zaferia brand identity and style guide
april 2016
zaferia brand identity and style guide
april 2016
what zaferia represents The Zaferia business district is Cest que nienitae nihitaquibus necum destibu sdandi officit venturis dist, suntiae alibustempor sincto magnihi caboreprem nos eos soluptatem ut doluptat aut vel incimillore cumquiaectus milla simin plab ium siminum sitiam fugia corestiur a ventusant et odit, intia del idia nem ipsam volentur? Xerit ea que vel iumet liquia doluptatur moluptat as reped que netur maximint, que peditam rem fugit, conecatint quid quatius reperat hitatem quae natem eosam, sum alignimusa venis cus. Rae ma presciderum ra sequas aut est, ut delesequiam cones etus, odita prem isqui ipsum seque explitate sitat. Uriae dellestibus eveles esequodi doluptatur, qui ut aut a que idemquid quasperum veliquis etus. Itatium velignis sumque everumquidis asperum vit, optae odi tem sus, que enientis pelent et liquibus exernatis nullandis etur, ipiciur aut qui blanihilit exerion sequam electi re eosanda qui comnim auta inihicienis volupit ibereicto tem volum quo iurempo ritatur aut aut voluptatus illaborat ra veniminis mollect empore, si ommoluptat ut exerati des re, ut ped quam, ini sumet, volles quidem sus explamus etusda dem
Zaferia’s new logo is a dynamic Z shape composed of 2 interlocking angles with sharp edges. The name “Zaferia” is placed below it to help brand recognition. Eventually, the word “Zaferia” can be removed, leaving only the Z shape as brand builds equity. The Zaferia logo combines several ideas essential to the personality of this vibrant business district. The main concepts are togetherness, strength, and movement, and a degree of edginess that sets it apart from other business districts. The interlocking shapes symbolize two hands coming together in a handshake. The shapes also suggest the movement of traffic and business on Anaheim Street. The lines are strong and sharp symbolizing the strength and interesting personality of the district. The logo colors will be dependent upon the context of where it is placed. In most cases, we have chosen black, white, or green. The style guide accompanying the logo outlines in detail how the logo can be used.
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zaferia brand identity and style guide
april 2016
the zaferia brand
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To bring the Zaferia mark to life, we need to understand what Zaferia is like, what we care about and the experience that consumers have when they engage with us.
What is the most important thing to Zaferia?
What should our customers and partners expect?
catchy title
catchy title
Zaferia cares about blelahkfjk fjkdlaAtur? It quis eicium, cus dicilla boriate dolorio nsequia sandiam rat officit inciumq uamendae.
Zaferia cares about blelahkfjk fjkdlaAtur? It quis eicium, cus dicilla boriate dolorio nsequia sandiam rat officit inciumq uamendae.
What will we never compromise?
catchy title Zaferia cares about blelahkfjk fjkdlaAtur? It quis eicium, cus dicilla boriate dolorio nsequia sandiam rat officit inciumq uamendae.
What do our customers and partners have in common other than living in Zaferia?
catchy title Zaferia cares about blelahkfjk fjkdlaAtur? It quis eicium, cus dicilla boriate dolorio nsequia sandiam rat officit inciumq uamendae.
zaferia brand identity and style guide
combined logo
april 2016
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zaferia brand identity and style guide
mark only logo
april 2016
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zaferia brand identity and style guide
april 2016
official color
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Pantone 360 Green (Primary option) The entire is usually Pantone 360 Green. When CMYK has to be used, use C=63, M=0, Y=84, K=0 in place of Pantone 360 Green When RGB has to be used, use R=108, G=194, B=74 in place of Pantone 360 Green When Hex has to be used, use #6cc24a in place of Pantone 360 Green When web-safe has to be used, use #66cc33 in place of Pantone 360 Green
Pantone 360 Green Process: C M Y K 63 0 84 0 RGB: R G B 108 194 74
Hex: #6cc24a Web-safe: #66cc33
zaferia brand identity and style guide
april 2016
monochrome and white out Monochrome When monochrome is used, then all elements are to be 100% black. This form of the logo must only be used against background colors light enough to hold enough contrast to maintain legibility.
Black Process: C M Y K 0 0 0 100
White out When white out is used, the Z-mark and text are inverted to white as shown. This form of the logo must only be used against background colors strong and dark enough to hold enough contrast to maintain legibility
White Process: C M Y K 0 0 0 0
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zaferia brand identity and style guide
other color uses In special situations, the Zaferia logo can be a different color. The ENTIRE logo must be the same color at all times and the logo must be against a background color strong and either dark or light enough to hold enough contrast to maintain legibility.
april 2016
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zaferia brand identity and style guide
april 2016
logo sizes The Zaferia logo has 2 different sizes depending on usage.
9 Minumum width mm
Maximum width mm
Logo A For general use, then use over 15mm (43px).
15mm (43px)
Logo B When the logo needs to be reduced, then use the Z mark alone between 4mm (11px) and 14mm (40px).
Minumum width mm
No maximum size
Maximum width mm
4mm (11px)
14mm (40px)
zaferia brand identity and style guide
exclusion zone The ‘exclusion zone’ refers to the area around the logo which must remain free from other copy to ensure that the logo is not obscured. As the diagram indicates, the ‘exclusion zone’ is equal to that of the cap height of Zaferia.
When the logo is very small, or when the Z is used alone, the same rules apply.
april 2016
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zaferia brand identity and style guide
april 2016
incorrect logo use
DO NOT change the spacing of the word Zaferia.
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DO NOT change the relative spacing of the logo elements.
DO NOT place the logo on a patterned background.
DO NOT change the font of the logo.
DO NOT place the logo on an angle.
DO NOT distort the logo elements.
DO NOT make the logo multi-colored.
DO NOT place a light colored logo on a pale background.
DO NOT place a dark colored logo on a dark background.
ZAFERIA