by:
Fall 2012 Kathleen McEntire
Table of Contents:
Executive Summary Company Mission Vision Statement Competitive Edge Social Responsibility Customer Profile Customer Narrative Trend Board/ Images Assortment/Classification Plan Assortment - Master Page Group Overview Cost Sheets Production Calendar Purchase Order/ Unit Distribution Sheet Purchase Invoice Seasonal Sales Projection Sales Projection Summary Page Promotion Plan Sample Advertisement Press Kit/Line Sheet Bibliography
Mission Statement: The Elizabeth and James Company is committed to providing customers with a variety of high quality apparel, shoes and accessory lines. Our products are to use only the finest natural fabrics and fibers. Naked provides women with comfortable, convenient and unique pieces. Each customer wears naked a different way encouraging creativity and personal style.
Vision Statement: Globally sell Naked by Elizabeth and James clothing through Nordstrom stores and open a flagship in New York Late Summer 2015.
Social Responsibility: Hemp is one of the most diverse plants on the planet, and could supply most of humankinds needs for fuel, food, clothing, building products, and medicine. Despite its usefulness, hemp is illegal to grow in the United States. In partnership with CRRH (campaign for the restoration and regulation of hemp) this group promotes awareness and action to changing the current laws regarding commercial hemp farming as well as other hemp related issues.
Competition: Anna Sui Collection BCBG Maxazria Diane Von Furstenberg Free People Marc by Marc Jacobs Rag and Bone TopShop
Customer Profile: Geographic: Region: City Size: Type: Climate:
North East, Midwest, North West 100,000+ Urban Warm, 3 season- spring, summer and fall
Demographics: Age: Sex: Household size: Income: Occupation: Education:
17-25 Female 3+ $175,000-$300,000 Student, occasion job/ volunteer work Currently enrolled or recent graduate of high school/college
Sociocultural: Culture: American Sub culture: raised catholic, now non affiliated Race: Caucasian, Asian, African American, Mexican National Origin: German, Norwegian, Dutch, Scottish, Italian, Dutch, English, Native American Social Class: Middle – Upper middle class Marital Status: Single and or casually dating Psychographics: Achiever, Successful, Powerful Affective and Cognitive: Degree of knowledge: Benefits sought: Attitude:
Novice, learning, Prestige, unique, eclectic Neutral to positive
Behavioral Segmentation: Brand loyalty: Store loyalty: Usage rate: Payment method: Media usage: Usage situation:
Undivided Divided Potential user Credit Card, Cash Internet (blogs, twitter, facebook, etc.),TV, magazines Casual days and evenings out
Customer Narrative:
Lila is a twenty year old college student who is going to school in Colorado. The morning comes early to Lila as she wakes up to enjoy her long mornings before class. She brews tea to accompany her as she reads some material for class and checks her email. Lila considers her body and mind a priority; stretching and thinking are staples to her day. After a shower and she twists and folds her body, relieving herself of any kinks and is ready to start the day. Lila does well in school. She studies biology and hopes to use her knowledge to improve the lives of humans. At breaks Lila goes to the library to study for her other classes. She likes to listen to John Butler Trio along with other independent and jam bands. She tries to attend all the live music that the school puts on as well as famous artists who travel into town. On school nights Lila stays in to work on homework knowing that the weekend will be packed with activities. She has many friends she has trouble keeping up with. She also likes to go skiing on the weekend with her friends or hiking near the close mountain range when the weather is right. The outdoors is half the reason she is in Colorado at the moment. Realizing that the best place to be is close to Mother Nature, she does have a weakness for shopping. She dresses around her lifestyle not the other way around. Some people wear an outfit to achieve a certain lifestyle look; she wears an outfit that suits her. Her typical weekend night consists of attending a local healing/enlightening party thrown on by different groups monthly followed by a drink at a friend’s. Lila doesn’t like to be bombarded by loud music or annoying drunks and would rather just talk with friends in a calm environment. Her friends are thinkers as well and topics of conversation vary from consciousness to afterlife. Lila is only twenty and still trying to figure out herself. She loves where and what she is doing so far. Her family is very supportive and lucky that both her parents still have their professional jobs. Lila isn’t religious but considers herself spiritual.
Group Overview Tops S, M, L, XL
Flutter Top (long)
Flutter Top (short)
2C1C42-01
2C1A52-06
2C1C42-05
Braid Wrap
Half Moon Top
2C1B42-02
2C1D42-04
2C1B42-03
2C1D42-05 2C1D52-04 2C1D52-05
Group Overview Tops (cont.) S, M, L, XL
V Cardigan
Fringe Jacket
2C1B42-06
2C3J62-04
Group Overview Bottoms S, M, L, XL
Panel Skirt
Patchwork Bottoms
2C2E22-01
2C2F32-07
Capri Pants 2C2I212-03
Group Overview Dresses S, M, L, XL
Feather Dress
Flapper Dress
2C4N62-02
2C4O22-07
Style Number Guide: 3 Outerwear
1 Year 1. 2. 3. 4.
J. Short jacket K. Long jacket L. Poncho/cape
2012 2013 2014 2015
4 Dresses
2 Season A. B. C. D.
M. Long N. Medium O. Short
Spring Summer Fall Winter
4 Fabrication
3 Class 1. 2. 3. 4.
Tops Bottoms Outerwear Dresses
1. Tops Short sleeve Long sleeve ¾ length sleeve One Sleeve
2 Bottoms E. F. G. H. I.
Leather Suede Hemp canvas Hemp/cotton blend Hemp/silk blend Hemp/wool blend
1. 2. 3. 4.
Small Medium Large X- Large
5 Size
Subclass
A. B. C. D.
1. 2. 3. 4. 5. 6.
Skirt Trousers Shorts Harem Capri
6 Color 1. 2. 3. 4. 5. 6. 7.
Dark purple Maroon Brown Royal blue Orange print Cream Patchwork
Style Number Master: Flutter Top: (long)
2C1C42-01 2C1C42-05
Flutter Top: (short)
2C1A52-06
Braid Wrap:
2C1B42-02 2C1B42-03
Half Moon Top:
2C1D52-04 2C1D52-05
V- Cardigan:
2C1B42-06
Fringe Jacket:
2C3J62-04
Panel Skirt:
2C2E22-01
Patchwork Bottoms:
2C2F32-07
Capri Pant:
2C2I212-03
Flapper Dress:
2C4O22-07
Feather Dress:
2C4N62-02
Separates – Tops Fall 2013 Delivery: 6/30 Fabrications: Hemp/Cotton Blend, Hemp/Silk Blend Colors: Dark Purple-01, Maroon-02, Brown-03, Royal Blue-04, Orange Print-05, Cream-06 Sizes: S, M, L, XL
Flutter Top (long sleeve) #2C1C42-01: Dark Purple #2C1C42-05: Orange Print Hemp/Cotton Blend $82/$165
Flutter Top (short top) #2C1A52-06: Cream Hemp/Silk Blend $78/$160
Half Moon #2C1D52-04: Royal Blue #2C1D52-05: Orange Print Hemp/Silk Blend $80/$160
Braid Wrap #2C1B42-02: Maroon #2C1B42-03: Brown Hemp/Cotton Blend $104/$210
Separates – Bottoms Fall 2013 Delivery: 6/30 Fabrications: Hemp Canvas, Leather, Suede Colors: Dark Purple-01,Brown-03,Patchwork-07 Sizes: S, M, L, XL
Patchwork Bottoms #2C2F32-07: Patchwork Hemp/Canvas Blend #2C2F22-01: Dark Purple $182/$365
Capri Pants #2C2I212-03: Brown Leather $130/$210
Panel Skirt #2C2E22-01: Dark Purple Suede $158/$320
Separates – Tops Fall 2013 Delivery: 6/30 Fabrications: Hemp/Cotton Blend, Hemp/Wool Blend Colors: Royal Blue-04, Cream-06 Sizes: S, M, L, XL
V-Cardigan #2C1B42-06: Cream Hemp/Cotton Blend $76/$155
Fringe Jacket #2C3J62-04: Royal Blue Hemp/Wool Blend $112/$450
Dresses Fall 2013 Delivery: 6/30 Fabrications: Hemp Cotton, Hemp Wool Colors: Patchwork-07, Maroon-02 Sizes: S, M, L, XL
Flapper Dress #2C4O22-07: Patchwork Hemp/Cotton Blend $98/$200
Feather Dress #2C4N62-02: Maroon Hemp/Wool Blend $120/$240
Selling Appeal: Texture, Quality Fabrics, Simplicity
Distinct Characteristics: Naked provides garments with the finest hemp blended fabrics creating a cohesive silhouette, interesting patterns to achieve a simple but chic look.
Brand Identity: Each garment is store has a label that is removable. The eye catching label contains information about each piece and a sketch of the appropriate garment.
Fabrication: The hemp plant requires no pesticides and needs very little water. Each growth cycle renews the soil. The long roots help against erosion and retain top soil. The plant can grow readily in most temperate regions. Until the 1920’s 80% of clothing was made from hemp textiles. The hemp plant can be renewed two-three times a year. Though it is illegal to commercially hemp farm in the United States; Europe, Russia, China and Canada all harvest the hemp plant. Benefits of Hemp in Clothing: 1. Strong:
Clothing made of hemp fiber is lightweight, absorbent and, with three times the tensile strength of cotton; strong and outlasting.
2. Weather Resistant:
UV and mold-resistant, hemp is excellent for outdoor wear.
3. Versatile:
Hemp can be blended with other fibers for different qualities in the garment. Hemp/silk and hemp/cotton garments are now available.
4. Cost-Effective:
Hemp is less expensive to farm because of the minimal growth requirements.
5. Environmental Friendly: Hemp farming uses very little water and does not require the use of chemicals, pesticides or fertilizers and is a renewable resource, harvested within four months of planting. Almost every part of the plant is used. Seeds are used for hemp oil and the stalks for hemp fiber.
Production Calender: Naked: Elizabeth and James Season/Year: Fall 2012 In-Store Delivery: August
Merchandising Plan: August 1-September 1, 2012 Introductory Phase
Mannequin Patchwork Bottoms: #2C2F32-07 Braid Wrap: #2C1B42-02 Feather Dress: #2C4N62-02 Overlay tables (table top and shelf) Fringe Jacket: #2C3J62-04 Flutter Top (short): #2C1A52-06 V-Cardigan: #2C1B42-06 Four ways Flutter Top (long): #2C1C42-01, 2C1C42-05 Braid Wrap: #2C1B42-02, 2C1B42-03
Merchandising Plan: September 1 – October 7, 2012 Maintenance Phase
Half Rounder Feather Dress: Fringe Jacket: Half Moon Top: Braid Wrap:
#2C4N62-02 #2C3J62-04 #2C1D52-05 #2C1B42-03
Small Square Table V-Cardigan:
#2C1B42-06
One way Patchwork Pant: Panel Skirt: Capri Pant:
#2C2F32-07 #2C2E22-01 #2C2I212-03
Merchandising Plan: October 8 – October 31, 2012 Clearance Phase
Round Rack Flutter Top (short): #2C1A52-06 Flutter Top (long): #2C1C42-01, 2C1C42-05 Two Way Half Moon Top: Braid Wrap:
#2C1D52-05 #2C1B42-03
Small Square Table Fringe Jacket:
#2C3J62-04
One Way Patchwork Pant: Panel Skirt: Capri Pant:
#2C2F32-07 #2C2E22-01 #2C2I212-03
In Store Displays:
Retail Partner: NORDSTROM CALIFORNIA Nordstrom Westside Pavilion (#343) 10830 West Pico Boulevard Los Angeles, CA 90064 310.470.6155 Nordstrom The Grove (#349) 189 The Grove Drive Los Angeles, CA 90036 323.930.2230 Nordstrom South Bay Galleria (#342) 1835 Hawthorne Boulevard Redondo Beach, CA 90278 310.542.9440 Nordstrom Fashion Valley (#360) 6997 Friars Road San Diego, CA 92108 619.295.4441 Nordstrom San Francisco Centre (#427) 865 Market Street San Francisco, CA 94103 415.243.8500 COLORADO Nordstrom Cherry Creek Shopping Center (#37) 2810 East First Avenue Denver, CO 80206 720.746.2424 CONNETICUIT Nordstrom Westfarms (#526) 600 Westfarms Mall Farmington, CT 06032 860.521.9090
Retail Partner: NORDSTROM ILLINOIS Nordstrom Michigan Avenue (#220) 55 East Grand Avenue Chicago, IL 60611 312.464.1515 Nordstrom Oakbrook Center (#221) 10 Oak Brook Center Oak Brook, IL 60523 630.571.2121 Nordstrom Woodfield Shopping Center (#225) 6 Woodfield Shopping Center Schaumburg, IL 60173 847.605.2121 NEVADA Nordstrom Fashion Show (#386) 3200 Las Vegas Boulevard South Las Vegas, NV 89109 702.862.2525 NEW YORK| Nordstrom Roosevelt Field (#524) 630 Old Country Road Garden City, NY 11530 516.746.0011 Nordstrom The Westchester (#523) 135 Westchester Avenue White Plains, NY 10601 914.946.1122 TEXAS Nordstrom Galleria Dallas (#720) 5220 Alpha Road Dallas, TX 75240 972.702.0055 Nordstrom Houston Galleria (#730) 5192 Hidalgo Street Houston, TX 77056 832.201.2700
Seasonal Sales Projection: Introduction 4 weeks Product
Units
Sold
On Hand
Flutter Top Half Moon Top Braid Wrap Top Cardigan Feather Dress Flapper Dress Pants Capri Skirt Fringe Jacket Total
38 28 28 26 32 38 38 24 30 56 328
12 7 6 6 10 8 10 8 8 16 91
26 21 22 20 22 20 28 16 22 40 237
Seasonal Sales Projection: Maintenance 5 weeks Product
Units
Sold
On Hand
Flutter Top Half Moon Top Braid Wrap Top Cardigan Feather Dress Flapper Dress Pants Capri Skirt Fringe Jacket Total
26 21 22 20 22 20 28 16 22 40 237
15 9 8 9 14 10 13 10 12 18 118
11 12 14 11 8 10 15 6 10 22 119
Seasonal Sales Projection: Clearance 3 weeks Product
Units
Sold
On Hand
Flutter Top Half Moon Top Braid Wrap Top Cardigan Feather Dress Flapper Dress Pants Capri Skirt Fringe Jacket Total
11 12 14 11 8 10 15 6 10 22 119
11 12 14 11 8 10 15 6 10 22 119
0 0 0 0 0 0 0 0 0 0 0
Sales Projection Summary: Introductory:
27%
August 1, 2012- August 31, 2012
Beginning on hand
328
Sales
91
Ending on hand
237
Maintenance:
36%
September 1, 2012 - October 7, 2012
Beginning on hand
237
Sales
118
Ending on hand
119
Clearance: (30-50%)
37%
October 8, 2012 - October 31, 2102
Beginning on hand
119
Sales
119
Ending on hand
0
Marketing Budget: Total Stores:
15
Total Units:
4,920
Total Wholesale:
$567,300.00
Total Retail:
$1,331,700.00
Projected Marketing Budget:
$100,000.00
Actual Marketing Budget:
$75,078.00
Marketing Budget: Price Per Unit Phase One: Mail Catalog Print + Mail
$1.50
Total Units 400
Total Cost Phase One Phase Two: Gift Card Giveaway Invitations Print + Mail
$600.00 $600.00
$200.00
10
$1.12
650
10% of Profits to hemp.org Printing on tote bag
Total Price
$2,000.00 $728.00 $500.00
$00.50
1,000
$500.00
Times Square billboard
$10,000.00/day
3 days
$30,000.00
New York Times
$300.00/day
7 days
$2,100.00
Elle Vogue Allure EcoChic Magazine online Total Cost Phase Two
$2,600.00/issue $2,600.00/issue $2,600.00/issue $350.00/issue
4 issues 4 issues 4 issues 4 issues
$10,400.00 $10,400.00 $10,400.00 $1,400.00
Phase Three: Mailer
$68,428.00
$1.50
700
$1,050.00
20% off promotion (mailer)
$2,000.00
30% off promotion (receipt return)
$3,000.00
Total Cost Phase Three
$6,050.00
Total
$75,078.00
Magazine Advertisement Calendar: Elle July
August
September
October
Allure
Vogue
Ecochic Online Magazine
PHASE ONE May 1st- June 30, 2012 OBJECTIVE: Gain awareness to the Naked by Elizabeth and James Brand STRATEGY: Educate the customer about the quality and fibers of Naked garments and sustainable fashion. TACTIC: Mail Catalog - mail June 15, 2012 The Fall 2012 catalog will contain a spread of the pieces for the season in a well decorated booklet that introduces the new brand and information about the products hemp fibers. This will be available before the clothes reach retailers to encourage presales of Naked before it is in stores. The first shipment will be sent out one month before in stores on July 1, 2012. Online Catalog – available June 30, 2012 A PDF version of the mail catalog; sent to all emails Naked has in their possession at that time and available on the Naked website, blog and Facebook. Email List The emails within phase one of the marketing plan will contain information about the other outlets customers can use to stay in contact and informed about Naked; Facebook, twitter, website and blog links and press recognition. The list will begin with the current list at the Elizabeth and James Company and grow. Every email will have an option to opt out of future emails. Facebook Create a Naked by Elizabeth and James Facebook page. Photos beyond garments will include inspiration images, color palettes and fabrics. There will be a short insert of hemp fiber benefits and links to legalizing commercial hemp farming. The page will also have links to the Naked website, twitter, Naked blog, Nordstrom and hemp.org. This tactic will be utilized throughout all three phases of merchandising.
PHASE ONE (cont.) May 1st – June 30, 2012 Twitter The Naked twitter account will reflect current news in both Naked by Elizabeth and James and the progress of commercial hemp farming. Naked will re-tweet at anyone who mentions Naked (some exceptions apply). Naked Blog Blog will appear to be a personal blog with both photo and text updates. News about the upcoming line, photo shoots and hemp fiber information will be updated daily. The blog will be interactive with the option for both signed and anonymous posts. The blog will have links to twitter and Facebook accounts as well as the Nordstrom site, Naked blog and hemp.org. There will be an option to join the exclusive Naked email/address list. Naked Website The goal of the website is for customers to be able to preorder and access garments before the in-store release date. Orders may be placed June 15, 2012 the first shipment of personal orders will be shipped July 1, 2012 (one month before the in-store date). The blog will have links to twitter and Facebook accounts as well as the Nordstrom site, Naked blog and hemp.org. There will be an option to join the exclusive Naked email/address list. CONTROL METHOD: Catalog will track the amount of non in-store sales and help project future sales of Naked. The email provider collects data on how many emails were opened verses sent. Analysis of the email data can help the Naked staff see which emails had the highest percentage open and continue improving their subject and email content. Facebook can track visits, likes and wall posts to gain information about the response to the line.
PHASE ONE (cont.) May 1st – June 30, 2012
Twitter allows Naked to see how often people mention the brand and what they are saying. The number of followers on twitter is a good indicator to of how much attention Naked is attracting to their customers and how fast their customer base is growing. This is vital tool in the ever changing social media industry. All of these tactics will be reflective of the objective during phase one, the more attention that the Naked brand gets before the line has even reached the retailer is an indicator on how phase two of the marketing plan should be executed and if any edits need to be made.
PHASE TWO July 1 – September 3, 2012 st
OBJECTIVE: Increase Elizabeth and James sales by 12%. STRATEGY: High attendance at launch events. TACTIC: Launch Event Friday, August 3, 2012 from 7-9pm at 3 Nordstrom locations (Garden City, NY, San Francisco, CA, Chicago, IL – Michigan Ave). 10% of Naked profits on August 3, 2012 from 7-9pm will be donated to the campaign for commercial hemp farming. 10 in total, $200 Naked Gift Cards that will be given away at random during the launch event at the three event locations August 3, 2012 between 7-9pm. Free Naked printed hemp tote with any purchase of Naked on August 3, 2012 between 7-9pm while supplies last. Mailer Send personal invitations to addresses collected from current Elizabeth and James Company. Email Launch Even invitations will be sent out through email. Street Advertisements A billboard in Times Square New York will promote the launch event at the Nordstrom store in Garden City, NY, Chicago, IL and San Francisco, CA. The billboard will be up for a week starting August 1 till August 3, 2012. This will both introduce the line and display the in store date along with the webpage and twitter.
PHASE TWO (cont.) July 1st – September 3, 2012 Magazine Advertisements Full page magazine ads will run in Elle, Allure, Vogue and Ecochic Magazine online during July, August, September and October. Newspaper Advertisement The New York Times will run the Naked ad between July 28-August 3, 2012 to promote the launch event. Facebook Multiple updates daily about the clothing line and news for commercial hemp farming can encourage interaction between the customer and company. Twitter Tweet the same information on Facebook in less words. Updates are casual and include inspiring quotes and phrases will be posted also be give the company a well rounded personality over social media, “more than a fashion brand, a lifestyle source.” Naked Blog Continuing the idea that Naked is more than a fashion brand but a lifestyle source, customers can come to the blog for styling advise, personal advise and related hemp news. The blog will be a collaboration of many people at Naked and who produce the line Naked Website The website will have information on the launch party and hype up the customer to come and be a part of the event. The website throughout the lifetime of Naked will have an online store where customers can have their items shipped to their door, both nationally and internationally.
PHASE TWO (conti.) July 1st – September 3, 2012 CONTROL METHOD: The attendance at the launch events will be very important. Customers can sign up to be a on an exclusive email/address list. This can help us understand how well the promotion tactics worked; if we hit the right customer base and how much they spent that evening.
Launch Event: Personal invitations to launch party Chicago Sample 650Total
FRONT
INSIDE
Launch Event:\ 10; $200.00 Naked Gift Cards at random August 3, 2012 7-9pm at the 3 locations of Launch Event
Hemp Tote, Enviro Textiles
Launch Event: Naked, Fall 2012 Catalog Available for public, no purchase necessary 500 units per store – 3 locations – 1500 units total
Hemp brochure provided by Campaign for the Restoration and Regulation of Hemp (CRRH) Available for public, no purchase necessary 500 per store – 3 locations – 1500 units total
10% of profits August 3, 2012 from 7-9pm will be donated to: Campaign for the Restoration and Regulation of Hemp (CRRH)
Phase Three August 4 – October 31, 2012 OBJECTIVE: Establish a loyal customer base. STRATEGY: Provide repeat customers benefits through email and direct mail. TACTIC: Mailer Send to the available addresses obtained throughout the selling period of Naked by Elizabeth and James, return to store to receive 20% off your total Naked purchase (including marked down merchandise) between the dates of September 1 – October 31, 2012 cannot be combined with any other offer. Facebook Updates will reflect Naked by Elizabeth and James products and commercial hemp farming process. There will also be news about the upcoming season and what to expect. Announce 30% off receipt return promotion; bring in a past receipt that shows a purchase of Naked by Elizabeth and James to receive 30% off one item, in stock, in store and cannot be combined with any other offer during September 1- October 31, 2012. Twitter Constant updates about garments and why consumers should purchase sustainable products. Build a large twitter following. Notification of receipt return for 30 % off; bring in a past receipt that shows a purchase of Naked by Elizabeth and James to receive 30% off one item, in stock and in store and cannot be combined with any other offer during September 1- October 31, 2012. This will be exclusive to twitter and Facebook. It brings back customers who have already purchased Naked encouraging brand loyalty.
Phase Three (cont.) August 4 – October 31, 2012 Naked Blog The blog will still be updated daily with current information about the line, who is wearing, how to style and the progress of commercial hemp farming. Customer photos wearing Naked in their daily lives is encouraged also. Naked Website The website will have the line for sale. At this point the press page should have a variety of examples of where and when Naked was worn, mentioned or promoted by an another company, organization or person. CONTROL METHOD: Compare postcards sent out verses postcards returned to Nordstrom. Track the number of receipts returned to receive 30% off one full price, in stock and in store Naked garment (cannot be combined with any other offers). View the number of emails opened verses emails sent. Emails sent Thursday and Friday get more views due employees being board at work and having more time to browse through their personal accounts. Take all the information the website has accumulated over the duration of its lifetime and analyze the data, focusing on what attracted the most visits, most sales and when visitors stay the longest.
News Release Contact: Naked Communications and Public Relations Naked@elizabethandjames.com
(907)372-7629 www.elizabethandjames.com
For Immediate Release Wednesday, August 1, 2012
Launch Parties for the Debut of Naked by Elizabeth and James Fall 2012 This collection introduces hemp fibers into the fashion ready to wear industry. Naked provides innovating garments to the eco conscious consumer while gaining more followers for sustainable products. The company is also pairing up with CRRH, the campaign for the restoration and regulations of hemp to strengthen the movement. The collection puts a modern twist on throw back styles. The Navajo inspired prints and luxurious leathers bring new texture and print combinations to preexisting wardrobes. Naked takes their quality fabrics as serious as the construction of the garment. Each piece is made with 100% satisfaction guarantee. The high quality hemp fibers are impeccable and partners well with the designs. Naked will be exclusively sold at Nordstrom’s. The new sustainable clothing line introduced its self into Nordstrom stores today and will celebrate this Friday, August 3 at three Nordstrom locations; Garden City, New York, Michigan Ave. Chicago, IL and San Francisco. The party will be from 7-9pm. There will be a free Naked hemp tote with purchase while supplies last and 10% of the profits will be donated to CRRH. Launch Party Locations: Nordstrom Roosevelt Field 630 Old Country Road Garden City, NY 11530 516.746.0011 Nordstrom San Francisco Centre 865 Market Street San Francisco, CA 94103 415.243.8500 Nordstrom Michigan Avenue 55 East Grand Avenue Chicago, IL 60611 312.464.1515
Magazine Advertisement Fall 2012
Fall 2012 Collection Seperates – Tops
Fall 2012 Collection Seperates – Dresses & Bottoms
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