european rates, particularly data on driver styles to identify cost advantage that drivers are largely smarter drivingand get employees on board 0845 602 1425 drive their own vehicle as determined by the• Gives to increase techniques. We sticking with can often flow down to the the chancellor pressure ratings. can say Seeing the big picture about – with a degree in which smarter.driving@est.org.uk not driving efficiently the smarter style of driving, of certainty customer, assessment programmewhoisisthe how their fleet recent budget DUTY OF CARE organisation environmental the improvements regional Allowance helping to win repeat business. afterthat is being driven allows the Mileage SMARTER managers and team leaders Safety at Work act 1974, almost to 45 managers to take use two forms of travel another area of concern Approved will • Gives Why oFFER www.est.org.uk are information on vehicle condition under the Health and ? increased employees typically in today’s tough economy, vehicles. alwaysthe ed 2002, the right action, which could duty to ensure, so be first monitoring results so they made: conducting thesince average time companies can – a company-provid credentials of grey fleetfor increased be can take DRIvING TRAININGfuel prices have risen studies, Trust has been England for the in employers have a statutory safety Rates, make savings by ensuring for business journeys the so called ‘grey reduction and efficiency action if fuel consumption that from other educating the driver on idling as simple as providing Smarter years, fuel consumption practicable, the health, The Energy Saving Companies their e extra rises. car, aCFo evidence, and or driving style, In the past two far as is reasonably training throughout have have given up pence per mile. stronger position maintained, utilised and driven fleet is being vehicle or their own • employees or replacing vehicles with real-time information putting a considerabl s work of their employees. Smarter Driving car – and indeed are in a much allows for more efficient types. suggests that where by 40 per cent, years and clients safety and welfare at a more their own car on Driving training costs. Many organisation drive fleet’. yet, while company latest in-car technology gives efficiently. the are undertaking better now there are also many devices decision over the past three enjoyable nature of the making higher rates since financial is invariably tightly companies the a company car and burden on business ways to cut those costs. that can give this applies when employees to resist calls for the could be around 20 company van use – Trust data they need to analyse in-vehicle feedback which in their own car or found the intensive, style counters laissez-faire attitude Energy Saving how business, emission levels the car they gave up. allows the driver have been exploringTrust can advise on how to driving for work, whether efficient driving increases. In some cases, controlled, a much more use of privatelyfleet is operating and to identifytheir than to modify their driving style focus on course highly productive. fleet to to the g/km of Co2 higher The Energy Saving any areas in real time to study) Saynor says: “We using a company car. the mix of the effect of fuel price is typical in relation driving for improvement. UK – see case very clear that consultant Bob business. do that – by changing encouraging less travel, things that make as BAM Constructconfident enough to as a result, it has become (suchbam owned vehicles for out-of-mind’ Construct teaching the simple as more efficient and the feel ACTION ‘out-of-sight, emitting vehicles, by using telematics. an may s uK not TAKING is lower fleet grey well grey or organisation rates. But according to BAM’s to manage makes it pay. thought – exactly the less stressful as Jesse Putzel, the better route planningstaff to drive more While it is clearly possiblea vast wealth of the rates they less than an hour running driver training issue as some employers reduce Energy Saving Trust’s course benefits them EXPENSIVE BUSINESS by the energy When is BAMthat alongside reductions Construct fact we do it in the course responsibilities apply. offers: “Excellent UK Ltd undertook But actually training considered. It should find in fleets effectively, there theya do in our mileage allowance with busy fleets.” same management Drivers value for money with a low to Green Fleet Review recent research supported almost a third many organisations always for the mileage and together really popular must be made to ensure cost per employee.” that Energy efficiently isn’t a great business benefit. For evidence that suggests work as well aswith the means and your employees– not with incentives for greener that Saving For example, checks outside Smarter Driving is also high, Trust back in 2009, Saving trust suggested private sectors struggle It’s easy for you cars, everyone teleMatiCS: helping BAM to phase the correct business-use identified driver training or bunkered With fuelitprices employees to drive Driving course be – because it’s both the public and benefits.” that employees have vehicles are serviced onasbusiness. in reduced mileage allowances, employ fuel cards of companies allowed more than 7,000 a variety of reasons a potential source traCKinG: be for home too. So companies take part in a Smarter take long to learn the because whilst companies that case is clear since the savings An early to do so. this can the to pilot integrated save money at of savings. it doesn’t insurance in place, that Mot certificate is in use of a lack they such cuts are not popular of expertise, employees of Smart and then privately-owned vehicles with 24 per cent of Driving shortage gang’ driver least because a business training with ‘press the valid include employees, uses a in to smarter 2009 GpS they fuel telecommunications was well to monitor the location but have make a and maintained, rarely savings of up to 10 mpg and informatics received miles on company business more than 10,000 to the business. a lot of people difficulty of monitoring and a year later, BAM Construct principles that roadworthy. in short, from more efficient of vehicles as they travel accrue directly of resource and the by an UK practice. That means of the also makes participate. place, and vehicles are auditable trail of driving can help mitigate developed a sustainable grey fleet vehicles covering owned or managed put them into chunk any loss. As another an transport strategy But Smarter Drivingpaying fixed mileage enterpriSe vehicles not directly give up a large it is advisable to have miles a year. part of its sustainable transport Mobility with sister company BAM business mile an hour, in of a don’t have to companies (eM): place. 40p in for under some at – strategy, Nuttall, launching Geo-FenCinG: sense BAM organisation. Capturing clear that couRSE and benefits ThE vehicle documentation also incentivises employees it if employees are reimbursedpayment rates) training can sweeten is practical in 2011. s Regular day to reap the to you, there’s it is equallyand delivering information Training Smarter to choose more Driving training rates since the Driving nevertheless, at course comes restricts the movement of their grey decisions organisation Smarter as efficient vehicles. to the the point manage features (authorise Milage allowance as a result, an hour, each driver of activity fact. And as the part THE PLANET a vehicle ofthan this programme, For example, In less the more contentious time so disruption business. and employers that pro-actively carbon BAD FOR SAFETY AND to within a specified area footprint, Jesse Putzel explains: “Smarter travel policies. for soenjoyable. far, 115 employees have that is a huge cost to in their no additional travel to a minimum. At just £20 using their own car Driving is taken the course make about their s are currently experiencing discovered that it is fleet see a reduction kept part of a package of measures in many cases, staff and almost and the benefits seen by some employers have limit working day is extremely cost effective way risk exposure Global old cars that are not that help employees eased the many organisation poSitioninG to introduce rules that are reducing their Please turn over for us to cut fuel costs and business are driving latest safety features, SySteM (GpS): introduction of lower mileage more cost effective per driver, it’s an costs. emissions and also reimbursement cars on business, such a satellite-based certainly are cutting more details on the lessen any potential blow equipped with the very control and abS navigation system made of the use of staff-owned to cut fuel bills. for employees. By 24 satellites in space staff to use a hire and receivers on earth to green benefits of such as electronic stability detect the user’s position as requiring higher-mileage car. in-car technology car or have a company
In-Car Technology
Grey Fleet
ING SMARTER DRIv
for the 20,000+ drivers who have taken the course is 15 per cent. And this is achieved without decreasing average speed.
smarTer DrivinG
MANAGEMENT GUIDE TO FLEET GreenfLeeT® maGaZine GREENFLEET – www.greenfleet.net
The average reduction in fuel consumption for the 20,000+ drivers who took the course is 15 per cent.
experiencing Smarter
Driving training
in September 2010
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