The DPLUSBOWIE Launch Party

T H E L AU N C H PA R T Y

THE LAUNCH PARTY The DPLUSBOWIE Launch Party Event at Somerset House; showcasing both collections via catwalk inside the venue, and as a static exhibition inside the location after. Presented by style guru herself Alexa Chung, and sponsored by NME and BBC Radio 1, the DPLUSBOWIE Launch Party will be broadcasted by means of webcams online on the Diesel, BBC Radio 1 and NME websites, and also through readily available Facebook and Twitter DPLUSBOWIE platforms. A mirrored repeat tile covers the vast floor space, reflecting the soft lighting that bounces off the matte pale grey walls and grand orange and magenta shaded ombrĂŠ drapes. Steel bars, scaffolding and beams are left uncovered, and plush burgundy leather corner seating areas provide guests with superlative viewing space for the Bowie music videos projected across all expanses of the venue. In the centre of the space is a raised circular stage, with identical mirrored tiles encasing the circumference.

Here is where the static exhibition is to be held subsequent to the catwalk show. Garments from both DPLUSBOWIE collections will be unveiled and suspended by an intricate labyrinth of heavy rope and LED lit coat hangers. Walking the catwalk includes the beautiful Cara Delevingne, Suki Waterhouse, Dudley O’Shaughnessy, Ed Westwick and of course British super model Kate Moss, who is also the overall face of the promotional campaign. After the live show, the stage evolves into a night of music in honour of David Bowie. Live renditions of The Velvet Underground, Iggy Pop, Blondie, The Smiths or David Bowie will be performed by the likes of Lorde, Kings Of Leon, Arctic Monkeys, CHVRCHES, Ladyhawke and The Killers. Bowie himself will make a guest appearance during the night and perform a number of tracks from the Aladdin Sane [1973] album, a huge source of inspiration for the whole DPLUSBOWIE campaign.

The famous Aladdin portrait on the album cover, and the song The Jean Genie from the album being the centre of DPLUSBOWIE campaign.

With entry to this prestigious event only allowed through means of personalised invitation, there are only a single pair of tickets that will allow public admission to the DPLUSBOWIE Launch Party, of which can only be won. Random selection from competition applicants, (competition found online and inside the DPLUSBOWIE LOOKBOOK publication).

Invitees to DPLUSBOWIE include Karl Lagerfeld, Anna Wintour, David Bailey, John Galliano and Naomi Campbell. Various seating areas, a bar, the catwalk/stage area, circular exhibition space, the public viewer interaction booth and promotional merchandise shop will also be available throughout the space when evolved into a static exhibition.

THE VENUE A mirrored repeat tile covers the vast floor space, reflecting the soft lighting that bounces off the matte pale grey walls and grand orange and magenta shaded ombrĂŠ drapes. Steel bars, scaffolding and beams are left uncovered, and plush burgundy leather corner seating areas provide guests with superlative viewing space for the Bowie music videos projected across all expanses of the venue. In the centre of the space is a raised circular stage, with identical mirrored tiles encasing the circumference.

THE EXHIBITION SPACE PROJECTIONS Campaign advertisements, DPLUSBOWIE motifs/ logos, David Bowie music videos, and promotional GIF’s will be projected across vast expanses of matte wall inside the venue via projections.

Opposite I have represented examples of how I plan to showcase these projections inside the DPLUSBOWIE Launch Party, and Exhibition..

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YOU ARE CORDIALLY INVITED...

INVITATION ONLY

DAVID BOWIE A N D D P

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D P L U S B O W I E L AUNCH PART Y

AUTUM/WINTER 2014 S A T S I X

J U L 1 2 , 2 0 1 4 O ’ C L O C K P M

SOMERSET HOUSE

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W W W. D P L U S B O W I E . T U M B L R . C O M W W W. D I E S E L . C O M / D P L U S B O W I E

THE LAUNCH PARTY GUESTLIST

THE MODELS

Models are essential to any campaign;“The Face”, they often become a recognisable part of the enterprise. Whether it be the striking ‘of-the-moment’ beauty who has just been discovered, or a timeless supermodel, the right model provides the right look and impression. Diesel currently market themselves towards a younger generation; those who ooze individuality, confidence and attitude, all of which I think my versatile selection of models will achieve.

I wanted to use famous faces, to reflect the man himself.

Although I will also use other catwalk faces I purposefully chose these 5 as I know they each have a specific audience, and look. Each will attract their own fandom, creating more hysteria and social media awareness surrounding the DPLUSBOWIE campaign. By using these noted and influential people as blank canvases - the hair and makeup team will successfully be able to transalte the DPLUSBOWIE trend, conveniently reaching an excessively diverse assemblage.

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HAIR MAKE-UP

A necessity and influential factor to any collection launch, the hair & make-up styling of the models helps to push the looks further and create a dramatic impact.

The DPLUSBOWIE catwalk is an immediate reflection of Ziggy Stardust, translated into our contemporary climate.

Bold and striking colour palettes have always held a place on the runway. Whether it be a slick bold eye, or vibrant red lip, colour always helps to make the look ‘pop’.

By projecting Ziggy’s costume make-up iconic behaviour onto the models, the DPLUSBOWIE concept is weaved and injected furthermore into the campaign.

Keeping colour rather light if there is a lot of coverarage, or highly vibrant if only a single feature is being showcased. By controlling the amount of colour across the faces, I will avoid my models looking like clowns, and will keep the media slander and mockery at bay.

Kings Of Leon The Killers Lorde CHVRCHES Ladyhawke

THE MUSIC

DPLUSBOWIE WOMENSWEAR Both of the DPLUSBOWIE denim collections consist of seven individual garments, designed solely around the campaign concept. 70’s style, Bowie’s costume style and contemporary shapes have been collaborated into a fresh new line up.

Denim is the focal material and has been translated into tailored shapes, hues, and finishes.

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COLLECTIONS

DPLUSBOWIE

MENSWEAR

GARMENT

GARMENT

GARMENT

GARMENT

MENSWEAR

1234 Men’s Sleeveless Men’s Distressed Men’s Bomber Men’s Shirt; Jumpsuit Vintage and Low-Rise Flares; Jacket With oversized in style.

The ripped/worn Contrasting /Boilersuit; A singular seam style provides these Leather Sleeves; Showcasing the timeless 70’s below the chest flares with Esentially a remake of the classic one-piece in all it’s seperates the rebellious edginess. glory is the denim from the Low-rise fit boasts leather jacket. By psychedelic attitude. whilst the combining the just DPLUSBOWIE fabricated bottom bell shaped flare as iconic Denim male jumpsuit. A Jacket with the slouchy oversized half. A statement and turn-up hem fit, and a soft acid retains the Leather to create shirt with a sweet and original collar DPLUSBOWIE one individual look. colour-wash denim preserves this style. A simple factor. Leather is statement denim button on the sleeves and garments pocket, providing “urban-casual” placket is fashioned quality. along with ruched the perfect contrast to the denim collar shoulders and cuffs. and cuffs.

GARMENT

GARMENT

GARMENT

567 Men’s Denim Short Short; Casual risqué has become obtainable through means of the DPLUSBOWIE Short Short. The incentive originates from an outfit sported by Bowie himself; [red and white gingham shorts coupled with a crisp denim shirt tucked into the highwaisted band.]

Men’s Tailored Men’s Oversized Straight-Leg Jean Denim Coat; With Turn-Up A strong, yet Hem; relaxed, key piece offers infinte style A clean contemporary and durability. 4 shape, finshed to deep pockets and only the most a full sizeable paramount of collar ensures a qualities. Sitting contemporary edge stylishly low on and dapper wear during this coats the hips, the plum coloured forseeable reign. straight-leg turn-ups are an expert reflection of the DPLUSBOWIE campaign.

GARMENT

GARMENT

GARMENT

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WOMANSWEAR

1234 Ladies Transparent Oversized Shirt Jacket With Denim Trim; Fundamentally the jacket for the DPLUSBOWIE Womenswear Capsule Collection.

The Collar, Button Placket, Pocket and Turn-Up Cuffs all consist of a plush navy/lilac denim mix, whilst the body and sleeves of the garmen reflects that of a clear mac/ raincoat.

Ladies Classic Ladies High Leg Bodysuit; Denim Bustier; A distinguished A nimble and and contoured elegant key item, 70’s shape has often reffered to as been rejuvenated a prime and vintage by means of choice; the bodysuit everything has become a DPLUSBOWIE. garment that is Intricate top classic, yet à la stitching mode. Components accentuates and include a highlights this sweetheart garment. neckline, lowback and identical detailed topstitching from the ‘Denim Bustier’ sister garment.

Ladies Hotpants; Highly popular with younger women, the high-waisted DPLUSBOWIE hotpants are strikingly flattering.A lot of leg is shown through the wear of this garment, increasing the unruly and individualistic appeal.

GARMENT

GARMENT

GARMENT

567 Ladies High-Waisted Belted Flares; A complimentary and favorable ‘lazy fit’. The classic highwaisted denim flare portrays 70’s Bowie meticulously.

Ladies High-Waisted Tailored Flares; Duplicated overall shape, topstitching, deep pockets and turn-up hem have been mirrored from the ‘Ladies High-Waisted Belted Flares’, the prime disparity being a coated denim. This factor produces a sturdier fabric, which enhances the crease pressed down both fronts.

Ladies High-Waisted One-Legged Skinny Jean; Inspired without deviation from Bowies knitted jumpsuit, the key single leg style has been echoed almost exactly. Pairing this with a skinny fit and a high-waisted rise, these Ladies Jeans are the perfect conceptualisation of the DPLUSBOWIE collection.

Stationed in the heart of the DPLUSBOWIE event is the franchise store.

Stocking all promotional material for the event, readily obtainable to special guests and the public.

Available products include a moniker DPLUSBOWIE tote, numerous scopes of flyers and posters, the DPLUSBOWIE LOOKBOOK publication, signed Bowie vinyls, various stationery and the DPLUSBOWIE signature jeans.

LOCATION

PROMOTIONAL MERCHANDISE

Unisex T-Shirt Canvas Tote Bag Black DPLUSBOWIE Keyring White Bowie Keyring DPLUSBOWIE Umbrella Brown Paper Bag Pen USB Stick Cofee Cup Large Spiral Bound Notebook Medium Spiral Bound Notebook

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CANVAS TOTE 100% natural cotton canvas tote bag.

THE DPLUSBOWIE JEAN The main garment of the DPLUSBOWIE Womenswear Collection. High-Rise and singlular leg in stle, available through 3 colour hues.

Acid Pink Wash Indigo Wash Cobalt Wash

To create plenty of attention from potential consumers and visitors, I have devised a competition to run 3 months before the initial Launch of DPLUSBOWIE and the party itself.

I have given the general public the chance to win the only pair of tickets that allow admission into the party.

To enter the competition, possible winners have to take a photograph of a DPLUSBOWIE styled outfit and share this via social median platform using the tag #DPLUSBOWIE. The outfit has to be influenced by 70’s denim fashion. By creating this competition, the media and public will already be looking into the theme behind the DPLUSBOWIE initial concept.

THE

COMPETITION

THE DPLUSBOWIE PHOTO BOOTH A photo booth provides a fun entertainment factor to any event, party or social gathering. The chance to cherish photographs and memories is always welcomed at such events. At the DPLUSBOWIE Launch Party, and following Exhibition, the photo booth will provide guests with not only a printed keepsake, but also a virtual version which can be posted via an array of social media platforms.

To further carry the 70’s theme that weaves throughout the entirity of the Diesel and Bwie collaboration, the printed photos will be in a vintage format. A single-strip style and a ‘worn’ look. Sepia, or Black & White, the photo booth is sure to create major awareness, enhanced by the Celebrity guests photographs once shared via Twitter etc. The immediate live share to such media platforms enhances the chance to reach the target of 500,000 DPLUSBOWIE dedicated hashtags, and to reach as many potential consumers as possible.

Blue Punch;

1 part Blue Curacao liqueur 2 parts bitter lemon soda ice cubes Mix in a highball glass.

Stir. Garnish with a slice of lemon.

Stardust Fizz;

1 part of gin 2 parts of strawberry liqueur 3 parts of cream

Ripped Ziggy Bomb;

3/4 oz sweet vermouth 2 1/2 oz bourbon whiskey 1 dash Angostura® bitters 1 maraschino cherry 1 twist orange peel

Bowie Shot;

The Pocket Joker;

1/2 oz vodka 1/2 oz brandy 1/2 oz Kahlua® coffee liqueur 1/2 oz Bailey’s® Irish cream

1/5 oz Jack Daniel’s® Tennessee whiskey 1/5 oz Jagermeister® herbal liqueur 1/5 oz Johnnie Walker® Scotch whisky 1/5 oz Jim Beam® bourbon whiskey 1/5 oz Jose Cuervo® Especial gold tequila

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THE

COCKTAILS

Life Is Just A Cocktail Party In The Street.”

- Mick Jagger