branding book
Mood Board
Brand Logos
Existing brands
Anxiety
Panic Stressed Nervous
Restlessness
Distress
Discomfort Agitated
V’
Suffering Upset
Angst Fretful
Mistrust
Terrified
Worry
Scared
Word association
Protect Placid
Calm
Relaxed
Carefree
Easy-Going
s
Cool
Tranquil Zen
Reassurance
Soothing Peace Security Contented
Assurance
Support Trust Ease
Confidence Comfort Nuture
Animal
Dog Pup
K9
Chomper Puppy Hound Stay Mutt
Man’s best friend Sit
Doggy
Tail-wagger
Word association
Canine Treats
Mongrel
Pooch Paws
Tail
Fetch
Chewing
Muzzle
Barking
Bones
Bowwow Pet
Wagg
Ruff
Mood board for words
colour association
Authority, evil, timeless, aloof
Pure, clean, innocent
Hazard, welcome, courage, bright, cheerful, excitement.
Health, change, heat, energetic
Balance, Harmony, freshness, nature, relaxing.
Power, danger, emergency, anger, luck.
Royalty, bravery, warmth, scared, sophisticated
Importance, confidence, loyalty, sadness.
Colour Trends 2017
Pattern research
2016-2017 trends
2016-2017 trends
2016-2017 trends
2016-2017 Jewellery
Initial logos
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Size logos
BRAND GUIDELINES Colour Pallet R=242 G=242 B=242
Base colours RULES: Only 2 may be used on one product. (1 dark, 1 light) R=204 G=227 B=46
R=249 G=237 B=51
R=242 G=132 B=107
R=106 G=192 B=193
Accent colours RULES: Only one can be used on product RULES: This colour must be used on touch points/ or clips
Statement Stitching Colour
Brand Guidelines
RULES: Only this colour for statements Pattern RULES: 1. Pattern can only be accent colour chosen for the product. 2. Or white w ith accent colour as background colour
Small Range
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Medium Range
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Large Range
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