MODULE ASSESSMENT BRIEF LEEDS COLLEGE OF ART Programme Title: BA (Hons) Graphic Design // Level: 6 Module Title: Context of Practice // Module Code: OUGD601 Brief Title: Celebrating the design of the London Underground Module Leader/Tutors: Richard Miles, Amber Smith, Phil McDonald, Simon Jones Module Credits: 40 // weighting of brief within Module: 100%
CELEBRATING THE DESIGN OF THE LONDON UNDERGROUND Context: The design history of the London Underground has been a grand one. Giving birth to some of the most iconic graphic design of the twentieth century. The organisation boasts an archive of classic designs from the globally recognised map of Harry Beck to the vast collection of stylish and innovative posters. Many years on, the iconic designs remain celebrated, and contemporary designs are forever being used to promote a company whose service is not only to maintain a high standard of transportation around the capital, but also to present the public with innovative and exciting designs.
Brief: A journey through design. The brief is to create the branding and exhibition design for a proposed exhibition that will take place in July 2014. The best way to display the successful work of the London Underground is through the use of a well-designed exhibition that enables the audience to see the journey of design. Designing the plan for a future exhibition will be an appropriate format as the London Underground have recently celebrated their 150 year anniversary. The exhibition should work as a travelling display around the UK to celebrate the designs outside of London.
Preparation/Research suggestions Consider the appropriate way to display relevant information and what formats would best work when designing promotional material. Consider target audience and how you will still incorporate the designs/branding of the London Underground (as it will display their history) with the style and input of your designs to create an interesting and suitable exhibition proposal. Consider style and approach to design and look at how other exhibitions have worked successfully.
Evidence – for this project students should submit Promotional material Exhibition mock ups
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