#1!

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Women’s Wear Daily November 27, 2012 Entry #1 This article is called L’Oreal to Acquire Urban Decay and just the title alone hooked me. I love Urban Decay makeup; it is the only makeup I will use. This article basically talked about L’Oreal taking over Urban Decay, but still keeping the creator of Urban Decay as the general manager. It summarized the edgy brand and how L’Oreal wants to use that brand to appeal to a younger crowd. I don’t think that anything will really change with the brand because the creator of Urban Decay will still be in charge. I just think that L’Oreal is making a good investment and a smart business plan by reaching out to a wider target market.


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#1! by Katherine Angelakos - Issuu