Graphic Design Portfolio / Maggie Leung

/SELECTED WORK 2016–2019

/MAGGIE LEUNG

/SELECTED WORK 2016–2019

/MAGGIE LEUNG

ACADEMY OF ART UNIVERSITY /

79 New Montgomery Street Graphic Design Depar tment ©2019 MAGGIE LEUNG /

All rights reserved. No par t of this publication can be reproduced of transmitted in any from or by any means, electronic or mechanical without prior permission from Maggie Leung.

ABOUT ME

Steve Jobs said “Design is not just what it looks like and feels like. Design is how it works.“ A good designer should listen to clients’ demands in patient, find problems and fugure out solutions.

I know my capacity, I will always be patient and humble in learning, and my design career.

/SELECTED WORK 2016– 2019

/MAGGIE LEUNG

CONTENTS

/SOURCED

UX/UI

001

/ V I C T UA L S

Branding

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/FUTURE

Card Set

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/RE N EW

Branding

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/MEDLEY

Publication

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/HOME

Publication

/ F L O R I DA

Packaging

/BLO OM

Packaging

/CRAFT

Packaging

/SELECTED WORK 2016– 2019

099 111 127 145

/MAGGIE LEUNG

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Sourced BRANDING I L LU S T R AT I O N UX/UI WEB DESIGN

01. /COURSE

Graphic Design 3 /I NSTRUCTO R

Ravit Bennier /YEAR

Spring 2018

OBJECTIVE

To create successful interactive project that can enhance a user’s experience with a new brand for the farmer’s market at For t Mason Center.

A P P R OA C H

Littora is a new experience for visitors and farmers’ market shoppers. The app contains thoughtful features to aim the users’ entire shopping experience. The app will cover all the steps before going to the market, while at the market and choices of after visiting.

/DELIVERABLES

/KEYWORDS

website application video

welcoming chill friendly

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Littora

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VICTUALS 01

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Victuals BRANDING VISUAL IDENTITY UX/UI WEB DESIGN

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Graphic Design 2 /I NSTRUCTO R

W illiam Monroe /YEAR

Summer 2018

OBJECTIVE

A P P R OA C H

To create a branding system for a high-end grocery store. And create custom-designed items for a special event.

This project was designed from street food vendors. Although they are bold and eye catching.

They often lack aesthetics. Despite that, they function well as strong visual communication.

So we borrowed elements from that world and incorporated them in our branding system.

/DELIVERABLES

/KEYWORDS

print web design ux/ui

wild contrary heavy

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VICTUALS

LO GO

INSPIRATION

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BUSI N ESS CARD

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PA T T E R N

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PROCESS

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SELECTED WORK / 2015-2019

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COLLAGE

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FUTURE 01

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Future P U B L I C AT I O N TYPOGRAPHY

03. /COURSE

Typography 2 /I NSTRUCTO R

David Hake /YEAR

Spring 2016

OBJECTIVE

To design a set of card to introduce a typeface.

A P P R OA C H

The word avenir is French for “future”. Aurora is a natural phenomenon. It is unpredictable.

Aurora is a great concept to describe “future” and features of the typeface. Our design inspired

by Aurora’s features, such as shape and color.

The card set shows my ability of how to convey messages by using a concept.

/DELIVERABLES

/KEYWORDS

card set

delicate

card case

magical mysterious

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FUTURE 01

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Renew BRANDING I L LU S T R AT I O N UX/UI VISUAL SYSTEM

04. /COURSE

Strategies of Branding /I NSTRUCTO R

Thomas McNulty /YEAR

Summer 2018

OBJECTIVE

To create a new branding system for Thai Airways, targeted for a overseas market.

A P P R OA C H

Thailand cultures are more diverse than what we typically see. The new branding system reveals a special image of Thailand. The design uses bright colors and unique patterns that inspired by Thailand’s elements. The design is more modern, targeted for a international market.

/DELIVERABLES

/KEYWORDS

book

innovative

stationery system

unique creative

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Medley P U B L I C AT I O N WEB DESIGN

05. /COURSE

Typography 3 /I NSTRUCTO R

Ariel Grey /YEAR

Spring 2018

OBJECTIVE

To create a cooking book about how to transform easy to find herbs into soup.

A P P R OA C H

Chinese would like to use herbs into soup for healing and maintenance. The book gave some typical soup recipes based on benefiting to different organs. The book educates people how to use herbs appropriately, it introduces some common herbs that we usually use in the family.

/DELIVERABLES

/KEYWORDS

book

delicate

book mark

detailed

website

classic

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Chapter II/

[Kidney] Chapter II/

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[Liver] Page04 Chapter II/

[Lung, Heart] Page16

Chapter II/

[Liver] Page12

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Home P U B L I C AT I O N I L LU S T R AT I O N

06. /COURSE

Typography 2 /I NSTRUCTO R

David Hake /YEAR

Fall 2018

OBJECTIVE

To create an engaging book for ten of my favorite Japanese Home Design.

A P P R OA C H

This book collected ten of the most beautiful home designs in Japan. I always think home design should be interactive; a house is a place for family members to be together. Therefor, I wanted to create an engaging book for engaging houses. The pages can be folded out, depending on how people want to read it. Also, at the beginning of the book, people can inser t a piece of paper into a pocket to see how the building looks when its lights turn on at night.

/DELIVERABLES

/KEYWORDS

book

engaging organized modern

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Florida BRANDING PA C K A G I N G

07. /COURSE

Package Design 2 /I NSTRUCTO R

Thomas McNulty /YEAR

Summer 2018

OBJECTIVE

To redesign a line of packaging for Florida Fishing Products.

A P P R OA C H

The new packaging design targets younger audience than the typical middle-aged male. The packaging distinguishes different types of reels using a color code, and also incorporates highly visible typography and photography to show the products inside. A strong visual communication package design with personality is the key for the new packaging system.

/DELIVERABLES

/KEYWORDS

fishing reel

friendly

tackle box

fresh

fishing lure

energetic

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Bloom PA C K A G I N G ILLUSTRAION

08. /COURSE

Package Design1 /I NSTRUCTO R

Brian Toth /YEAR

Spring 2016

OBJECTIVE

To create a conceptual package for Teavana Blooming Tea.

A P P R OA C H

The new package adds innovations beyond the original tea package. For the graphics, we created a set of illustrations to indicate different flavors.

For the structure, the box was inspired by a blooming flower, which makes it stand out from regular commercial tea packaging.

/DELIVERABLES

/KEYWORDS

packaging

friendly vivid elegant

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“PEACH MOMOTARO” ARTISAN

Hand-tied, this artisanal display tea is both beautiful to behold and tantalizing to taste.

With a crown of regal marigold flowers, each peach-scented white tea ball unfurls with

BLOOMING TEA

“FLOWERING PINEAPPLE” BLOOMING

139 A truly artisanal white an ethereal display of beauty. Each hand-tie crown of marigold flo

WHITE TEA

140 “FLOWERING MANGO” BLOOMING

A truly artisanal white tea that unfurls into an ethereal display of exquisite flavor and beauty. Each hand-tied tea ball blooms with a crown of marigold flowers gently scented with

WHITE TEA

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Package Design 4 /I NSTRUCTO R

Thomas McNulty /YEAR

Fall 2018

OBJECTIVE

To design a packaging family for a cafe shop.

A P P R OA C H

Designing a consistent packaging family for a wide range of products is the goal. The cafe shop is located in a ceramics retail store, and next to a ceramic studio. The cafe shop should be modern, clean, craft and also have personality. Design should be related to ceramic. Some designs were inspired by ceramic ar tists’ signatures.

/DELIVERABLES

/KEYWORDS

packaging

modern

label

high-end

thanks card

contemporary

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FA M I LY

Thank you Mami and Daddy for all your patient, encourages, love and suppor t. For the past 24 years, you’ve tried your best to give me the best education. I will be thinking of you every day along with the millions of things you’ve thought me, and I won’t disappoint you.

TEACHERS

I still remember when I first came U.S. I was shy, self abased and coward. I was the girl that always was sitting at the corner. Thank you all for making me to be a confident and brave person. I will never forget you all. Many Thanks to: Sarah Tannehill, Yvonne Campbell, Brandie Grogan, Doris Harrison, Changying Zheng, Frank Pietronigro, Thomas McNulty, Ravit Bennier, William Monroe, Ariel Grey and Mary Scott.

/SELECTED WORK 2016– 2019

/MAGGIE LEUNG

COLOPHON

/TITLE

Being Humble in Learning

/SCHOOL

Academy of Ar t University

/ D E PA RT M E N T

Graphic Design

/I NSTRUCTO R

Mary Scott

/ S O F T WA R E

Adobe InDesign 2018

/ T Y P E FA C E

Robot, Adobe Jenson Pro

/PH OTO GRAPHY

Maggie Leung

/ PA P E R

Mohawk 100lb

/ B I N D E RY

The Key Printing & Binding

/PRINTING

Graphic Imagery

/©2 0 1 9 M A G G I E L E U N G / A L L R I G H T S R E S E RV E D

C O N TA C T

/NAME

Maggie Leung

/PHONE

650.430.5822

/EMAIL

Karyanleung.maggie@gmail.com

/WEBSITE

Halomaggie.com

/ T H A N K YO U ! / G L A D T O TA L K T O YO U