This trend book was one of five within my final project in university, my concept was festival fashion. I used trend books to portray different trends and the persona that would wear them for festival occasions. By including a persona, I explored all different categories within the book such as beauty, brands, lifestyle, influencers and music. This specific book is based on the trend Neon, so I wanted to make every page scream neon and be as bright and 'vivid' as neon is.]but also keep on the festival theme.