ALL CITY HEATING AIR AND PLUMBING STYLE GUIDE
JUNE 2016
ALL CITY HEATING AIR AND PLUMBING STYLE GUIDE
WHAT THE ALL CITY HEATING, AIR AND PLUMBING LOGO SYMBOLIZES All City Heating, Air and Plumbing’s new logo is composed of the 3 sides of their business represented by the most stable shape, the triangle which expresses how reliable, stable, and responsible All City is with not only their customers, but also with the integrity of their service and products. The logo combines several ideas essential to what All City stands for. Red represents heating, blue represents cooling, and green represents plumbing. The placement of these colors is also symbolic. The red side of the triangle angles up mimicking the way hot air rises, while the blue side angles down the same way cool air moves downward. The green side is horizontal showing how water flows easily. The lines within the sides of the triangle represent the fluid nature of each element. Additionally, the Christian fish symbol is an important and intrensic element of All City’s business, but is not overstated or bragging - as shown in a small, but crucial area of the name.
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ALL CITY HEATING AIR AND PLUMBING STYLE GUIDE
JUNE 2016
OFFICIAL COLORS
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100% Black 100% White Pantone 185C Pantone 3005C Pantone 361C
Pantone 185C
Pantone 3005C
Pantone 361C
Process: C M Y K 0 100 81 11
Process: C M Y K 100 31 0 0
Process: C M Y K 77 0 100 0
RGB: R G 108 0
RGB: R 0
RGB: R G B 67 176 42
B 43
G B 119 200
Hex: #e4002b
Hex: #0077c8
Hex: #43b02a
Websafe: #cc0033
Websafe: #0066cc
Websafe: #339933
ALL CITY HEATING AIR AND PLUMBING STYLE GUIDE
DARK BACKGROUNDS Dark Backgrounds This form of the logo must only be used against background colors dark enough to hold enough contrast to maintain legibility.
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ALL CITY HEATING AIR AND PLUMBING STYLE GUIDE
JUNE 2016
MONOCHROME AND WHITE OUT Monochrome When monochrome is used, then the color elements are to be Cool Gray 7 C. This form of the logo must only be used against background colors light enough to hold enough contrast to maintain legibility.
Cool Gray 7 C Process: C M Y K 20 14 12 40 RGB: R G B 151 153 155 Hex: #97999b Websafe: #999999
White out When white out is used, the colors are deleted and all lines and text are inverted to white as shown. This form of the logo must only be used against background colors strong and dark enough to hold enough contrast to maintain legibility
White Process: C M Y K 0 0 0 0
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ALL CITY HEATING AIR AND PLUMBING STYLE GUIDE
JUNE 2016
LOGO SIZES The All City logo has 2 different sizes depending on usage.
6 Minumum width mm
Maximum width mm
Logo A For general use, then use over 15mm (43px).
15mm (43px)
Logo B When the logo needs to be reduced, then use the triangle mark alone between 4mm (11px) and 14mm (40px).
Minumum width mm
No maximum size
Maximum width mm
4mm (11px)
14mm (40px)
ALL CITY HEATING AIR AND PLUMBING STYLE GUIDE
EXCLUSION ZONE The ‘exclusion zone’ refers to the area around the logo which must remain free from other copy to ensure that the logo is not obscured. As the diagram indicates, the ‘exclusion zone’ is equal to that of the cap height of A.
When the logo is very small, or when the triangle is used alone, the same rules apply.
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ALL CITY HEATING AIR AND PLUMBING STYLE GUIDE
JUNE 2016
INCORRECT LOGO USE
DO NOT change the spacing of the company name
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DO NOT change the relative spacing of the logo elements.
DO NOT place the logo on a patterned background.
DO NOT change the font of the logo.
DO NOT place the logo on an angle.
DO NOT distort the logo elements.
DO NOT change the colors.
DO NOT place a light colored logo on a pale background.
DO NOT place a dark colored logo on a dark background.
all city heating air & plumbing