"find the time"
· concept store
hinna
The Concept / The Rooms / Stock
H
N I
hinna
concept
lagom
hygge
lifestyle
how do you feel in a space, how would you like to? a store to discover how adapting to Scandinavian style living can change the atmosphere in your home and positively impact everyday life, a store that does not limit the market and can cater for all audiences
the concept the idea behind the concept store
The concept store will be an insight into
Not only will these be on offer to purchase but all
Scandinavian living, offering a chance to relax
the furniture included within the store can be
and take in the traits that make the lifestyle and
found in a book and able to purchase for order
Scandinavian population so content. With a coffee
also. These experience rooms will bear the
stand in the front of the shop with room to
Scandinavian characteristics of Hygge and Lagom
explore the stock that the store has to offer, as
to take in the senses and step into Scandinavian
well as the two rooms at the rear which are the
living, with the hope of taking something away
main focus. The shop and the rooms will include
with you. These rooms will have interiors that fit
stock that relate to a Scandinavian lifestyle and
with the theme and with a coffee and a Danish
the two rooms with hold stock relating to either
pastry will make you feel right at home introducing
Hygge or Lagom.
these cultures into everyday life.
the layout
Window
Window
Hygge experience room
Lagom experience room
kcotS
kcotS kcotS
Coffee stall and till
Entrance and window
The concept store layout will consist like the model above bearing white walls in the main areas to offer spaciousness and large windows throughout bringing not only light but the outdoors in. Making sure nature runs through the project it is important that outside these windows the environment is natural, such like woodland etc. due to the Scandinavian influence of sustainability and respect for the natural environment. This also means the structure will be made out of natural materials whilst using recycled materials like wood wherever possible. This will be most effective for the flooring to offer the practical balance the culture thrives off.
entrance area and coffee shop
organised shelving
graphic
bringing
branding on
greenery
entrance
inside
window
coffee and cake stall - FIKA
the entrance room is a place to gather thoughts, grab a coffee, browse stock and decide which experience room to settle in these images show the interior style of this area and what will be on offer for customers
hygge experience room Hygge is a Danish and Norwegian word for the
Using layers of comforting fabrics, throws and knits
mood of cosiness, wellness and comfort, therefore
piled upon soft seating, this space would
this room would offer the customer a space to
transform into a room which would make the
relax and take in their surroundings.
customer feel at home and surrounded by
Using warm light across multiple outlets in the
contentment with friends and/or family.
room to provide an ambient atmosphere in
The stock in this room will reside around candles,
addition to relaxing folk style music, these
thick knits such like throws and cashmere jumpers
will compliment the culture surrounding Hygge and
and loungewear to take the idea of Hygge back
happiness levels.
home.
lagom experience room The Lagom room will be more paired back
The Lagom way of 'less is more' will be evident
focusing on sustainability, recycling and balance
throughout with no unnecessary decorative items,
but mostly bringing the outside in. Plants and
only practical, useful adornments.Â
succulents hanging from the ceiling will transform
Unconventional recycling methods and preserving
the white cast room into a green paradise to take
energy will be the underlying theme for customers
a seat in and admire. Natural lighting provided by
to take home with them. Meaning a more
wall to ceiling windows will create a conscious use
conscious effort to protect the environment and
of natural energy mirrored by the use of recycled
only using energy when needed is embedded in
materials and furniture created from natural
their minds, with the hope more and more people
matter.
who visit take this sustainable way of living with them. Â
 doof
stocking: books
emoh these books will fill the mind with inspiration for a healthier way of living as well as striving towards a Scandinavian lifestyle
EPOH
stocking:Â fashion
puorg M&H
Selected Femme & Homme
these types of clothing from brands named above and those related to each themed room will be stocked accordingly
minimalistic and functional items of clothing such as knits, performance gym wear and loungewear will curate a carefully selected rack of clothes in which can be browsed, all linking to the underlying themes of the store
gnithgil
stocking:Â lifestyle
cilitsoh
these lifestyle items can be as conventional as recycling storage systems and indoor gardening starter kits fitting with the Lagom room or more aromatherapy associated such like candles and fragrances
mixed branded products allow customers to shop different outlets and styles from one place, making the concept store a functional envrionment
Concept by Katie Hopkins