KATIE HOFFMAN C O P Y W R I T I N G S A M P L E - K AT + A N N I E Contracted by Rauch Brands to provide 115 unique product titles and descriptions for 2022 line of holiday ornaments for print catalogue and website. The ‘Kat + Annie’ line is targeted to appeal to a younger millenial/ GenZ audience than their heritage ‘Christopher Radko’ line, and therefore employs a playful and lyrical voice.
CELESTIAL HAMSA Bring good fortune and protection to your home with our matte black and gold celestial spin on the ancient Hamsa amulet.
GLIMMERING MUSHROOM The glittering cap of this mysterious mushroom beautifully contrasts the soft and earthy moss of its forest floor.
MIDNIGHT BRUSHSTROKES Fluid black and white marbling is juxtaposed with hand-gilded brushstrokes to create an organically modern globe.
DOUBLE BUBBLE FUCHSIA Perfect for the modern tree, this double blown glass ball features a golden globe encased in a color-blocked fuchsia bubble.
NIGHT OWL The bright golden face of this inky feathered owl will illuminate the night from between your branches.
GOLDEN URCHIN With delicately beaded ambulacrum and dimpled texture, this warm gold sea urchin is a lovely accent to any seascape collection.
KATIE HOFFMAN C O P Y W R I T I N G S A M P L E - K AT + A N N I E