UNSUNG HEROES & HEROINES
UNSUNG HEROES & HEROINES
THE BRIEF
ʻT H E L E G A C Y O F H E R O E S I S T H E M E M O R Y O F A GREAT NAME AND THE INHERITANCE OF A G R E A T E X A M P L E.ʼ -B E N J A M I N
DISRAELI
CONTEXT
Media produce constant articles and programmes on the rich and famous – tracing their life stories and celebrating their achievements. But what about ordinary people whose lives go unwritten – your gran’ or grandfather who lived through a war ... the old immigrant gentleman who came as a young man to be a doctor ... the group of friends who have travelled abroad to build homes for the poor ... the charity workers who save lives in disaster zones ... or perhaps the woman who beat breast cancer despite the odds... . People such as these continue to achieve great success with little or no recognition. Let’s look for fresh and effective ways to celebrate these often un-recognised heroes and heroines.
THE BRIEF
Create an informative type and image based experience that brings your chosen ‘Unsung Heroes and Heroines’ to life in a submission supported by high quality research and intellectual rigor. Use whatever methods and media you consider appropriate to convey your solution effectively – as long as you express a solid idea, inform us and show us a successful outcome with type and image. Make sure that you incorporate typographically detailed text matter that expresses an information hierarchy. Remember that words and language are our collateral and that your submission should be essentially type combined with images.
PREP
Important research should include looking into the idea behind an ‘unsung hero or heroine’ including personal research and idea generation. Looking at visuals to inspire ideas about the practical outcome, but also think about the research and story behind the subject.
ʻI A M O F C E R T A I N C O N V I N C E D T H A T T H E GREATEST HEROES ARE THOSE WHO DO THEIR DUTY IN THE DAILY GRIND OF DOMESTIC A F F A I R S.ʼ -F L O R E N C E N I G H T I N G A L E