P ORTFOL I O WANG YU WEN 王
妤 文
20 21
Language Ability / Chinese - native speaker English - IELTS 7.0 TOEIC 870 Deutsch - Goethe Zertifikat B1 Academic Experience / 2018 - present
About me,
國立臺灣科技大學 National Taiwan University of Science and Technology Industrial Design
- major
Financial management
- minor
2015 - 2018
國立新竹女子高級中學 National Hsinchu girl's Senior High School
Prizes / President's Award for 4 smemsters (GPA 4.03) Skills / Project management (MS office, Excel) 3D modeling (Autocad, Cinema4D, Rhino, Creo) Film editing (iMovie, Openshot, Davinci, Pr, Au) Graph design (Ps, Ai, Id) UIUX (Xd, Miro, Figma) Work Experience / 05.2020 - present B&D LAB/ 設計系大學生 Podcast Founder/Marcom/Host
Experience
08.2021 Golden Pin Design Award
/
student observer for selection meetings
2021-2022
NTUST Design graduation exhibition
— General coordinator 2020
NTU Creativity and Entrepreneurship Program
12.2019
NTUST Design Christmas Party — Host
09.2019
Tosatmaster — Best Speaker
07.2019
CED Program — National Voluteer in India
05.2019
Interactive design workshop
01.2020-07.2020 Eslite audio/video asistant
03.2019-06.2019 Taiwan Marketing Research Ltd. Website Design & Project manager intern WANG YU WEN 2021 PORTFOLIO
Hi, I'm Kathleen.
I am a proactive and diligent girl who tries my best to strike a balance in life. I have great enthusiasm for learning new things and a strong initiative to achieve my goals. Nonetheless, my execution and communication abilities are highly praised by my team members.
Industrial Design
During college, not only did I advance my design skills but also I found the values I care about in my work, such as the health of people and the relationship between the elderly and their caregivers. In addition to the completeness of the user experience and the emotional aspect, I am also good at designing market-oriented projects.
and Beyond...
I am passionate about branding and marketing, therefore, not only did I minor in Financial management during college but also started a podcast channel to build my own personal brand. I met a lot of outstanding designers and built up my social network from this experience.
WANG YU WEN 2021 PORTFOLIO
B&D LAB podcast Design, your business
My Podcast：
B&D Lab/ 設計系大學生
Brand Philosophy
What it has achieved
As an undergraduated, I feel anxious about the uncertainties in the future, who am I? Where should I go? I started to explore this world and learn new things as much as I can, and I want to share this knowledge with others. Therefore, I decided to establish this podcast. Through interviewing designers from various fields, I hope to help design students find their own paths.
◆ ◆ ◆ ◆
More than 50 episodes are made during a year. Interviewed over 25 designers Accumulated over 2000 fans. Achieved over 50,000 podcasts downloads.
◆ Gave a speech at the University of China University of Technology. ◆ Managed the podcast with brand strategy design and marketing event planning.
WANG YU WEN 2021 PORTFOLIO
Contents
Safflower
— A possibility of scientific Chinese Medicine. Group of two 2021 Feb. - 2021 May
01
Not Just Tavel Agency
— An immersive Board Game for the elderly. Group of two 2020 Nov. - 2021 Jan.
02
LIVINFIT
— At-home workout furniture
03
Group of two 2020 Sep. - 2020 Nov.
WANG YU WEN 2021 PORTFOLIO
01
Medical device design Group of two 2021 Feb. - 2021 May
Safflower 紅花 Safflower, a new Chinese medicine brand for health-conscious women, combining pulse diagnosis instruments and App, with daily records to give personalized conditioning advice and fitness tracking, make you keep healthy easily.
Discover
Define
Develop
Deliver
Safflower
Design Background
Chinese Medicine Market Research
—The possibility of scientific pulse diagnosis in traditional Chinese medicine
User's Pain Point
Through the research, we found that traditional Chinese medicine is still widely accepted by young people. Among them, women are the majority. However, modern people expect the treatment to be efficient, which reduces the willingness of the young to take traditional Chinese medicine.
TCM Pulse Diagnosis In TCM pulse diagnosis, there are about 20-30 types of pulse conditions. By detecting heart rate and pulse, the pulse analyzer can now analyze eight kinds of pulse conditions through big data to determine the patient's physique, conditioning
Through the in-depth interview and survey, we found the users pain point of seeing traditional chinese doctors are: It takes too much time to get well. I can't see the obvious effect.
Not sure which kind of symptoms should I see the traditional chinese doctor.
Target Users Health-conscious women from 30-50 years olds, who don't have enough time or knowledge to take good care of themselves. Goals ◆ Postpartum recovery ◆ Menopause relief
Frustrations ◆ Lack of time ◆ Don't know how to start
recommendations, and whether they are sick.
Design Goal
"How might we use remote health records to see the effectiveness of TCM, and enhance women's willingness to treat gynecological problems in the long term?
Data Visualization
"
Medication Reminder
Telemedicine
7
WANG YU WEN 2021 PORTFOLIO
Discover
Define
Develop
Deliver
Safflower
Design Concept 01 Portable
02 Household
#simple #light #easy to carry
#sense of ritual #intimate #gentle
For women who value efficiency and often go out, meanwhile, pay attention to their health. There may be needs for menstrual irregularities, postpartum conditioning, and irritability.
For women who value the sense of ritual and live a regular life. Those who may face menopause and want to improve their emotional problems can acquire the correct concept of health preservation and be relaxed while measuring.
After interviewing the professional, we find out two requirements should be concerned: a. The need for light-shading when measuring. b. Hands need to be relaxed when measuring.
a. Easy to carry & measure b. More gentle and soft feel
We decided to make a mock-up to figure out which shape is more suitable for users' hands.
8
WANG YU WEN 2021 PORTFOLIO
Discover
Define
Develop
Deliver
Safflower
Mock-up We tried four models to confirm that the hand can fit the instrument well, and the bird-shaped model feels and looks the best.
How It Works 01 Portable
02 Household
9
WANG YU WEN 2021 PORTFOLIO
Discover
Define
Develop
Deliver
Safflower
Service Design After measuring pulses, users will get their health data, and they can also record mild symptoms in their daily life. Moreover, we will produce a users' physical condition report for the doctor, allowing users to have their health conditions in hand.
Chinese Herbology Introduction
Menstrual Cycle
Daily Record
Daily Record
Pulse Measurement
Produce complete symptom visualization charts, so that the user's health improvement can be visualized.
Provide users conditioning recommendations based on their pulse conditions.
Lunar Calendar
Events Remind
— workout&medicine
Pulse Measurement
10
WANG YU WEN 2021 PORTFOLIO
Discover
Define
Develop
Deliver
Safflower
Questionnaire Analysis System Design
My Reflection In this project, we delved into the relationship between traditional Chinese medicine, personalized medicine, and patients. I think the most challenging part of it is to transform the abstract concept into visualized data. Therefore, we visited a lot of Chinese Medicine clinics and asked the doctors " What they need to know about patients' symptoms and habits to help them prescribe?" and " Whether this design is helpful for them to have a better understanding of patients' condition?" It is a trend that software-hardware co-designs are making peoples' lives more convenient.
11
WANG YU WEN 2021 PORTFOLIO
02
Board game design Group of two 2020 Nov. - 2021 Jan.
Not Just Travel Agency 不只是旅行社
Take you as far as you can imagine. NJTA is a new type of game designed for the elderly and caregivers. With travel as the main axis, it brings a rich five-sense experience through voice guidance and props, allowing users to enjoy the fun of traveling even at home.
Discover
Define
Develop
Deliver
Not Just Travel Agency
Problem Define
Gamification
— The frequency of Interpersonal Communication among the elderly has decreased.
Board games X Video games X Immersive experience
Studies show that the interaction frequency between middle-aged and senior citizens with relatives and friends decreases with age. Among them, 35.12% of the elderly indicated that their social activities would be affected due to physical health or emotional problems.
Baby Boomers Envision What's Next?
71% See retirement as a time to spend more time with their families
Through music and themed props, users are led to enter the mood and state set in the game, and then other simulations are added to increase the fun of the experience. ◆ Props designed to stimulate five senses ◆ Strengthen communication and experience sharing between people ◆ The rules are simple and develop in a single-line plot ◆ Indoor game
66% Anticipating more time with hobbies and interests Development & Accomplishment
Epic meaning & calling
Empowerment of Creativity & Feedback -The story of the game triggers memories -Olfactory aroma pairing -Tactile material puzzle
-Review of life experience -Mission accomplished -Arrive at the destination
Social Influence & Relatedness
Ownership & Possession
-Caring for the elderly -Story and memory sharing
Design Goal
Scarcity & Impatience
Unpredictability & Curiosity Loss & Avoidance
1. Enhance the sense of accomplishment and self-identity of the elderly through the game experience. 2. Open up common topics and entertainment between family members and different generations.
-Voice guided -Move the flag to trigger the plot
※8 Core Drives in Octalysis
13
WANG YU WEN 2021 PORTFOLIO
Discover
Define
Develop
Deliver
Not Just Travel Agency
User Journey
Prototype & Test Problems encountered during the game:
Modify direction:
◇ Grandma cannot understand Mandarin. ◇ The elderly found it hard to start telling a story. ◇ The elderly prefer to share stories more than listen to stories.
◆ The audio uses more common words. ◆ Let the caregiver demonstrate first. ◆ The narrative is easy to understand and provides more opportunities to share the story. (Left) Electronic circuit design. (Right) Tested with target users and revised.
14
WANG YU WEN 2021 PORTFOLIO
Discover
Define
Develop
Deliver
Not Just Travel Agency
My Reflection Service Flow X Cross-department cooperation Many attempts have been made in this design, including: ◆Brand and packaging design ◆Cross-department cooperation ◆Game flow and interface design ◆Design verification The process of designing games and brands requires thinking about the details of the operation of each touching point. In the process of cooperating with other departments, I learned to explain my design philosophy and the goals I want to achieve.
15
WANG YU WEN 2021 PORTFOLIO
03
CORE
Chair design Black iron, Leather, EVA Group of two 2020 Sep. - 2020 Nov.
LIVINFIT
A piece of furniture, an approach to fitness. As the rise of health consciousness, everyone can do at-home workouts simply through watching a galaxy of online videos. While aerobic exercise couldn’t fulfill everybody ’s needs, especially for those who intend to build muscle. LIVINFIT is a set of chairs, which enables the users to build up muscle at home. Each cushion is used for different parts of your body ’s training. As you change it, you also make a difference in your house.
LOWER BODY
UPPER BODY
STRETCH
Discover
Define
Develop
Deliver
Market Research In 2021, due to COVID-19 raging around the world, many gyms and clubs are facing great challenges. Many people choose to stay at home in order to avoid gatherings. Longdistance "online sports" teaching has become the main focus of sports and fitness trends.
Problems encountered when using furniture to assist exercise
44.2%
LIV INFIT
Design Concept
—altering the chair cushion to train for each part of your body on different days ◆ The habits of bodybuilders Those who have weight-training habits usually plan to train for each part of their body on different days. Based on this concept, we came up with the idea that enables those who don't go to the gym to train for specific parts of their bodies at home. Users only need to change the chair cushion to alter the training position. LOWER BODY
UPPER BODY
BALANCE
CORE
47.9%
18.2% 25.5%
59.4%
LOW EFFICIENCY NO ENOUGH SPACE FAIL TO EXERCISE SMOOTHLY EXERCISE EQUIPMENT WILL RUIN THE HOME ATMOSPHERE THE NEED TO EXERCISE WITH FRIENDS TO KEEP MOTIVATED
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WANG YU WEN 2021 PORTFOLIO
Discover
Define
Develop
Deliver
LIV INFIT
Styling Development
Sanitary safety
Structural stability
Ease of use
Perfectly minimal interior design
Mock-up After deciding the styling, we made a one-to-one product model for on- site testing and adjustment to confirm the actual size and structural stability of the product.
01 Size measurement
02 Cushion modeling
03 Structural bonding
18
04 Height testing
05 Usability testing
WANG YU WEN 2021 PORTFOLIO
Discover
Define
Develop
Deliver
LIV INFIT
Squat
Bulgarian Split Squat
My Reflection Product testing X brand concept The most significant breakthrough in this design is to produce the product in actual size and material. During the design process, whether the product conforms to ergonomics and use safety is the primary consideration; at the same time, to verify that this product can be put into practice, the grass model testing and manufacturer communication are all crucial. Last but not least, to express the concept of the work, we created a community on Instagram to help people better understand it. Plank
Russian Twist
19
WANG YU WEN 2021 PORTFOLIO
Thank You!
wendywang0113@gmail.com +886 929 881199 W a n g , Yu - W e n