Beauty bright eyes
influences instagram elsie and fred
neon everything
LIFestyle GLOW up signs neon lighting
MUSIC RAVE scene techno
PERSONA
PRODUCTS
Neon consists of these four colours; orange, green, pink and yellow. They are significant to the trend of Neon. These are the colours that the persona would wear for their raving outfit. The fluorescent colours have comeback from the 80/90’s and will always be on trend.
COLOUR
These products each resemble the neon trend and show how the colours can be used for a variety of items. These are the products that the persona will have to either wear, use or just admire.
PRODUCTS
All these beauty looks include at least one neon colour. The idea is to go for a bright neon eye and nude lips to make the eyes the main focus of the face. The Persona will create looks like this for events and festivals.
BEAUTY
MUSIC
FURY’S LAUGHTER - S.A.M . WE DO WHAT WE WANT - ALAN
FITZPATRICK . FUNK PHENOMENA - ARMAND VAN HELDEN . YSL
- MARTINEZ BROTHERS . COLOURS - PAWSA . PJANOO - ERIC
PRYDZ . ENDOR - PUMP IT UP . JOYS - ROBERTO SURACE .
A huge trend at the moment is bright neon signs, using quotes, words and different objects. They can represent a persons personality as it’s not a style for everyone. For the persona, they have many neon signs and neon lighting around them whether it’s bedroom, living area or places they enjoy to go. It is a lifestyle choice for them to be surround by bright colour lighting which can reflect to happiness and laughter.
Jenna represents a love for bold colours and her choice in neon green shows how popular the neon trend is and how adventurous you can be with it. The persona takes inspiration from influencers like this and follows their style and love for neon. Taking risks to even have neon green hair.
Influencer
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Elsie & Fred are a world-wide brand who are popular for the bright coloured, fun festival garments. The brand have become massively successful with funky, stylish outfits that people such as the persona want to purchase and wear to Ibiza, events and festivals.