Master Management by karls hochschule

Master of Arts

Management Culture Creativity Brand New Media Tourism Finance Intercultural Competence Diversity

Whatâ&#x20AC;&#x2122;s the buzz? Management & Specialization General Management and an individual selection of two out of our eight areas of specialization form the program. Management & Philosophy People and their inter-relationships are essential to us. Therefore, we approach management from a cultural sciences point-of-view. Trust & Performance We want to get determined, dedicated and open minds together â&#x20AC;&#x201C; regardless of their financial standing. Therefore, you only pay the amount you believe the program is worth. Time & Studies The time schedule will be especially designed so you can complete a full-time Master program with maximum temporal flexibility. Internationality & Language We are international! The lectures are entirely held in English. Personality & Skills The program is designed not only to widen your expertise but to develop your personality and to equip you with the rules and tools for your future success. Innovation & Research The Master creatively and disruptively bridges the gap between theory and practice through reality-related projects and research.

The Master Program at Karlshochschule The Master program at Karlshochschule International University is divided into three parts: two areas of specialization, General Management and Personal Skills Regardless of the two areas you decide to specialize in, the management modules and personal skills are mandatory components of the Master program. In the first semester you refine and deepen the knowledge acquired before. In the second semester, students are confronted with the political (strategic and tactical) levels of management in various â&#x20AC;&#x153;arenasâ&#x20AC;?. In the third semester, students learn to deal with complexity by assuming responsibility and developing both intuition and the ability to improvise. The two areas of specialization can be chosen from the following: Culture Creativity Brand New Media Tourism Finance Intercultural Competence Diversity

Contents Structure 5 Areas of Specialization en detail Culture 7 Creativity 9 Brand 11 New Media 13 Tourism 15 Finance 17 Intercultural Competence 19 Diversity 21 General Management 23 Personal Skills 28 The 4th semester 32 Outlines & Application 33

Special Issue

Research Colloquium

Master Thesis

Personal Skills

Semester

Structure

Specialization I

Specialization II

General Management

Personal Skills

Specialization I

Specialization II

General Management

Personal Skills

Specialization I

Specialization II

General Management

Personal Skills

Special Issue

Research Colloquium

Master Thesis

Personal Skills

Semester

Areas of Specialization en detail

4 5 ECTS Specialization I

5 ECTS Specialization II

General Management

Personal Skills

3 5 ECTS Specialization I

5 ECTS Specialization II

General Management

Personal Skills

2 5 ECTS Specialization I

5 ECTS Specialization II

General Management

Personal Skills

Culture

Person in charge: Prof. Dr. Stephan Sonnenburg V.

In CULTURE, students learn to comprehend and encounter the meaning of culture in its complexity and its transformation potential for management. Coming from the Cultural Turns, students look at Performance and Performativity as central dimensions in the examination of economy as culture. They learn to face the tensions of the field and to accompany and design cultural transformations.

Special Issue

Culture

Master Thesis

Research Colloquium

Content, Acquired Knowledge & Abilities 5 ECTS Leading Culture: Betwixt & Between

5 ECTS Performance & Performativity

5 ECTS Cultural Turns

Leading Culture: Betwixt & Between

5 ECTS Dealing with the tensions between culture and economy as a fundamental requirement for leadership in the cultural sector and beyond Specialization II of adequateGeneral Development strategies for dealing withGeneral situations of Management Management dilemma or uncertainty Persuading interaction with various stakeholders of contrary interests Gaining artists’ and funders’ acceptance for one’s own views and ideas and balancing the right amount of empathy, intuition, spontaneity and taste

G M

Performance 5 ECTS & Performativity

Unfolding the phenoma of performance and performativity in their multiple facets Specialization General DescriptionII of performance and performativity in theirGeneral aesthetic Management Management dimension Transmission of the terms performance and performativity to economic contexts Adaption and transfer of performance and performativity for one’s own actions

G M

5 ECTS Cultural Turns

Description and analysis of the cultural turn in the humanities Theory-historic outline of General the development of the various cultural General Specialization II turns Management Management Distinction and reflection of each cultural turn and its impact on society Comprehension and description of economy as a cultural phenomenon

G M

Creativity

Person in charge: Prof. Dr. Stephan Sonnenburg V.

CREATIVITY sets off directly at transformation itself. Students compile the competence to challenge, examine and design creativity with its complexity to transform it into innovation. Special focus is on the qualification of students to broach the issue that the management of creativity is impalpable and fuzzy, to incorporate this fact in their actions and to nevertheless develop creative solutions.

Special Issue

Creativity

Master Thesis

Research Colloquium

Content, Acquired Knowledge & Abilities 5 ECTS Creativity & Innovation

Creativity & Innovation

5 ECTS Categorization and critical reflection of stages, factors of success and frameworks of creative action General Specialization II of fuzziness General Identification as a chance, requirement and restriction Management Management of creativity and description of the correlation of creativity and innovation processes Development and persuading enforcement of ideas and convictions Integration of ethical questions into action

G M

Creative Industries 5 ECTS Creative Industries

Identifi cation of creativity as an economic phenomenon 5 ECTS Comprehension of the meaning of the creative industries as a location factor in national and international comparison Specialization II and differentiation Generalof creative areas of economy General and Examination Management Management analysis of creative companies Critical reflection of creative entrepreneurs

G M

Creativity in Context 5 ECTS Creativity in Context

Presentation and evaluation of the current state of creativity research and reflection on empirical methods of creativity diagnostics 5 ECTS Critical examination of creativity as an individual (psychological) phenomenon Comparison of different socio-individual theories General General Specialization II and evaluation Development of creativity Management as a communicative phenomenon perforManagement med by groups and organizations

G M

Brand

Person in charge: Prof. Dr. Stephan Sonnenburg V.

BRAND sees the brand as an economic power as well as a societal key phenomenon. Recent critics of culture and consumption, discourses of brand and brand management as well as the development of brand strategies and brand architectures will be approached. Hence, students comprehend brand leadership not as a trivial reason-cause correlation but as the art of navigating between stakeholders.

Special Issue

Brand

Master Thesis

Research Colloquium

Content, Acquired Knowledge & Abilities 5 ECTS Brand Stories

5 ECTS Brand Strategies

5 ECTS Approaching Brands

Brand Stories

5 ECTS Description of the distinction between brand leadership as a trivial reason-cause correlation and brand leadership as the art of navigaGeneral General Specialization II tion Definition of the narrative Management structure (stories) of brandsManagement and integration to brand navigation Evolvement of stories in textual/visual media (e.g. Print or TV) and their localization in space (e.g. brand lands or cyberspace) Adjustment of creation and strategy with qualitative methods

G M

Brand5Strategies ECTS

Comprehension of the correlation between brand strategy, marketing and company strategy as well as systemic conception of brand Specialization II brand architectures General General strategies and Management Management Development of brand strategies from a deep understanding of consumer desires and the identity of an organization Implementation of brand strategies in the market Critical approach of brand evaluation and brand controlling

G M

Approaching Brands

5 ECTS Critical debate and reflection of current discourses about brand and brand management Comprehension of the mutual meaning of brand and General culture/marGeneral Specialization II ket/consumption Management Management Comparing system-theoretic/constructivist approaches of brand theory and traditional models Exercising qualitative methods of brand research and differentiating them from quantitative methods

G M

New Media

Person in charge: Dr. Christian Stiegler

In NEW MEDIA, students understand the circumstances and phenomena of digital network culture, analyze them and develop strategies and actions to decode digital communication forms. They develop communication and staging strategies for social media tools, reflect constructions of reality in the virtual space and comprehend social networks as communicative phenomena.

Special Issue

New Media

Master Thesis

Research Colloquium

Content, Acquired Knowledge & Abilities 5 ECTS Social Media Lab

Social Media Lab

5 ECTS Identification of various application fields of social media and reflection of the uncontrollability of social media General and practices for General Specialization II of suitable strategies Development dealing with Management Management uncertainty in social media Identification of the various application possibilities of social media Hands-on examination of concrete forms of social media in a laboratory situation

G M

Social Networks 5 ECTS Social Networks

5 ECTS New Media Culture

Definition 5 ECTSof the most influential terms of social network theory and theoretical approaches to social networks in regard to new media Identification and examination of application examples concerning Specialization II of network General General the relevance research for new media Management Application of qualitative and quantitative methods of Management network research for the examination of communicative phenomena and identification of key personalities in networks Reflection of the distribution of content in social networks on the basis of network theory

G M

5 ECTS Culture New Media

Comprehension of the change of social relationships, working forms, consumer products and aesthetic designs in regard General Generalto the Specialization II outlines of network cultureManagement Management Reflection of the influence of network culture on everyday culture and vice versa Analysis of media practices as cultural phenomena with interdisciplinary methods Examination of the emergence of independent ethical standards, aesthetic patterns and performative practices in the web 14

G M

Tourism

Person in charge: Prof. Dr. Desmond Wee

TOURISM frames tourism as an inherent part of the everyday, exploring how tourism is performed, how identities are reproduced and how new spaces emerge. It relooks the notion of mobilities â&#x20AC;&#x2DC;on tourâ&#x20AC;&#x2122;, a touring mobility that demands us to engage tourism in creative ways. Students unfold touring mobilities in practice and discover to what extent touring practices are performed and embodied.

Special Issue

Tourism

Master Thesis

Research Colloquium

Content, Acquired Knowledge & Abilities 5 ECTS Tourism & Development

5 ECTS Consumption of Tourism

5 ECTS

Tourism & Development

5 ECTS Exploration of the development of performance, space, identities, cities, bodies and intimacy within tourism and leisure Specialization II and analysisGeneral Identification of current trends in tourismGeneral and leisure Management Management industries Critical analysis of the effects of tourism on urban, regional, national and global developments Reflection of a concept of touristification as a general feature of modern societies

G M

Consumption of Tourism 5 ECTS

Reflection of the paradox between the narrative of undiscovered spaces and (mass) tourist consumption Specialization General Analysis of IIthe creation ofGeneral tourist identities in leisure and tourism Management Management places Description of the relationship between sensual experiences and consuming space and interpretation of the commodification of tourist consumption Application of ethnographic, visual and reflexive research methods to analyze touristic consumption 5 ECTS

G M

Becoming a tourist Becoming a tourist

Differentiation to General frameworks and approaches General Specialization II of various theoretical tourism and especially theManagement tourist Management Analysis of tourism and touristic behavior from an interpretative perspective Conception of tourism mobilities as performative and spatial practices that help to shape identities Application of the concept of â&#x20AC;&#x153;being a touristâ&#x20AC;? to home, leisure and everyday life 16

G M

Finance

Person in charge: Prof. Dr. Bernd Ankenbrand

In FINANCE, students discover the interdependencies and complex mutual mechanisms of recent global transformation processes and explore historic financial and economic crises. Students learn to detect, reflect and design global and comprehensive transformation processes of the financial industry beyond the singular, mono-perspective view of (finance-economic) single-events.

Special Issue

Finance

Master Thesis

Research Colloquium

Content, Acquired Knowledge & Abilities 5 ECTS Staging in Global Financial Markets

Staging in Global Financial Markets 5 ECTS

Official and informal codes of conduct of financial professionals Ethnographic studies on the behavior of employees in the financial General General Specialization industries II Management Management Staging of financial events (like roadshows, IPOs or fund raising of hedge funds) and the deconstruction/construction of staging in experimental settings Heuristic and bias influencing financial decisions

G M

Revolutions & Bubbles 5 ECTS Revolutions & Bubbles

5 ECTS Business Modeling

5 ECTSperspective on political revolutions Historical Financial crises of the past centuries and their roots, causes and outcomes II Specialization General General Financial bubbles and their causes from a sociological, psychologiManagement Management cal and economic perspective Financial innovations (such as securitizations), specific innovation processes of new financial instruments and early warning signs of potential financial bubbles

G M

Business Modeling 5 ECTS

Various methods of business modeling including the Business Modell Canvas General Specialization II techniques General Experimental to map tangible business models Management Management Ethnographic research methods to identify business model building blocks and their interdependencies Financial, cultural and organizational interdependencies between building blocks of a business model

G M

Intercultural Competence Person in charge: Prof. Dr. Andreas M端ller

In INTERCULTURAL COMPETENCE, the understanding of the evolution of cultural parameters and values and the competence to successfully design intercultural processes are central. Students learn to persist throughout complex challenges in an organizational context with unknown and foreign influencing factors, to act target-oriented and to offer orientation themselves.

Special Issue

Master Thesis

Research Colloquium

Intercultural Competence Content, Acquired Knowledge & Abilities 5 ECTS Culture & Economy

5 ECTS Working in Intercultural Environments

Culture & Economy 5 ECTS

Critical discussion of management and economic action from a culturalistic point of view General General Specialization II correlation between Design of the management and culture in refeManagement Management rence to multiple factors in an entrepreneurial setting Interpretation and organization of intercultural working correlations a priori as interculturalistic challenges Evaluation, ethical interpretation and design-related improvement of the value of cultural diversity for economic transformation and entrepreneurial development 5 ECTS

G M

Working in Intercultural Environments

InterculturalII communication and inter-cultural stylisticsGeneral Specialization General Risk management, leadership, claim management Management Management Intercultural teams, trust-building practices and intercultural conflict resolution Intercultural trainings, demand analysis and design

G M

National & Cultural Identity 5 ECTS National & Cultural Identity

Nation, state, ethnicity, and related concepts, their capabilities and 5 ECTS restrictions History of nations, evolvement of nations, socio-political and ideoloGeneral General Specialization II gical functions Management Specific methods of discourse analysis (e.g. historicalManagement semantics) for the verbalization of research questions in the cultural sciences Selected topics of cultural sciences in regard to literature, music, architecture, fine arts etc.

G M

Diversity

Person in charge: Prof. Dr. Cordula Braedel-K端hner

DIVERSITY examines the rising demographic plurality of contemporary society and the communicative construction of social identities. Encounters in societal (sub-) arenas take place as discursive debates on social and economic capital. Students learn to moderate and lead these discourses, to design adequate solutions and thereby accompany those transformation processes.

Special Issue

Diversity

Master Thesis

Research Colloquium

Content, Acquired Knowledge & Abilities 5 ECTS Diversity & Leadership

Diversity & Leadership

5 ECTS Individualized leadership of a diverse workforce Diversity concepts in management: equalization, equality of chanGeneral General Specialization II ces, heterogeneous teams, interculturality, recruitment Management Management International network cooperation in regard to diversity in research and practice Evaluation of the effect of diversity on economic and entrepreneurial success

G M

Diversity & Organizational Culture 5 ECTS Diversity & Organizational Culture

Construction 5 ECTS of social diversity through emergent, social action in organizations (interpretative approach) Construction of diversity in regard to ideology and political interacSpecialization II General General tion (inclusion/exclusion) Management Management Construction of diversity through discursive action (power and control) â&#x20AC;&#x153;Doing being diverseâ&#x20AC;? as a methodological principle

G M

Identity 5 ECTS Identity

Definitions and principles of diversity, identity and society 5 ECTSand philosophical meaning of identity and subjectivity Historical Theoretical and methodological research questions in regard to a new definition General Specialization II of identity General Socio-cultural constructions (e.g. age and gender) and the conManagement Management cepts of relationalism, super-diversity etc.

G M

Special Issue

Research Colloquium

Master Thesis

Personal Skills

Semester

General Management

4 5 ECTS Spezialization I

Spezialization II

5 ECTS

Innovation Project

Legitimacy: Ethics and Aesthetics

5 ECTS Business Transformation

Personal Skills

Spezialization I

Spezialization II

5 ECTS

Edubike Tour: Arenas, Actors, Agendas

Governance: Norms, Rules and Rituals

5 ECTS Strategic Practice

Personal Skills

2 5 ECTS Spezialization I

Spezialization II

5 ECTS

Culture, Markets and Consumption

Controlling: Leading for Results

5 ECTS Business Analysis

Personal Skills

General Management

In the General Management modules, students learn to critically reflect on and analyze the external conditions applying to management. They examine a culturalistic perspective on economy and how markets can be understood as arenas shaped by culture. Transformation processes and the element of uncertainty are focal points. Students apply their findings to (their future) leadership behavior.

1st semester Business Analysis

Interpretative approaches to economic, entrepreneurial and organizational action and their evaluation in regard of their heuristic value and practical benefits Analysis and critical reflection of intra-organizational conditions and restrictions for managerial action Analysis and critical reflection of external frameworks for managerial action in a national and international context Identification, Anticipation and Evaluation of reciprocal actions between environmental factors and organizations

Controlling: Leading for Results

Identification of leadership with goals and Key Performance Indicators (KPIs) as governance tools of entrepreneurial design Definition and implementation of KPIs Analysis and critical reflection of the performative character of financing models, indicators, visualization of results and the respective communicative rituals Comprehension of the calculative presentation of entrepreneurial activity as a descriptive language of financial leadership of a company and as a social construction

Culture, Markets and Consumption

Economy as a cultural phenomenon Markets as culturally determined arenas Analysis and comprehension of Cultures of Consumption and Consumer Cultures and examination of intercultural differences Reflection of strategies and measures of companies to approach consumption as sense-making

2nd semester Strategic Practice

Identification, analysis and critical reflection of concrete strategies as construction and interaction of companies with their social environment Evaluation of the relative strength of various strategic positions as the starting point of decisionmaking and exploration of strategic decision-making situations with two or more decision-makers in conflict and/or cooperation Evaluation of strategy classics and their adaption to current issues Adaption of imperfect solutions for unsolvable strategic issues and implementation of pre-rational schemes of action, intuition, emotion, dream, etc.

Governance: Norms, Rules and Rituals

Analysis and adaption of norms, rules and rituals as governance tools of management Development of governance principles for various types of organizations Effects of norms, rules and rituals on and within organizations and their application to the respective roles of managers, employees, colleagues and consultants Identification of intercultural differences in application and implementation of norms, rules and rituals

Edubike Tour: Arenas, Actors, Agendas

Conception of playing fields of social examination as arenas and identification of actors in these arenas, their interactions and inter-relations Analysis of the motifs and action patterns (agendas) behind the interactions and the dynamics of their evolution Implementation of the descriptive language arenas, actors, agendas for the analysis of real contexts Expansion and practice of conflict-, cooperation-, team and enforcement abilities and of empathy, intuition and spontaneity in the framework of a field study

3rd semester Business Transformation Recognition and attentive handling of necessary and indispensable individual, organizational and social transformations in the tension-relationship between stability and change Discovery of the re-definition of relations between organization and its (national and international) environment in and through transformations Evaluation of the social relevance of transformations supported by qualitative methods (e.g. discourse analysis) with regard to their positive and negative consequences Reflection of the will for personal transformation as a requirement for successful leadership Legitimacy: Ethics and Aesthetics

Evaluation and integration of ethical questions and their effects on leadership actions Reflection of the question in how far ethics is to be seen as a general maxim for managerial action or an issue in concrete contexts and often in dilemmas Reflection of the role of empathy, intuition, spontaneity and taste in the handling of complex, uncertain leadership situations Description and comprehension of organizations not only as exclusively cognitive constructs, but also as a phenomenon determined by aesthetic and sensual experiences (implicit knowledge)

Innovation Project Framing and structuring of a project (stages of task execution and team formation) in order to enable innovation Handling of incalculability and fuzziness in innovation processes Reflection and â&#x20AC;&#x153;exploitationâ&#x20AC;? of (intercultural) conflicts in a team as enrichment Persuading communication of results concerning innovation processes and its implementation in an arena

5 ECTS Special Issue

Research Colloquium

Master Thesis

Personal Renewal

Semester

Personal Skills

4 5 ECTS Specialization I

Specialization II

General Management

Creativity, Improvisation and Play

3 5 ECTS Specialization I

Specialization II

General Management

Power and Conflict

2 5 ECTS Specialization I

Specialization II

General Management

Rhetorics and Stylistics

Personal Skills

In the Personal Skills modules, students acquire rhetorical skills and figures for organizational contexts. They develop awareness of their own behavior and the impression they leave on others. Appropriate application of performative techniques, aspects of drama and acting to conflicts and dealing with their causes are central.

1st and 2nd semester Rhetorics and Stylistics

Identification and use of rhetoric instruments and figures in various oral and written genres of interaction in an organizational context Analysis of various uses of language for the construction of meaning Recognition, reflection and adjustment of effects regarding verbal and non-verbal appearance towards others Discovery and pracitice of rhetoric and stylistic as tools and art

Power and Conflict

Reflection of power as a central category of social relationships and organizational reality as well as leadership resource Identification and adjustment of power as a performative momentum Recognition of the productive power of conflicts and appropriate handling of conflicts Application of negotiation techniques and processes of moderation and mediation

3rd and 4th semester Creativity, Improvisation and Play

Intuitive application of different performative techniques, methods and settings in unforeseen situations and skillful reaction to surprising stimuli Intuitive and playful dealing with processes and decision-making Comprehension and use of personality (mind and body) as “working material” Description and reflection on a team as an ensemble

Personal Renewal

Critical reflection of the qualifications and competences acquired during the studies in regard to one’s personal future and one’s contribution to society Contrasting one’s own life situation with that of socially weaker people Designing the graduation as the beginning of lifelong learning and lifelong personality development Development of suitable tools for continuous personal renewal in a bodily, intellectual, emotional and ethical perspective for oneself

The 4th semester Special Issue Students explore and write about a scientific topic as a group of journalists, looking at it from different angles. As a result, their work will become part of the growing Karlshochschule student scientific paper series. Alternatively, students may take and execute their work from a range of main topics given and directly related to the respective professorâ&#x20AC;&#x2122;s field of study. Master Thesis/Research Colloquium In the Master Thesis, students are required to show their comprehension of management. They need to prove their ability to undertake and execute a research project within a given period of time in a mostly self-directed, autonomous and scientific manner. The Master Thesis is accompanied by a weekly Research Colloquium to monitor and reflect the progress and success of students.

Outlines & Application Tuition Fees The principle of the Master program is: Pay as much as you like. This means we do not charge a uniform monthly tuition fee, but it is up to the individual student how much they want to pay for their Master program. We want to get together determined, dedicated and open minds â&#x20AC;&#x201C; regardless of their financial standing. To give our students an orientation, however, we would like to inform the costs of the Master program as they accumulate for the university: The full-costs of the Master program are 664,Euros per month per student, the partial-costs sum up to 432,- Euros per month per student. At fixed points of time before, during and after their studies, students are required to decide on the individual amount they wish to give to the university. This is a model based on mutual trust and an incentive for the university to offer our students the best education possible and to help them build and shape their future careers.

Outlines & Application Time Model The lectures are held on a weekly basis and are tailored to give our students a maximum of flexibility. The schedule brings the liberty of timing their off-site study hours according to their own personal needs and favors and offers them a variety of possibilities to design their everyday work-life balance. Languages Karlshochschule International University â&#x20AC;&#x201C; The name says it all! We are international. Therefore, all lectures are held in English.

Karlshochschule International University KarlstraĂ&#x;e 36 - 38 76133 Karlsruhe Staatlich anerkannte Hochschule der Karlshochschule gemeinnĂźtzige GmbH Karlsruhe Tel.: Fax:

+49 721 1303-500 +49 721 1303-300

E-mail: info@karlshochschule.de www.karlshochschule.de