Kathryn Brooks // What is good? //OUGD505
Design boards / Logo development
Logo design: This is the logo for the hotel, the hotel name translated in english is ‘the heart of Paris.’ I thought this would be fitting as the whole concept behind the hotel is getting the Parisian experience, where better to capture the tradition and culture combined with modern trend than in the heart of the city, the heart of Paris.
In terms of imagery and symbolism for the hotel branding I wanted it to be based on my theme travelling rather than a heavy focus on Paris itself as I feel Paris symbolism e.g eiffel tower has been used a lot before. The hotels name has been distorted due to the paper plane flying through it and leaving a trail with the paper plane placed in the top left hand corner of the logo.
Associating paper planes with flying/travelling, a light hearted style rather than an actual plane. The dashed trail the paper plane leaves behind will also be applied to other branded products as a consistent link between the range. I have also included three symbols that represent travel, the hotel logo, being the paper plane,the globe and a suitcase.