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AMFI FOR MINICONF
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ntentcontentcontentcontentcontent
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03
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Editor’s Intro
Trend 2 Resource Scarcity
Foreword
Future Scenario
c ontentcontentcontentcontentconte
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Dutch Market
Conclusion
Trend 1 Time-poor Society
Sources
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ZO Ë P U N T
ILA NA COX
DA NA KENNEH
DAV Y DE LA PAZ
G ILOU HOOF T
KAT HA RINA GERKEN
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MEET THE TEAM We are six forward-thinking consultants with a background in the fashion industry. Our goal is to lead the change towards a more sustainable fashion future . It is important for us to act in a way that makes it possible for both the present and future generations to enjoy fashion. In a world of growing populations and finite resources, the entire fashion industry must look for new ways of working. Our role in this process is to conduct research for companies in the fashion industry, and advise them on possible strategies for a sustainable future. This way, more and more companies will have the necessary knowledge and can work responsibly towards a better future.
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F OR E W O R D
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2022
How could the fashion industry in look like? I n w hat w a y w ill t h e c h ildrenswea r m arke t e v o lv e ? Wh ic h s teps need to b e take n b y c o mp a n ie s t o ensure f u tu re p ro o f n e s s ?
Dear Reader, Within this “Trend to Forecast” Magazine, our Business Consultancy assures to draw a plausible future scenario on the Dutch fashion industry and childrenswear market shaped by the rucial trends “Time-poor society” and “Resource Scarcity”. Through conducting qualitative as well as quantitative research, our consultancy guarantees a useful and especially professional outlook into the future of 2022. Always keep the future in mind - stay profitable by ensuring future proofness.
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F A S H I O N INDUSTRY FACTS
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RETAIL VALUE RSP APPAREL IN 2017
APPAREL EXPENDITURE PER HOUSEHOLD IN 2017
€ 9.4 billion
APPAREL EXPENDITURE PER CAPITA IN 2017
€ 551.10
R ETAI L VALUE RSP
€ 1209.30 2015-16 growth of
-0,03% 2016-17
growth of
1.2%
6
COMPETITOR’S MARKET SHARE R ETAI L VALU E R SP 2 0 1 7
million
RE TAI L VALU E RS P
7
RSP Retail Value (per billion€)
PREDICTED GROWTH OF RETAIL VALUE RSP
€ 377€ 674
Year
million
2015-16 growth of
1.4%
2016-17
growth of
2.8%
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CHILDRENSWEAR MARKET It is primarily m o t h e r s w h o p u rc h a s e c h i l d re n s w e a r, although their children do have significant input. According to a survey conducted by Statista, 85% of children have a voice into the purchase decision of their clothing and s h o e s . Fro m t h e a g e o f f o u r, D u t c h c h i l d re n e x p re s s t h e d e s i re f o r m o re i n d e p e n d e n c e re g a rd i n g w h a t t h e y w e a r. Th i s i s g o o d n e w s f o r t h e i n d u s t r y, a s m o t h e r s s p e n d a p p rox i m at e l y 30% more if their children are shopping with them. Pa r e n t s c o n s i d e r q u a l i t y , p r i c e , p r a c t i c a l i t y & s t y l e w h e n shopping for their children, while kids are mainly attracted by the style & colour.
ONLINE ENVIRONMENT
Dutch consumers are increasingly choosing to purchase childrenswear o n l i n e rat h e r t h a n i n - s t o re . Ordering at from home and at any time is extraordinarily appealing to the timep re s s u re d p a re n t s o f t o d a y ’s s o c i e t y. In just a three year period (2013-2016), the number of specialised childrenswear stores dropped by 23%. This is a direct result of e-commerce rapidly gaining market share.
DEMOGRAPHICS NETHERLANDS
36% of the Netherlands’ population (5.1 million) is part of the s e c o n d l o w e s t i n c o m e c l a s s . As a result, affordable fastfashion retailers have a significant and growing market share.
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SOCIAL EXHAUSTION
D I G I TA L VULNERABILITY
ELECTRONIC COVERT S UPPRESSION
MINDFULNESS
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TIME-POOR SOCIETY
TIME-POOR SOCIETY Time-poor society refers to the
hectic lives of the modern, 21st Century person, characterised by digitalization . Digitalization facilitates previously manual or slow processes, and creates breathing room for time-pressured people.
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IMPACT ON THE FASHION INDUSTRY The time-pressured lives many of us live has fueled the industry of innovation. Thus, digitalisation and its t i m e - s a v i n g capabilities h a s b e c o m e u b i q u i t o u s , e s p e c i a l l y i n t h e f a s h i o n i n d u s t r y. N e w t e c h n o l o g i e s such as Click and Collect, Self Checkout, informational tablets and digital or even interactive screens have been widely adopted. While sales assistants still play a crucial role, these innovations streamline the shopping experience and practically eliminate the tediousness of queues and waiting. In order to stay competitive, it is essential that businesses are open-minded and ahead of the game.
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IMPACT ON THE CHILDRENSWEAR MARKET I n c o n t ra s t t o t h e re s t o f t h e f a s h i o n i n d u s t r y, t h e re i s v e r y l i t t l e evidence of digitalisation, as an embodiment of our timep o o r s o c i e t y, i n t h e c h i l d re n s w ea r i n d u s t r y. I n m a j o r c i t i e s , a f e w c h i l d r e n s w e a r s t o r e s h a v e i n t e g r a t e d t h e u s e o f i Pa d s i n - s t o r e . U n l i k e t h e i Pa d s i n t h e w o m e n s w e a r i n d u s t r y , t h e s e i Pa d s p r o v i d e a s o u r c e of entertainment for children while their parents shop.
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ACTOR NET WORK THEORY
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Digital Literacy
USERS
Society
NEGATIVE Businesses adapt technology which stresses out user
Developed Countries
NEGATIVE Users are forced to be part of digitalization
POSITIVE New innovations economy
TIME-POOR-SOCIE D I G I TA L I Z AT I O N
POSITIVE/ NEGATIVE Paradox: Technology is causing the problem as well as finding solutions
s feed the
ETY
Industries
ECONOMY
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Businesses Consumers
POSITIVE Technology drives Economy
POSITIVE/NEGATIVE Paradox: Technology is causing the problem as well as finding solutions to make time more efficient
Techn. Innovation Developers
TECHNOLOGY Social Media 18
C R I T I CA L U N C E R TA I N T I E S
TIME-POOR SOCIETY
USERS
As technology becomes more advanced, the expectations of consumers continue to rise. Users are a critical driver because they are central to the incorporation of digitalisation into businesses, and day to day life. Their high expectations stimulate the need for constant innovation.
BUSINESSES
The number of companies is increasing, and, correspondingly, so are jobs. Furthermore, the number of people working within a family is increasing. Consumers are becoming busier and have less free time than in previous years. Thus, there is always high demand for the quickest and most convenient way to shop. In response to this demand, many companies have incorporated an omni-channel approach.
SOCIAL MEDIA While some forms of social media are purely recreational, and often eat up time rather than save it, they have nonetheless revolutionised communication and the concept of time. Due to social media, people can communicate instantly to people on the other side of the world. Social media is also a critical part of fashion marketing.
TECHNOLOGICAL INNOVATION
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Technological innovations allow consumers to use their time more efficiently. As aforementioned, the implementation of Click Collect points, self-service checkout and tablets all have the purpose of saving time.
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HIGH Predetermined Elements/ Trends
Potential Impact
B
D C
Secondary Elements
LOW A USERS
A
Critical Uncertainties
Uncertainty B BUSINESSES
HIGH
C SOCIAL MEDIA D TECH. INNOVATIONS
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OMNIPRESENT POLLUTION
RESOURCE SCARCITY VANISHING SCENERY
D E S P O I L E D N AT U R E
TREMENDOUS CONSUMERISM
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Resource scarcity is the lack of availability of necessary supplies required to maintain life, It is one of the fundamental ideas that economics are built on. Scarcity is the primary problem that comes about with economics due to the fact t h at h u m a n w a n t s a re u n l i m i t e d i n q u a n t i t y, b u t the various resources we have available on our planet to fill human needs are limited. Therefore, they must be rationed and distribution carefully planned. Resource shortages are only expected to g ro w. H u m a n i t y c u r re n t l y u s e s re s o u rc e s at a rat e 50% faster than they can be regenerated by nature. By the early 2030s we are projected to need more than two planets worth of resources to meet demand. Thus, the planet is unable to support current models of production and consumption. Fu rt h e r m o re , d e m a n d f o r f o o d , w at e r a n d e n e rg y is increasing because of g ro w i n g p o p u l at i o n s a n d u r b a n i z at i o n . In order to reduce the negative effects of resource scarcity it is vital to c h a n g e o u r l i f e s t y l e a n d l i v e m o re c o n s c i o u s l y.
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RESOURCE SCARCITY
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IMPACT ON THE FASHION INDUSTRY Industries and countries whose economies are predominantly dependent on non-renewable resources are having to reconsider their assets and transition to a more sustainable growth model. Due to the fact that the fashion industry is the second most polluting industry in the world, many companies strive t o i m p l e m e n t s u s t a i n a b i l i t y i n t o t h e i r b u s i n e s s m o d e l s . Fo r e x a m p l e , this April H&M will launch a new ‘Conscious Exclusive’ collection, made from 100% regenerated fiber of fishnets and other nylon excess.
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IIMPACT ON THE CHILDRENSWEAR MARKET It is especially important to implement more sustainability in the childrenswear market, as it is severely lacking compared to t h e a d u l t c l o t h i n g m a r ke t . Fu rt h e r m o re , c h i l d re n s w e a r i s f o r t h e n e x t g e n e r a t i o n , s o t o d a y ’s e ff o r t s re g a rd i n g s u s t a i n a b i l i t y w i l l resonate with them.
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27
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ACTOR NET WORK THEORY
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Overpopulation
Brands
OVERPRODUCTION-/ CONSUMPTION
NEGATIVE Overproducing & consuming is a major obstacle to conscious living
Consumers
Suppliers
POSITIVE Technology can facilitate Conscious Living
POSITIVE Currently not a big influence, but high potential (laws on consumption)
POSITIVE Conscious Living decreases Resource Scarcity > Support
RES
Social Media Population Vegans
CONSCIOUS LIVING
POSITIVE regarding Climate Change Politics use technology.
Minimalists
Environment
POSITIVE Currently not a big influence, but high potential. Politics could enforce Conscious L.
NEGA Over consu incre enorm
Politicians
POSITIVE Politics can Scarcity eno regulations businesses
Citizens
POLITICS Social Media
POSITIVE Scientific innovations can facilitate Conscious Living
News
s
NEGATIVE/ WEAK Overproduction-/ T R E N D T O F O R E C A S T consumption ignores science
POSITIVE/ NEGATIVE Technology is a major part of consumption (e-commerce), but tech. innovation can reduce wasteage
Economic Growth
ATIVE rproduction-/ umption drives and eases Resource Scarcity mously
Users
TECHNOLOGY Businesses
Developers
POSITIVE Technological Inventions can decrease Resource Scarcity > 3D-Prototyping
RCE SCARCITY S O U RR ECSEOSSU C CBII TL IYT YScience drive Technology. U S TA A IR NA POSITIVE
S U STA I N A B I L I T Y
enforce Resource ormously within and laws for & society
but technological inventions support Science
POSITIVE Scientific Inventions can decrease Resource Scarcity > Solar Energy
Environment
SCIENCE COMPLEX Science can influence political policies (Carbon Tax)
Scientists Education
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HIGH Predetermined Elements/ Trends
Potential Impact
A
LOW
31
Critical Uncertainties
C D E
B
Secondary Elements
Uncertainty
HIGH
A OVERPRODUCTION/ CONSUMPTION B SCIENCE C SCIENCE
D CONSCIOUS LIVING E POLITICS
C R I T I CA L U N C E R TA I N T I E S
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RESOURCE SCARCITY OVERPRODUCTION/ CONSUMPTIONCONSUM
By 2050, the world’s population is expected to grow to 9.7 billion, up from approximately 7.4 billion today. This will put a tremendous strain on the world’s water, raw material, mineral and energy resources. As we continue to consume at an ever increasing rate for the illusion of a “comfortable” life, the planet suffers from this over-extraction of resources. In addition, increased consumption causes increased pollution and waste. As a result, air, land and water get become more and more polluted and toxic.
CONSCIOUS LIVING
Social and environmental sustainability are considered a lower priority, especially when they are framed as global rather than local. A Conscious Life is lived with an awareness and care for one’s surroundings. This includes people near and far, the environment and even our fashion choices. Every action we take impacts life on Earth.
POLITICS
Increased conflict and political tension – especially over resources – could occur as consumption patterns change. Securing resources domestically and internationally via strategic relationships will therefore become even more critical for governments and businesses. More regulation relating directly to environmental changes and indirectly through taxation and similar types of incentives/disincentives will likely occur. There are economic constraints concerning resource scarcity, but also political limitations; where are these resources and who controls them?
SCIENCE
Successful scientific innovations can have a ripple effect that changes the economic, social and environmental conditions of society. However, while science has advanced the human race in many ways, it has also had a negative impact. A huge issue is that the speed that science is progressing at is far greater than the evolution and development of the human mind.
TECHNOLOGY
To continue innovating long-term, we need to see a return on what we deliver to the world. Like successful scientific innovations, technological innovation can have economic, social and environmental impacts.
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F U T U R E SCENARIO 2022
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TREND TO FORECAST
UNCERTAINTY 1A
UNCERTAINTY 2A Low demand for sustainable products & services
RESOURCE SCARCITY
CONSCIOUS LIVING
SOCIETY OF S TA G N AT I O N UNCERTAINTY 1B
Businesses extremely hesitant to invest in technological innovations
T I M E - P O O R - S O C I E T Y
I N D U C E D MINDFULNESS
TECHNOLOGICAL INNOVATION
Businesses extremely willing to invest in technological innovations
M O N O P O LY O F S U S TA I N A B I L I T Y
UNCERTAINTY 2B High demand for sustainable products & services
BACK TO B A S I C
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INDUCED MINDFULNESS DEMOGRAPHIC
Population increases - Businesses invest in new technological innovations - increasing population consuming in masses
MONOPOLY OF SUSTAINABILITY DEMOGRAPHIC
Population increases - people understand that it is more important than ever to live sustainably.
ECONOMIC
ECONOMIC
SOCIAL
SOCIAL
Low-priced goods over quality - economy is still growing - Closed-loop production only in specialized sectors - Low-priced brands Impulse buying - Materialistic lifestyle is still - Quality over quantity - Throw-away society
TECHNICAL
Mainstream to make purchases with sustainability in mind - Buy less but of higher quality - Desired, trendy lifestyle as sustainable as possible
Increase in technological innovations - Improving business operations, such as transport, tracking data, and communication
TECHNICAL
Biodegradable products in smaller amounts Overflowing landfills - Reducing co2 footprint
ECOLOGICAL
Restrict export of natural resources - High demand resources - Increased political tension - Businesses will have greater power over government
POLITICAL
ECOLOGICAL POLITICAL
CHILDRENSWEAR INDUSTRY
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Thriving from the booming business of sustainability - Heavy invest in high quality products regardless of the price
Businesses will introduce new models for selling their products, and they will be using more sustainable textiles. The durability of the clothing will improve, which means that prices of products will rise. Consumers still prefer lower priced children clothing, which creates a gap between consumer expectations and the businesses. Businesses will seek to educate the consumers about the necessity of changing their behavior. Less waste will be created, and less energy and resources will be used.
Technological innovation is a booming industry - Businesses constantly compete to be at the forefront of innovation Corporate Social Responsibility is a major marketing strategy and initiative - Extremely positive impact on the environment Politicians actively discuss sustainability Major laws that protect the environment.
CHILDRENSWEAR INDUSTRY The childrenswear market is much the same as it was in 2018. Digitalization is a major component of the business models of brands. Sustainability is os major importance to this industry. Consumers purchase low quantities of childrenswear regardless of the price. Sustainability is seen as a new lifestyle which is implemented in the Childrenswear Industry.
SOCIETY OF STAGNATION DEMOGRAPHIC
Population increases - businesses too hesitant to adopt sustainable technology - mainstream: unsustainable mass consumption
ECONOMIC
Sound due to mass consumption - could be better if businesses invested more in new technology
SOCIAL
People engage heavily in consumerism - no awareness of sustainability issues - due to lack of promotion of sustainability by major businesses
TECHNICAL
Small market for technological innovation - due to major businesses not adopting sustainable practices or the new technologies
ECOLOGICAL
Environment is in critical condition and continually deteriorating - Businesses have unsustainable business models - Consumers aren’t mindful of sustainability
POLITICAL
Politicians discuss sustainability however no real action is taken . Policies may be suggested but not implemented due to lack of voice
CHILDRENSWEAR INDUSTRY The childrenswear market is much the same as it was in 2018. Digitalization is not a major component of the business models of brands. Sustainability is still not of major importance to this industry. Consumers purchase high quantities of childrenswear at cheap prices. There is little technological innovation (regarding sustainability) involved in production.
B2B
TREND TO FORECAST
DEMOGRAPHIC
Urbanisation will decrease - Moving to ‘villages’ Purchasing less - Spending more on experiences instead of products
ECONOMIC
Fast fashion and overconsumption will decrease - Products with a longer lifecycle and higher quality - Companies keep in mind a conscious way of producing and a sustainable end product.
SOCIAL
Minimalistic lifestyle - Less stress - Less innovation which will cause less need to constantly buy the newest products
TECHNICAL
Innovations will decrease investments by companies
due
to
less
ECOLOGICAL
Awareness of use of resources - Reliability on ‘Do it yourself’ (DIY)
POLITICAL
Support of minimalistic lifestyle - Adding low tax over sustainable products and services
CHILDRENSWEAR INDUSTRY
Stores are involving a sustainable takeback system, vintage clothing and recycling will be frequent in the childwear fashion industry. The number of stores will decrease because online stores are more sustainable than brick-and-mortar shops. Brands will be sustainable-focussed. The stores that remain will not only be in the capitals, but will be divided over different (smaller) places through suburbanisation. Consumers will buy sustainable childwear clothing.
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INDUCED MINDFULNESS In a world struggling to cope with an increasing world population and resource shortages, companies take matters into their own hands to create a more sustainable future. They are benefiting from taking the lead in talking to consumers and investors about the importance of sustainable production and consumption, lobbying government and driving collective industry action. Companies strive to close the expectation gap of supply and demand of “green” products, by investing in technological innovations that simplify the consumer’s shopping experience, inducing mindfulness into everyday life.
A W O R L D I N W H I C H C O M PA N I E S A R E P E R S U A D I N G A T I M E - P O O R S O C I E T Y TO C O N S U M E M I N D F U L LY TO AV O I D A R E S O U R C E C R I S E S .
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TREND TO FORECAST
P
THE WORLD IN 2022
olicy direction. The world economy is experiencing a rise in resource prices. Over the years, the failure to come to a global climate change agreement has led to a rise in droughts in cities around the world. After Capetown ran completely out of water in the summer of 2018, South Africa and other warmer nations plagued by droughts, follow China’s example by ramping up their resource protectionism, restricting the export of their natural resources. Nations, that don’t have direct access to these high demand resources, such as water and oil, have to pay high prices to those nations selling them. After Britain left the EU in March 2019 and the US put high trade barriers in place, the world has become more closed-off. 2022 is a year of political tension and conflict, caused by global fights over dwindling resources, with a high probability of war, that can be felt by everyone. Since a global climate agreement seems to become more unrealistic than ever, countries focus more on their own markets.
G
lobal balance of wealth and power. The emerging economies of the early 21st century (China, Brazil, etc.) have now matured and compete with each other in terms of growth and global leadership. Therefore, the world in 2022 is a much more equal place
in terms of global distribution of wealth and power. On the contrary, the divide between rich and poor is becoming greater on a national level. A more affluent middle class is emerging, expected to triple by 2030, leaving behind those citizens that have not been able to keep up in the highly competitive environment of the world economy. Western governments continue to show leadership on many fronts, including the sustainability agenda. The rivalry between China and the US is stronger than ever. The two countries are in a fierce race to pioneer sustainable technology, with China leading especially in the area of electric vehicles. China’s government has helped finance businesses to progress, whereas in the US, companies have to invest high amounts of money themselves.
C
limate Change. In response to the changing climate, an increasing occurrence of droughts and the diminishing of resources caused by it, countries had to take tough measures in order to reduce carbon emissions and to adapt to a world that is changing faster than ever. Where national or regional targets were agreed for 2020, they we constantly missed, and have therefore been extended. The EU has tried many times to issue sanctions against the states that make no attempt to reduce
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emissions, such as the USA that are still denying that climate change is real - with almost no effect. I ndustries in these countries, aware of their dwindling resources, are using their power to persuade those governments and consumers alike, to take part in the global shift to a more sustainable lifestyle. Incineration is still the mainstream approach to getting rid of the immense amounts of trash, found in landfills. Since the process of incineration is hardly a sustainable solution, emitting even more C02 into the air, some governments invest into facilities that research alternative approaches.
C
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onsumer Behaviour. Despite the fact, that the effects of climate change are revealing themselves more, and although people’s interest in environmental issues has grown in the past years, the majority of consumers are only slowly changing their old buying behaviour. In societies of the western hemisphere and in the newly emerged economies, a mindful lifestyle has so far not become mainstream, since finding and buying sustainable products is still a time-consuming task. Millennials have constantly phrased their will to support green products and brands in the past, if they were readily available. Instead, they continue to shop for lower priced goods that are abundantly found on
every market. Impulse-buying is still controlling the buying behaviour of major parts of consumer groups. The marketing and distribution of sustainable products and services is still scattered which makes them hard to find. Slowly, more people are adapting to a mindful lifestyle, investing in high quality pieces that are more durable, shopping on farmers’ markets or order from small boutiques online.
B
usiness Landscape. Industries and countries whose economies are predominantly dependent on non-renewable resources are experiencing an accelerated increase of problems in their supply chains, and are starting to reconsider their assets and transition to a more sustainable growth model. The slow but steady process of up-scaling a circular economy, that started to emerge in the past two years, became possible thanks to cross-industry collaborations initiated by the industries’ big players. Businesses, with the help of regulatory frameworks created by governments, are continuously making the shift to lowcarbon, closed-loop manufacturing. This is only happening with a staggering pace though, and is therefore mostly prevalent in so called “priority-sectors”. At the same time, the markets are experiencing a spurt in the growing numbers of sustainable start-up
TREND TO FORECAST
companies, that source and produce locally, keeping their supply-chains short and efficient. Conglomerates are now competing with these small startups, that are able to capitalise on new technologies much more effectively, due to their agile nature. Brands with low prices are nonetheless dominating the market, since their products and services are more readily available. In 2022, businesses have come to realize that simply educating consumers about a sustainable lifestyle is not enough and will most likely not drive them to shop mindfully, as long as this process stays time-consuming. To win a hesitant and timepoor society over, companies operating within the mid-high or luxury sector, are implementing technological innovations that make shopping for “green” products easier. Many businesses, that only focused on selling goods, are choosing to add a range of services to their offerings. To be able to coordinate all operations, they are restructuring their companies, using Google’s unconventional organizational structure and culture as an example. Businesses are starting to shift from a product-based business model, to a function-based business model.
F
ashion Industry & Childrenswear Market. The fashion industry is increasingly confronted with a consumer group, that has strong opinions about clothes produced
under unfair conditions. Especially the fast-fashion industry is under constant scrutiny. Due to the fact, that the resources necessary for production are coming to an end in the near future, many companies show a great willingness to change their business models, in order to stay future-proof. Their R&D departments are growing, due to the fact that companies are now often prioritizing the search for alternative textiles, that are biodegradable. The sharing economy is seeing a steady growth within the adult wear market, as businesses realized the immense potential in the “leasing-system”, that has already taken over so many other industries. Sustainability within the childrenswear market is mainly seen in terms of design for recyclability, durability and longevity. Furthermore, many a company is offering services that help their customers to find sustainable alternatives for the brands they have been buying so far, and create platforms that support the reselling of clothes children have grown out of. By targeting the consumer need to make use of their valuable time efficiently, the fashion industry is finally able to connect their conscious products with a broader range of consumers.
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CONCLUSION Overall, the Dutch childrenswear market is an att ra c t i v e m a r ke t to enter at present. The market value is expected to rise quite drastically between now and 2 0 2 2 . Re g a rd i n g o u r t i m e p o o r s o c i e t y, d i g i t a l i z at i o n h a s p l a y e d a m a j o r r o l e . Te c h n o l o g i c a l i n n o v a t i o n s a r e a l s o ex t re m e l y re l e v a n t t o t h e c h i l d re n s w ea r i n d u s t r y, as they also are often directed towards our time-poor s o c i e t y. Re s o u rc e s c a rc i t y i s a h u g e i s s u e w i l l i m p a c t a l l i n d u s t r i e s ; c u r re n t l y, re s o u rc e s a re b e i n g u s e d f a s t e r than can be regenerated by nature. Thus, the presented future scenarios explore various possible futures with respect to these megatrends. The most plausible scenario elucidated a future where s u s t a i n a b i l i t y i s a
p r i o r i t y , a n d m i n d f u l i s i n d u c e d ; a f u t u re t o p re p a re f o r.
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Year published: 2015 Page title: A Trusted Blog for Baby and Parenting Website name: MomTrustedChoice Publisher: Not published URL: https://momtrustedchoice.com/ Access date: 18-03-2018
Year published: 2017 Page title: Resource scarcity Website name: Futures Centre Publisher: Forum for the Future URL: https://thefuturescentre.org/trend-card/resourcescarcity Access date: 18-03-2018 Year published: 2018 Page title: Environmental Destruction | World Centric Website name: Worldcentric.org Publisher: World Centric URL: http://worldcentric.org/conscious-living Access date: 20-03-2018 Year published: 2018 Page title: H&M’s Conscious Collection Features New Sustainable Materials Website name: Refinery29.com Publisher: Channing Hargrove URL: https://www.refinery29.com/2018/02/190839/ hm-conscious-exclusive-collection-spring-2018 Access date: 17-03-2018 Year published: 2017 Page title: Megatrends Climate change and resource scarcity Website name: PwC Publisher: The publisher of the document URL: https://www.pwc.co.uk/issues/megatrends/ climate-change-and-resource-scarcity.html Access date: 14-03-2018 Year published: 2015 Page title: Sales and Marketing are the Driving Forces for Digitalization - Digital Transformation Website name: CEBIT Publisher: cebit URL: https://www.cebit.de/en/news-trends/news/ sales-and-marketing-are-the-driving-forces-fordigitalization-889 Access date: 18-07-2015
TREND TO FORECAST Year published: 2015 Page title: When kids want to choose their own outfits - Today’s Parent Website name: Today’s Parent Publisher: Not published URL: https://www.todaysparent.com/kids/preschool/ when-kids-want-to-choose-their-own-outfits/ Access date: 18-03-2018 Year published: 2014 Page title: The Business of Fashion Website name: The Business of Fashion Publisher: URL: https://www.businessoffashion.com/ Access date: 03-2018 Year published: 2017 Page title: Euromonitor International Website name: Portal.euromonitor.com Publisher: Euromonitor URL: http://www.portal.euromonitor.com/portal/ analysis/tab Access date: 03-2018 Year published: 2017 Page title: Apparel - Netherlands | Statista Market Forecast Website name: Statista Publisher: Statista URL: https://www.statista.com/outlook/90000000/144/ apparel/netherlands# Access date: 15-03-2018 Year published: 2016 Page title: Product factsheet Europe children swear Website name: Cbi.eu Publisher: CBI URL: https://www.cbi.eu/sites/default/files/market_ information/researches/product-factsheet-europechildrenswear-2016.pdf Access date: 13-03-2018
Year published: 2017 Page title: Six megatrends that could alter the course of sustainable development Website name: the Guardian Publisher: The Guardian URL: https://www.theguardian.com/globaldevelopment-professionals-network/2017/apr/14/ six-megatrends-that-could-alter-the-course-ofsustainable-development Access date: 20-03-2018 Year published: 2018 Page title: Trend Compendium 2030, Megatrend 3 Website name: Roland Berger Publisher: Berger URL: https://www.rolandberger.com/en/Publications/ pub_trend_compendium_2030_megatrends Access date: 19-03-2018 Year published: 2014 Page title: Succeeding in tomorrow’s global fashion market Website name: McKinsey & Company Publisher: McKinsey URL: https://www.mckinsey.com/business-functions/ marketing-and-sales/our-insights Access date: 20-03-2018 Year published: 2015 Page title: CBS Statline Website name: Opendata.cbs.nl Publisher: CBS URL: https://opendata.cbs.nl/statline/#/CBS/nl/ dataset/83676NED/table?ts=1520973487752 Access date: 03-2018 Year published: 2018 Page title: Baby- en kindermode - Detailhandel.info Website name: Detailhandel.info Publisher: Detailhandel URL: http://detailhandel.info/index.cfm/branches/ kleding-sport/modewinkels/baby-en-kindermode/ Access date: 22-03-2018
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AMFI FOR MINICONF