KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN graphic standard manual
BY KARRISA INDRAIASA
01 02 03 04 05 06 About
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Design Element
3
Logo Graphic
5
Minimum size
7
Don’ts
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Color
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Typography
Stationary
Business card Letterhead Envelope
Applications
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16 15 17 18
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table of content
The Ministry of Environment and Forestry (Indonesian: Kementerian Lingkungan Hidup dan Kehutanan) is the cabinet level, government ministry in the Republic of Indonesia responsible for managing and conserving that nation’s forests. The current Minister of Environment and Forestry is Siti Nurbaya Bakar.
VISION “the formation of environment ministry life a reliable and proactive , and had a role in the implementation of the sustainable development , by stressing green economic”
KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN graphic standard manual
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01 about MISSION - Manifesting management policies of natural resources and environment integrated , in order to
support
the
achievement
of
sustainable
development , by emphasizing green economic - To make coordination and partnership in a chain value the development process to realize integration, synchronization between economic and ecology in sustainable development - Manifesting the prevention of damages and pollution
control
of
natural
resources
and
environment in the context of the preservation of the ecological functions - Implement tatakelola good governance and to develop institutional capacity in the management of natural resources and environment an integrated
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8
8
This logo is created sistematically by combining the number of 8 , infinity symbol, and leaves.
each of this element contains with several meaning . the number of 8 represent “lucky “ from chinese beliefs , the infinity symbol represent the “longlasting” and “prosperity” . lastly, the leaves simply symbollyze the element of the
KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN graphic standard manual
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tree that represent nature.
02 design element “the infinite luck from nature� 4
The logo contains of its own measurement. The X is equals to 2 Y’es , The free space alongside the logo is surrounded by the measurement of x’es to mantain the space arround its logo when it’s placed to the applications, brochures, flyers, AD’s, etc.
KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN graphic standard manual
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03 logo graphic
6
3. 20 cm
2. 70 cm
The guideline above is the smallest size the of the logo and everytime it is applied. Because the typeface is way smaller than the icon, 3.20 cm x 2.70 cm is trusted as the smallest size of the brand that can be used to make the logo still clearly seen. The rules are also appliable to the maximum size.
minimum max KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN graphic standard manual
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do dont’s!
DO NOT add any icons or element to the logo, move the type face, stretch, add any drop shadow or any other effects, add gradient, change to the color that is not on the list, tighten the type face, change the icon size, titling, and giving outlines to the logo.
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primary pantone P 137-2 U
pantone P 13-10 U R 140
C 40%
G 123
M 42%
B 95
Y 63%
R 168
C 29%
G 208
M 0%
B 192
Y 23%
secondary # 8C7B5F K 17%
# A8D0C0 K 7%
pantone P 134-5 U
pantone P 13-7 U
R 51
C 69%
R 169
C 37%
G 163
M 0%
G 149
M 39%
B 140
Y 47%
B 119
Y 58%
# 33A38C K 16%
KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN graphic standard manual
# A99577 K 0%
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tints The choices of colors is mainly represent of the element of tree, which is branches or soil and leaves. with modifying the intensity of the color to mint green, it will express the freshness. With the fresh concept will make it understandable to the newer version of the logo it will works instead of light green or dark green.
color 10
* This logo is also available in white version
DIN The Quick Brown Fox Jumps Over The Lazy dog Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 012345678 90 !@#$ %^&*()_+ , . / \? : : “ “
Helvetica Regular The Quick Brown Fox Jumps Over The Lazy Dog Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 012345678 90 !@#$ %^&*()_+ , . / \? : : “ “
KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN graphic standard manual
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Aa
04 typo graphy
aA
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business card KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN graphic standard manual
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05 stationary
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KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN
Jalan D.I. Panjaitan Kav. 24, Kebon Nanas, Jakarta Timur, Daerah Khusus Ibukota Jakarta 13410 (021) 8580067
letterhead KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN graphic standard manual
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envelope 18
KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN graphic standard manual
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06 application
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KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN graphic standard manual
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