In this business plan report, the focus is on my own brand Katerina Dvoracek as a manufacturer and seller of quality and unique women’s suits. Through extensive research the focus has been on development and opportunities of brand development, strengthening of market position; and factors such as products, services, competitors, segmentation of consumers… Nowadays, every fashion brand has to communicate with customers through social networks and modern technologies. In this report, the thinking has also been about possibilities in this area.
• University of Derby • Fashion & Fashion Marketing • Year 2 •
