Packaging Design: Kroger Private Label

KATIE HOFFMAN PAC K AG I N G D E S I G N - P E R S N I C K E T Y W I N E Contracted by Eola Hills Wine Cellars to provide label concepts for three horizontal private label wines for exclusive distribution at Kroger locations nationwide. I created eye-catching designs to entice casual shoppers of end cap displays who are not familiar with or seek out the Eola Hills brand.

KATIE HOFFMAN PAC K AG I N G D E S I G N - S E R E N D I P I T Y W I N E Contracted by Eola Hills Wine Cellars to provide label concepts for three horizontal private label wines for exclusive distribution at Kroger locations nationwide. I created eye-catching designs to entice casual shoppers of end cap displays who are not familiar with or seek out the Eola Hills brand.

KATIE HOFFMAN PAC K AG I N G D E S I G N - O R E G O N W I N E Contracted by Eola Hills Wine Cellars to provide label concepts for three horizontal private label wines for exclusive distribution at Kroger locations nationwide. I created eye-catching designs to entice casual shoppers of end cap displays who are not familiar with or seek out the Eola Hills brand.