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THE IDENTITY 1.0 THE COLORS 1.1 THE FONTS 2.0 THE LOGO 2.1 THE LOGO (CNTD,) 2.2 APPLICATIONS 3.0 THE MARKETING
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WHAT WE’RE TRYING TO AVOID:
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AUDIENCE: WHO WE’RE MARKETING TOWARDS The audience of this initiative is the student body, faculty, staff, and general community of Champlain College. This will be an all-inclusive initiative and the marketing should reflect this.
APPROACH: HOW WE’RE GOING TO MARKET When approaching the branding and marketing of this initiative, we should keep in mind the wide range of audiences that it includes. Because of this, we should be professional, bold, comprehensive, and accessible.
ASPIRATIONS: WHAT WE WANT TO ACCOMPLISH -High attendance -Creative yet professional marketing techniques -Brand in a successful and recognizable manner -Awareness throughout the community of the initiative
AGENDA: WHEN WE’RE GOING TO MARKET We should start marketing yesterday. Consistent marketing for this initiative is important and vital to the attendance and integrity of the actual symposium. Time is not on our side and awareness is key. Now that we have an identity, we can move forward with our communication efforts.
AREAS: WHERE WE’RE GOING TO ADVERTISE -Social media pages: an active Facebook and twitter presence -Personal invitations: mailed and emailed -Save the date -Through all outlets available at Champlain College -Throughout the community -Various POS
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©KATIE PALATUCCI 2015