2022-23 COLLECTION VOLUME TWO
®
Hello Socksmithers, Is chaos the only driving force in our business lives these days? Sometimes I wonder if there will ever be a break from the external inputs that make doing business so noisy and hard to pinpoint a direction for success. Are supply chain, pandemic, and inflation issues in the way of good decision-making? Is this what interrupts your best instincts for your business or guides you to making unwise pivots in your day-to-day? We’ve been designing and selling Socksmith socks for 15 years now. Every year has had unexpected challenges and it’s always been unnerving to project numbers into the next year, let alone the next 5 years. Socksmith is still a growing company and I expect 2023 to be a very good year with our new innovative designs and products. Design is the backbone of our company. I’ve got to say, I’m generally happily surprised by how we do here at Socksmith, year after year. We stay focused on what works within our industry by supporting our retailers with great value in the world of fun and functional socks. With exceptional design, sales support, customer service and fast-delivery of our socks, we have grown 13 out of 15 years. With this kind of formula for success, I believe Socksmith will keep growing this coming Fall and moving into 2023. We’ve been helping retailers grow worldwide for some time and have had a powerful and predictable return on investment by staying focused on basics that really strengthen a small to medium-sized company. This will continue because we are not going to change that formula anytime soon. Service and value are our guide. With these guiding principles at work, all who stick to this kind of formula can predict growth. Don’t take your eye too far from the quality/value ball and the rest will take care of itself. If we can stay focused on what works and what’s good about our companies, we’ll keep expanding the value within. This will ensure a future that looks bright, no matter how loud the noise is in the world around us. Thanks for hanging in there through challenging times and for being a customer and friend of Socksmith. We’ll keep the focus! Stay Healthy,
Eric Gil
President, Sockmith Design 2
Women’s Rainbow Sunnies Blue Heather (pg. 4)
Table of Contents: Women’s
Tie-Dye
Novelty Cotton Crew Spring 2023........... 4-5 Novelty Bamboo Crew 2023........................ 6 Bamboo Rolltop Crew 2023......................... 7
Men’s Novelty Cotton Crew Spring 2023......... 9-11 Bamboo Crew 2023.................................. 12 Bamboo King Size Crew 2023.................. 12 Novelty Bamboo Crew 2023..................... 13
Athletic Crew S/M & L/XL..................... 14
Bottlesmith 20 oz Insulated Bottle..............................17 32 oz Insulated Bottle..............................18
DON’T FORGET ALL YOUR FAVORITES CAN BE FOUND AT SOCKSMITHWHOLESALE.COM OR CALL US AT 831.426.6416 3
SHIPS JANUARY 15, 2023 Women’s Novelty Cotton Crew 2023 Collection
STYLE# WNC2960
Mint Brown Heather
Navy Heather
GYOZA
MARTIAL ARTS
WHAT A RACKET
STYLE# WNC2961
SOCKSMITH DESIGN TM | SOCKSMITHWHOLESALE.COM
STYLE# WNC2957 Black Heather
STYLE# WNC2956
Black
Black
Steel Blue
STYLE# WNC2959
FOOD TRUCK Blue Heather
Steel Blue
STIRRED MARTINI
POT HEAD
STYLE# WNC2958 Charcoal Heather
STYLE# WNC2955
Blue Heather
Mint
LOBSTER DINNER
STYLE# WNC2954
STYLE# WNC2952
Navy
Ivory Heather
TORTOISE AND THE HARE Steel Blue
Mint Heather
Periwinkle Heather Charcoal Heather
STYLE# WNC2953
STYLE# WNC2949
RAINBOW HAIR DON’T CARE BERRY MICE STYLE# WNC2951
STYLE# WNC2950
ELEPHANT IN THE ROOM
STYLE# WNC2948
STYLE# WNC2963 Charcoal Heather
SKATE OR DINOSAUR BON VOYAGE
COASTAL CRUISER
BANANA BREAD
STYLE# WNC2947 Mint
Navy
Black
STYLE# WNC2946 Blue Heather
WOMEN’S SPRING
STYLE# WNC2945
Gray Heather
RAINBOW SUNNIES YO LLAMA
MOON CHILD
4
$3.90/$10.00 MSRP 6-Pack $23.40 DON’T WORRY, BE HAPPY RETRO CAMPER
Women’s Novelty Cotton Crew 2023 Collection SHIPS JANUARY 15, 2023
MOOSE AND A SPRUCE
Blue
Blue
JAZZERCISE CATS
Navy Heather
DOODLE PARTY STYLE# WNC2976 Blue
PEEP THIS STYLE# WNC2979
Place Orders at: socksmithwholesale.com | Tel: 831.426.6416 | Fax: 831.401.2331
Yellow
Ivory Heather
STYLE# WNC2978 Rust Heather
STYLE# WNC2972 Blue
STYLE# WNC2971
Teal
Green
GERMAN SHEPHERD STYLE# WNC2977 Periwinkle
STYLE# WNC2968
STYLE# WNC2975
STYLE# WNC2974
FRENCHIE FASHION
HOT AIR
Green
FARM GIRL
Ivory Heather
STYLE# WNC2973
STYLE# WNC2970
Gold
Steel Blue
GIDDY UP
MEOWDY PURRTNER HANG IN THERE
STYLE# WNC2969
Rust Heather
STYLE# WNC2967
STYLE# WNC2965
STYLE# WNC2966
Periwinkle Heather
GOING DUTCH
MAGIC MOUNTAIN
NO REST FOR THE WICKED Black
STYLE# WNC2964
Mint
SOFTBALL LEAGUE MANDALA
Red
Purple
STYLE# WNC2962
5
WOMEN’S SPRING
SOCCER STAR
White
$3.90/$10.00 MSRP 6-Pack $23.40
Women’s Bamboo Crew Collection 2023 Collection
AVAILABLE NOW
SOLID (ROLLTOP) Hemp Heather
Static
SHIPS APRIL 1, 2023
Black
Navy
Charcoal
STYLE# WBC1
STYLE# WBC2878 Purple Heather
Navy Heather
Mint Heather
Green Heather
Blue Heather
Black
CONTRAST HEEL TOE (ROLLTOP)
STRIPE (ROLLTOP)
Place Orders at: socksmithwholesale.com | Tel: 831.426.6416 | Fax: 831.401.2331
Brown Heather Charcoal/Black
Green
SHIPS APRIL 1, 2023
Navy/Mint
Charcoal Navy/Ivory
Blue Heather Ivory
Charcoal/White
6
Blue
STYLE# WBC2174 Black
WOMEN’S BAMBOO
$4.00/$10.00 MSRP 6-Pack $24.00
Women’s Novelty Bamboo Crew 2023 Collection SHIPS APRIL 1, 2023
BLOODY GOOD DRINK STYLE# WBN3011
Teal
Brown Heather
ON THE BALL
SOCKSMITH DESIGN TM| SOCKSMITHWHOLESALE.COM
Blue Black
QUILL AND PARCHMENT
STYLE# WBN3012
STYLE# WBN3013 Black
Red Blue
STYLE# WBN3010
STYLE# WBN3008 Ivory
Brown Heather
SUMMER JUICE POPS
STYLE# WBN3006
STRAWBERRY DELIGHT White
Hemp Heather
CITRUS SQUEEZE Black
STYLE# WBN3003
STYLE# WBN3005
LEAPING LILY PADS
STYLE# WBN3009
WHICH CAMEHAIR FIRST? RAINBOW DON’TNUTS CAREFOR SQUIRRELS
Navy Heather
BEARS AND BEES
STYLE# WBN3004
Blue
STYLE# WBN3002
Navy Heather
BUNCH OF BLACKBERRIES
STYLE# WBN3001 Navy Heather
Black
Navy Heather
STYLE# WBN2999
STYLE# WBN3000
Ivory Heather
SKATE OR DINOSAUR BAKER’S DOZEN CARROT RAINBOW
DEEP SEA JELLIES
GOLDFISH
STYLE# WBN2998
Blue
STYLE# WBN2997 Gold
Blue
Pink
STYLE# WBN2996
STYLE# WBN3007
COLORFUL CAPS
GNOME MORE MUSHROOMS
7
WOMEN’S BAMBOO
HOUSEPLANTS
Blue
$4.75/$12.00 MSRP 6-Pack $28.50
DON’T FORGET YOUR FAVORITES ARE AVAILABLE AT
SOCKSMITHWHOLESALE.COM!
Men’s Zero Fox Given MNC684-HEG
Women’s Corgi WNC387-EME
FOOD TRUCK Blue Heather
Red Heather
STYLE# MNC2921
DRINKING BUDDIES
STYLE# MNC2922 Navy
TACO TUESDAY
STYLE# MNC2919
Blue
Light Gray Heather
Blue
CRYING ONION
STYLE# MNC2918
Green
REEF LIFE
STYLE# MNC2915
STYLE# MNC2916 Blue
Blue
Ivory Heather
BON VOYAGE STYLE# MNC2917
DON’T ROCK THE BOAT
STYLE# MNC2914
STYLE# MNC2911
Light Gray Heather
Green Heather
DEEP SEA DIVER
STYLE# MNC2913
SKYDIVER
STYLE# MNC2910
GYOZA STYLE# MNC2920 Black Heather
MARVELOUS MERMEN
STYLE# MNC2912
CROP CIRCLE
Blue
HOT ON YOUR TRAIL
STYLE# MNC2909
Gold
Blue Heather
STYLE# MNC2908
SOFTBALL LEAGUE
CHARCUTERIE
STYLE# MNC2923
STYLE# MNC2924
Place Orders at: socksmithwholesale.com | Tel: 831.426.6416 | Fax: 831.401.2331
9
MEN’S SPRING
STYLE# MNC2907
WHAT A RACKET
Black
SKATE LIFE
Blue
SUMO SLAM
Black
$4.75/$12.00 MSRP 6-Pack $28.50
SHIPS JANUARY 15, 2023
Gray Heather
Men’s Novelty Cotton Crew 2023 Collection
Blue
Light Gray Heather
Black
STYLE# MNC2936
STYLE# MNC2937
FARM BOY
GIDDY UP
STYLE# MNC2939
STYLE# MNC2940 Blue Heather
Blue Heather
NIGHT FROGS
TORTOISE AND THE HARE Blue
Green Gray Heather
STYLE# MNC2932
STYLE# MNC2935
HIGHLAND COWS
STYLE# MNC2938
10
CAPYBARA
STYLE# MNC2934
Navy
LOUNGE DOGS
HAIR DON’T CARE I HEART RAINBOW TITS
Green
ARMADILLOS
STYLE# MNC2933
STYLE# MNC2930
STYLE# MNC2931
Black
Blue Heather
STYLE# MNC2929
LOBSTER DINNER
STYLE# MNC2928
Black
SKATE ORMANDALA DINOSAUR
POT HEAD
FLYING TOASTER
Charcoal Heather
STYLE# MNC2927 Red
STYLE# MNC2926
BANANA BREAD
Navy
FIRED UP
Black
MEN’S SPRING
STYLE# MNC2925
$4.75/$12.00 MSRP 6-Pack $28.50
SOCKSMITH DESIGN TM | SOCKSMITHWHOLESALE.COM
Ivory Heather
WHOLE HOG Black
BACON X EGGS
Men’s Novelty Cotton Crew 2023 Collection
STYLE# MNC2941 Green
SHIPS JANUARY 15, 2023
Men’s Novelty Cotton Crew 2023 Collection UNDER CONSTRUCTION
WORK IN PROGRESS Hemp Heather
Green
STYLE# MNC2943
ONE PINEAPPLE
STYLE# MNC2944
STYLE# MNC807
Throwback Style New Color!
SHIPS JANUARY 15, 2023
SHIPS SEPTEMBER 1, 2022
Men’s Fired Up Red (pg.10)
Place Orders at: socksmithwholesale.com | Tel: 831.426.6416 | Fax: 831.401.2331
11
MEN’S SPRING
STYLE# MNC2942
Black
TRACTORS
Blue
$4.75/$12.00 MSRP 6-Pack $28.50
Men’s Bamboo Crew Collection 2023 $4.75/$12.00 MSRP 6-Pack $28.50 SAILOR STRIPE
Black/White
Orange
Navy/Ivory
Navy/Gold Blue/Gray
SHIPS APRIL 1, 2023
Blue
Green/Gray
Charcoal/White
Charcoal/Green
MEN’S CREW STYLE# MBC324
Black/Green
SOLID
Navy
Charcoal
Brown
MEN’S CREW STYLE# MBC1 MEN’S KING CREW STYLE# K-MBC1 Black
MEN’S BAMBOO
AVAILABLE NOW
ALL MEN’S SOLID CREW ALSO AVAILABLE IN KING SIZE! MEN’S CREW SOCK SIZE 10-13 (SHOE SIZE 7-12.5) 12
MEN’S KING SIZE CREW SOCK SIZE 13-16 (SHOE SIZE 12-15)
Place Orders at: socksmithwholesale.com | Tel: 831.426.6416 | Fax: 831.401.2331
KING SIZE
STYLE# MBN2981
Blue
LUCKY 7S
STYLE# MBN2993 Navy Heather
Charcoal Heather
Navy Heather
STYLE# MBN2991
Green STYLE# MBN2992
STRARSTRUCK BY SATURN
STYLE# MBN2994
SOCKSMITH DESIGN TM | SOCKSMITHWHOLESALE.COM
STYLE# MBN2995 Navy
LEAPING LILY PADS
NICE ACOUSTICS
COLORFUL CAPS
STYLE# MBN2990
Red
Light Gray Heather
Navy Heather
STYLE# MBN2989
Charcoal Heather
EAGER EGRET
BEARS AND BEES
STYLE# MBN2988
STYLE# MBN2987
Ivory Heather
STYLE# MBN2986
Black
Black
Green
MANY MALLARDS
RAINBOW HAIRWOODPECKER DON’T CARE WHICH CAME FIRST?
STYLE# MBN2985
STYLE# MBN2984
STYLE# MBN2983
Teal Heather
Charcoal Heather
SKATE ORFUTURE DINOSAUR THE BEST
FAN THE FLAMES
NOM’N RAMEN
STYLE# MBN2982
Brown Heather
STYLE# MBN2980 Black
SUSHI COME, SUSHI GO
13
MEN’S BAMBOO
BAKER’S DOZEN
BLOODY GOOD DRINK
Black
$5.75/$14.00 MSRP 6-Pack $34.50
SHIPS APRIL 1, 2023
Navy Heather
Men’s Novelty Bamboo Crew 2023 Collection
SHIPS JULY, 2022
TIE-DYE Athletic Cotton Crew TIE-DYE
Available in Small/Medium & Large/Extra Large
$5.75/$15.00 MSRP 6-pack $34.50
TIE-DYE
Small/Medium
Sky Blue
TIE-DYE
Ink Summer Storm
Carnaval
Blueberry
Black/White Plum
Lazy Daisy
Peach
Black Forest
Arctic Plunge
STYLE# ACC2906S
Large/Extra Large
14
SOCKSMITH DESIGN TM | SOCKSMITHWHOLESALE.COM
Blueberry Mix Berry
Black/White
Black Forest Carnaval
Green/Gold
Arctic Plunge Boot Camp
STYLE# ACC2906L
BOTTLESMITH
New Designs! New Colors! New Bottles! Drink Heartily. Drink Mightily. Drink Up! Introducing the new BOTTLESMITH Summer ‘22 Collection! Coming June 2022! Made of double walled, insulated food-grade stainless steel, this fun and exciting new collection from the Socksmith Design House features some of our best selling graphics on some of the highest quality water bottles! The NEW Bottlesmith Collection is available in 2 convenient sizes: - 20 oz Insulated Bottle with an insulated loop lid - Height without lid: 9”, Diameter 3” - 32 oz Insulated Bottle with an insulated loop lid - Height without lid: 9.4”, Diameter 3.58” Bottlesmith bottle features: - Insulated, double wall vacuum-sealed bottles. - Imported and made of the highest quality 18/8 stainless steel (that’s fancy talk which means it’s very resistant to corrosion and oxidation). - You can recycle your bottles anywhere you’d recycle your aluminum cans and our #5 plastic caps can be recycled too. - Throw your lid in the top-rack of the dishwasher and hand wash your stainless steel bottle with mild soap and warm water, using a long soft brush to get those hard to reach places. - Use your bottles for hot and cold beverages as well as carbonated liquid, but do NOT put them in the freezer! As with any carbonated beverages in a container, there may be pressure build-up which can cause leakage or splash upon opening, so be careful.
COMING! June 2022
MOOOO! 32 oz Bottle (pg. 18)
16
Contact: bottles@socksmith.com or (831)426-6416
COMING! June 2022
BOTTLESMITH
20 oz Bottle with insulated loop lid - $22.00 / MSRP $45.00 / 4-pack price $88.00
20 oz Bottle with Insulated Loop Lid
Cherry Blossoms BSN012-PTO
Math BSN013-EME
Pretty Fly For A Fungi BSN014-EME
Gay Pops BSN015-FWT
Fixie BSN016-CGY
Cool Beans BSN017-SCM
Tree Frogs BSN018-CLB
Sunflowers BSN019-FBL
Puzzled BSN020-FBL
Contact: bottles@socksmith.com or (831)426-6416
17
BOTTLESMITH
32 oz Bottle with insulated loop lid - $24.00 / MSRP $49.00 / 4-pack price $96.00
COMING! June 2022
32 oz Bottle with Insulated Loop Lid
18
The Wave BSN021-FBL
Sushi BSN022-BRM
MOOOO! BSN023-FWT
Just A Phase BSN024-LBK
Early Riser BSN025-SAF
Corgi Butt BSN026-PFL
Big Mouth Bass BSN027-BMB
Army Men BSN028-FBL
Sunflowers BSN029-FBL
Contact: bottles@socksmith.com or (831)426-6416
Men’s Bamboo Sailor Stripe (pg.12) Women’s Bamboo Solid (pg.6)
Socksmith Design
1115 Thompson Avenue #5 Santa Cruz, CA 95062 Tel: 831.426.6416 Fax: 831.401.2331 wholesale@socksmithwholesale.com socksmithwholesale.com