ISTD BOARDS

DESIGN FOR PRINT AND WEB

RESEARCH original brief: Investigate the lyrics of at least two songs selected from different decades of the 20th century.

Take the opportunity to express the essence and spirit of your chosen songs in a typographic ‘tour de force’. You may wish to compare or contrast, consider period, context, locations, include biographical or historical sub- texts, or simply celebrate the emotions that are aroused by great words.

THE SIXTIES // MUSIC // LYRICS

LONDON SIXTIES WEEK

BRANDING AND IDENTITY

I originally started looking into sixties music and focusing heavily on the lyrics and artists of the decade. I researched into the 100 most popular songs, touched lightly on sixties culture and investigated lyrics from individual songs in depth. My main focus for the start of this project was The Beatles and Jimi Hendrix, I felt that the songs they had written could be used to explore easily in terms of lyrics and I struggled to think of any bigger, more iconic stars to rise from the decade.

So that my final outcome had purpose and context I decided to research into what event/topic could be used to support the work. Whilst researching I came across an event called London Sixties Week, a week that celebrated the golden anniversary of the sixties, including music events, exhibitions, photography galleries, talks etc. I thought this event would be a perfect link to the set of posters I had in mind to create. I wanted to create independent merchandise for the event.

As my idea developed and taking on board crit feedback I extended my research and idea further.

My new idea was to re-brand London Sixties Week, for this I looked into existing branding and Identity to see what ideas and inspiration I could take.

KATHRYN BROOKS // OUGD504

DESIGN FOR PRINT AND WEB

development POSTCARDS

KEYRINGS

FINAL LOGO USED:

tee shirts

posters // lyrics My original idea was to create a set of four/five posters that worked as a set. I wanted to base it on The Beatles, and have an individual poster for each Beatle. I looked at the album art work they had and decided I wanted to incorporate that somehow, I decided to cut the recognisable, iconic sillhouette heads out of the album art work and accompany this with lyrics from a song of that same album that that particular Beatle had written or sung.

KATHRYN BROOKS // OUGD504

FINAL products

COLOUR SCHEME FOR LOGO: TYPEFACE USED: BEBAS NEUE re branding

products

After looking into lyrics and focusing mainly on poster format, I got crit feedback that encouraged me to create a diverse range of products and develop the idea further. Taking this on board I decided to re-brand London Sixties Week. I created a logo which I would place on different products to raise brand awareness.

I wanted to create a range of products that would best display the re-branding of London Sixties Week. I thought about postcards, business cards, key rings, tee shirts, labels for products, bags etc.

I also thought about creating a Twitter or Facebook account to get my logo out there.

-Posters -Keyrings -Coasters -Postcards -Tee Shirts

-Bags -Labels -Stickers -Business Cards -Packaging Wrap

DESIGN FOR PRINT AND WEB

proccesses

sCREEN PRINT

LASER CUT

pRINT

To get a veriety of different products I decided it would be a good idea to create Tee shirts and bags for London Sixties Week, this is something that spreads the logo around and adds variety to my range of end results. Screen printing my design on to my clothing products would be the best way to do this.

I wanted to create key rings as part of the range, the laser cutter would be the best process to allow me to create them the way I wanted.

I have made posters to be printed digitally along with stickers and my postcards and business cards. I have also designed some packaging wrap that will be used to wrap products such as the tee shirt and the bag, ideally I would like to get my packaging wrap printed on tissue paper or tracing paper to make it look more realistic. The packaging wrap would be sealed with a sticker.

KATHRYN BROOKS // OUGD504

DESIGN FOR PRINT AND WEB home

about

web mock ups

what’s on sign up LONDON 60’S WEEK

home about what’s on sign up LONDON 60’S WEEK about LONDON SIXTIES WEEK IS AN ANNUAL FESTIVAL CELEBRATING ThE GOLDEN ANNIVERSARY OF THE SIXTIES. THE FESTIVAL CELEBRATES THE CREATIVE EXPLOSION FROM THIS SPECIAL DECADE WITH LONDON’S PAST AND PRESENT CREATIVE TALENT. WE BELIEVE THE BEST WAY TO DO THIS IS BY BRINGING GENERATIONS TOGETHER. iNTERGENERATIONAL ACTIVITY IS THE KEY TO PROMOTING MUTUAL RESPECT BETWEEN PEOPLE OF ALL BACKGROUNDS BY PROVIDING OPPORTUNITIES TO LEARN AND EXCHANGE EXPERIENCES, KNOWLEDGE AND CULTURAL TRADITIONS. LONDON IN THE SIXTIES WAS THE CITY OF THE DECADE BECAUSE THE YOUNG MADE THEMSELVES HEARD THROUGH THEIR ENERGY, CREATIVITY AND SPIRIT. london SIXTIES WEEK EMBRACES THIS LEGACY AND PASSION WHILE LOOKING TOWARD THE FUTURE. OUR WORK GOES ON THROUGHOUT THE YEAR AND CULMINATES ANNUALLY IN A CITY-WIDE CELEBRATION.

“Take care of all your memories. For you cannot relive them.”

-BOB DYLAN

"Life is what happens to you when you're busy making other plans" -JOHN LENNON

home events:

17th May – 8th July 2012 Faces of the Sixties:

Photographs by Justin de Villeneuve Proud Galleries is pleased to present Faces of the Sixties from photographer Justin de Villeneuve. Best known for launching Twiggy as the world’s first supermodel, de Villeneuve’s portfolio boasts celebrated fashion shoots, iconic portrait sittings with various 60s superstars and a wealth of glossy magazine covers for top fashion publications. Featuring Twiggy, Pattie Boyd, Marsha Hunt and David Bowie, this exhibition showcases an exclusive collection of de Villeneuve’s rare and unseen photographs.

11th July 2012, 8.00pm Jodie May:

Jodie May’s melodic and melancholic music defes easy categorisaton. While comparisons have included Kate Bush, Tom Waits and early Bowie she remains one of a kind in both voice and song. Her second release will be available Summer 2012.

Fri 13 July 2012, 8.00pm FLEETWOOD BAC

where?

Proud Galleries 161 King’s Road London SW3 5XP

Troubadour 263 – 267 Old Brompton Rd. SW5 9JA (2 minutes West Brompton Tube)

The sound, the look, the mystical atmosphere and The Half Moon on-stage chemistry are all portrayed with the passion and Richmond Rd energy that got the seal of approval from ‘Big Daddy’ SW15 1EU Mick, and built up an excellent reputation amongst Mac fans through numerous tours, festival appearances, corporate events and TV and radio slots all over the U.K. and Europe. The Fleetwood Bac show focuses on the ‘Rumours’ era of the band (still the 5th biggest-selling album of all time). It also features several songs from the Peter Green days, plus some of Stevie’s biggest solo hits.

about what’s on LONDON 60’S WEEK

home

sign up Friday 13th July - 18th July Behind 'The Wall' Retrospective

where?

Photographer David Appleby and Tara Renee would like to invite you to celebrate the 30th anniversary of the film.

The exhibition features David Appleby's most iconic on set images which have never been seen before. Over 40 black and white images will be showcased, traditionally hand printed by dish on silver gelatine from the original negatives by Tara Renee of Silverbase at Film Solutions Photographic Centre Pinewood Studios.

Blackall Studios 73a Leonard Street, Shoreditch London. EC2A 4QS

Saturday 14th July, 7.00pm - 11.00pm SIXTIES SOUL NIGHT DJ Little Diane "Get Out On The Floor" Entry: Free

Ace Cafe Ace Corner, North Circular Road, StoneBridge London.

NW10 7UD

Sunday 29TH JULY 2012 Sunday Best

AT CAPEL MANOR GARDENS

Historic manor house and beautifull grounds,gardens and facilities for us to use for the day. with scooter exhibits,ridden custom show with generous prizes...clothes fair, parts fair, memorabilia, bands, djs...cafe and lots, lots more...

about what’s on LONDON 60’S WEEK

sign up

sign up

Sign up for regular updates of London 60s Week projects; register your interest in getting involved with one of this year’s happenings.

name* email address* company name: telephone: website: type of event* comment: submit

“When I die, I want people to play my music, go wild and freak out and do anything they want to do.”

-Jimi Hendrix

WEBSITE For the website I wanted something that was very recognisable of the Sixties, I liked the idea of using black and white photography of iconic stars on the website with my logo and colour scheme. Using the black and white photography throughout each page allows it to look consistent. I thought using photographs for my subject would make the website look more professional than if I used my designs from the brief.

KATHRYN BROOKS // OUGD504

TWITTER I have mocked up four pages including the homepage, these pages include an ‘About’ page which gives you information and a clearer understanding of what London Sixties Week actually is.

An events page which gives you time and dates of upcoming events for London Sixties Week and a ‘Sign up’ page which allows the viewer to sign up and have emails sent to them confirming events and getting information about new events added to the listing.

I thought creating a Twitter page where I can get my event and logo out there and tweet about upcoming events would be a good way to raise brand awareness.

DESIGN FOR PRINT AND WEB

FINAL PRODUCTS These are the final products which I think all seem to work well as a range, it includes posters, postcards, keyrings, business cards, tee shirts, bags, stickers, clothing labels, coasters and wrapping paper.

KATHRYN BROOKS // OUGD504

final products