Defining the Brief
1. Research Question - To what extent does graphic design have an active role in influencing change in society 1b. Is it viable? What is there to research? How can we know about it? How do we study it? - How effective design is that addresses and environmental issue are at influencing our behaviours towards the environment - Surveys/questionnaires - Explore theorists who have explored this area and the effectiveness of design; Michael Bieruit, The Green Patriot Bus Campaign -Identify existing research that has been carried out in this area
2. Defining the design problem The design problem is: knowing what you can and can’t recycle is information that is given out with minimal detail. This is something that can be appropriately addressed through the use of graphic design to inform the user of what and how they can recycle particular materials. To do this the following areas will be explored: - The techniques and methods used to produce an effective piece of graphic design. This is something that will be identified through appropriate research of existing examples.
Kathryn Brown - OUGD501 Context of Practise
4. Audience The audience largely depends on the chosen topic area of exploration. This will inform who the main target audience are. Some examples of possibilities have been noted below. COULD BE - Students - Children under age of 16 - General public - Households
5. Mandatory Requirements The following requirements will be continuously referred back to through completion of this studio brief. This will ensure that the outcome fulfils and answers the identified problem in an effective and appropriate way. Following the requirements will also ensure that there has been a varied number of directions explored. - Effective and appropriate imagery - Effective and appropriate typography - Must include charity logo or recognition to charity (if done for a charity)
3. “Client” needs or requirements In response to the design problem, there is the possibility to link the outcome to a charitable organisation. If this were to be the direction chosen, the charity would require the main focus to the design outcome. The outcome would also require and follow the charities guidelines/ethics/tone of voice. - Consideration to the audiences existing knowledge Requirements to guide project - Thorough research completed under chosen subject (recycling, climate change, pollution, etc)
- Motivational yet informative language Aims To produce a design that is visually encouraging and informative to the audience, as well as influencing them to change their behaviours towards the environment in a positive way.