Process Work
04
Research
06
Package Concept
08
Dieline Process
12
Swatches
14
Graphics
16
Work in Progress
20
Final Design
process work // dieline // folded box
Research An avid coffee drinker, I am always in search of different blends to try. Several coffee roasters offer sample sizes, but seldom do you find a package including all or even an ample selection of their blends. Most of the time you don’t even see these until around the holidays. I searched out different containers that would accommodate for several boxes in one. I was looking for ideas that would include a self contained package. I came across several different packaging styles from which I pulled some ideas from. I examined different styles of boxes including (but not limited to) carryout boxes, self contained pieces, point of sales stands, and retail samples. Some of my searches included: • • • • • •
World Market Target/Public Starbucks/Foxy Loxy Pinterest Behance Dieline
I collected the inspiration via:
Pinterest Board packaging
research • mood board // page 5
process work // poster
Package Concept I started out by sketching a few different options. I first wanted to understand the logistic behind the base container and how everything was to fit. I also wanted to explore the option of adding a window to the triangles, allowing for the viewing of the inside product. I also wanted to iterate on the closure of the container. Would this have a top, and if so, how would the product inside interact with it?
page 7
Dieline Process Getting the dimensions accurate was like being back in high school algebra class. A little cross multiplication, several iterations and test prints later I felt like I had the a general idea of the proportions. Through my test prints and quick mock ups I realized I had a few issues I still needed to work out: How were the flaps at the top and bottom on going to close? How would the person opening this package easily close it after use? The solution I was looking for had to be easy to open, and easy to close. I iterated on different styles of tab closures until I felt I found the best solution. When working on building out one of the models, I realized that the seam was running along the front of the package. I readjusted my dieline so that the front of the package was the middle panel.
process work // poster
page 9
Back Pannel
2.58in
Side Panel
2.58in
2.58in
2.58in
Front Pannel Center
Side Panel
Back Pannel 3.5in
2.1
in
Outside Base Panel
3.97in
Gl
ue
Gl
2.1
5in
ue
in
15
2.
process work // dieline // folded box
2.15
Glue
Glue
2.58in
5in
3.15in
Glue
0.56in
2in
2.40in
Final Dieline Setup
2in
p To
Once the dynamics of the layout were figured out, I then set up all the measurements and labels accordingly.
n Pa el c Tu
1.65 in
ab kT
1in
Side Tuck Tab
Front Pannel
Right Side Pannel
Glue
Left Side Pannel
Top Panel
6in
Bottom Panel
2in
2.40in
Gl ue
Glue
6in
2in
page 11
process work // dieline // folded box
Swatch Palette Coffee roasters tend to reflect a color palette to differentiate their blends. The images I pulled are a selection of recent coffee packaging designs and their recurring color trends.
Rich Black
House Blend
Decaf C 81
Packaging found on:
M 52
M
thedieline
Y 30
Y 89
Y 14
K 100
K
K
C 40
C
M 30
French Roast
0
0
3 0
Espresso
Sumatra
C 55
C 56
C 25
M
M 74
M 83
Y 100
Y
0
Y 83
K
K
0
K 16
0 0
packagingoftheworld
page 13
old icons
new icons
Grind just before use. Not too fine. Not too coarse. Use fresh, cold, filtered water. 2 heaping tablespoons per 6 oz. (¾ cup) More if you’re bold, less if you’re not. Brew for about 4 minutes.
process work // dieline // folded box Much like your dorm room,
Graphics Graduate Coffee was initially a project worked on in my Advertising Design class in 2011. Pulling from the first initial concept, I ended up redrawing quite a lot of the icons and adding in a few new graphics for the packaging. My original line up only included four blends, so I was able to include a new Sumatra - Master Mind.
Graduate Coffee, 2011
page 15
Work in Progress
process work // poster
page 17
Final Output Printer: Creative Approach Digital Output Stock: Kromekote White Paper 12 x 18 in 12 pt Cover Glossy C/2S Product Description Kromekote C/2S is a coated two side cover paper renowned for its smooth high gloss surface and superior layflat. You’ll love designing with Kromekote and its high white color. The wonderfully flexible surface and its highly receptive coating all spell beauty and success for a variety of projects. The reverse side of Kromekote reveals an equally pleasing high gloss coated surface. Whether you’re printing greeting cards, business cards or making hang tags, Kromekote is you best choice for cast coated paper at a great price.
process work // dieline // folded box
page 19
Final Print
process work // dieline // folded box
page 21
Creating the folded Comp
process work // dieline // folded box
page 23
process work // dieline // folded box
page 25
Thank You Katie Swanson kswans23@scad.edu Project 3 - Dieline / Folded Box Production Design GRDS 358 Fall 2013 - Professor Frazier