The "Summer Uncorked" concert series at Eola Hills Wine Cellars received a fresh branding and collateral suite in 2019. To grow winery brand awareness and cultivate a new generation of Wine Club members, I strove to reach a younger demographic and wider geographic audience for the live music on-site events. I art directed a Hatch Show Print-inspired block print design to evoke the Americana genre performers our Event team booked. The collateral I created spanned digital ads and social graphics, tabloid posters, comp tickets for festival and donation distribution, POS pieces for points of distribution, event signage and apparel.
