See it. Hear it. Live it on Edge Music Network!
The Edge Music Network Brand Manual © copyright Edge Music Network, Inc.
p/1 last revised: Oct 2014
Hi from Elizabeth Dear Friends and colleagues, The ‘Edge Music Network’ brand, which I started in 2011, has come to symbolize the very essence of top quality syndication of video content. We have created this brand manual to help people who use the brand to understand it’s origin and the brand values. This brand manual is written for the benefit of our partners using our brand to maintain the style, quality and integrity of the brand. We have now listed the eight brand values of Edge Music Network in their own right (see page 13). We have a lot of different partners that have used our brand in different capacities however this manual is for the entire Edge Music Network brand and it identifies the common themes amongst all the placements and uses of our brand.
A brand is always evolving and people’s perceptions of it do change from time to time. However, I still believe that there are eight values (listed on p13) that all partners of the Edge Music Network business share and sticking to them is a good idea for everybody. Remember, there is strength in unity. I want you, as a partner, associate or sponsor to get close to our way! How we do business, how we communicate, what we believe in and ultimately where we are going. See it. Hear it. Live it on Edge Music Network! Take care and enjoy.
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6
what is Edge Music Network?
16
naming
25
7
brand history
17
the logo
26 advertising
9
what is the edgemusicnetwork.com global portal?
18
do’s & don’ts
27
web
19 colors
28 PR
11 the Edge Music Network strategy
20
29
PR case studies
12 the Edge Music Network vision
21 typefaces
30
consumer communications
13
the new Edge Music Network tagline
22 lingo
14
the 8 Edge Music Network brand values
23
in general
appendices 32
FAQ
33
Edge Music Network contacts
34
list of contacts
p/3 last revised: Oct 2014
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group communication
10 the Edge Music Network mission statement
sizing and spacing
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about us
our visual identity
example of how we have been using our brand
section 3 examples
contents
section 1 about us 7
brand history
8
what is the edgemusicnetwork.com website?
9 the Edge Music Network mission statement 10 the Edge Music Network strategy 11 the Edge Music Network vision 12
the new Edge Music Network tagline
13
the 8 Edge Music Network brand values
p/4 last revised: Oct 2014
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what is Edge Music Network?
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about us
6
section 1 about us
Elizabeth with Slash from Guns ‘N’Roses in 2010 at the Beverly Hills, CA.
p/5 last revised: Oct 2014
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Gibson Studio in
Edge Music Network specializes in syndicating premium video content for top tier technology distributors.
Over the last 15 years, our founder and team have nurtured powerful relationships with content creators and technology industry partners. These relationships make it easy for us to bridge the gap between our partners and the consumer by using our powerful syndication model. When the content is securely aggregated and monetized by us, everyone succeeds.
section 1 about us section 2 our visiual identity
what is Edge Music Network?
your newest technology, you can take advantage of our premium distribution, cutting edge technology, stellar product development, network of sponsors, and many more top-level industry tools.
See it. Hear it. Live it on Edge Music Network.
p/6 last revised: Oct 2014
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So whether you are an artist with compelling content, or a distribution platform looking for a way to highlight
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brand history 2010 - 2014
2014 Edge Music Network Partners with DivX to create the DivX TV experinece 2014 Edge Music Network Partners with Samsung to launch on all Samsung IPTV’s 2013 Edge Music Network Partners with multiple content partners to populate the site 2013 Edge Music Network launches on Roku 2012 Steven Tyler ( Aerosmith), Roger Daltrey (The Who) and Roger Taylor ( Queen) all join the Rock N Roll Advisory Board 2012 John Paul DeJoria (Patron Tequila, Paul Mitchell), joins the advisory board 2012 Edge Music Network launches the first iOS app 2011 Katie Phillips joins Edge Music Network as art director to maintain the integrity of the brand 2011 Scott Holmes, United Future, joins the advisory board 2011 Eric Sherman, founder creator Vh1 Classic, joins the advisory board 2011 Edge Music Network launches live with an interactive social media music platform beta
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2014 Derek Gentry (CTO) Joins Edge Music Network and launches the official Site
p/7 last revised: Oct 2014
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2010 Edge Music Network works with United Future Inc. to establish the brand and features of the site
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our website With Edge Music Network, it’s easy to find the right music videos for every moment – on your IPTV, your phone, your computer, your tablet and more.
Now you can become an All Access member for free to earn rewards for watching videos, browse through the video collections of friends, artists and celebrities, or create your own playlists and just sit back. Edge Music Network connects fans across almost every popular outlet including wireless and online devices. With features designed from the ground up with one principal idea -make connecting with music easier for fans - EMN engages audiences not only by watching and listening, but also interactively as they support their favorite music by sharing videos on social media. Channels, perks, even favorite charity causes can be tagged and shared on social media so that the EMN All Access user can share the visual music legacy they’re building even as they see it, hear it, and most importantly, live it.
p/8 last revised: Oct 2014
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EMN’s premium video library is constantly growing. So whether you’re feeling like partying, working out, relaxing or simply watching high definition programming the right videos are always right before your eyes. Choose what you want to watch, or let EMN’s playlists surprise you.
p/9 last revised: Oct 2014
section 1 about us section 2 our visiual identity
Edge Music Network specializes in globally syndicating premium video content, live or on-demand, with top tier technology distribution partners. Edge Music Network bridges the gap between content creators and the consumer by using our powerful syndication model. When the content is securely aggregated and monetized by us, everyone succeeds.
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Edge Music Network’s mission statement
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Edge Music Network will be the connection point for music, entertainment, and giving back.
p/10 last revised: Oct 2014
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We will build on our brand values: (1) dedication to giving back, (2) passion for music, (3) connecting the fan to the artist, (4) using cutting edge technology, (5) helping our partners succeed, (6) creating a beautiful digital experience.
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Edge Music Network’s strategy
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p/11 last revised: Oct 2014
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Edge Music Network aspires to be a global leader in syndicated premium video content. We bring effortless video viewing into everyone’s home and fingertips.
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Edge Music Network’s vision
section 1 about us
p/12 last revised: Oct 2014
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See it. Hear it. Live it on Edge Music Network!
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Edge Music Network’s tagline
2. passion for music
5. helping our partners succeed
3. connecting fans with artists
6. creating a beautiful digital viewing experience
4. using cutting edge technology
7. maintaining the integrety of our partners
8. making a positive impact on communities through music
p/13 last revised: Oct 2014
section 1 about us section 2 our visiual identity
1.dedication to giving back
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the 8 Edge Music Network brand values
section 1 about us 17
the logo
18
do’s & don’ts
19 colors 20
sizing and spacing
21 typefaces 22 lingo 23
in general
p/14 last revised: Oct 2014
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naming
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our visual identity
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EdgeMusicNetwork.com
EDGE MUSIC NETWORK
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Edge Music Network
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The “E,” “M,” and “N” in Edge Music Network is always capitalized. Alternatively, you can use all caps occassionally in marketing materials.
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naming
Use whenever possible
Our logo comes in three variations. 1. Logotype
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our logo
1.
2.
3. Vertical lockup
Use in UI with limited space
4. White logo alternative. 3.
Use this only in marketing with limited space
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2. Glyph
Use this only when placing logo against a dark background
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4.
do’s and don’ts Do not alter the size of the E.
Do not move the E around.
EMN
edge music network
Do not add dropshadows.
Do not use a different font.
See it. Hear it. Live it on Edge Music Network.
See it. Hear it. Live it on Edge Music Network.
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Our tagline is “See it. Hear it. Live it on Edge Music Network.” You can position it to the right of the logo lined up with the bottom of EMN or visually centered under the logo. Thank you for not altering it.
Do not alter the logo colors.
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The following illustration demonstrates correct and incorrect renderings of Edge Music Network’s logo. Thank you for not adding your own tagline or motto to our logo.
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Avoid these signature mistakes.
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Inner E is white with a 70% opacity
colors Blue is one of our greatest distinguising features. It is an essesntial part of our brand identity and heritage.
EMN Blue and Gray are our primary colors and used most often.
EMN Blue and White are used on darker backgrounds
EMN colors Lighter Blue
EMN Blue
Darker Blue
EMN Gray
White
R: 104 G: 202 B: 236 #68c9ec
R: 41 G: 170 B: 225 #28a9e1
R: 32 G: 117 B: 188 #2075bb
R: 66 G: 65 B: 67 #424142
R: 255 G: 255 B: 255 #ffffff
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Combined with white and dark gray a distinct style is created which is both simple to use and powerful through it’s simplicity.
sizing and spacing considerations
68px
108px
16px
45px
16px
78px
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Minimum Size Allowed
The Roboto font has played an important part in building the Edge Music Network brand.
30%
30%
100%
30%
30%
30%
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Keep at least 30% of the EMN “E� whitespace around logo.
100% 30%
30%
These diagrams are precise but we think your best approximation is just fine.
p/19 last revised: Oct 2014
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30%
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?.,;‘“ Roboto Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?.,;‘“ Roboto Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?.,;‘“
p/20 last revised: Oct 2014
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The Roboto font has played an important part in building the Edge Music Network brand.
Roboto Bold
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typefaces
Young, contemporary slang Smart with a little sass
For example, our bloggists have said, “YEEE HAWWW the country is coming to the desert! Friday April 25th kicks off a weekend of cowboy hats, boots and beer! The lineup this year is full of the finest men and women country has to offer. So grab your daisy dukes, your flannel shirt and get ready for a good time!” and “How does one become a hipster? The “it’s cool to be uncool” attitude, style specific only to hipsters and activities found in the life of an everyday hipster are all essential elements to living the hipster lifestyle. But what about the rest of us? How do we fit into this subculture if no hipster will share his secrets of hipsterdom? Here we have complied a guide on “How to Be a Hipster.””
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Sense of humor
We keep things light around here. Our messaging is meant to be youthful and contemporary with just the right amount of sass.
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lingo
We believe that a message is better when it’s fun to read.
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Please don’t use our name, logos, or screenshots (”brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the Edge Music Network
Education and instruction (books, guides, publications, and conferences) You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship. We generally
Products, websites, names and logos Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing
Linking to Edge Music Network If you use Edge Music Network and want to use our logo to link to our site, you can use our logo if it meets the rest of these guidelines. For example, “we’re on Edge Music Network! [linked logo or link near
More questions? Feel free to email marketing@edgemusicnetwork.com. It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us two weeks
name or logo. And please don’t edit or change the Edge Music Network logo – we like it how it is!
don’t allow use of our logos on book covers, for example.
“edgemusicnetwork” or any confusingly similar words.
logo]” or “here’s a video (hosted on Edge Music Network!).”
to get back to you. (Please note that no response doesn’t mean approval and that we’re currently only able to respond to inquiries made in English).
Advertising, promotional, and sales materials Please check in with us before using our logo on websites, products, manuals, or for other commercial or product use.
Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by Edge Music Network.”
Functional Uses (UIs / buttons) Developers of our API can use brand materials in accordance with our Developer Branding Guidelines.
Merchandise While we make lots of t-shirts with our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it.
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Use of our brand materials
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in general
section 1 about us web
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25 advertising 26 PR
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examples of how we have been using the brand
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web Our business lives online. The design of the web pages are critical.
The structure has to encourage engagement. For example...
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The layout has to deliver information in a clear, consistent and concise way.
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advertising
Edge Music Network is a better way to experience music.
This is done through descriptive headlines and photography.
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The benefit should focus on the experiences that the EMN brand can bring.
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To present Edge Music Network to the consumer the communication must lead with a motivating consumer benefit.
backdrop to their life. With Edge Music Network, users can work, play,
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thereby allowing users to experience the hottest music videos as a parent, love, create, emote, party, exercise, and otherwise live a life elevated by music… all while having the perfect music video playlist creating a visual soundtrack legacy in their background. AND, through our freemium and premium subscription-based program, EMN offers our All Access members the ability to redeem “points for perks” such as the opportunity to meet celebrities, obtain backstage passes, or even support a charity simply by watching the hottest music video playlists. Edge Music Network’s Artist Advisory Board includes Steven Tyler of Aerosmith, Roger Daltrey of The Who as well as Roger Taylor of Queen.
p/26 last revised: Oct 2014
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Marketing is considered as core competence at Edge Music Network. Advertising can be very useful but it is relatively expensive. PR can be just as effective and it’s free!
Edge Music Network’s experts curate channels according to mood,
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PR
This is an exerpt from one of our PR releases:
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Edge Music Network contacts
p/27 last revised: Oct 2014
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annual holiday party
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appendices
28
section 1 about us
p/28 last revised: Oct 2014
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Every year our CEO throws a holiday party celebrating our partners and team members.
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annual holiday party
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1. Does Elizabeth own Edge Music Network? Edge Music Network has many shareholders. Elizabeth remains the largest single shareholder. 2. Does Elizabeth run Edge Music Network? As a private company, the company is run by its own board of directors and by a full time management team. 3. Do other EMN business partners get access to the Edge Music Network customer base? As each business has different shareholders, all dealings between them is on arms-length terms and payment has to be made for such cross marketing opportunities 4. Is Elizabeth herself available for PR/advertising purposes? Elizabeth does make herself available for such purposes especially at the launch phase of a new business partner. Needless to say that such use will have to be made only after she has given her approval in writing.
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FAQ
6. Are there risks with each new business partnership? Yes there are. There is no reward without risk. But Elizabeth still believes that the benefits of building a common brand outweigh the risks. The whole is worth more than the sum of the parts!
p/29 last revised: Oct 2014
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5. Who decides where the EMN brand can be applied? Edge Music Network and therefore Elizabeth, who owns it.She has more to lose and gain from the EMN brand so she is best placed to decide.
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Edge Music Network contacts Elizabeth Vargas
Derek Gentry CTO/COO derek@edgemusicnetwork.com
Katie Phillips Art Director katie@edgemusicnetwork.com
p/30 last revised: Oct 2014
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CEO and Founder elizabeth@edgemusicnetwork.com