Fashionista by KathleenRayfield

FASHIONISTA 2009

INSIDE

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2009 Fashionista

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EV E N T F L O O R P L A N

EXITS

CREATIVE EVENTS BAR 6

EXITS

KINGSTON UNIVERSITY A106

UNIVERSITY OF WALES NEWPORT B128

WINCHESTER SCHOOL OF ART B106

WEST WALES SCHOOL OF THE ARTS B126

DE MONTFORT UNIVERSITY B108

UWE BRISTOL B124

UNIVERSITY OF WESTMINSTER B110

CROYDON HIGHER EDUCATION COLLEGE C128

LEEDS COLLEGE OF ART & DESIGN C104 NORTHAMPTON C106

UNIVERSITY OF LEEDS C126

EAST LONDON C108

SOUTHAMPTON SOLENT UNIVERSITY C124

RAVENSBOURNE COLLEGE OF DESIGN & COMMUNICATION C110

MANCHESTER METROPOLITAN UNIVERSITY SCHOOL OF ART C122

UNIVERSITY OF HUDDERSFIELD E106 UNIVERSITY OF SALFORD E108

LIVERPOOL JOHN MOORES UNIVERSITY F102

BIRMINGHAM CITY UNIVERSITY F104 PORTOBELLO BUSINESS CENTRE F112

WILTSHIRE FASHION FASHIONING AN COLLEGE-SALISBURY CAPITAL ETHICAL INDUSTRY E110 F108 F106

THE ARTS INSTITUTE AT BOURNEMOUTH G102 ARTS THREAD G110

LECTRA F110

AMSTERDAM FASHION INSTUTUE H102

UNIVERSITY OF HERTFORDSHIRE COLLEGE B104

SOUTH EAST ESSEX COLLEGE C102

FASHION UNIVERSITY OF DERBY CAREER CLINIC E104 E102

UNIVERSITY OF APPLIED ARTS, VIENNA G114

DERMALOGICA B102

CLEVELAND COLLEGE OF ART & DESIGN D102

NORTHBROOK COLLEGE SUSSEX D104 HERIOT WAIT UNIVERSITY SCHOOL OF TEXTILES & DESIGN D118

SOMMERSET COLLEGE A104

TO FIRST AID BRADFORD COLLEGE B130

FASHION & STYLE TEXTILE MUSEUM BUBBLE G106 G108

PRESS OFFICE

PHOTOGRAPHIC STUDIO

EDINBURGH SCHOOL OF ART D106

MIDDLESEX UNIVERSITY B122

THEATRE A

Main Entrance NORTHUMBRIA UNIVERSITY FM B112

NORTHUMBRIA UNIVERSITY FASHION B120

BAR

RIVER ISLAND D108 UCA EPSOM C112

UCA ROCHESTER C120

NOTTINGHAM TRENT UNIVERSITY SCHOOL OF ART & DESIGN B114

SKILLFAST UK A110

TVU B108

OXFORD & CHERWELL VALLEY B116

BATH SPA UNVERSITY B118

THEATRE B

UNIVERSITY OF CENTRAL LANCASHIRE D110

UNIVERSITY CENTRE DONCASTER C114

PLYMOUTH COLLEGE OF ART C118

COLCHESTER SCHOOL OF ART & DESIGN D112

MEETING PLACE EXITS

DASH

EXITS

SPONSORS LOUNGE

PICNIC AREA

Sponsors

Supported by

Further information: T: 01903 885930 F: 01903 883586 E: info@gfw.org.uk www.gfw.org.uk 02-03 Floorplan.indd 2

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EXHIBITORS GRADUATE FASHION

WEEK

...Creating the Future Bath Spa University

Northumbria University (fashion Design)

Email: l.pickles@bathspa.ac.uk Tel: 01225 332595

Email: Chris.hodge@northumbria.ac.uk Tel: 0191 227 4913

www.artbathspa.com

www.northumbria.ac.uk

Stand No B118

Birmingham City (Fashion Retail Man)

Email: Jane.sarkar@bcu.ac.uk Tel: 0121 3315814/5820

Stand No F104 www.bcu.ac.uk

Birmingham City (Fashion Design)

Email: Jane.grice@bcu.ac.uk Tel: 0121 3315880

Stand No F104 www.bcu.ac.uk

Bradford College

Email: a.loftus@bradfordcollege.ac.uk Tel: 01274 431632

Stand No B120

Northumbria University (Fash Mktg) Email: leon.maurice@northumbria.ac.uk Tel: 0191 243 7823

Stand No B112

www.northumbria.ac.uk

Nottingham Trent University Email: Julie.pinches@ntu.ac.uk/ Stacy.marsh@ntu.ac.uk Tel: 0115 848 8248/8247

University Centre Doncaster Email: arts.enquiries@don.ac.uk Tel: 01302 553861

Stand No C114

www.don.ac.uk/arts

University for the Creative Arts Rochester

Email: l.t@holden@hva.nl Tel: 00 31612 986726

University of Central Lancashire Email: jlcrossley@uclan.ac.uk Tel: 01772 893180

Stand No D110

www.ntu.ac.uk

www.uclan.ac.uk

Oxford and Cherwell Valley College

University of Derby

Stand No B116

Stand No E102

www.artdesign.bradfordcollege.ac.uk

Cleveland College of Art & Design

www.occ.ac.uk

www.derby.ac.uk

www.ccad.ac.uk

Email: smessam@pcad.ac.uk Tel: 01752 203474

Colchester School of Art & Design

www.pcad.ac.uk

Stand No C102

Email: Val.Jacobs@colchester.ac.uk Tel: 01206 712443

Stand No D112 www.cftg.co.uk

Croydon College

Email: willism@croydon.ac.uk Tel: 0208 686 5700 ext 3932

Stand No C128

www.croydon.ac.uk

De Montfort University Email: dswain@dmu.ac.uk Tel: 0116 2577547

Stand No B108 www.dmu.ac.uk

Edinburgh College of Art Email: enquiries@eca.ac.uk Tel: 0131221 6000

Stand No D106

Stand No C118

Ravensbourne College of Design and Communcation Email: dorota.watson@rave.ac.uk Tel: 0208 2894900 ext 4912

Email: gsm@somerset.ac.uk Tel: 01823 366368

Email: c-kevans@hud.ac.uk Tel: 01484 471386

Stand No A104

Stand No E106

www.somerset.ac.uk

www.hud.ac.uk

South East Essex College

University of Leeds

Email: marketing@southend.ac.uk Tel: 01702 220500

Email: d.backhouse@leeds.ac.uk Tel: 0131 343 3802

www.southend.ac.uk

www.leeds.ac.uk

Email: simon.seivewright@solent.ac.uk Tel: 02380 319226 www.solent.ac.uk

www.hw.ac.uk

Thames Valley University

Leeds College of Art & Design Email: susan.dillon@leeds-art.ac.uk Tel: 0113 2028035

Stand No C104

www.leeds-art.ac.uk

Liverpool John Moores University

Email: d.wilson@livjm.ac.uk Tel: 0151 2315058

Stand No F102 www.ljmu.ac.uk

Manchester Metropolitan University

Email: a.welsh@mmu.ac.uk Tel: 0161 2473543

Stand No C122 www.mmu.ac.uk

Middlesex University

Email: g.charles@mdx.ac.uk Tel: 0208 4115014

Email: t.rosella@herts.ac.uk Tel: 01707 286571

Somerset College of Arts

Email: i.m.mcinnes@hw.ac.uk Tel: 01896 892163

www.kingston.ac.uk

University of Hertfordshire

University of Huddersfield

Stand No C124

Stand No A106

www.uel.ac.uk/ava

www.rave.ac.uk

Heriot Watt University School of Textiles and Design

Email: stevelidbury@tpbennett.co.uk Tel: 020 8417 4067

Stand No C108

www.herts.ac.uk

Southampton Solent University

Kingston University

Email: n.shah@uel.ac.uk Tel: 020 8223 2517

Stand No C110

www.eca.ac.uk

Stand No D118

University of East London

Stand No B104

Stand No C102

Stand No C126

University of Northampton

Email: jane.mills@northampton.ac.uk Tel: 01604 893208

Stand No C106

www.northampton.ac.uk

University of Salford

The Amsterdam Fashion Institute Stand No H102 www.hva.nl

University of Applied Arts Vienna

Email: pr@uni-ak.ac.at Tel: 00 431 711332160

Stand No G114

www.dieangewandte.at

OTHER EXHIBITORS ARTS THREAD

Email: katiedominy@artsthread.com Tel: 020 7627 0801/07870 358 146

Stand No G110

www.artsthread.com

Dermologica

Email: acondon@dermologica.co.uk Tel: 01372 364872

Stand No B102

www.dermalogica.co.uk

Fashion Capital

Email: jenni@fashion-enter.com Tel: 020 8462 9620

Stand No F106

www.fashioncapital.co.uk

Fashion and Textile Museum

Email: Vrajet.gamhiouen@newham.ac.uk Tel: 020 8522 5713

Stand No G106

www.ftmlondon.org

Fashioning an Ethical Industry

Email: Hannah@fashioninganindustry.org Tel: 01179 441700

Stand No F108

www.fashionanethicalindustry.org

Lectra UK Ltd

Email: j.murphy@lectra.com Tel: 020 7016 7616

Email: Pauline.Harrison@tvu.ac.uk Tel: 01189 675159

Email: b.a.aswat@salford.ac.uk Tel: 0161 2956286

Stand No F110

Portobello Business Centre

Stand No A108

Stand No E108

www.tvu.ac.uk

www.salford.ac.uk

The Arts Institute at Bournemouth

University of Wales Newport

Stand No G102

Stand No B128

Email: jrobinson@aib.ac.uk Tel: 01202 363171

Email: Irene.dee@newport.ac.uk Tel: 01633432643/2187

www.aib.ac.uk

www.amd.newport.ac.uk

UCA Epsom School of Fashion & Management

University of Westminster

Stand No C112

Stand No B110

Email: Cmacenzie@ucreative.ac.uk Tel: 01372 728811 ext 2495 www.ucreative.ac.uk/epsom

UCA Epsom Fashion Design

Email: APRoberts@ucreative.ac.uk Tel: 01372 202418

Stand No C112

www.ucreative.ac.uk

UCA Epsom Fashion Journalism Email: dlampitt@ucreative.ac.uk Tel: 01227 817494

Stand No C112

Email: grovesa@wmin.ac.uk Tel: 0207 9115000

www.westminsterfashion.com

UWE, Bristol

Email: adrian.grandon@uwe.ac.uk Tel: 0117 3284716

Stand No B124 www.uwe.ac.uk

West Wales School of the Arts

Email: caroline.thraves@colegsirgar.ac.uk Tel: 01554 748208

Stand No B122

www.ucreative.ac.uk

Stand No B126

Northbrook College, Sussex

UCA Epsom - Fashion Promotion and Imaging

Wiltshire College, Salisbury

Stand No D104

Stand No C112

Stand No E110

www.mdx.ac.uk

www.wsa.soton.ac.uk

www.ucreative.ac.uk

Stand No C120

Stand No B114

Plymouth College of Art

Stand No B106

INTERNATIONAL UNIVERSITIES

Email: adtenquiry@derby.ac.uk Tel: 01332 593198

Email: vicky.wake@ccad.ac.uk Tel: 01642 298789

Email: cl@soton.ac.uk Tel: 02380 596924

Email: tatkinson@ucreative.ac.uk Tel: 01634 888631

Email: knolan@ocvc.ac.uk Tel: 01865 551632

Stand No B130

Winchester School of Art

www.wwsota.ac.uk

Email: s.dell@nbcol.ac.uk Tel: 01903 606250

Email: jfindley@ucreative.ac.uk Tel: 01372 202490

Email: jennie.hiett@wiltshire.ac.uk Tel: 01722 344323

www.northbrook.ac.uk/fashion

www.ucreative.ac.uk

www.wiltshire.ac.uk

www.lectra.com

Email: norman@pbc.co.uk Tel: 020 8206 6580

Stand No F112 www.pbc.co.uk

River Island

Email: NATASHA.YOUNG@river-island.com Tel: 020 8991 4183

Stand No D108

www.riverisland.com

Skillfast-UK

Email: michelle_ritchie@skillfast-uk.org Tel: 0113 2399620

Stand No A110

www.skillfast-uk.org

Style Bubble

Email: twinkle260@hotmail.com Tel: 07766 885233

Stand No G108

www.stylebubble.co.uk

The Fashion Careers Clinic

Email: steph@fashioncareersclinic.com Tel: 020 7242 6382

Stand No E104

www.fashioncareersclinic.com

Diary Date! Next GFW June 6-10 2010 02-03 Floorplan.indd 3

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CAREERS CLINIC

Your chance to ask t The GFW Careers Clinic is a brilliant and unique opportunity to get careers advice from some of the biggest names in the industry. We can’t recommend it enough! On the panel this year... Caryn Franklin

For the past two decades, Caryn Franklin has graced our screens as one the most recognisable fashion broadcasters in the UK. The former coeditor of i-D magazine has achieved an inspiring career within fashion journalism. Best known for her time fronting the BBC’s The Clothes Show, which was first aired 1986 and ended in 2000, Franklin became an iconic figure for the voice of fashion and style. The show was later moved to UKTV Style, which Franklin continued to host alongside Louise Redknapp and Brendan Courtney. Franklin currently runs her own website, www.howtolookgood.com, which aims to give “the everyday woman, with the everyday body and the everyday budget” the vital information that will allow her to dress her body shape and look great all with the smallest of price tags. Franklyn has also written numerous books, and worked for daytime TV programmes such as GMTV and This Morning.

Caryn Franklin

Richard Bradbury

Richard Bradbury is Chief Executive Officer of River Island. With the high street brand now boasting over 250 stores in the UK and Ireland plus Europe, the Middle East and the Far East, it’s no surprise Bradbury has always had a keen eye for retail. Starting out his career working in a small menswear store, it wasn’t long before he worked his way up the retail ladder – finally landing his perfect job at River Island in 1989. Continuing the label’s success on the high street and building the brand has resulted in River Island becoming a household name. Now sponsoring Graduate Fashion Week for the fourth year, Bradbury is keen to continue nurturing and supporting new talent by awarding numerous job opportunities within the brand’s headquarters every year.

Richard Bradbury

Lucy Yeomans

Yeoman’s flair for journalism resulted in her landing numerous jobs, including freelancing for The Daily Telegraph and The Sunday Times whilst she lived in Paris. Harper’s Bazaar is an elegant and stylish fashion magazine that aims to inspire and influence the sophisticated individuals that read it. It offers creative features, intellectual articles and the best knowledge on beauty, art and entertainment every month.

typical hounds tooth check, an ingenious and quirky design that could only invented by this fascinating label!

Mark Eley Lucy Yeomans

Lucy Yeomans is the Editor-in-Chief of the UK version of Harper’s Bazaar, a publication that has undergone a dramatic make over since Yeomans’ arrival in 2000. Once a society magazine documenting only the wealthy, their lives and everything that surrounded them, it is now one of the UK’s leading fashion magazines with the elite of the business gracing its pages every month.

Mark Eley is one half of husband and wife design duo “Eley Kishimoto”. The pair strive to make the world a prettier place and succeed in doing so. After displaying their ready-to-wear collections at London Fashion each year they have claimed the title of, “the Patron Saints of Print”. Their Autumn/ Winter 09/10 collection featured small red and lilac aeroplanes which could only be seen close up, at arm’s length however it appeared to be a

Alison Edmond

As Creative/Fashion Director of Harper’s Bazaar, Alison Edmond is responsible for all aspects of the magazine related to fashion which includes keeping in contact with designers, their latest collections and a particular season’s trends. A Northern lass who started out working for British Vogue and then moved to the US version of Harper’s Bazaar, Edmond has enjoyed an enviable career within the confines of the elite fashion “bibles”. Continuously styling alongside her job, Edmond has worked with many top celebrities such as Sarah Jessica Parker and Naomi Watts. She is also responsible for Leona Lewis’s transformation after her triumph on the X Factor. Working alongside Lucy Yeomans at Harper’s

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PUBLIC CAREERS RELATIONS CLINIC

k the experts

Mark Eley

Alison Edmond

Adrien Parry Roberts

Ann rafter

Bazaar, she has contributed to the revival of the magazine and is a part of the finely tuned team that strive to produce quality fashion features and spreads every month.

popular, and because of this the studios are always bustling with a flurry of positive energy.

Adrien Parry Roberts

Ann Rafter is Managing Director for top public relations agency Stephanie Churchill PR. SCPR has been representing brands in the fashion, beauty and lifestyle sectors for over 25 years. SCPR pride themselves as experts in each of their sectors, and provide a service that includes media relations, brand development, event management, product development and design. With a reputation for “highly effective and creative PR campaigns” it is no wonder they have attracted high profile fashion brands like MaxMara and have a long client list, both luxury and high street, that includes Trevor Sorbie, Matalan, Marisota and Lyle and Scott. Continuing to represent Graduate Fashion Week, SCPR have helped launch the “best in show” collection for the event in previous years.

Adrien Parry Roberts is course leader of the prestigious BA (Hons) Fashion Design course at the University of the Creative Arts in Epsom. A dynamic course which teaches students the basics of fashion design, giving them the skills and knowledge they need to create a fresh and innovative final collection - a collection which they could go on to showcase at Graduate Fashion Week. The course also concentrates on teaching the historic, social and cultural content that surrounds fashion design, which also helps spark original ideas and can influence future designs. Close connections within the industry make this particular design course extremely

Ann Rafter

GFW Careers Clinic 12.45pm and 3.15pm in Theatre B Tickets: £15.00

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INSIDE

Welcome to Graduate Fashion Week, the world’s greatest showcase of young, up-and-coming fashion and design talent This is your chance to see the work of more than 1,000 of the finest BA Degree fashion students from 50 member universities, a dazzling Gala fashion show and an informative Careers Clinics at Education Day which will really give you an insight into the different careers available within the fashion world. We launched the GFW Education Day last year to provide an exciting and valuable opportunity for students interested in fashion to access information first hand about the prospects available to them for furthering a career in fashion.

Terry Mansfield, CBE

In these difficult economic times it is even more important for you to explore what options are available. It is getting harder and harder for graduates to secure jobs, so knowing what career path you want to take and focusing on it from the beginning will really help you further your career. Speaking to course tutors and students at today’s event will really help you understand what skills you require for different roles, and what you need to do to secure a place on the course of your choice. I do hope you have an exciting and informative day which inspires you to join the exciting world of fashion! Terry Mansfield, CBE, Chairman, Graduate Fashion Week

Contributors KELLY DAVIS

Kelly Davis is a freelance journalist. She has contributed to osoyou.com, nolchametier. com, the Graduate Fashion Week Daily and thefashionscout.com. Armed with an interest in all things creative, her trusty laptop, a recently completed degree in Fashion Promotion and an inability to cut in a straight line she will now put her next cunning plan into action…to take over the world. UCA Rochester, 3rd year Fashion Promotion BA Hons Emma Shiggins

Emma Shiggins is in the final stages of a Fashion Promotion degree at the University College for the Creative Arts, Rochester. Journalism is her area of expertise, with a passion for beauty and style writing. A fan of the written word from a young age, she aspires to be a successful journo. She likes Sex and the City, Beyonce and Chad Murray. UCA Rochester, 3rd Year Fashion Promotion BA Hons

Emma Hopkinson

Emma Hopkinson is an untapped polymath genius. She knows the secret of life and can recite pi up to 400 decimal places. She discovered the elixir of youth in her early teens and has a completely original idea every day.

Children love her. The way she communicates with animals is surpassed only by her incredible dinner party skills and she regularly speaks to the Queen on the telephone. She is living and working London. UCA Rochester, 3rd year Fashion Promotion BA Hons

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02/06/2009 09:08:31

Pho

CONTENTS STEREOTYPES STYLE TRIBES

STEREOTYPES STYLE TRIBES

YOU? Which tribe are

INSIDE

Style Tribes

What does your style say about you?

What kind of Fashionista are you?

Answer our questionnaire to see what career might suit you…

A-Z of fashion terms

Drop these in your interviews to impress your tutors-to-be ic

Geek Ch

Star Trek, but in a gadget kinda way, you drop Adobe program names like celebrities – new versions are your god. The king of the video sites – you’re one step ahead of the you-tube popularity game. Glasses, even if you don’t need ‘em. You don’t need to impress, you do it already with your sketches and laid-back love of life. Shave when you like, shower if you’ve time – your art does all the talking.

ick Hippy Ch

ite Hoxton

It’s all about the weave - any colour of the rainbow, as long as it matches your aura. You take more time rolling your own ciggies than messing about with your hair, but you know more is more. More layers than a wedding cake, you don’t want your kit to express yourself, you want it to scream EVERYTHING about you – all at once. Life is a rollercoaster of pointless boys, OMG!s and anything you find is amazing. You love your cushions, your quilt, and after a bad day, your favourite teddy bear.

Skinny and loving it – emaciated chic is your catchphrase. Bold and proud – your uniform is black, white and grey, but you’re not afraid of adding a splash of primary colour. Remixing Goth and car boot sale bargains, you’d look at home both trawling London markets or kissing cheeks at its fashion weeks. Your food budget goes on vodka and you LOVE to party, sporting the latest style that’s more product than hair, while your jeans are more spray-on than Banksy. A fan of all things horror and dark, you secretly love a high school movie with an ugly girl makover.

sta

Fashioni

You are F.I.E.R.C.E. – FIERCE! Icy on the outside, but with more emotions inside than you have accessories. People who’s jaws drop when you walk into a room – they either get you, or they don’t, but do you care? You know more about labels and new designers than the magazines you read, and you’d model, if you had the time. It’s all about the details – everything has to be perfect, otherwise, what’s the point? Your look is your mood, your hair is the top of a work of art.

a Junk Camer

You’re cool, casual and wear your jeans just low enough. Trainers are old school, but your tech knowledge is bang up there – your camera isn’t just your pride and joy, it’s a hot body magnet – you get everyone turning it on for your camera! In the know, but you’re no geek and you snap a shot wherever the vibe is the strongest – at the bus stop, in the club, backstage at the gig or the fashion show you’ve talked your way into. You rock – now bring on that catwalk model underwear shoot…

Wheel of Fortune

hic

C Rock

Attitude isn’t an expression, it’s a way of life. Fiercely independent, nothing will change your mind. Words are the deepest form of art – especially if they’re set to music. Loud, hard, raw music. Fame is pointless, and nobody can teach you anything – you have to learn it from life itself. Beers, bands and black, with more metal on you than on your mp3. Fashion is relative, feelings are everything, and though people may not understand you, you understand them.

Illustrations by Matt C Stokes www.mattcstokes.com

12 FASHIONISTA 2009

2009 FASHIONISTA

12-13 Which Tribe Are You Tick.indd 12-13

Rising star Hannah Marshall explains how to make your design dreams a reality

No regrets

The rise and rise of menswear designer James Long

01/06/2009 12:28:42

Picture Perfect

Talent and tenacity are the keys to success says fashion photographer Leigh Keily SLUG FASHION PHOTOGRAPHY

FASHION PHOTOGRAPHY

Picture perfect Talent is one thing – experience is another, fashion photographer LEIGH KEILY tells all. interview by Dennis Maloney

Photographers are a funny lot. Having to stay on just the right side of technological know - how without being a geek, whilst being creative without having the biggest ego in the room. Its continuous work, having to think, plan and organise the next shoot almost as soon as the current one is over, and having to keep everyone happy, from a demanding editor to a freezing cold, tired model. We managed to get our own Leigh Keily to put his new camera down for a few minutes and tell us the how, why and what about being a fashion photographer.

Jaeger-Master!

Designer Joshua Kane talks about his role at heritage brand Jaeger and his bespoke label

A CLICK AWAY “I grew up in Adelaide, which redefines the word boring. When I was 12, I bought a crappy SLR camera from my next door neighbour, and practically wore it out taking pictures of anyone and everything – family, friends, teachers, I took pictures for the school newspaper. And cars. A lot of cars.” This slightly nerdy obsession for things with four wheels aside, Keily trundled off to university to study, ahem, chemistry. “My future flashed before my eyes. A Chemist?” A year into it, he left. University, and Australia. “It was a big move, obviously. Scary and exciting at the same time – I didn’t know anyone, but if there’s somewhere you want to be it’s worth taking the risk, packing a bag and going. If it doesn’t work out, you can always go home.” Now a London resident, working to finance his Art Foundation and subsequent fashion photography degree, Keily says he discovered the most important ingredient in making a career in one of the toughest areas of the industry. “Experience. It’s one thing being creative, but if you don’t have any experience, why is someone going to take the risk of their project being in your hands?” But how did he get his size elevens in the door? “I schmoozed a fashion editor in a nightclub. Wouldn’t leave until he agreed to see the book of work I’d done. Looking back, it was a mess. But he found one image and got me to re-shoot it in a similar style. That was my first piece of commercially published work.” More experience followed, with top photo bod Rankin, Disorder Magazine, and images for the Peacocks and Pinstripes exhibition at The Fashion And Textile Museum, constantly shooting as wide a range of looks, styles and subjects as he was allowed.

Man of the Hour

The world of public relations in the words of Turner Broadcasting’s Dan Alexis

Born to be Styled

SCHMOOZE AND BOOZE “It helped me understand why I wanted to be a fashion photographer – Everything moves so quickly. You can constantly create exciting work, every month you can do something different – the boundaries of fashion photography aren’t clearly defined, so you can push the envelope in every direction.” It also helped Leigh learn how one thing can lead to another – through Disorder he helped create a Graduate Fashion Week daily newspaper and did a series of shots to advertise its sponsor, River Island. They saw the snaps, and snapped him up to shoot their national advertising campaign. His projects vary – designer’s look books, shots for websites, catwalk shows, and fashion editorial shooting in both digital and film formats. He still does his own test shoots, to constantly learn new techniques, try new styles and to continue widening experience – “you can’t stop learning. It’s so competitive, you have to be ahead of even your own game or you will lag behind very quickly.” The best parts of his work? “Creativity, meeting new people and being amazed when what you shoot is published looking fabulous – a great feeling”. What’s the worst part of the work? “The paperwork. It really does suck.”

Interview with super-stylist Sam Ranger

Down at the River

What do fashion buyers do? We caught up with two River Island buyers to find out more xxxxxxxxxxxxxxxxxxxxxxxxx

Photo by Leigh Keily Styling Dean Sidaway

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2009 FASHIONISTA

01/06/2009 12:39:55

WHATEVAH!

HOME LIFE SLUG

HOMESLUG LIFE

Things I wish I’d known

Gems of wisdom (and amusement) from some of the fashion industry’s leading names

Confessions of a Fashion Intern

AS THE END OF THEIR DEGREE COURSE APPROACHES, UCA ROCHESTER B.A. FASHION PROMOTION’S FINEST SHOW WHATEVAH! AROUND THEIR PALATIAL RESIDENCE AND REVEAL ALL ABOUT THEIR LIVES AS STUDENTS, LIVING TOGETHER, THEIR LOVE OF CAKE AND LAMBRINI AND THE LOSS OF A BELOVED CANARY IN A HORRIFIC CHIP-PAN ACCIDENT

Students get their first taste of office life at magazines, in PR and in retailing

s the WHATEVAH! team are welcomed up the pathway of the four floor mocktudor-georgian-victorian townhouse in one of Kent’s most desirable suburbs – Chatham – the excitement can be smelled as this gaggle of gorgeous, glamorous, go-getting girls graciously beckon us in. Rosie, Hannah B, Charlotte, Amani, Jennifer and Hannah C have resided here for a glorious ten months and kindly welcome us with a beaker of their favourite Tesco Value cola. After a tour of this palace of prettiness, bedecked with sumptuous throws, cushion covers and exercise balls, we take a seat around their dramatic dining table. Nibbling on humble, healthy cheesy wotsits, the girls tell all about their home, hopes and dreams for the future…

Class of 2009

Mary McCartney photographs final collection pieces from some of GFW’s brightest stars

IS IT IMPORTANT TO HAVE LOVELY THINGS AROUND YOU?

Behind the Scenes at a fashion shoot

Charlotte: I think it’s always important to be surrounded by pretty things as it can make ugly people look better. Jennifer: It’s always important to have nice material things to make you feel better than everyone else. Hannah C: If I don’t have pretty things around me I get depressed.

The glamour and dysfunction of a real life shoot

WHAT’S YOUR PERFECT EVENING? Rosie: Dinner cooked by Charlotte, followed by a film with my housemates. Hannah B: My perfect evening? Dinner cooked by Charlotte, then a night out at The Casino Rooms, Chatham’s finest nightclub…Chatham’s only nightclub. Charlotte: I’d say a nice bubble bath, followed by a shopping trip to Morrison’s, unless I’m particularly flush that week. Amani: Dinner cooked by Charlotte, or Hannah and a glass of Pink Lady: it’s cheap and chic! Jennifer: Drinks here first, Lambrini – that’s my favourite – then off to the Casino Rooms – it’s a very classy joint where you can get three drinks for three pounds – triples in a pint glass is my particular choice. Hannah C: I don’t want to be asked last any more, because the others say all my answers.

Elle’s Belles Life at a leading glossy fashion mag by the people who work there

Where? Why? What?

58 FASHIONISTA 2009 58-63 Student fashion.indd 58-59

Creative Director: Piers Atkinson Art Director: Kathleen Rayfield Editor: Hannah Kane Editor at Large: Dennis Maloney Photography Editor: Leigh Keily Deputy Editor: Dal Chodha Sub Editor: Daniel Williams Editorial Assistant: Katie Coxedge Published by Educate Ltd Contact: James Donald, jamesd@educate-direct.com 020 7902 1200 Thanks to June Barker at GFW and Fi and Tanya at SCPR Cover image by David Coleman, UCA Epsom, fashion design by Amy Pan at Bournemouth University GFW 2008

Fashionista tours the UK to ask universities the questions school leavers need to know

AT HOME IN CHATHAM - THE GIRLS LOVE TO UNWIND WITH A DRINK AND A BIT OF BANTER IN THEIR UNDERSTATED CLASSIC DINING ROOM. (LEFT TO RIGHT – JENNIFER, ROSIE, HANNAH B, HANNAH C, CHARLOTTE AND AMANI) 2009 2009 FASHIONISTA FASHIONISTA 59 01/06/2009 12:33:48

Street Style

Fashionista papped students on the street – who’s your favourite?

Whatevah!

UCA Rochester Fashion Promotion’s finest show us around their charming student abode

Plastic Fantastic

We catch up with Emma Bell, London Fashion Week’s most colourful designer

Young and Disorderly

Gemma Hyslop, Fashion Editor at Disorder, talks about the highs and lows of fashion

Listings

A guide to GFW exhibitors, universities, GFW sponsors, and useful information

Blog

The rise of generation 2.0

Before you go, dear

A guide to a few things that aren’t in the prospectus

2009 2009 Fashionista Fashionista 23 7 07 contents.indd 7

02/06/2009 08:41:51

STEREOTYPES STYLE TRIBES

? u o y e r a e b i r t Which

hic C k e e G Star Trek, but in a gadget kinda way, you drop Adobe program names like celebrities – new versions are your god. The king of the video sites – you’re one step ahead of the you-tube popularity game. Glasses, even if you don’t need ‘em. You don’t need to impress, you do it already with your sketches and laid-back love of life. Shave when you like, shower if you’ve time – your art does all the talking.

ite n o t x o H Skinny and loving it – emaciated chic is your catchphrase. Bold and proud – your uniform is black, white and grey, but you’re not afraid of adding a splash of primary colour. Remixing Goth and car boot sale bargains, you’d look at home both trawling London markets or kissing cheeks at its fashion weeks. Your food budget goes on vodka and you LOVE to party, sporting the latest style that’s more product than hair, while your jeans are more spray-on than Banksy. A fan of all things horror and dark, you secretly love a high school movie with an ugly girl makover.

ick h C y p Hip It’s all about the weave - any colour of the rainbow, as long as it matches your aura. You take more time rolling your own ciggies than messing about with your hair, but you know more is more. More layers than a wedding cake, you don’t want your kit to express yourself, you want it to scream EVERYTHING about you – all at once. Life is a rollercoaster of pointless boys, OMG!s and anything you find is amazing. You love your cushions, your quilt, and after a bad day, your favourite teddy bear.

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01/06/2009 16:48:43

STEREOTYPES STYLE TRIBES

ionista

Fash

You are F.I.E.R.C.E. – FIERCE! Icy on the outside, but with more emotions inside than you have accessories. People whose jaws drop when you walk into a room – they either get you, or they don’t, but do you care? You know more about labels and new designers than the magazines you read, and you would model, if you had the time. It’s all about the details – everything has to be perfect, otherwise, what’s the point? Your look is your mood, your hair is the top of a work of art.

ki n u J a er

Cam

hic C k c Ro

Illustrations by Matt C Stokes, www.mattcstokes.com

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02/06/2009 08:44:36

QUESTIONNAIRE

What kind of Fashionista are YOU? a. Buy it and wear it constantly, telling anyone who’ll listen how fabulous it is? b. Take a picture of it and make your own at home using your mum’s best tablecloth? c. Imagine how it’d look with that handbag and those shoes you saw in another shop down the road? d. Go in, look at the label see where it’s made, then complain to the shop assistant about child labour laws. e. See if it’ll fit in your bag without anyone noticing.

As a child, you… a. Talked. A lot. b. Drew. A lot. c. Dressed up in your mum’s clothes. A lot. d. Wrote in your diary. A lot. e. Ate chips. A lot.

You’re throwing a party. Do you… a. Spend hours making the perfect invitation? b. Spend hours thinking of the perfect fancy dress theme? c. Spend hours on the phone suggesting what your mates should wear? d. Spend hours making a strong party drink and charging up your camera to scoop the evidence? e. Spend hours in bed and hope people turn up?

Your text messages are… a. Long, and full of OMGs and LOLs. b. Normally picture messages. c. Always matching your mood, and individually written for the person you’re sending them to. d. Totally perfect for spelling and grammar. And they sometimes rhyme. e. Going to be sent when you can top up your credit.

10 Fashionista 2009 10 Are You ABC Tick.indd 10

Your ideal holiday destination is… a. Somewhere with loads of clubs and parties. b. Somewhere beautiful with lots to look at. c. Somewhere with a lot of shops. d. Somewhere with a lot of history and interesting people. e. Somewhere it’s hard to get arrested.

Your mate is starting a band. You can’t sing, but offer to help by… a. Telling everyone they’re the next big thing and they have to see them play. b. Making the lead singer’s outfit. c. Checking they all look good for their first gig. d. Doing their twitter and blog. e. Giving them a van that you ‘found’.

Your best friend’s boyfriend/ girlfriend has cheated on him/her. Do you… a. Put up posters everywhere calling them a lying scumbag. b. Make your friend a beautiful card and gift to remind them they’re special. c. Go through your friend’s wardrobe, dress them in the sexiest thing they have and take them out. d. Write your friend a supportive email and delete the cheater from your facebook. e. Admit it was you they cheated with.

Shoes are… a. Fabulous if you think and say they are. b. Fabulous depending on who designed them. c. Fabulous if they match your favourite outfit. d. Fabulous if they’re worn by Carrie Bradshaw. e. Under my bed.

When you leave home and go to college, the first thing you’re going to do is… a. Knock on every other student’s door and tell them how fabulous they are. b. Run up a fancy throw for the couch from second hand clothes. c. Plan your outfits for the whole first term. d. Try and find a plug for your Mac book. e. Get a pizza delivered and have a nap.

You’re at your first fashion show. Are you… a. Stood with a walkie talkie and a clipboard looking after VIPs? b. Backstage, waiting nervously? c. Also backstage, but helping the models get ready for the runway? d. Sat with your camera and notepad in hand, ready to review? e. Trying to get in without a ticket?

Mostly ‘A’s? You’re all about people – born for the world of public relations (PR). Mostly ‘B’s? Art, Inspiration, making things – you’re all about design. Mostly ‘C’s? You realise how people look is about the whole outfit – you’re set to be a stylist. Mostly ‘D’s? You live to write – get scribbling, you budding Journalist. Mostly ‘E’s? Never mind, there’s other jobs out there…if you can get one.

You’re walking past a shop window and an outfit catches your eye. Do you…

Photos by: Eddie Blagbrough 01/06/2009 16:50:29

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11 TERMS.indd 11

A TO Z

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02/06/2009 09:05:15

INTERVIEW DESIGNERS

The Wheel of Fortune Rising star of London Fashion Week Hannah Marshall tells Kelly Davis, Fashion Promotion UCA Rochester, how important it is to ground a creative business in good old-fashioned research 12 Fashionista 2009 12-15 New Wave Tick.indd 12

01/06/2009 19:33:50

DESIGNERS

ince a young age I have been

to pass on advice of what to do and most importantly

into the arts and been very

what not to do. I remember being told that the fashion

creative, but it was during

business is a hamster wheel and once you’re on it,

my degree I began to take

there’s no stopping, with one season followed by the

myself more seriously and

next and everything in between. So, with that advice I

decided I wanted to work for

decided I needed to be sure about the path I was going

myself and start my own label.” Hannah Marshall is

to take and took twelve months out for research and

a 26 year old success story. Though yet to reach her

development to do all the groundwork; internships,

peak, Marshall already has an impressive list of career

business training, fashion courses and many, many

highlights, the most notable of which was showing

meetings with various industry professionals.”

at London Fashion Week in February 2007, and furthermore having showed for four more consecutive

THE MANY PATHS TO SUCCESS

seasons. “I was born in Colchester and grew up

After twelve months Marshall decided with conviction

in a small village nearby. I was fortunate to have a

that, yes, fashion was indeed her vocation and made

supportive mother who believed in me. I have always

the jump onto the ever-spinning wheel and hasn’t

been influenced by strong women, and now I design

looked back since – “I would do nothing differently, I

clothes that empower them.” Marshall nurtured her

don’t live to regret and try only to move forward.” Since

talents on a BA Hons in Fashion Design at Colchester

entering the fashion sphere the young entrepreneur

School of Art & Design where she finished with a first

has received support from The Centre for Fashion

class degree.

Enterprise and New Generation sponsored by Topshop; a programme that has played a defining role in

TAKEN UNDER THE WING

launching the careers of household names such as

Her hard work and dedication did not go unnoticed.

Julien Macdonald and Alexander McQueen. While

On graduating in 2003, she was taken under the

Marshall recognises that this support has provided her

wing of NESTA (National Endowment for Science

with an all-important platform, she attributes a lot of her

Technology and the Arts). Marshall’s leaving university

success to the foundations she laid for herself. “I would

happily coincided with the first year that they ran

advise school leavers to do their research and choose

their Creative Pioneer Programme and at 21 Marshall

education or a path that they are certain about. If they

I would advise school leavers to do their research and choose education or a path that they are certain about was the youngest of 30 to be selected. “The most

are not sure, they should take time to decide and even

important thing I learnt from the people at NESTA

spend a gap year travelling.” Her decision to take time

was the importance of innovation. Also, some of the

out is one that has fuelled her passion, enabling her

best business advice came from my mentors Caroline

to make an informed decision as to what she wants to

Coates and Helen Storey. Both have such a vast

achieve within the industry. “My ultimate dream is to

experience of the fashion industry, so they were able

have a successful label. It’s only a matter of time.”

2009 FASHIONISTA 12-15 New Wave Tick.indd 13

02/06/2009 09:12:02

INTERVIEW DESIGNERS

I think regrets get you nowhere, if you want it enough, go for it

As fashion embraces menswear in a big way, JAMES LONG reveals to Fashionista’s Dal Chodha that the key to success is being true to oneself…

14 FASHIONISTA 2009 12-15 New Wave Tick.indd 14

01/06/2009 16:52:18

DESIGNERS

raduating from the Royal College of Art back in 2007 with an MA in Menswear and Accessories, Long’s assault on men’s fashion has created an army of fans - from GQ Associate Editor Charlie Porter, to style titles such as British Vogue, Dazed & Confused and The Independent who have all become enamoured by Long’s instantly recognisable sculptural and modern vision of menswear. Growing up in Northampton, Long always knew he was more interested in going further south. when he was older “London was really important for me to study. As soon as I was allowed, my sister and I would get the train to London from Northampton and go to Camden to look at all of the brilliant clothes.” Transferring his love of dressing up and pushing the boundaries, he goes on, “my sister and I would buy something and wear it to school and get in loads of trouble!” After his time at school was up, Long went on to study for his foundation at Northampton, which he reports was “an amazing course.”

TOP MAN

Debuting as part of MAN (a TOPMAN and Fashion East catwalk show initiative) in February 2007, Long was chosen to show again the following season, helping him to expand his impressively high profile personal advisory panel. Long comments, “you get lots of great advice along the way but you have to work out who knows what they are talking about and who doesn’t.” Some of the best advice came from Ike Rust, Head of Fashion Menswear at the Royal College of Art who advised Long, to remain true to his style. Long continues, “Lulu Kennedy from Fashion East offers

great advice and you know she only has your best interest at heart…She is always at the end of the phone if I need her which is great” he smiles. In June 2008, Long was able to launch a limited edition bag and T-shirt for famed Parisian style haunt, Collette and TOPMAN’s very own capsule collection LENS. This collection is now stocked in TOPMAN’s New York and London flagship stores, as well as La Foret in Tokyo and London’s coolest menswear haunt, b-Store. The designer’s fixation with different types of accessories has long played a central part to all his collections, from his graduate collection (which featured extreme leather body harnesses and large hold-alls) to this season’s pouches worked in hard leather, a contrast of textures against his novel knitwear and embroidery.

HAVE A DREAM

With plans for his first solo show during the upcoming Spring Summer 2010 London Fashion Week shows, Long is busying himself with plans and dreams, “I’m a long way off my ultimate dream yet,” he grins, “but it would be to be able to pay all my team properly, to sell internationally and remain creative within menswear! You have always got to have a dream.” His advice for budding designers is simple: don’t look back being his first nugget, “I wouldn’t have done anything differently really. I think regrets get you nowhere, if you want it enough, go for it. Always research, fill yourself with knowledge and references.” He concludes, “I think you have to enjoy it and work with the people that you trust. I still run ideas and questions past my mum and sister. Your family, or mine for sure, will always be their for you and will tell you the truth!” www.jameslonguk.com

No Regrets 2009 Fashionista 12-15 New Wave Tick.indd 15

02/06/2009 09:12:55

DESIGN HOUSE SLUG FASHION PHOTOGRAPHY

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Pho Sty

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01/06/2009 16:54:05

FASHION DESIGN PHOTOGRAPHY HOUSE

Picture perfect Talent is one thing – experience is another, fashion photographer LEIGH KEILY tells all. Interview by Dennis Maloney

Photographers are a funny lot. Having to stay on just the right side of technological know-how without being a geek, whilst being creative without having the biggest ego in the room. It’s continuous work, having to think, plan and organise the next shoot almost as soon as the current one is over, and having to keep everyone happy, from a demanding editor to a freezing cold, tired model. We managed to get our own Leigh Keily to put his new camera down for a few minutes and tell us the how, why and what about being a fashion photographer.

SCHMOOZE AND BOOZE “I grew up in Adelaide, which redefines the word boring. When I was 12, I bought a crappy SLR camera from my next door neighbour, and practically wore it out taking pictures of anyone and everything – family, friends, teachers, I took pictures for the school newspaper. And cars. A lot of cars.” This slightly nerdy obsession for things with four wheels aside, Keily trundled off to university to study, ahem, chemistry. “My future flashed before my eyes. A Chemist?” A year into it, he left. University, and Australia. “It was a big move, obviously. Scary and exciting at the same time – I didn’t know anyone, but if there’s somewhere you want to be it’s worth taking the risk, packing a bag and going. If it doesn’t work out, you can always go home.” Now a London resident, working to finance his Art Foundation and subsequent fashion photography degree, Keily says he discovered the most important ingredient in making a career in one of the toughest areas of the industry. “Experience. It’s one thing being creative, but if you don’t have any experience, why is someone going to take the risk of their project being in your hands?” But how did he get his size elevens in the door? “I schmoozed a fashion editor in a nightclub. Wouldn’t leave until he agreed to see the book of work I’d done. Looking back, it was a mess. But he found one image and got me to re-shoot it in a similar style. That was my first piece of commercially published work.” More experience followed, with top photo bod Rankin, Disorder Magazine, and images for the Peacocks and Pinstripes exhibition at The Fashion And Textile Museum, constantly shooting as wide a range of looks, styles and subjects as he was allowed.

A CLICK AWAY “It helped me understand why I wanted to be a fashion photographer – everything moves so quickly. You can constantly create exciting work, every month you can do something different – the boundaries of fashion photography aren’t clearly defined, so you can push the envelope in every direction.” It also helped Leigh learn how one thing can lead to another – through Disorder he helped create a Graduate Fashion Week daily newspaper and did a series of shots to advertise its sponsor, River Island. They saw the snaps, and snapped him up to shoot their national advertising campaign. His projects vary – designer’s look books, shots for websites, catwalk shows, and fashion editorial shooting in both digital and film formats. He still does his own test shoots, to constantly learn new techniques, try new styles and to continue widening experience – “you can’t stop learning. It’s so competitive, you have to be ahead of even your own game or you will lag behind very quickly.” The best parts of his work? “Creativity, meeting new people and being amazed when what you shoot is published looking fabulous – a great feeling”. What’s the worst part of the work? “The paperwork. It really does suck.”

Photo by Leigh Keily Styling Dean Sidaway

16-19 Interviews Tick.indd 17

2009 Fashionista

02/06/2009 09:13:59

DESIGN HOUSE

Jaeger -MA

24 year old JOSHUA KANE knows it’s possible to juggle working for a major design house, build your own label, and still find time for a “normal” life! Jennifer Hore, Fashion Journalism UCA Epsom, finds out more… When did you know you wanted to be in fashion? That would be when I was in sixth form, when I did our first fashion project. The art course I did meant you did all types of design, for example graphic as well as fashion. And from then I knew I wanted to go into an art foundation course and specialise in fashion. I then went to Kingston University to study fashion, which was and is excellent.

Did you do a lot of work experience whilst studying at university? Bits and pieces. Namely the competition I won. I spent three months in New York working for Brooks Brothers, where I was designing pieces for a range there. That specific competition runs every year with Kingston University for all the second year fashion design students. I actually went back last week to be on the judging panel for the students doing it this year, which was quite bizarre.

Tell me about your time in New York... New York was fantastic, it was a huge learning experience. Obviously being away from home and being exposed to a lot in my second year was pretty fantastic, it was a great way to learn about the industry.

How did you get your job at Jaeger? Well it was half through Kingston and half not, it’s actually a funny coincidence. I found the job, advertised on the internet and decided to apply for it, and, luckily, I got called for an interview. The next day Kingston rang to tell me about it and that I should really go for it, but I had already had the interview!

What does your job at Jaeger involve? It’s pretty much everything because there are only two of us on the men’s design team. We have to design everything from the prints themselves to some of the woven fabrics, to the garments and the style of the jackets. We also do the jacket linings, and the trims, zips, buttons and linings… so yeah, pretty much everything!

You sound busy, do you have any time to work on your own projects? I’ve created my own bespoke label, which I work on in my own time, mainly weekends. I make made-to-measure suits that are all handmade so they can usually take up to a month to finish. I’ve had a lot of interest actually! Around the orders I make clothes for myself as well.

What’s been the highlight of your job so far? Travelling to Milan, we went to the Unica tradeshow. We spent half the week looking at fabrics, and choosing suitable ones for the next menswear collection. There’s always loads of designers there picking out fabrics for their next collections.

Do you have any goals or plans for the future? I’d say in about five to ten years time, ideally, I would love to take my bespoke label to a new level. I want to create a whole ready-to-wear menswear collection to showcase, keeping tailoring as the main element.

Describe your perfect day away from your busy schedule… If I’m not working on my own project, it will involve lots of things that don’t involve fashion, something like rock climbing, and basketball, which I think is on the agenda for this afternoon. I do try to keep away from fashion as much as possible when I’m not working.

Any tips for students trying to get a career within the fashion industry? Yeah, email everyone, get your work out there. Go to every interview, take every opportunity. The more experience the better.

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Photo by Leigh Keily

02/06/2009 09:15:39

DESIGN HOUSE

ster!

“

Go to every interview, take every opportunity

“

2009 Fashionista 16-19 Interviews Tick.indd 19

02/06/2009 09:16:44

PUBLIC RELATIONS

Man of the hour... Turner Broadcastingâ&#x20AC;&#x2122;s Dan Alexis tells Raf Jaworski, Fashion Journalism UCA Epsom, all about the fast paced world of public relations

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01/06/2009 16:56:57

PUBLIC RELATIONS

Dan Alexis, at only 29, is a hot shot PR at Turner Broadcasting, a Time Warner company that controls such diverse channels as global news brand CNN, the Cartoon Network and Turner Classic Movies alongside the smash hit cartoon property, Ben 10. From running around the GQ offices as an intern, to fashion PR, to broadcasting - Alexis has come a long way since his law focused school days in Oxford. Raf Jaworski caught up with the PR whizz kid to better understand the world of Public Relations and how his career is all thanks to the Spice Girls…

First things first, how did this PR career start? My parents always had a law-based career in mind, which is strange looking back at it. Since I can remember I was always into music and writing and during my A-Levels I realised that law just wasn’t for me.

With your career in the judicial system in tatters, what did you want to study? When I left school I enrolled at Oxford College of Further Education to study media. I was really amazed by the Spice Girls phenomenon. The way they were marketed; all of the sponsorship deals and licensing agreements, it all really interested me. This growing fascination with branding led me to study Advertising & Marketing at the University of The Arts.

So it was the Spice Girls that got you started! Now then, “PR”, I’m sure that there are many people out there that are baffled by the title. Well, PR is basically managing the flow of information between a brand and the public via the media. My role includes making sure that Turner Broadcasting and its brands are seen in the best possible light. I work closely with the marketing team to ensure good media exposure for the brand.

Now, just how easy is it to get into the business? It’s a very competitive industry. Before graduating I was lucky to secure a job at Ministry of Sound Recordings where I worked in Marketing – and I worked bloody hard! During university whilst most of my peers were on summer holidays I stayed in London and did unpaid internships. This really helped me to develop contacts and understand the industry better. I also freelanced as a journalist for the likes of Arena and Mixmag, which helped me to gain those links and contacts which eventually landed me jobs.

You’re at Turner now, but you started as a fashion PR, is that right? True, and I was in love with it! I learned a lot about clothing and the industry, as well as meeting a few trade legends. I’ve worked with some brilliantly diverse agencies, brands and people including; Mary Portas & Yellowdoor, Andre 3000, Exposure PR, ASOS.com, Kim Jones, Louis Vuitton, M&S, John Smedley and Levi’s to name a few.

What characteristics should a wannabe PR have? Definitely confidence and being approachable, but never too sales driven. You need to be able to diversify and talk to a range of different journalists from different media backgrounds in different ways. If you lack the capacity to move with the times or think outside of the box you could very easily fail.

Any tips for the future competition?! Yes, do lots of work experience during university and find out what you like. You have to put yourself out there. Establishing relationships is a huge part of the job title and the industry is smaller than you think; one contact leads to another and so forth. There are plenty of PR agencies and you can learn more from some than others. If you get into PR and you’re not enjoying it don’t write it off – you’re probably just in the wrong place!

Photo by Leigh Keily

20-21 Dan at CNN Tick.indd 21

2009 2009 Fashionista Fashionista 23 21 01/06/2009 16:57:20

STYLING

Super-stylist Sam Ranger has worked her magic on Lady Gaga, designer Henry Holland, and has styled for POP magazine. Interview by Dal Chodha “I knew I always wanted to be a stylist, because that was what my mum did” says Ranger. During the late 1970s her mother was Fashion Editor at the Telegraph and her father worked at the Sunday Times Style as a Sub Editor, so to follow in their footsteps seemed inevitable. Her eyes light up as she recalls one of her first fashion moments. “I was four and my mum was doing this shoot with American football players and one girl. I remember jumping and playing around the studio with them and having my hair and makeup done,” she giggles, “so now when I’m in a studio, I feel like I’m four years old again!”

TRAVEL TO LEARN Being born into the surroundings so many wish to be a part of encouraged Ranger to pull away and travel for nine months. “I knew what I wanted to do, but I also wanted to see the world” and upon her return, at the age of nineteen she enrolled at Hull University on the American Studies degree. This course presented the option of moving to America for a year. Ranger’s time at Hull was not without a healthy dose of selfanalysis, “of course I had the crisis of, ‘oh God, do I just leave Hull and go back to London and go to fashion college?” but I had always been surrounded by fashion and had been working on and off at the Sunday Times Style since I was 14.”

THE KID IN THE CUPBOARD “My Dad introduced me to Isabella Blow when I was 14 and I remember her telling me how important it is to learn on the job”, which Sam did by assisting other stylists and working at magazines; a move she wholeheartedly recommends to any wannabe stylist. “Work experience is the only way to do it,” she explains, “you need to be the kid-in-the-cupboard for a long time at a magazine or newspaper.” “Some of the best stylists I know were the best assistants. The stylists I worked for think outside the box. It’s not about getting a dress, it’s about getting that perfect hat to create the image. When working as a stylist’s assistant, your dedication to the job is just as important as knowing where to get the best 1920s sailor suits from. If you are a good assistant you shouldn’t have a personal life as you have to become totally about that person. That’s why you end up having so many fashion friends because amongst the assistants there is a huge camaraderie. There are 4am calls to other assistants if they are in the possession of the Gucci garment du jour (with only one sample in existence!) and you need to get it pronto, but it’s amazing when you are on that shoot looking at Kate Moss wearing that dress being photographed by the most inspiring photographers in the world. It’s worth it.”

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02/06/2009 09:18:46

STYLING

Born to be styled 2009 Fashionista 22-23 Sam Ranger Tick.indd 23

01/06/2009 17:00:05

SLUG FASHION BUYERS

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Is it a tracksuit? Is it a pair of jeans? Both actually, and more are covered by the amusingly named and specific department of “Ladies’ Casual Bottoms” where Amy Yip is a Senior Buyer’s Clerk. If you want to get ahead as a Buyer it is important to research all aspects of the job. “Research the trends as this is important to show you are commercially aware. ‘Commercial’ is the key word as you have to appreciate who is wearing the brand.”

WHAT’S IT ALL ABOUT? So what does Yip do as a Buyer’s Clerk? “I support the whole of the denim buying department, managing new samples as they come in! Also raising orders, approving, checking and shipping orders etc.” The best part of her role? “Working with exciting new products, that our designers and buying teams have created.” It’s all in the presentation – so if you get an interview do not turn up wearing the “casual bottoms” Yip spends most of her day working with! From your CV, to your own presentation, knowledge on all bases is vital if you are thinking of working in fashion buying. “It’s important to make an effort on presentation, style will also get you noticed as an individual,” says Yip. After graduating from Leeds University with a degree in Fashion Communications and Marketing, Yip worked as a sales advisor in the menswear department of House of Fraser before moving on, “I went on to work as a Buyer’s Assistant for BMB menswear group for six months.” The experience gained before going to River Island provided Yip with the tools to success,.“As the pace is so fast, paying attention to detail can be difficult. Multi-tasking is a skill that’s needed, especially when there are tight deadlines!”

The role of a Buyer for a national high street store is not about personal shopping or knowing what kind of clothes suit which body shape! They look at trends and their customer to give them an idea what will sell, and what will be hanging forlornly on the sales rack at the end of the season… Daniel Storey got into River Island after a friend who was already working at the company suggested he apply for the role of a buyer’s clerk, which in simple terms means that he assists the Senior Buyer. He admits, “I wasn’t aware of the job role really when I was studying, but I think it is really important to know as much as you can and to be aware of what you are getting into. I didn’t really know and was faced with a lot of the administrative stuff!”

PART OF THE JOB “There is a lot of admin,” he reiterates, “but after a while that just becomes part of the job so it doesn’t really feel bad”. Working in retail while studying his degree in History of Art and Film at Leicester University helped further his knowledge and interest in fashion - it’s been an ongoing learning curve. “You need to work hard, put the extra hours in when needs be and also be passionate because it does help you work harder. You need to be passionate about the product and most importantly, about fashion. Far from sounding discontented about his role, Storey is always energized by the fruits of his labour, “the product related stuff is the best part of the job: when you get to select styles and communicate with the Buying Directors and the designers. It’s something that interests me and that’s fun!”

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02/06/2009 09:22:05

BEHIND THE CURTAIN SLUG

On with the show Dal Chodha speaks to Show Producers MILLER-KHAVARI about what goes on behind the scenes… Miller-Khavari have been responsible for creating catwalk shows for a host of designers from Paul Smith to Jasper Conran and also Graduate Fashion Week. Nicolas Miller, who already had vast experience in fashion and staging gained from working as a model, met Kamran Khavari socially in eighties London. After almost twenty years of working together as show producers, working at Graduate Fashion Week is still something they both enjoy doing as a project, “it’s great to work with all the students actually. They are allowed to have crazy ideas as they do not have to think about the commerciality of their work, whereas other designers have to think about that,” Khavari smiles. WHERE IT ALL BEGAN Times have changed in show production. “Before there were not many people doing this job, and they were people doing it for the fun of it” he explains. “I dropped out of my PhD after two years as I was working for Nicolas and was enjoying it more than my studies” a move which allowed the duo to produce bigger shows. “The shows are not the same today,” Miller recalls, “the music, make-up, choreography and even the styling in some cases were done by the producers, but today designers seem to get more

people in to help them with their show, which changes what we do.” THE SHOW MUST GO ON “Now everybody wants simplicity rather than theatricality,” Khavari tells, “so our job isn’t glamorous, but it’s about putting things together. There is a huge amount of stress and responsibility.” Potential producers need to note the amount of managing and admin involved in working in production as both Khavari and Miller concur, “you have to be a good manager, good organiser and good with people. The creativity in the job role comes from understanding the designer that you are working with. We get a brief from the designer and you have to meet that. It’s a collaboration as you have to understand the designer and what they are trying to portray with everything from the set, the lighting and the location; this is our role.” Khavari explains, “you’re the backbone of the show and you have to make sure that what you have produced creates a lasting impression. The photos have to be clear with good lighting and that is up to us, the sound system has to be good and they have to get a good video so it’s our job to be that backbone…” This is not without its comical high points, as Khavari recollects. “I remember there was one year when a student made shoes out of bread loafs and when the model started walking down the runway, the bread started disintegrating…that was quite funny!” Miller laughs.

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02/06/2009 10:30:37

Fashion Textiles at UEL

tudying fashion and textiles at UEL is a great experience. Our staff are well connected within the fashion and textile industry, resulting in programmes that are highly relevant to careers in the industry. As well as enabling students to acquire a wide range of essential practical skills, our programmes also reflect the industry’s diverse and multi-faceted nature. There are also many opportunities to work with industry on live projects and industrial placements, all of which makes our graduates highly employable. Fashion and textiles is an innovative and wellestablished field based within our School of Architecture and the Visual Arts (AVA). Located on UEL’s stunning Docklands Campus, and housed within its own, purpose-built centre, the School has gained national and international recognition through Graduate Fashion Week, New Designers and international and national design awards.

Our programmes

BA (Hons) Fashion Design is focused on the investigation of development of fundamental design skills needed to contribute to a competitive and fast-moving industry in a continually changing environment. Students are provided with a strong set of design skills and real-world experience to be able to face the challenges of the 21st century fashion industry. BA (Hons) Fashion Design with Marketing combines design with a valuable set of marketing and business skills which results in graduates who have a keen understanding of consumer behaviour, consumer markets, retail, retail management, business planning and entrepreneurial skills. This is a four-year programme with six to eight months spent in a sector of the industry that is appropriate for the student’s skills base. BA (Hons) Fashion Futures involves you in trend prediction and forecasting – perhaps 10 or 20 years into the future. You will become a confident researcher and presenter, at ease with digital media and web-based technology, able to advise industry professionals on changes and developments that will impact on the retail environment and consumers of fashion lifestyle and culture. BA (Hons) Printed Textile Design is an exciting, challenging programme focusing on print design. It encompasses a wide range of creative disciplines: print for interior space, fashion fabric design and product and home wear, through to gift wrap and accessories. For more information about Fashion Textiles at UEL including BA (Hons) Fashion Design BA (Hons) Fashion Design with Marketing BA (Hons) Fashion Futures: Trend Prediction and Forecasting BA (Hons) Printed Textile Design MA Fashion (subject to validation and due to commence February 2010) Contact: Nadia Shah email: n.shah@uel.ac.uk Telephone: +44 (0) 20 8223 2517 Or visit www.uel.ac.uk/ava

22 Fashionista 226 Fashionista 2009 2009 26-27 UELs.indd 26

01/06/2009 19:25:00

From designing what people will be wearing tomorrow to advising retailers on what consumers will be wanting in ten years’ time, UEL’s fashion and textile degrees give you the chance to shape the future. Based in an exciting, innovative environment where creativity and inspiration are all around you, our innovative programmes are highly relevant to the real-world fashion industry. • BA (Hons) Fashion Design • BA (Hons) Fashion Design with Marketing • BA (Hons) Fashion Futures: Trend Prediction and Forecasting • BA (Hons) Printed Textile Design • MA Fashion (subject to validation and due to commence February 2010)

For more information, contact Nadia Shah today

e-mail n.shah@uel.ac.uk tel +44 (0) 20 8223 2517 or visit www.uel.ac.uk/ava 26-27 UELs.indd 27

01/06/2009 19:25:18

AT THE OFFICE

ELLE’S BELLES A

Lorraine Candy, Editor in Chief

“Everyone thinks of catwalk or being Editor in Chief, but there are many jobs in this industry at different levels. If you like fashion there is a place for you somewhere and you don’t learn that at school.” Although Candy didn’t go, she’s a big advocate of university and supports Graduate Fashion Week. “It’s great, you make friends but also learn to work hard.” Candy explains there’s no hard rules on how to get into the industry, “you can come into this industry through many different routes.” “But you can’t be a brilliant editor if you don’t have a brilliant team. However, don’t be afraid of being unique, people bring in different attitudes, different ways of working and sometimes have a slightly illogical new way of thinking!”

Hannah Swerling, Editorial Assistant

job at a glossy magazine like ELLE is the holy grail for many aspiring fashionistas – HANNAH KANE meets the team behind the UK version of the world’s largest fashion magazine to find out what they do, how they got there and advice they’ve learnt along the way

Hannah Swerling has the job of Editorial Assistant. “My day to day priority is always Lorraine [Candy, Editor in Chief], making sure that the diary is running smoothly.” It’s also a great opportunity for Swerling to make a name as a journalist. “I get to do a lot of writing here.” One of her proudest moments was her first features meeting where her ideas went down well. The aspiring editor did work experience at several magazines including Red and Glamour. “I mean, initially I didn’t get offers for any work experience but I just relentlessly sent in my CV over and over again!” After a six month paid internship Candy’s ex PA got promoted and Swerling was offered the job. The long hours and pay are compensated with perks – “there are lots of fabulous parties; The Elle Style Awards every year is a great event. There’s also the odd handbag that gets passed down from Lorraine to me!” She may not be in Candy’s shoes yet, but at least she can carry the same handbag.

28 FASHIONISTA 2009 28 - 30 Elle Tick.indd 28

02/06/2009 09:24:50

Marissa Bourke, Creative Director

AT THE OFFICE

Marion Jones, Associate Editor The unsung heroes of a magazine are the sub editors, as Associate Editor Marion Jones explains, “the subs team put the magazine together - we take the copy, text, pictures, design and pages and put them together on the page so it becomes a magazine piece rather than disparate elements.” “Getting the pages prepared means everything from looking at the copy, checking details, cutting it to fit, and at times trimming”, continues Jones. Cutting a piece to fit page without losing the journalist’s voice is an art. Writing skills are key, “we do the headlines, the introductions, photo captions – we are kind of the conduit between the magazine and the reader. We have to read it and make sure the page makes sense.”

You can’t have a magazine without money and that means advertising. Thankfully Jacqui Greaves is hilarious, not at all like the dry finance bod we expected to find. “I got into this field by accident!” she laughs. “I went to university and I did a print making degree at the art school in Cambridge and I needed a job, so I looked up the graduate jobs and my first one was selling classified space in the Daily Mirror. I’ve always had a passion for magazines and I’ve been an avid Elle reader forever so it was a natural progression.” For all prospective job hunters, Greaves has this advice, “examine the opportunities that are out there and see what’s right for you. Don’t assume everyone out there is better than you – they probably aren’t! Though obviously I am exceptional!”

The unsung heroes of a magazine are the sub editors

Jacqui Greaves, Commercial Director

Where there are words, there must be pictures, which is where Creative Director Marissa Bourke comes in. “I’m responsible for the visual content of the magazine. I guess I try and relate the ideas that the Editor and the editorial team come up with and I figure out with my art team how those things will go into the magazine visually.” It’s not always easy she explains, “sometimes you sit in features meetings scratching your head because it’s another article about hypnotherapy or something that isn’t very visual!” If you’re having a tough time choosing your career path, take heart: “I didn’t know what I wanted to be” confesses Bourke, “I had done a few bits but wasn’t sure. Work experience had put me off a few things – advertising was a bit too cut throat. I had worked in a proper graphic design firm and thought “I don’t really want to design things that go on the front of egg cartons!” Magazines were a logical step. “I had always been interested in magazines and especially graphics. The early nineties was a time when designers became real stars, like David Carson.” A placement at the legendary (but discontinued) The Face magazine brought the Melbourne-raised Bourke to the UK fifteen years ago and she’s been here ever since. What’s great about magazines for a designer? “The product of a magazine is such a nice, tactile thing” Bourke muses. “It’s also a bit frightening because it’s so quick. You can look back and think literally I spent a minute on that and it’s all over the news stand! Or you can turn up on a cover shoot and there’s a person wearing some ridiculous outfit and suspended from the ceiling and you think ‘Oh God I literally had that conversation with someone for three seconds and it’s all happening!’ You have to be quite careful what you say sometimes!”

2009 FASHIONISTA 28 - 30 Elle Tick.indd 29

01/06/2009 17:11:02

AT THE OFFICE

da?’ But no! everyone ls? is it Devil Wears Pra Hil e Th it ‘is s t it. You say s ay “Everyone alw bitchy or extreme abou ts on, there’s nothing Ralph ge na d sti an Kri ly s nd say frie al,” lly is rea rks for the same go wo e on rious ery glo ev d the an in in cked her down just get stuck internship when we tra id pa ar, ye e on r he t abou but on the Elle fashion cupboard. are twelve-hour days, I work t paid much, and there se no cau it’s be l gly ve sin tra pri to sur t Un ite lucky in that I ge qu “I’m which ts, ar mi ye ad s thi lph and New York bright side Ra ek I’ve been to Paris, LA We So n r. ito hio ed Fas an on h nd wit Lo tly at direc e of the shows som to the go hit to y t the ge e We for has been great! thes come in be kets. Seeing all the clo tic re spa are re the when r one uld like to be an edito shops is amazing.” t in the door, Ralph wo ve mo foo a t can ge u to yo is le op int pe po e Th e in and you know u’r yo ce on nk thi “I ns day and recko and even to editing!” from styling to writing

Kristina Ralph, Fashion Intern

For more information about Elle visit: www.elleuk.com Photography: Leigh Keily

30 Fashionista 2009 28 - 30 Elle Tick.indd 30

01/06/2009 17:11:32

Things I wish I’d known The password for Fashion Monitor...

VIP QUOTES

Avoid distractions, go somewhere - work is your main focus. When you have learned the basics it is like language, it can never be taken away from you; it is with you forever

Kim Howells Fashion Stylist

Zandra Rhodes Designer

The only thing I really believe is that you can do it at your own pace, learn, make mistakes, don’t get disheartened. If you have the talent and the drive you will get there in the end Lucinda Chambers

Tim Teeman Arts and Entertainment Editor The Times

There’s nothing I wish I’d known when I started out. Even the bad days build you, not break you

To always be prepared for the worst case scenario and not get rattled when everything goes wrong - for example shoes don’t fit model

Fashion Director, Vogue UK

Don’t feel constrained by how you SHOULD do something. Strike out. Take a left turn when the rest of the herd turns right. Create something. Blaze a trail

Dean Mayo Davies Fashion Features Editor www.ponystep.com

Caroline Baker, Fashion Director You Magazine and international stylist

I wish I’d known it was ok to be a bit odd, not fit in, and have different ideas - I grew up thinking there was something wrong with me and in fact wrong is good! Mandi Lennard Manyi Lennard Publicity

That one mistake doesn’t end the world I wish I had known that being a charming, smiling, willing individual is just as important as a) how talented, hardworking and brainy you are and b) how you look

Hannah Hanra Writer and Publisher www.thepixzine.co.uk

Sarah Mower Fashion writer Style.com

I would say that experience is invaluable and trying every opportunity that comes your way gives you the best knowledge for decision making... Always ask questions. It is hard work but if you want it, it is always worth it!

I wish I had known the salaries for the fashion industry. Not that it would have changed a single decision I made! But I think it’s important to know the earning potential in any industry you go in to

I wish I’d known how much flying was going to be involved...I would have got a pilot’s license and private jet organised

Clara Mercer, Marketing Manager, British Fashion Council

Alison Edmond Creative / Fashion Director Harper’s Bazaar UK

Giles Deacon Designer

The importance of saving money! Hilary Alexander Fashion director The Telegraph

Honestly, not knowing and being open minded is always better if you have ambitions and motivation to keep going Mark Eley Designer

Life is on the bias not the straight... Stephen Jones Milliner

2009 Fashionista 31 thingsknow.indd 31

02/06/2009 10:26:28

SLUG WORK EXPERIENCE

Confessions of a f Tea break and freebies – a day in the life of an intern at Absolute Brighton magazine! Danni Murray reveals all… Absolute Brighton is a glossy lifestyle magazine found for free in Sussex. I’ve been reading it for years so it’s great to work there. Absolute also publishes a bi-annual magazine in London covering all the same topics - fashion, music and celebrities… Each morning I wake up at 7 o’clock which is a time I haven’t seen in years! It has made me realise that you can get a lot done if you wake up that side of noon… I get on the bus at 8 and then I arrive at the office around 9.30, they’re pretty lenient when it comes to my arrival time. Thankfully, I haven’t really ever been made “tea girl”. Something I can be grateful for is my mentor Verity’s desire to give me a real experience of life in the industry. I think I’ve had more tea made for me than I have made!

SPACE INVADER When I get to my desk, there’s always a pile of proof reading for me. I actually enjoy it, and it’s got me some good opportunities. I’ve so far been given the job of writing to fill blank space. It won’t have my name on it but, hey, I’ll know. I’ve put together five months worth of celebrity style guides just incase. For the afternoon, I do research and phone more companies for samples. It’s been quite fun asking for free stuff. I’m considering asking if I can write one of the pieces just so I can get the freebies. I leave the office about 4:30. It’s not the regular nine to five day but that’s just fine by me!

“I hope you have had a fabulous Easter weekend (the only thing I know about you is your email)”

Grashina Gabelmann talks about Elle and how to fake it with PRs. My internship landed me with the long and breathtaking title of ‘Assistant UK Fashion Editor for German InStyle and Elle’. When I arrive in the office at the humane time of eleven my boss Eva greets me with chitchat before giving me my tasks for the day.

PACKING TAPE AND PRESS DAYS The fashion editors in Germany email me on a daily basis requesting items from London based PRs and designers. It is then my job to get their requests quickly and accurately. This means that I am in touch with PRs on a daily basis where I keep the tone super friendly. So that means ‘I hope you have had a fabulous Easter weekend’ (the only thing I know about you is your email). I then send bikes to pick up the items from the PRs, pack them up, record the information and send packages to Germany. When they come back, the whole process repeats itself only this time I send the items back to the PRs. A couple of weeks after Fashion Week the season of press days began and I was taken along to a couple of them including Blow PR. Going to press days is like writing the emails to PRs; small talk, exchange of compliments and general enquiries. As I was introduced as the new assistant I was usually dismissed from these fashion formalities by the PRs. I made contacts for further internships and managed to get few goodies. I enjoyed my internship and I have learnt that I am way too undiplomatic for all the PR decorum.

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01/06/2009 17:15:18

WORK WORKEXPERIENCE EXPERIENCE

a fashion intern

“After an hour I have a great collection of images and contacts ready for the new story. You feel a sense of accomplishment, as you have helped towards an up and coming article”

Working for a men’s underwear brand, UnderU, keeps intern FIRUZE FRENCH on top of things Funnily enough the office is on Fashion Street near Liverpool Street station - it takes about an hour and a half from door to door to get there. Which means waking up at the ridiculous hour of 6.30am! Breakfast time is spent doing hair and make up, and I save time by picking out my clothes out the evening before. It’s a casual work place so I wear what I wear to uni: plain tank top, colourful skirt and waist belt, tights and flat shoes for walking between tube stations… I’m working under the Creative Director of the company, who works on his own. I don’t know how he does it - it’s so fast paced. When I got there he was going away for one week, so I only had one day to learn everything. One of the first things we did was a photoshoot, so the next job was to get the images up onto the website so the products could begin selling as soon as possible. This meant editing the photos then learning how to upload them. It was easy to learn as it was the same process again and again, but I’d found that by the end of the day I was a bit dyslexic with numbers! I was getting the four digit codes of the products mixed up. After activating the products they were available to buy on the website instantly, so it was nice to see the work I’d done going to good use.

BEER AND BANTER

Work experience is…Bliss! EMMA SHIGGINS gets stuck into her internship at Bliss Magazine It’s 7am and I begin my long, but exciting journey away from the streets of Chatham to the greener and brighter pastures of Tunbridge Wells. It takes me exactly two and a half hours to get to the main entrance of Panini House. I make my way up the labyrinth of stairs to the Bliss office in my newest and highest heels. Bliss is situated directly opposite to their rivals Mizz, even though there is no divide, you can feel an invisible wall that protects each magazine from sharing each others new ideas!

“I have really learnt that the industry demands you to churn out creativity and innovation every hour, on demand. I’ve had a taste of what life will be like after uni”

The boss has hardly been in because of his holiday, but he’s a cheerful guy who expects a lot done - it’s fast-paced as he can change his mind quickly. It’s a men’s brand so there’s lots of guys in the office, usually talking about football and general banter! No invites to parties yet but lots of invites to go to the pub! My day ends at 6pm so I usually get home by 7.30pm. It’s a long day. I have really learnt that the industry demands you to churn out creativity and innovation every hour, on demand. I’ve had a taste of what life will be like after uni.

HAPPILY EVER AFTER First task: post girl, I collect the masses of letters and parcels and hand them out to the journalists that I can just about remember the names of. Next task: “You will be stuck in the returns closet for hours.” In reality, it’s not so bad because I know I will be called to start an exciting assignment. Before I know it I’m on the phone to agencies calling in products for the new ‘fairytale’ themed beauty spread. After an hour I have a great collection of images and contacts ready for the new story. You feel a sense of accomplishment, as you have helped towards an up and coming article. Working at Bliss gave me an insight into the industry and that if you work hard you will achieve!

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“With my placement it’s taken a while to get into it and enjoy it... I go in everyday looking forward to what the day will bring now”

HARRIET SMITH checks out the scene at PR agency RelativeMO RelativeMO is a PR agency that mainly deals with fashion-based clients, such as Hannah Marshall, Louise Goldin and Julian McDonald. The first thing I do when I get in is check my emails, I usually send out a load of requests. My first day of work experience was boring but I eventually got to move around the studio. Moving the Spring/Summer collections onto different rails and putting out the new Autumn/Winter samples, I got to look at the clothes and what I would be working with. As the days went on I began to learn the booking in and out system “fashion soft’” which is basically like a mini supermarket checkout. It scans in clothes by using bar codes so RelativeMO know what has been sent where and gives a detailed description of the item on an invoice for clients. With my placement it’s taken a while to get into it and enjoy it…I go in everyday looking forward to what the day will bring now. Occasionally I get handed a bit of paper with “looks” and style numbers that different publications want, these have included all sorts of magazines. Other highlights have included, getting lost in East London looking for someone’s studio, oh and did I mention organising hangers?

RACHEL MENASHY at Drapers Record My first task at Drapers was to go to the Westfield shopping centre with another intern and interview customers for the Hit or Miss feature on footwear. Got back to the office at 12pm and lunch was at 1pm. The whole Emap building shuts down for lunch all together. I don’t take any other breaks but usually eat a Special K bar at about 11.45am when I start getting peckish. After lunch I was told by one of the news reporters that she had a job for me and the other intern… I was given a contact list of retail footwear shops and given a list of 12 questions. This was for the indicator page which updates people on how businesses are doing financially. I’m learning a lot about time management and have tried journalism which I didn’t expect I’m looking forward to my work being published soon! Also, I’ve learnt that if you speak up, you earn respect & will subsequently get better jobs and more involvement. I’m really enjoying it!

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WORK EXPERIENCE

“Furiously scribble about silk this and chiffon that, pom-pom ruffle, leather and lace, long-length, short hem, red and pink”

“I’ve learnt that if you speak up you earn respect and will subsequently get better jobs and more involvement”

Emma Hopkinson interns as a journalist for TheFashionScout.com during London Fashion Week 09 and experiences the thrill of the shows!

Marc Jacobs gossip, jelly beans and lesbians. Just another day on The Sunday Times Style magazine for intern Holly Woodcock… Typical, the beginning of work experience and the mother of all heat waves hits London town just as I’m about to be stuck in an office for the next four weeks! On the bright side it’s on the Sunday Times Style features desk. My first introduction is to the phone lines and email inbox, my two new best friends for the month, and second with the Editor and the rest of the features team. Set my first task, I begin to write the transcripts for a Robert Duffy interview done a few days previously. Juicy details into his relationship with Marc Jacobs, insider info on Jacob’s long-term drug abuse, personal particulars, breaking his ribs in Brazil and the way the Jacobs empire works are revealed. As the week’s gone on, I’ve witnessed many a freebie slip through my fingers yet I managed to grab a few cakes for my stomach. I’ve given out enough post to keep the post office in business for the next three years, researched into unemployment figures, summer events and what’s hot and what’s not right now and that was just the first week. Other than fourteen more painful commutes I wonder what else might crop up in the rest of my time here…

8:30 – Wake up and hit the alarm about a bit. I’m sure I should be more alert than this at my age. 10:30 – Exit the house, resplendent in black jumpsuit and Chanel-esque pumps with my mum’s jacket from the 80s and a bag big enough to fit a child in. My laptop is already too heavy. Damn my puny arms. 11:00 – On the tube. Avoid the man wearing a John Deer cap with what looks like mustard on the peak. 11:30 – Arrive at the Fashion Scout building and feel very important wading through the hordes of showwatchers milling about. Arrive into the computer room and squeeze myself into a corner. 11:45 – Spend an hour checking back over my notes and researching the impending fashion. 12:45 – Realise that it’s time to go downstairs and take my seat ready for the event. 13:00 – Furiously scribble about silk this and chiffon that, pom-pom, ruffle, leather and lace, long-length, short hem, red and pink, while simultaneously checking out the front row and people’s reactions, noting down the soundtrack and still finding time to love what’s on show. 13:20 – Back upstairs trying to remember what I meant when I wrote ‘l.s.l.bow’. Never realised I was so illiterate. 13:30 – Write a short piece about the show and submit it. Spend ten minutes biting my nails and turning jelly while it’s edited then pat myself on the back when the reaction is good. Feel loving towards everybody. 15:30 – Pack all of my things away and head back past the Natural History Museum, feeling chipper. Have been hot and sweaty and nervous as hell, but loved being part of it. Turn the corner and narrowly avoid tripping over a crouching tourist.

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SLUG FASHION SHOOT

Class of 2009 Mary McCartney photographs final collection pieces from some of GFWâ&#x20AC;&#x2122;s brightest stars, as modelled by fellow rock royalty Elizabeth Jagger, Leah Weller, and Alice Dellal

Eri Hanabata Nottingham Trent University

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FASHION SHOOT SLUG

Lucie Vincini UCA Epsom

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Natalie Thomas University of Wales, Newport

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Vincenza Galati UCA Epsom

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FASHION SHOOT

Marie McDonagh Northumbria University

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FASHION SHOOT

Marios Antoniou Birmingham City University

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FASHION SHOOT

Holly Russell Manchester Metropolitan University

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FASHION SHOOT

Photographer: Mary McCartney Stylist: Karl Plewka Hair: Herman Ho for L’Oréal Professionnel Make-up: Maarit

Hannah Schuster

Models Leah Weller at Select Nathan at Select Lizzy Jagger March at Select Alice Dellal at Select

University of Leeds

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SLUG THE SCENES BEHIND

BEHIND THE SCENES… AT A FASHION PHOTO SHOOT Lights! Ca Action! St mera! a pose – th rike nothing toere’s it!

hoot s … K 6am. O iny a ra day – one d n a y Monda d model. tire bored,

Frantic se arch for peach l ipstick through th e makeup bag in the back of a van – the glamour...

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BEHIND THE SCENES SLUG

the e e s u o y d Di here w w o N ? e sho e the did we leav left one?

It’s nearly a wrap! Over zealous assistant reflects on her day.

fee… f o c t n Consta s a fix get l e d o m ces a l t s i l ty while s s. up boot Photographs by Eddie Blagbrough 2009 Fashionista 44 - 45 Behind The Scenes Tick KAT PRINT.indd 45

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WHERE? WHY? WHAT?

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WHERE? WHY? WHAT?

Cosmo Brummie Fashionista on tour! We visited universities across the UK to ask the questions that school leavers should be thinking about when choosing their course

Birmingham Institute of Art and Design What the tutor says: “Birmingham is a fantastic city for students, lively, vibrant and cosmopolitan. It offers everything you would expect from a country’s second city – and the university is only a 5-10 minute walk from the city centre which is a big advantage! Birmingham Institute of Art and Design, a faculty of Birmingham City University, is the largest Arts Institute outside London and the fashion design course here provides lots of exciting opportunities. Our students are individuals, each developing their own personality and unique style as they progress though the course itself. We have great links with the local industry, which includes big high street names, up and coming designers, as well as established manufacturing companies. Course tutors work closely with industry and visiting lecturers -such as Craig Spellar and Cheryl Langley of Harriet’s Muse, Lauren Blane (Fashion Editor, Wonderland); Claire Foster (Trend Researcher for WGSN)- bring current industry expertise to the course, which provides the students with knowledge from the experts. In the first year students build basic skills alongside theory and design/making projects. In the second year the focus is on choice. Students can opt for four modules from extensive list of titles, which include design

projects; garment technology projects; costume design; styling; trend prediction; CAD; business, entrepreneurship and careers; tailoring design and techniques; and portfolio building followed by a work placement of the student’s choice. The third year allows specialisation along one of several different career pathways: Fashion Design; Women’s or Menswear Styling; Fashion Communication; Garment Technology; Illustration; Trend and Prediction; and Design for the Performing Arts (Costume). Our students go into a variety of different types of jobs, from Trend Researchers at WGSN, to Designer Assistant for couture houses such as Givenchy, high street names like Next, brands such as Adidas, or even Fashion Editors for magazines, or buyers at department stores like Harrods.” Jane Grice BA (Hons) Fashion Design Course Director

What the student says: “I decided to come to Birmingham to study fashion design as it’s a bright and inspirational city that’s expanding creatively all the time - I wanted to be a part of that!” Laura Hannam 3rd year BA (Hons) Fashion Design

Image: Laura Hannam

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WHERE? WHY? WHAT?

HIGHLAND BLING Heriot-Watt University What the tutor says: “Our university offers fantastic facilities, praised by both Dame Vivienne and Mark Eley – including the largest hand-loom weave shed in Europe, the longest print table in Scotland, the largest hand-knit shed in Europe, as well as a variety of studios and clothing workshops of international production standard. We provide an unrivalled opportunity for students to develop own identity and confidence to set, not follow, trends. The undergraduate BA Hons Fashion programme offers a wide choice of courses including: Fashion, Fashion Womenswear, Fashion Menswear, Fashion Marketing and Retailing, Fashion Communication and also Fashion Technology. First year Fashion Design students cover pattern cutting, garment construction, CAD, visual studies, and fashion design. These skills are augmented in year two, then in the third year students learn fashion theory, contextual studies, work on external design projects as well as designing and making a personal collection. The fourth year sees the fruition of their skills in a final collection, complemented by portfolio work, and the completion of a trend document. The garments will then make

it onto the catwalk at our show in Edinburgh, and for some will also include the trip to Graduate Fashion Week! One of our most famous alumni is Tammy Kane - Christopher Kane’s sister, business partner and collaborator. We have some brilliant visiting industry lecturers including Helen Storey, Colin McDowall, Mark Eley of Eley Kishimoto and Rachel Wingfield.” Fiona Duff Marketing Officer School of Textiles and Design

What the students say: “I chose Heriot-Watt due to the facilities - they’re amazing! Although the Scottish Borders seems rural, very big names come here because of its reputation, including Vivienne Westwood and Mark Eley” Daryl Crowe, 4th year Fashion Design

“The facilities are the best in the country in my opinion. I visited numerous art colleges around the country that offered similar courses but none came up to the standard at the School of Textiles and Design. The campus is a very close knit community, because of location, and you get know everyone in other classes and years which is really good for experiencing industry-like collaboration with other disciplines.” Graeme Anderson, 3rd Year Design for Textiles

Images: Daryl Crowe

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School of Textiles and Design Use your head, choose fashion at Heriot-Watt School of Textiles and Design. Unrivalled facilities – so say Dame Vivienne Westwood and Mark Eley of Eley Kishimoto – and our combination of traditional and contemporary expertise lead to a wide range of careers for our sought-after graduates.

UG FOR 2010/2011 ENTRY: BA (Hons) Design for Textiles (Fashion, Interior, Art) BSc (Hons) Fashion Technology BA (Hons) Fashion BA (Hons) Fashion Womenswear BA (Hons) Fashion Menswear BA (Hons) Fashion Marketing and Retailing BA (Hons) Fashion Communication

PG FOR 2009/2010 ENTRY: MA in Fashion and Textiles Design MSc in Fashion and Textiles Management MSc or MA in Fashion and Textiles Innovation and New Applications For more information, please click: www.tex.hw.ac.uk, email: enquiries@tex.hw.ac.uk or call: 01896 892156.

www.hw.ac.uk

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WHERE? WHY? WHAT?

University of Westminster What the tutor says: “During the last few years our students have undertaken a sustained period of work placements at a number of design houses, fashion companies and magazines, including: Alexander McQueen, Burberry, Fred Perry, Jonathan Saunders, Julien Macdonald, Mulberry, Peter Jensen, Stella McCartney, TopShop, Versace, Vivienne Westwood and Vogue! Industrial placement is a vital component of the Fashion Design programme at Westminster, whether students are studying on the three-year or four-year placement work sandwich pathway. We work hard to make sure we match the right student with the right company to ensure both the fashion industry and the student benefits equally from the experience. Due to our London location and our extremely strong industry ties we are able to offer students outstanding industrial placement opportunities both in the UK and abroad. All students undertake a six-week period of industry placement during their second year of study at Westminster. Additionally there is the opportunity to take the four-year sandwich course with a full year out working within the fashion industry at the end of year two. The work placement module starts at the end of December, six weeks prior to London Fashion Week so that students have the opportunity if they wish to work with a designer on their catwalk collection from the start, right up until their runway show in February. We believe our students gain an enormous amount of specific and transferable knowledge from working within the fashion industry whether in the context of live design projects or whilst out for an extended period of work placement. Westminster has a long list of famous alumni, including Vivienne Westwood; Christopher Bailey (Creative Director, Burberry); Carrie Mundane (Design Director, Cassette Playa) and Mark Maidment (Creative Director, Ben Sherman).” Andrew Groves, Course Director, Fashion Design

What the students say: “The fashion course at the University of Westminster is a small creative community that offers a lot of variety in design, focus and fantastic tutoring. There are also brilliant guest lecturers as well as excellent equipment and facilities.” Albertine Tucknott, Womenswear

Image: Albertine Tucknott

Ministry of Fashion

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WHERE? WHY? WHAT?

Style in the Valle ys West Wales School of the Arts

What the tutor says: “At West Wales School of the Arts students in year one will concentrate on the development of skills in developing visual language, applied design (fashion design, research, trend prediction, fashion styling), fashion illustration, digital design using Gerber technology for design and pattern making and pattern cutting and construction techniques. Year two students will focus on working within the industry, studying professional practice and participating in live projects and competitions Students will be encouraged to take up work placements, and throughout the course students will have a mix of commercial and creative briefs, live industry briefs will allow students to design to meet specific needs. Year three students have the opportunity to show what they are capable of achieving through their final major project shown on the catwalk show here in Carmarthen, as well as exhibiting at GFW. They will also complete a dissertation and an Enterprise module-supported by the Laura Ashley Foundation who award two students a bursary to set up in business when they graduate.” Caroline Thraves Cluster Leader Fashion/Textiles What the students say: “I chose my college mostly because of locality as I moved back to Wales after living in London. The best thing about my college is my lecturer, Danielle Rees. She has given me great confidence to push myself to the best of my abilities.” Jayne Pierson 3RD Year BA (Hons) Fashion Womenswear “I chose my university as I am from Ireland, I thought it would be more accessible than London and studying in the UK would give better opportunities.” Emma Casey 3RD Year BA (Hons) Fashion Womenswear

Image: Jayne Pierson

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WHERE? WHY? WHAT?

NORTHERN LIGHTS University of Central Lancashire What the tutor says: “UCLAN has been long recognised by the fashion industry as a premier provider of fashion education. This is in acknowledgement of continued successful curriculum development over the last 45 years. Our exciting courses will appeal to those ambitious to become involved in the fashion industry, or in related fields such as Fashion Journalism, Buying, Styling, Photography Trend Development or Design. We have both single and joint honours courses and two of the courses have a sandwich placement where you can gain valuable experience in industry. We have won awards at Graduate Fashion Week in all areas and we regularly win in other national and international competitions. Our students regularly engage in live briefs with Industry that can range from local companies right through to high street names such as All Saints and River Island. Graduates have gone on to secure prestigious positions with companies including Arcadia, Marks and Spencer, River Island, Diesel, Playstation and Estée Lauder. A number of our graduates have also set up their own labels including PPQ and Preen.” Eve Astle, Lecturer BA (Hons), Fashion Promotion

What the students say: “I chose the course mainly because of the industrial placement element. I thought this would give me the edge over other graduates when I was trying to secure a job. Also there was an additional knitwear elective offered, which meant I didn’t have to specialise but it gave me the option to experiment in an area I knew I was interested in! I also found the interview process really different, everyone was friendly and I remember them asking me really relaxed and fun questions about fashion. Coming to UCLAN was definitely the best decision I made and I have thoroughly enjoyed my four years here!” Gemma Murphy, BA (Hons), Fashion Design “After specialising in Graphics at college I chose UCLAN to continue my studies. I always had an interest in fashion, but graphics was my strong point. The Fashion Promotion Course at UCLAN allows you to explore many different areas of fashion - and the promotional side of it - and that is why I chose it! The placement year in industry is great, I spent mine as a Graphics Designer at Reebok. I have loved my four years at university and now am ready to start my career.” Amy Bassett, BA (Hons) Fashion Promotion

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Image: Group Project

02/06/2009 09:33:53

LOCATION! LOCATION! LOCATION! SLUG

‘Bean Art’ by Leigh Keily

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FASHIONISTA SNAPS UP STUDENTS ON THE STREETS Photography by Yumi Yoshinaga and Sarah Young

Name: Sarah, 24 What do you study?: Womenswear Favourite item of clothing? Christopher Kane dress Style Icon? My friend Matthew What job would you most like to have? Anything in fashion

STREET

STYLE

Name: Louis, 20 What do you study? Fashion Favourite item of clothing? My Missoni cardigan Style Icon? Grace Jones What job would you most like to have? To own my own fashion brand

Name: Jessy, 21 What do you study? Fashion Design Current job: Soho House reception Favourite Band? Wolfgang Style icon? Mary-Kate Olsen What job would you most like to have? Stylist for Vogue

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Name: Edward , 21 What do you study? Fashion Favourite band? Anything electro/90s Whatâ&#x20AC;&#x2122;s your favourite item of clothing? The leather jacket Style Icon? Matthew Stone

Name: Richard, 24 What do you study? Fashion History and Theory Fave Item of Clothing: Gucci Loafers Style Icon: Jude Law What job would you most like to have? Editor of Vogue

Name: Polly, 21 What do you study? History of Art Favourite item? My jewellery Style Icon? Frida Kahlo What job would you most like to have? Curator

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STREET STYLE

NAME: ROBERT, 19 WHAT DO YOU STUDY? FASHION COMMUNICATIONS CURRENT JOB: PART TIME STYLIST FAVOURITE ITEM OF CLOTHING: THIS VINTAGE JACKET I’M WEARING STYLE ICON: WILLY WONKA JOB YOU WOULD MOST LIKE TO HAVE? CREATIVE DIRECTOR NAME: TESSA, 22 WHAT DO YOU STUDY? FASHION DESIGN AND MARKETING FAVOURITE BAND? THE MOODY BLUES FAVOURITE ITEM OF CLOTHING? A KIMONO STYLE ICON? MY MUM WHAT JOB WOULD YOU MOST LIKE TO HAVE? ROCK STAR

NAME: HANNAH, 19 WHAT DO YOU STUDY? PHOTOGRAPHY FAVOURITE BAND? SOMETHING CORPORATE FAVOURITE ITEM OF CLOTHING? HOODIE STYLE ICON? HAYLEY FROM PARAMORE WHAT JOB WOULD YOU MOST LIKE TO HAVE? PHOTOGRAPHER

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WHATEVAH!

HOME LIFE SLUG

AS THE END OF THEIR DEGREE COURSE APPROACHES, UCA ROCHESTER BA FASHION PROMOTION’S FINEST SHOW WHATEVAH! AROUND THEIR PALATIAL RESIDENCE AND REVEAL ALL ABOUT THEIR LIVES AS STUDENTS, LIVING TOGETHER, THEIR LOVE OF CAKE AND LAMBRINI AND THE LOSS OF A BELOVED CANARY IN A HORRIFIC CHIP-PAN ACCIDENT

s the WHATEVAH! team are welcomed up the pathway of the four floor mocktudor-georgian-victorian townhouse in one of Kent’s most desirable suburbs – Chatham – the excitement can be smelled as this gaggle of gorgeous, glamorous, go-getting girls graciously beckon us in. Rosie, Hannah B, Charlotte, Amani, Jennifer and Hannah C have resided here for a glorious 10 months and kindly welcome us with a beaker of their favourite Tesco Value cola. After a tour of this palace of prettiness, bedecked with sumptuous throws, cushion covers and exercise balls, we take a seat around their dramatic dining table. Nibbling on humble, healthy cheesy wotsits, the girls tell all about their home, hopes and dreams for the future…

Is it important to have lovely things around you? Charlotte: I think it’s always important to be surrounded by pretty things as it can make ugly people look better. Jennifer: It’s always important to have nice material things to make you feel better than everyone else. Hannah C: If I don’t have pretty things around me I get depressed.

What’s your perfect evening? Rosie: Dinner cooked by Charlotte, followed by a film with my housemates. Hannah B: My perfect evening? Dinner cooked by Charlotte, then a night out at The Casino Rooms, Chatham’s finest nightclub…Chatham’s only nightclub. Charlotte: I’d say a nice bubble bath, followed by a shopping trip to Morrison’s, unless I’m particularly flush that week. Amani: Dinner cooked by Charlotte, or Hannah and a glass of Pink Lady: it’s cheap and chic! Jennifer: Drinks here first, Lambrini – that’s my favourite – then off to the Casino Rooms – it’s a very classy joint where you can get three drinks for three pounds – triples in a pint glass is my particular choice. Hannah C: I don’t want to be asked last any more, because the others say all my answers.

At Home In Chatham - The girls love to unwind with a drink and a bit of banter in their understated classic dining room. (Left to Right – Jennifer, Rosie, Hannah B, Hannah C, Charlotte and Amani)

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HOMESLUG LIFE

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HOME LIFE

Charlotte: I THINK iT’S ALWAYS IMPORTANT TO BE SURROUNDED BY PRETTY THINGS as it can MAKE UGLY PEOPLE LOOK BETTER SLUG

The heart of the home – The kitchen is a tranquil oasis for Charlotte and Hannah B AND ALSO THE PLACE WHERE THE GROUP SPEND ALOT OF THEIR TIME SOCIALISING 60 Fashionista 2009 58-63 Student fashion.indd 60

ature – r n f o e v fe A lo ND Jenni Amani A E TO tend to FIND TIM aditional THEIR tr ga r d e n 02/06/2009 10:05:33

HOME LIFE Do you ever have a heart to heart about your love lives? Hannah C: We always do, it’s mostly what we do. We speak about our love lives quite a lot, we cry together, get up at three in the morning and get in bed together – not in that way – and cry – that’s what we like to do. Solve things together. Jennifer: There’s pretty much nothing we don’t talk about – sex lives, boyfriends, waxing, irregular periods, we’re quite open with each other – there isn’t much you won’t hear living in this house. Charlotte: There isn’t much we don’t know about each other. Hannah B: Some things I wish we didn’t know.

WHO ARE YOU MOST PROUD OF IN YOU LIFE? Hannah C: (whispers) Lily Allen. Rosie: Probably my brother – he served nine months in Iraq. Charlotte: My mother and father – they’ve given me the world. Jennifer: Probably my rabbit – he’s lasted for 7 or 8 years, and that’s quite an achievement. Hannah C: My bird landed in the chip pan. WHATEVAH! Photographer: How did your bird land in the chip pan? Hannah C: It was a canary and it fell in and there was a fire.

Who’s your role model?

Rosie: I’m a big fa SHE’S BEAUTI no FUL AND f Nicole Richie IS AMAZ HER ING. (boy friend p JEWeLLERY apped)

Amani: My mum. Jennifer: Mary-Kate Olsen. She’s got an eating disorder – that’s good – she’s got her own clothing line – that’s good – she’s got a really dirty looking boyfriend who looks quite nice – and she’s got loads of money - she’s brilliant. Hannah C: I’m ranging from Britney Spears, Paris Hilton and Lily Allen. Rosie: I’m a big fan of Nicole Richie she’s beautiful and her jewellery is amazing. Hannah B: I love Kate Moss. Charlotte: I love the Women’s Institute - I think everyone should follow them as a role model.

Has your life changed much since your student loan? Amani: I’ve got poorer – I really have. Charlotte: I’ve already bought some really nice dresses – shopped at Topshop rather than Primark – I spent £60 on a pair of jeans from American Apparel the other day – that was a very big thing for me. Hannah C: I bought chicken fillets. Charlotte: And I bought Parmesan the other week, which is really something. Jennifer: We’re able to buy the labelled name wax strips rather than just the shops own – Veet works a lot better, and it’s less painful.

What’s your typical morning routine? Hannah C: Every day here is like Boxing Day! Hannah B: Charlotte’s normally up first, normally shouts upstairs and bellowing around the house. Jennifer: We ring or text each other to see if we’re all awake because getting out of bed is such an effort in the morning. Hannah C: Or Facebook each other.

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HOME LIFE

Hannah C: I WANT TO LEARN FRENCH AND MOVE TO PARIS AND WORK FOR DIOR . ALSO CHECK MY FACEBOOK!

Amani: We all try to have breakfast together – most mealtimes, actually. Hannah C: On someone’s birthday we have smoked salmon and scrambled eggs. Amani: And Bucks Fizz. Jennifer: And cake – Marks and Spencer’s cake actually.

Rosie: Cake jowls. Hannah B: Dissertation jowls. Jennifer: I think it’s clear that cake was quite important in this dissertation. Charlotte: I think cake is MORE important.

HOW IMPORTANT IS YOUR WORK TO YOU?

Jennifer: What do I want to do in the future? eat more cake I would say. Rosie: I want to move to London, with everybody, I don’t want us to be split up. Charlotte: I want to take over magazine publishing and the retail world – all at once, I dont think that’s wanting much. Rosie: Jennifer and I want to start our own company. We want a boutique on Brick Lane and sit and drink Starbucks and watch the passers by – either that or being Head Buyer at Selfridges, can’t quite decide yet. Hannah B: Charlotte and I are going to take over the world of fashion. Amani: I want to take over from Mohammed Al Fayed and Harrods – whenever he decides to pass it on to me – and he will! Hannah C: I want to learn French and move to Paris and work for Dior. Also check my Facebook!

Hannah B: What do you mean work? Charlotte: Oh, the degree? Rosie: It is very important. Charlotte: It’s all I think about all day and all night and also weekends! Hannah C: But we do nothing about it at the same time. Jennifer: We are masters of procrastination, it is fair to say, but we do get everything done. We work hard, we have a good balance. Of working…and not working. Hannah C: We’ll come down here and we’ll cry around the table. Jennifer: Doing our dissertations was quite stressful for all of us, we didn’t get out of pyjamas for a week, two weeks really, and we didn’t eat anything but cake. We all got quite jowly, didn’t we?

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What would you like to do in the future?

Interview by Dennis Maloney Photos by Leigh Keily

Jennifer: It’s always important to have nice material things to make you feel better than everyone else

01/06/2009 17:39:36

Hannah B: My perfect evening? Dinner cooked by charlotte, then a night out at The Casino Rooms, Chatham’s finest nightclub…Chatham’s only nightclub

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01/06/2009 17:39:59

WHERE ARE THEY NOW - EMMA BELL?

DEDICATION IS WHAT YOU NEED, explains DESIGNER EMMA BELL. INTERVIEW BY EMMA HOPKINSON, FASHION PROMOTION UCA ROCHESTER

plastic fAntastic

hatting to Emma Bell is like being in the centre of a whirlwind of energy, smiley faces and glitter, in a bag of sweets, with a bow on top. At the time of this interview she was getting ready to jet over the pond to take part in a fashion show in New York, put on to raise money and awareness for HIV charities. Her enthusiasm seems to know no bounds and it’s no wonder that she’s going from Newcastle to super-stardom so very, very fast. Since her debut at London Fashion Week as part of the AW08 Super Super show, Bell has been working her socks off on a variety of projects. Whether you’ve seen her work through collaborations with footwear label Irregular Choice, caught her solo show on the catwalks, or come across her garments while flicking through a glossy magazine, you can’t deny that this gal’s going places.

she goes, building up sketchbooks along the way as constant visual reminders of the things that she likes. She relishes being her own boss and spending every day working at the thing she loves most in the world. After a sparkling reception to her most recent collection, she has every right to be over the moon.

THE FUTURE HOLDS

GIVING IT YOUR ALL

Her proudest moment to date, she says, has been her first foray into the heady world of catwalk shows, which provided her with the platform she needed to shoot into the fashion stratosphere. “Being selected to showcase my collection as part of Graduate Fashion Week was a real nail-biting drama after all of those intense months of hard work. It’s a bit like the X-Factor I guess.” The fashion industry is notoriously competitive, so Emma’s top tip for aspiring designers is to “ditch the snobbiness and throw yourself into every opportunity that people offer you!” Including, but not limited to, ironing celebrity pants and sticking glitter on shoes.

Even though designing clothes is the only thing that she’s ever wanted to do, Emma knows that it’s by no means an easy life. “You have to be 100% dedicated”, she says “and be prepared to take all the blood sweat and tears.” This is something that her course at the University of Westminster in London prepared her for, giving her a handle, not just on the design side of her profession, but on the styling, pattern-cutting and all-important business sides too. “For me it’s the business side that I find most difficult; managing accounts; handling the vital cogs from sponsors to production.” The self-confessed gossip queen is clearly in love with her job though and finds inspiration everywhere

She’s been influenced by trips to Thailand and India, books she reads and things she passes in the street. Emma Bell is truly a colourful person, certainly not afraid to stand out from the crowd - “people in the street ask me if I’m going to a fancy dress party, when really I’m just making a trip to Tesco!” Talent, creativity, gumption – whatever it takes – she’s got it in spades and is prepared to work hard to get where she wants to be. In the next few years she’s planning to put her unique aesthetic into more collaborations and bring it to the furthest reaches of fashion. At this rate there’s no stopping her and there can be little doubt that one day Emma Bell will rule the world.

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WHERE ARE THEY NOW? - EMMA SLUG BELL

“I value my university experience as the perfect launch pad into the fashion industry!”

Photo by Thom Will

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2009 2009 Fashionista Fashionista 65 61 01/06/2009 17:42:21

INTERVIEW SLUG WHERE ARE THEY NOW - GEMMA HYSLOP?

d n a g y n l u r o e Y ord s i D Gemma HysloP, Fashion Editor of Disorder Magazine talks to Emma Shiggins, Fashion promotion UCA Rochester, about the up and downs of the evil mistress that is fashion

Graduating from Westminster with a 2:1 BA Honours in Fashion Design in 2006, 25-year-old Gemma Hyslop turned her creative hand not only to styling and journalism, but also to a full-time role as Fashion Editor of student magazine; Disorder. Fashionista’s Emma Shiggins met with Gemma to talk about her varied career, her passion for brain surgery and her embarrassing fashion disasters! When did you know that you wanted to be in fashion? I always wanted to be a brain surgeon until I became obsessed with Vivienne Westwood aged twelve. I remember being fixated with my mum’s clothes, she had these sparkly sequin shoes and I remember thinking “I can’t wait to have things like that!” Do you see yourself as a writer, stylist or editor? My passion is styling - I am happiest when I’m on a photo shoot and I am getting my hands on the clothes - I think to myself “oh my God! I love this!” My job as Fashion Editor is a combination all three, I never thought I would do fashion journalism but I ended up working with people like Hannah Kane and Piers Atkinson on a few projects, then everything fell into place and now I really enjoy it. When it comes to fashion, have you ever had any disasters? Oh God, when I was younger I had a pair of spiky trainers. Ugh. Then I had some white parachute pants from the market that I thought were dead cool.

I also tried to do the whole high heels with jogging bottoms that Kylie rocked and I remember thinking, “yeah, I can pull this off!”…Or not! It’s all about experimenting I guess. What’s the most rewarding aspect of your job? Seeing things in print or even when you are styling shoots, working with different people, photographers, hair and make-up. Also hearing people talk about the magazine or seeing someone read it on the train; you think “wow that was me!” Do you have any claims to fame? I was on TV in May! My friend Heather and I styled shoots for the magazine with a modelling agency called Ugly and Rage who book quirky models. ANY advice FOR students who want to work in the fashion industry? Don’t expect to earn any money, I work at Disorder full-time but I do freelancing to fund myself as well. If you’re not passionate, it will be hard. So my advice would be to take every opportunity and stick at it. What’s the MOST IMPORTANT thing you have learnt? It’s important to know who you are, remember the times when you were a student needing help. Don’t let the industry change you because it’s easily done. As long as you don’t let yourself get sucked in then you will be fine! It’s just a job after all.

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COURSES

Who you gonna call? Amsterdam Fashion Institute

adrian.grandon@ uwe.ac.uk Course length: 3 years Number of places: 35 on each course Application deadline: Standard UCAS deadline. Famous graduates: Caroline Massey – first menswear designer to have solo show at London Fashion Week 2009 Nick Thomas – Winner of River Island Gold Award 2007 Jess Noy - Winner of River Island Gold Award 2005 Types of career graduates go into: Designer, Textile Designer, Freelance Illustrator, Styling, and Buying.

Stand: H102 Contact: Tracy Hepp-Walker 00 31 20 595 4580 t.l.hepp-walker@hva.nl Course name: Bachelor in Fashion Technology Course length: 4 years Number of places: Between 80 – 100 each year Entry requirements: UK: 2 A-levels plus 3 GCSE (including Maths) passes (grade A-C). B-TEC National Diploma (e.g. Fashion & Clothing, Textiles or Business Administration) The AMFI-Amsterdam Fashion Institute offers three Bachelor degree programmes: Fashion & Branding, Fashion & Design and Fashion & Management. These four-year programmes offer an excellent basis for a successful career in the international fashion and design industry and related businesses. The institute is unique in the Netherlands because it provides courses which cover all aspects of the fashion industry. And, of course, Amsterdam provides an exciting and motivating environment for those aspiring to work in such a creative industry. Application deadline: 1st April 2009 Famous graduates: Mada van Gaans (InternationalDesigner) Martien Mellema – Fashion & Style Director, Dutch Glamour magazine Bregje Gampe – Fashion Journalist, Dutch Parool Mark Visser – Couture Designer – currently designing new range for H&M Antoinette Degens, Fashion Editor, ELLE

University of Central Lancashire Stand: D110 Contact: 01772 893180 jlcrossley@uclan.ac.uk Course name: BA (Hons) Fashion Course length: 4 year sandwich course Number of places: 40 Application deadline: Standard UCAS deadlines. Famous graduates: Graduates have successfully set up their own label Fashion Businesses (Preen, PPQ). Types of careers graduates go into: Opportunities to enter the Fashion Industry at a high or designer level and may form the basis of a career in fashion design, product development, pattern cutting, trend analysis or even buying, merchandising or design management or one of the many other applied areas of the fashion business.

Bath Spa University

Cleveland College of Art & Design

Stand: B118 Course contact: Louse Pickles, Course Leader of Fashion, 01225 332595 l.pickles@bathspa.ac.uk Course name: Ba (Hons) Fashion Design Course length: 3 Years Number of places: 20 Application deadline: Standard UCAS Deadlines. Famous graduates: Course only been in existence for 5 years – current graduates with Mulberry, Giles, Tonia Bastyan and Browns. Types of career graduates go into: Graduate designers, Junior buying roles, Self employed, Freelance designers, Post graduate study.

UCA EPSOm

Stand: D102 Contact: Vicky Wake 01642 298789 vicky.wake@ccad.ac.uk Course name: BA (Hons) Fashion Enterprise Course length: 3 years Number of places: 25 Application deadline: January Famous graduates: Graduates have gone on to set up companies in the fashion business. Types of career graduates go into: Setting up own businesses, designers, pattern cutters/ graders

Birmingham City University Stand: F104 Contact: Jane Grice 0121 331 5000 jane.grice@bcu.ac.uk Course name: BA (Hons) Fashion Design 3rd Year Pathways: BA (Hons) Fashion Design (Collection pathway) BA (Hons) Fashion Design (Fashion Communication pathway) BA (Hons) Fashion Design with Design for Performance BA (Hons) Fashion Design with garment Technology Course length: 3 Years Number of places: 100 per year Application deadline: UCAS deadlines apply Famous graduates: Betty Jackson Types of career graduates go into: Fashion Design; Buying; Trend and Prediction; Fashion Styling; Journalism; Garment Technology; Pattern Cutting; Costume Design. Course name: BA(Hons) Fashion Retail Management Course contacts: Course Director: Jane.Sarkar@bcu.ac.uk Lecturer: Alison.Rapsey@bcu.ac.uk 0121 331 5814 Admissions: Faye.Gelly@bcu.ac.uk 01213315801 Course length: 3 years full-time Number of places: 45 Application deadline: UCAS deadlines apply Famous graduates: Betty Jackson is a designer and fashion retailer. The university has very successful graduates who work at Head Office level for the fashion industry from the High Street to Luxury including: Balance PR, Burberry, Claire’s Accessories,

Elle (India), Gap, Graff Diamonds, John Lewis, M &S, River Island, Mothercare, New Look, Selfridges, Urban Outfitters Europe, S&X Media, Topshop Types of career graduates go into: Buying; Merchandising; Marketing; Sales and Promotion; Visual Merchandising; Store Management; Styling; Events Management; Media and PR; Product Development; Trends Research;

The Arts Institute at Bournemouth Stand: G102 Contact: 01202 363171, jrobinson@aib.ac.uk Course name: BA (Hons) Fashion Studies Course length: 3 years Number of places: 48 Application deadline: Standard UCAS deadlines Famous graduates: None however graduates have gone on to work in companies including Monsoon; Paul Smith; TopShop; Adams childrenswear; Alice Temperley; Animal clothing; Amelia’s Magazine; House of Fraser; John Lewis; Fat Face sportswear; New Look; Peacocks; Rebeka Minkoff (NY); Red Magazine; Siv Stoldal; and Wallis. Types of careers graduates go in to: Design, buying, styling and promotional activities for companies

Bradford College Stand: B130 Contact: 01274 431632 a.loftus@bradford college.ac.uk Course name: Fashion and Clothing BTEC National Diploma Level 3 Course length: 2 years Number of places: 25 Application deadline: No actual deadline, students can apply until September. Types of careers graduates go in to: Designers and Assistant Designers, Pattern Cutters and Assistant Pattern Cutters, Buyers, Fashion Co-ordinators, Costume Designers, Wardrobe Supervisors in Theatres, Freelance Designers, Illustrators, Visual Merchandisers, Garment Technologist, Fashion Stylists, Product Managers, Sample Machinists, Trend Predictors and Recruitment Consultants.

University of the west of england, Bristol Stand: Course name: Contact:

B124 BA(Hons) Fashion/Textile Design B.A.(Hons) Fashion Design Adrian Grandon 0117 3284716

Colchester School of Art and Design Stand: Contact:

D112 Val Jacobs 01206 712443 val.jacobs@ colchester.ac.uk

Course name: BA (Hons) Art and Design: Fashion and Textiles Course length: 3 years Number of places: 26 Application deadline: In line with UCAS requirements - direct entry is also considered. Famous graduates: Hannah Marshall Types of career graduates go into: Fashion design, fashion, buying, marketing and promotion, textiles for fashion, interior textiles, textile arts, fashion graphics, fashion illustration, theatre, costume and education.

Croydon Higher Education College Stand: C128 Contact: Marilyn Willis 020 8686 5700 ext.3932 willism@croydon.ac.uk Course name: Foundation Degree in Fashion Design, Pattern Cutting and Construction (Validated by London Metropolitan University). Course length: 2 years Number of places: 25 Application deadline: UCAS deadlines Types of career graduates go into: Fashion Design, Pattern Cutting and Grading, Sample Machinist, self-employed fashion business.

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COURSES De Montfort University, Leicester Stand: B108 Contact: Della Swain 0116 2577547 dswain@dmu.ac.uk 0116 250 6268 JKing02@dmu.ac.uk Course name: Contour Fashion Design Course length: 3 years Number of places: 25 Application deadline: February Famous graduates: Janet Reger. Graduate destinations include: Agent Provacateur, Myla, Janet Reger, Mio Destino, Triumph International, Fantasie, Lepel, Abercrombie & Fitch, Courtaulds, George, New Look, Tesco, Freya, Ruby Pink Types of career graduates go into: Industry, Design, Teaching, Masters, Styling, Marketing, Buying

University of Derby Stand: E102 Contact: 01332 593198, adtenquiry@derby.ac.uk Course name: BA (Hons) Fashion Studies Course length: 3 years, or 4 years with Year Zero, 5 with optional placement year Number of places: 48 Application deadline: Standard UCAS Deadlines Famous graduates: None, however graduates have gone on to work in different countries such as Gemma Lornas who is now an assistant stylist working between London and Milan. Types of careers graduates go in to: Visual merchandising, buying, styling, fashion marketing,

Stand: C114 Contact: 01302 553861 arts.enquiries@don.ac.uk Laura Zenbergs laura.zenbergs@ don.ac.uk Course name: BA (Hons) Fashion and Textiles Design Course length: 3 Years Full Time Number of places: 20 Application deadline: September Famous graduates: Graduates are currently working in Anderson and Sheppards of Saville Row, Christy’s, Weird Fish and a variety of design companies. Types of career graduates go into: Designer, Pattern Cutter, Fashion Illustrator, Merchandiser, Fashion Promotion, Tailor and Costume Designer. Course name: HND in Costume Design Course contact: 01302 553861 arts.enquiries@don.ac.uk Course length: 2 Years Full Time Number of places: 20 Application deadline: September Famous graduates: None Types of career graduates go into: Costume Designer, Theatre Crafts Technician, Wardrobe Assistant, Costume Supervisor.

University of East London Stand: C108 Contact: Nadia Shah 0208 223 2517 n.shah@uel.ac.uk Course name: BA (Hons) Fashion Design with Marketing (4 YRS) BA (Hons) Fashion Design (3YRS) BA (Hons) Fashion Futures: Trend Forecasting & Prediction (3YRS) Number of places: 60 - 90 Application deadline: Standard UCAS deadline Types of career graduates go into: Illustrator Fashion Forecaster, Designer, Pattern Cutter, Fashion Buyer, Fashion Entrepreneur, stylist, Fashion Marketer , PR, Fashion Merchandiser, Product Developer, Fashion Researcher

ECA – Edinburgh College of Art Stand: Contact: Course name:

D106 0131 221 6000 enquiries@eca.ac.uk MA in Fashion

UEL

University Centre, Doncaster

Course length: 2 years Number of places: No limit and the course just sees how many students applies and decides from that. Application deadline: Standard UCAS deadlines. Famous graduates: Former students have been employed by Prada, Alexander McQueen, Vivienne Westwood, Gucci, Diesel and Sonia Rykiel Paris. Types of careers graduates go in to: Graduate designers, Junior buying roles, Self employed, Freelance designers, Post graduate study.

Heriot Watt University Stand: D118 Contact: 01896 892163, m.timmins@hw.ac.uk Course name: BA (Hons) Fashion Design for Industry Course length: 4 years Number of places: 30 Application deadline: Standard UCAS deadlines Types of careers graduates go in to: Design, marketing, promotion and product development as design professionals.

University of Hertfordshire Stand: B104 Contact: Tony Rosella 01707 286571 t.rosella@herts.ac.uk Course name: BA (Hons) Fashion BA (Hons) Fashion with Marketing Course length: 3 years full time, 5 years part-time Number of places: 45 BA (Hons) Fashion, 15 – 20 BA (Hons) Fashion with Marketing Application deadline: Route A – 15th January, Route B – 30th June Famous graduates: None Types of career graduates go into: Design,

Merchandising, Buying, Garment Technology, and Pattern Cutting

University of Huddersfield Stand: E106 Contact: 01484 471386 c.k.evans@hud.ac.uk Course name: BA(Hons)Fashion Design Marketing and Production Course length: 3 year full-time, 4 years sandwich Number of places: 36 Application deadline: UCAS deadlines Famous graduates: Marcus Rigg – Senior Designer – Topman; Angela Loftus – Head of Fashion – Bradford College; Anne Holt – Head of Fashion – University of Derby; Ryan Heard – Fashion Idol Winner Types of career graduates go into: Design, styling, merchandising, buying, selection, management, marketing, product development and manufacturing. Course name: BA (Hons) Fashion Design with Textiles Course contact: 01484 471386 c.k.evans@hud.ac.uk Course length: 3 year full-time, 4 years sandwich Number of places: 36 Application deadline: UCAS deadlines Famous graduates: Arena Henderson – MA Fashion; Gareth Heaton – Head Designer – Mish Mash Jeans; Jeanette Hollingdrake – Head Designer – Sacred Hearts Types of career graduates go into: Design, styling, merchandising, buying, selection, management, marketing and promotion, fashion journalism, product development and manufacturing. Course name: Course contact:

Fashion Media and Promotion BA(Hons) Department of Design 01484 473858 design@hud.ac.uk

Course length: 3 year full-time, 4 years sandwich Number of places: 35 Application deadline: UCAS deadlines Famous graduates: New course Types of career graduates go into: Magazine styling, journalism, fashion PR campaigns, fashion advertising campaigns and promotional strategies.

Kingston University Stand: A106 Contact: 020 8417 4067 r.mann@kingston.ac.uk Course Name: BA (Hons) Fashion Course Length: 3 Years Number of Places: 55 Application Deadline: UCAS deadlines Famous Graduates: None Types of Careers Graduates go into: Designers and Assistant Designers, Pattern Cutters and Assistant Pattern Cutters, Buyers, Fashion Co-ordinators, Costume Designers, Wardrobe Supervisors in Theatres, Freelance Designers, Illustrators, Visual Merchandisers, Garment Technologist, Fashion Stylists,

Leeds College of Art and Design Stand: C104 Contact: Susan Dillon 0113 2028035 susan.dillon@ leeds-art.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Application deadline: Standard UCAS deadlines Famous graduates: Students have gone to work for designers such as Jonathon Saunders, Vivienne Westwood, Russell Sage and Hussein Chalayan; others now work for Moda in Pelle, Vicky Martin, Fashion Group, Umbro and Action Apparel. Others have set up their own businesses.

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COURSES Types of careers graduates go in to: Industry, Design, Teaching, Masters, Styling, Marketing, Buying

Leeds University Stand: C126 Contact: 0131 343 3802 d.backhouse@leeds.ac.uk Course name: BA (Hons) Fashion Design Course length: 3 years Number of places: 58 Application deadline: 15th January Famous graduates: None but graduates have worked with the likes of Abercrombie & Finch, Bench; Dorothy Perkins; Espirit; George; L’Oreal; New Look; Next; River Island; Ted Baker; Tommy Hilfiger and Warehouse. Types of careers graduates go in to: Setting up own businesses, designers, pattern cutters/ graders

Liverpool John Moores University Stand: F102 Contact: 0151 2315058 d.wilson@ljmu.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: 50 Application deadline: Standard UCAS deadlines Famous graduates: None for this course, however Radiohead drummer Phil Selway graduated John Moores with a degree in English and History. Types of careers graduates go in to: The programme leads to a wide variety of employment opportunities and recent graduates have pursued careers in many fashion related activities, e.g. designers, stylists, buying, fashion illustration, trend forecasting, merchandising etc. Graduates have also pursued postgraduate study in both the UK and Europe.

Manchester School of Art, Manchester Metropolitan University Stand: C122 Contact: Alison Welsh 0161 2473543 a.welsh@mmu.ac.uk Course name: BA (Hons) Fashion Course length: 3 Years Number of places: 45 Application deadline: Standard UCAS deadlines Famous graduates: Aitor Throup Types of career graduates go into: Many students go on to be designers within the fashion industry. We have graduates who have worked at River Island, Next, Dolce & Gabbana, Top Shop, Abercrombie and Fitch, Reebok, Rodier Paris and many more companies in the UK and abroad. Some students go on to study at MA level at The Royal College of Art, Central St Martins, and London College of Fashion. Other graduates become buyers, journalists or occasionally they go on to design costume for film or TV.

Middlesex University Stand: B122 Contact: 0208 4115014 g.charles@mdx.ac.uk Course name: BA (Hons) Fashion Route B Course length: 3 years Number of places: Up to 70 Application deadline: Standard UCAS deadlines. Famous graduates: Andrew Heather – Creative director at Givenchy; Boudicca – Womenswear design duo; Richard Gray – Internationally known illustrator and art director Types of careers graduates go in to: Many graduates have gone on to set up their own fashion labels including Boudicca, Ally Capellino and Ashley Isham. Others have gone on to work with big fashion names such as Givenchy, Margaret and Howell and also Abercrombie and Fitch.

The University of Northampton Stand: C106 Contact: Jane Mills 01604 893208 jane.mills@ northampton.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: 40

Famous Graduates: None but graduates have gone to work for companies including: Elspeth Gibson, Alexander McQueen, Julien McDonald, Hugo Boss, Ben de Lisi, Vogue magazine, AnneLouise Roswald, Next, Church’s, Prada, Zandra Rhodes, Bruce Oldfield and Lulu Guiness. Types of career graduates go into: Fashion Design, Pattern Cutting and Grading, Sample Machinist, self-employed fashion business.

Northbrook College Sussex Stand: D104 Contact: Steven Dell 01903 606250 s.dell@nbcol.ac.uk Course name: BA (Hons) Fashion Design Course length: 3 Years Number of places: 30 Application deadline: May 2010 Famous graduates: Recent graduates have successfully established design positions at Armani Exchange (NYC), Alexander McQueen, Giles, Jil Sander, Abercrombie & Fitch, Boudicca, Puma, Adidas, Nike, Ben Sherman, Moss Bros, Daks, River Island and New Look, to name a few, or have successfully set up their own fashion businesses. Types of career graduates go into: Fashion designers, freelance designers, self employment/own fashion business, trend predictions, stylists, design consultants, fashion illustrators, Savile Row tailors, pattern cutters and garment technologists as well as areas within fashion marketing, branding, retail, merchandising and buying.

Northumbria University Stand: B120 Contact: Chris Hodge 0191 227 4913 chris.hodge@unn.ac.uk Course name: BA (Hons) Fashion Course length: 4 year sandwich Number of places: 60 - 70 Application deadline: Standard UCAS deadline Famous graduates: None Types of careers graduates go in to: Career opportunities include designing over a broad range of market levels for menswear, womenswear and childrenswear, designers and manufacturers, fashion illustration, forecasting, fashion journalism, knitwear, textiles, public relations, freelance consultancy, fabric/colour research, and fashion styling.

and stylists. Some graduates also decide to go into teaching or the media, or progress to postgraduate study. Course name: BA (Hons) Fashion Knitwear Design and Knitted Textiles Contact: Stacy Marsh 0115 848 8247 Stacy.marsh@ntu.ac.uk Julie Pinches 0115 848 8248 julie.pinches@ntu.ac.uk Course length: 4 Years including placement (optional) Number of places: 40 Application deadline: Route A – January, Route B - March Famous graduates: Graduates with design positions at Abercrombie and Fitch, Ralsey, American Eagle, Per Una, Paul Smith, Max Mara, Karen Millen, Julian McDonald, Hugo Boss Types of career graduates go into: Knitwear Design, Knitted Textile Design, Styling, Visual Merchandising, Buying, Production managers, Postgraduate study

Oxford & Cherwell Valley College (an associate college of DMU) Stand: B116 Contact: 01865 551632 knolan@ocvc.ac.uk Course name: BA (hons) Fashion Design Course length: 3 yrs full time / 6 yrs part time Number of places: 20 Application deadline: Route B – March 6th Famous graduates: None Types of career graduates go into: Designers, pattern cutters, stylists

Plymouth College of Arts Stand: C118 Contact: 01752 203474 smessam@pcad.ac.uk Course name: BTEC ND Fashion and Textiles Course length: 2 years Application deadline: Standard UCAS deadlines Famous graduates: None Types of careers graduates go in to: Costume Designer, Fabric and Textile Design, Interior Designer, Marketing & Promotion, Retail, Surface Pattern and Decoration

Ravensbourne College of Design and Communication Stand: C110 Contact: Dorota Watson 0208 2894900 ext 4912 dorota.watson@ rave.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: 85 Application deadline: Standard UCAS deadlines Famous graduates: Nicholas Knightly, who is now design director of Mulberry; Madeleine Press has created her own label; Camilla Staerk has created her own label. Types of careers graduates go in to: Usually companies in the industry such Alexander McQueen, Arena, Calvin Klein, Chloe, Christian Lacroix, Eley Kishimoto, Hardy Amies, Hussein Chalayan, Issey Miyake, Jalouse, John Galliano, Matthew Williamson, Paul Smith, Robert CaryWilliams andTrend Union

UCA Rochester Stand: C120 Contact: Thomas Atkinson 01634 888631 tatkinson@ ucreative.ac.uk Course name: Fashion Design Course length: 3 Years, Full time Number of places: 25 Application deadline: 15th January Famous graduates: Zandra Rhodes, Karen Millen, Wale Adeyemi, Harriets Muse, Types of career graduates go into: Fashion Designer, Fashion Design Consultant, Creative Pattern Cutter, Concept Predictor, Fashion Design Entrepreneur, Fashion Business and Marketing Consultant.

University of Salford Stand: E108 Contact: School Office 0161 295 6088  0161 2952686 b.a.aswat@salford.ac.uk Course name: BA (Hons) Fashion Course length: 3 Years Number of places: 65 Application deadline: Standard UCAS Deadlines Famous graduates: Jonathan Kirby – Senior

Stand: B112 Contact: 0191 232 6002, ar.admissions@ northumbria.ac.uk Leon Maurice 0191 243 7823 leon.maurice@ northumbria.ac.uk Course name: BA(Hons) Fashion Marketing Course length: 4 year Sandwich Number of places: 50 Application deadline: Standard UCAS deadlines Types of career graduates go into: Fashion Marketing graduates enjoy a choice of career opportunities in; design, product development, graphics, buying, marketing, public relations, visual merchandising, publishing, styling, consultancy and recruitment. Many of our graduates start up their own businesses. Currently, 91% of our graduating students are in full-time fashion-related employment within six months of leaving University.

Nottingham Trent University Stand: B114 Contact: Stacy Marsh 0115 848 8247 Stacy.marsh@ntu.ac.uk Julie Pinches 0115 848 8248 julie.pinches@ntu.ac.uk Course name: BA (Hons) Fashion Design Course length: 3 Years Number of places: 70 Application deadline: Route A – January, Route B - March Famous graduates: Recently our graduates have gone to work for internationally renowned brands such as: Max Mara, Paul Smith, All Saints, Levi Strauss, Issey Miyake, Abercrombie & Fitch, Next, River Island, Topshop, Karen Millen, American Eagle, Marie Claire Types of career graduates go into: This course has excellent employment records, with graduates often landing careers as designers, buyers, merchandisers, production managers

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University of Salford

COURSES

Director of Levis; Dan Szor – Creative Director of Super Super Magazine; Liz Cardwell – Freelance Stylist (Kate Nash, Dazed&Confused) Types of careers graduates go in to: Graduates entering the fashion industry work across a diverse range of careers – as designers, stylists, pattern cutters, buyers, visual merchandisers, illustrators and retailers. Many have set up their own labels. Recent graduates have found employment with companies such as Burberry, Super Super, Boudicca, Mulberry, Paul Smith, FCUK, Whistles, River Island, Erdem, All Saints, Dazed & Confused, Matalan, Top Shop etc.

Somerset College of Art and Technology Stand: A104 Contact: Imelda Hughes 01823 366 560 imelda.hughes@ somerset.ac.uk 01823 366368 gsm@somerset.ac.uk Course name: BA (Hons) Fashion Design Course length: 3 years Number of places: 55 Application deadline: 21st September Famous graduates: None Types of career graduates go into: The university has a successful record of students graduating and starting careers in the industry which range from design, retail management, buying, and fashion promotion in companies such as Ted Baker, Courtaulds, Miss Selfridge and Fat Face. Alternatively you could continue your studies at postgraduate level or set you your own design business. Course name: BA (Hons) Fashion Textiles Contact: Imelda Hughes 01823 366 560 imelda.hughes@ somerset.ac.uk 01823 366368 gsm@somerset.ac.uk Course length: 3 years Number of places: 55 Application deadline: 21st September Famous graduates: None Types of career graduates go into: The university has a successful record of students graduating and starting careers in the industry which range from design, retail management, buying, and fashion promotion in companies such as Ted Baker, Courtaulds, Miss Selfridge

and Fat Face. Alternatively you could continue your studies at postgraduate level or set you your own design business.

South East Essex College Stand: C102 Contact: 01702 220500 marketing@ southend.ac.uk Course name: BA (Hons) Fashion Design Course length: 3 years Number of places: 20 Entry requirements: 160 UCAS points Application deadline: March 2010 Famous graduates: N/A Types of career graduates go into: Fashion Designer, Fashion Illustration, Fashion Buying, Fashion Merchandising and Pattern Cutter Course name: FdA Fashion Communication & Marketing Contact: Jenny Sinton 01702 220601 Course length: 2 years Number of places: 20 Application deadline: March 2010 Famous graduates: N/A Types of career graduates go into: Fashion Illustration, Web Design, Events Organising, Fashion PR and Fashion Photography

Southampton Solent University Stand: C124 Contact: 023 80319429 ft.admissions@ solent.ac.uk Course name: BA (Hons) Fashion Course length: 3 Years Number of places: Depending on the number of applicants Application deadline: Standard UCAS deadlines Famous graduates: None Types of careers graduates go in to: fashion graphic design, styling, packaging/point of sale design, fashion magazine design, advertising, contemporary fashion illustration, garment/tshirt/fabric print design. Course name: Contact:

BA (Hons) Fashion with Photography 023 80319429 ft.admissions@ solent.ac.uk

Course length: 3 Years Number of places: Depending on the number of applicants networking is introduced with work experience encouraged and supported by the teaching team. Application deadline: Standard UCAS deadlines Famous graduates: None Types of careers graduates go in to: advertising consultant for fashion retailers, reportage photographer, assistant photographer, visual trend and image capture, reporting for forecasting companies or as a stylist for magazines and photographers. Course name: BA (Hons) Fashion Contact: Simon Seievewright 02380 319226 simon.seivewright@ solent.ac.uk Course length: 3 Years Number of places: 90 Application deadline: Standard UCAS deadlines Famous graduates: None Types of careers graduates go in to: Fashion design, styling, buying, merchandising, fashion forecasting, pattern cutting, fashion public relations, and fashion marketing.

Thames Valley University Stand: A108 Contact: Pauline Harrison 0118 967 5159 pauline.harrison@ tvu.ac.uk Course name: BA (Hons) Fashion and Textiles Course length: 3 years Number of places: Depending on the number of applications. Application deadline: Standard UCAS deadlines Famous graduates: None Types of careers graduates go in to: Design and design management in fashion, textiles, knitwear and footwear, buying, merchandising and creative pattern cutting.

University for the Creative Arts Stand: Contact:

C112 Adrien Parry Roberts, 01372 202418 APRoberts@

ucreative.ac.uk Course Name: BA (Hons) Fashion Course Length: 3 or 4 years Application Deadline: Standard UCAS deadlines Famous Graduates: Narghess Gharani and Vanya Strok Met and began collaborating whilst studying BA (Hons) Fashion at our Epsom Campus in 1995; Samantha Mark completed her BA Fashion Degree and won the Young Designer Award Competition in 2006; Oliver Volquardsen, a BA (Hons) Fashion Graduate, is one of only eight people who have been selected by the Daiwa AngloJapanese Foundation as a 2008 Scholar; Karrie-Ann Healy, a UCA Epsom Fashion Graduate was been given the chance of a lifetime to showcase her work and open the floor at the celebrity NSPCC Fire & Ice Fashion Gala. Karrie-Ann was approached to produce designs for the high profile gala after her designs were seen at Graduate Fashion Week. Types of career graduates go into: Fashion design, Fashion buying, Retail management, Pattern cutting, Public relations, Concept generation, Styling, Illustration, Fashion marketing and merchandise Course Name: BA (Hons) Fashion Journalism Course Contact: Deborah Lampitt 01227 817494 dlampitt@ucreative.ac.uk Course Length: 3 years full time Number of places: 75 Application deadline: according to UCAS deadlines Famous Graduates: Jennifer Wiebking a 2008 BA (Hons) Fashion Journalism Graduate who achieved a first class honours degree, won the 2009 ‘First Word’ Fashion Journalism award at Graduate Fashion Week for her interesting and informative interview with Simon Jablon, designer behind the uber-fasionable Linda Farrow sunglasses line; Daniel Oliver a 2008 BA (Hons) Fashion Journalism Graduate is now Contributing Nightlife Editor of Attitude magazine, Senior Fashion Writer for Londonkicks.com and PA to drag du jour, Jodie Harsh; Jodie Ball a 2004 BA (Hons) Fashion Journalism Graduate won the ‘First Word’ Fashion Journalism Award and graduated with a 1st Class BA (Hons) degree in Fashion Journalism. Jodie subsequently started work at WGSN (Worth Global Style Network) and is now Associate

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COURSES Style, Media & Beauty Editor - reporting from the international Fashion Weeks. She is also a successful freelancer. Types of career graduates go into: Fashion related PR and media companies, Magazines, Newspapers, Course Name:

BA (Hons) Fashion Management and Marketing Course Contact: 01372 728811 ext 2495 cmackenzie@ ucreative.ac.uk Course Length: 3 years Application Deadline: Standard UCAS deadlines Famous Graduates: None Types of career graduates go into: Fashion Buying, Retail or Brand Management, Merchandising and Planning, Visual Merchandising, Product Development, Fashion and Trend Forecasting, Fashion PR, Fashion Marketing Course Name:

BA (Hons) Fashion Promotion and Imaging Contact: Jules Findley 01372 202490 jfindley@ucreative.ac.uk Course Length: 3 or 4 years full time Number of places: 90 Application Deadline: Standard UCAS deadlines Famous Graduates: Lauren Blane - Fashion Editor Wonderland magazine; Ellie Hay – Assistant Editor Intimates/Swim WGSN; Lucy Barber - Espionage Creative Marketing Agency; Sophie Stevens - Illustrator for House of Holland; Bella Haigh- Editorial Assistant 125 Magazine; Vicki Eaton – Assistant Buyer for Charles Tyrwhitt; Claire Stewart – Trendstop; Amy Durrant – Press Assistant for Tatty Devine; Anna Rowlands - Marketing Executive at Live Nation Types of career graduates go into: Fashion

Stylist, Art Director, Editor Fashion Illustrator, Graphic Designer, Fashion Photographer, Producer Fashion, PR, Online Fashion Editor, Fashion and Trend Forecaster, Press Officer, Fashion Consultant Buyer Account Manager, Merchandiser, Event Manager Brand Strategist, Web Designer

UNIVERSITY OF APPLIED ARTS VIENNA Stand: Contact:

G114 Anja SeipenbuschHufschmied (PR) 00 431 711332160 pr@uni-ak.ac.at www.dieangewandte.at Course name: Fashion Design Course length: 8 Semesters Number of places: 45 Entry requirements: Entrance Examination Application deadline: September 2009, Famous graduates: Petar Petrov Types of career graduates go into: Fashion design, fashion, buying, marketing and promotion, textiles for fashion, interior textiles, textile arts, fashion graphics, fashion illustration.

UNIVERSITY OF WALES, NEWPORT Stand: Contact:

B128 Irene Dee 01633432643/2187 Irene.dee@newport.ac.uk Course name: BA (Hons) Fashion Design Course length: 3 years Number of places: 50 Application deadline: Standard UCAS deadlines Famous graduates: None Types of careers graduates go in to: Commercial design, design management, fashion styling, retail buying and merchandising and fashion journalism.

WEST WALES SCHOOL OF THE ARTS Stand: Contact:

B126 Caroline Thraves 01554 748208 caroline.thraves@ colegsirgar.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: 20 Application deadline: Standard UCAS deadline. Famous graduates: None Types of career graduates go into: Design, pattern cutting, Gerber CAD designer, garment technology, styling, forecasting and illustration.

UNIVERSITY OF WESTMINSTER Stand: Contact:

B110 020 7911 5903 harrow-admissions@ westminster.ac.uk. Andrew Groves 0207 9115000 grovesa@wmin.ac.uk Course name: BA (honours) Fashion Design Course length: 3 years full time, with option of 4 year sandwich course Number of places: 36 Application deadline: route A deadline is 15th January Famous graduates: Christopher Bailey – Design Director, Burberry; Michael Herz – Creative Director, Aquascutum; Markus Lupfer – Creative Director, Armand Basi; Mark Maidment – Creative Director, Ben Sherman; Stuart Vevers – Creative Director, Loewe; Sophie Dean – Fashion Editor, Wallpaper*; Jutta Kraus – Creative Director, Bernhard Willhelm; Carri Munden – Creative Director, Cassetteplaya; Katie Hillier – Accessory Designer, Marc Jacobs.

Types of career graduates go into: Fashion Designer, Design Assistant, Buyer, Merchandiser, Stylist, accessory Designer, Menswear Designer, Sportswear Designer, Creative Director, Print Designer.

WILTSHIRE COLLEGE SALISBURY Stand: Contact:

E110 Jennie Hiett 01722 344323 jennie.hiett@ wiltshire.ac.uk Course name: Ba (Hons) Fashion and Textiles Course length: 3 years Number of places: No actual number, depending on number of applications. Application deadline: UCAS deadlines Famous graduates: None however graduates are currently placed across a range of companies Timberland,Catherine Walker, Cassette Playa, Griffin UK, Mud Pie Trend Forecast Company, New Look, Jane Norman. Types of careers graduates go in to: Designers, pattern cutters, print designers, buyers, stylists, trend forecasters .

WINCHESTER SCHOOL OF ART Stand: Contact:

B106 02380 596924 cl@soton.ac.uk Course name: BA (Hons) Textiles, Fashion and Fibre Course length: 3 Years Number of places: 90 Application deadline: UCAS deadlines Famous graduates: Graduates have gone to work in such companies such as Liberty, Alberta Ferretti, Habitat, Wallace Sewell, Preen, Erdem, Gucci and Accessorize. Types of careers graduates go in to: fashion buying, fashion designing, trend forecasting and freelancing.

GFW Sponsors ARTS THREAD Stand: G110 Arts Thread media is an online educational tool designed to connect Industry, universities/ schools and students worldwide, exclusively within the field of design. For the first time ever, Industry can locate the university/college courses and most talented graduates Globally who are relevant to their own speciality. Website: www.artsthread.com

DERMALOGICA Stand: B102 Dermalogica immediately upset the prevailing paradigm of beauty and glamour by classifying skin care as a health issue as opposed to a cosmetic concern. Just as we removed common irritants from the ingredient menu, Dermalogica also introduced a powerful new element into the brand identity: the specialized expertise of the professional skin therapist. All products are manufactured in the USA, and never use animal testing and Dermalogica is sold only where professional consultation and professional treatments are performed by professional skin therapists. In just over 20 years, Dermalogica has become the number one choice of skin care professionals worldwide, prescribed more often than any other product available. Dermalogica is a privately owned company driven first by education and research. We take pride in being true pioneers in the industry, growing from a modest store-front in Marina del Rey to the now 145,000 square foot Corporate Headquarters in Los Angeles and locations worldwide in close to 50 countries. Website: www.dermalogica.com

FASHIONING AND ETHICAL INDUSTRY Stand: F108 Fashioning an Ethical Industry is a Labour Behind the Label project that works with students and tutors on fashion related courses to give a global overview of the garment industry, raise awareness of current company practices and of initiatives to improve conditions, and inspires students - as the next generation of industry players - to raise standards for workers in the

fashion industry of the future. They run student workshops, organise tutor training events, provide teaching resources and work with tutors to integrate ethical issues related to garment manufacture into their teaching. The ultimate objective of the project is to embed social responsibility issues in the teaching of all fashion related further and higher education courses. Labour Behind the Label is a campaign that supports garment workers’ efforts to improve their working conditions. It raises the awareness of consumers, lobby groups and government and encourages international solidarity with workers. Members include trade unions and their local branches, consumer organisations, campaign groups, and charities. It is the UK platform of the international Clean Clothes Campaign. Website: www.fashioninganethicalindustry.org/

FASHION AND TEXTILE MUSEUM Stand: G106 The Fashion and Textile Museum is a cutting edge centre for contemporary fashion, textiles and jewellery in London. Founded by iconic British designer Zandra Rhodes, the centre houses permanent and changing exhibitions exploring elements of fashion, textile and jewellery as well as the Academy which runs courses for creative students and businesses, and the fabulous The Café @ FTM. Situated in the heart of fashionable Bermondsey Village, in a fantastic building designed by Mexican architect Ricardo Legorreta, the FTM aims not just to display and collect items relating to fashion, jewellery and textile design, but to offer inspiration to a new generation of creatives. Now redeveloped and operated by Newham College, the museum is a hub of learning, ideas and networking for the fashion and jewellery industry. Website: www.ftmlondon.org

FashionCapital combined with Fashion Enter in September 2006 to ensure a full offer of complete business support is now available. Fashion Enter has a network of boutiques, the fashion event Profile, an agency Representing, PR Dispensary Service and allows members to have on going mentoring and business advice sessions. The amalgamation of the two businesses has provided one of the most powerful forces in fashion today. Website: www.fashioncapital.co.uk

FASHION CAREER CLINIC Stand: E104 The Fashion Careers Clinic is a specialist careers advice service just for fashion designers. We provide advice and coaching for anyone looking for work in the fashion design industry, from fashion students, new graduates, to experienced designers. Website: www.thefashioncareersclinic. blogspot.com

LECTRA Stand: F110 Lectra has been involved with the world of fashion for over thirty years. The expertise gained gives Lectra solutions a unique business dimension. For design, industrialization and cutting, Lectra associates its know-how and market knowledge to offer the best technology and service adapted to each of its clients’ needs. To maintain complete control of costs and processes, companies need all information in real time in order to decide quickly and act correctly. Lectra software, dedicated to design, to the cutting room and to product lifecycle management guarantees users precise global control over all activities. Website: www.lectra.com

FASHION CAPITAL

PORTOBELLO BUSINESS CENTRE

Stand: F106 FashionCapital aims to provide a one-stop online support resource for all areas of the Clothing and Fashion industry. Established in 2001 FashionCapital has a wealth of expertise to provide all users a unique insight into the fashion industry. A dedicated team of experts are here to support you and your business at every stage of its development.

Stand: F112 The Business Centre is a non-profit company limited by guarantee. It employs both full-time and part-time professional staff and has a pool of consultants to call on. The management of the Centre is the responsibility of the Chief Executive, Abim Olabinjo, and he reports regularly to the Management Board which is made up of volunteers with direct relevant

experience of the business world. Website: www.pbc.co.uk

RIVER ISLAND Stand: D108 With over 250 stores operating in the UK, Republic of Ireland, Europe, Middle East, Far East and growing. Plus over 50 years of fashion retailing experience, River Island is one of the largest and most successfully privately owned companies. We design nearly everything we sell to ensure that our products have a unique appeal on the high street. Our working environment is dynamic and fast moving. We are achievement orientated and driven to provide the hottest, newest looks for our customers. We’re fashionable, focused and work hard to stay on top of the high street so it makes sense that we look for the same qualities in potential employees. It is true that we have a reputation for working very hard and being determined, but we also make sure that we create opportunities for our people, and our business, to get ahead. Website: www.riverisland.com

SKILLFAST UK Stand: A110 Whether you’re on the “factory-floor” or in the boardroom, whether you’re a designer or a “maker”, whether your interest is hi-tech engineering or hand-craft stitching, clothing, footwear and textiles-related businesses have a dynamic and exciting career for you. Skill fast can be used to find out how to get in, and how to get on! If you are a careers advisor or someone who is looking for a career in the clothing, footwear and textiles industry you can subscribe to a newsletter written specifically with you in mind. Website: www.skillfast-uk.org

STYLE BUBBLE Stand: G108 Style Bubble is the brain child of Susie Bubble who hosts a Perez Hilton style website with all information about anything and everything about fashion. It allows viewers to blog on the website and also speak to Susie Bubble directly through her email. Website: www.stylebubble.typepad.com/

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COURSES

GFW Protégé project ASOS Established in June 2000, asos.com is the UK’s largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, asos.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, asos.com attracts over 5.3 million unique visitors a month and has 2.3 million registered users. Website: www.asos.com

department store retailer in the UK, with 27 shops and a growing online business. Website: www.johnlewis.com

ELLE

MATCHES

Elle is a worldwide magazine that focuses on women’s fashion, beauty, health, and entertainment. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945. It is now the world’s largest fashion magazine, with 39 international editions in over 60 countries. Elle readers have a median age of 34.7 years. Subscriptions account for 73 percent of readers. With the remaining 27 percent purchasing single issues, Elle is the only fashion magazine to have increased its newsstand sales in the past five years, most notably with an 18 percent increase in the first half of 2006. There are 27 Elle websites globally, which collectively attract over 1 million visitors and 26 million page views per month. Elle reaches over 4.8 million readers. Website: www.elleuk.com

Since the first Matches store opened near Tom and Ruth Chapman’s home in Wimbledon in 1990, it has become a brand in its own right. Thirteen stores across London cater specifically to the unique style characteristics of their customer. Matches upholds a dedication to creativity, personality and attention to detail as much to the advantage of the product it offers as to the customer buying it. Promising a fashion education within the capital’s most elegant retail experience; every season sees the best designers in the world collaborate with Matches to create the most talked about fashion exclusives: Burberry Prorsum, YSL, Diane Von Furstenberg, Azzedine Alaia and Sophia Kokosalaki. Online, the Matches experience is as unique and exhilarating as any of the stores: cutting-edge fashion literally at your fingertips with an unprecedented, personalised customer service promise. Website: www.matchesfashion.com

JOHN LEWIS John Lewis began in 1864 with the opening of the first shop in London’s Oxford Street. ‘Never Knowingly Undersold’, was the stores unique promise to customers that the price of any item sold will always be as low as the lowest price in the neighbourhood, and has been the companie’s slogan for over 75 years. Through the efforts of Partners serving customers with the suppliers’ high quality goods, John Lewis have succeeded in building the largest

the Middle East. To find out more about where Peacocks stores are located please check our their website. Website: www.peacocks.co.uk

The Protégé Project is a brand new initiative for 2009 – these companies will be scouting for talent at GFW and each will offer one lucky student a short-term paid contract to work over the summer

MULBERRY Inspired by the cool of the city and the craft of the countryside, Mulberry has always represented a particular British juxtaposition. Mulberry was established in 1971 with modest roots in Somerset, England and on the shelves of the London fashion emporium, Biba. Mulberry quickly grew to become the first

PENTLAND

British lifestyle brand, creating the vogue for ‘le style Anglais.’ At the time, favorites from Mulberry included the leather agenda and the poacher bags must haves of their time, so fondly remembered by fashion insiders. The start of the 21st century saw the creation of two timeless and iconic Mulberry bags, The Bayswater and The Roxanne, which only seem to gain in popularity as the seasons go by. Mulberry is proud to be the only British luxury brand retaining and investing in its UK factory. In 2006, Mulberry launched an apprenticeship scheme in the UK factory, sustaining a way of working that has lasted generations and providing skills, training and employment for the local community. The Mulberry customer appreciates superior quality in materials, fashion forward design and understated luxury. Website: www.mulberry.com

PEACOCKS Peacocks are a leading UK fashion value retailer offering the right, on trend fashions for all the family at unbeatable value by combining quality, style and low prices for womenswear, menswear, childrenswear, footwear and accessories. The secret of Peacock’s success is its ability to react quickly to fashion trends at fantastic prices delivering fast value fashion to its customers day in and day out. Between 30 and 50 new womenswear lines arrive in store every week. Peacocks has over 500 stores throughout the UK, including concessions in several Co-op stores. They have 76 International stores in Eastern Europe and

Pentland Group plc was founded in the early 1930s in Liverpool, England. It was then called the Liverpool Shoe Company because it dealt purely in shoes; first a wholesale shoe business, then expanding into a manufacturing business. Always displaying innovation and creativity, Pentland was one of the first companies to manufacture from Asia, forming a division in Hong Kong in the early 1960s. In 1981 Pentland purchased the majority share of a tiny US company called Reebok. After a 10-year period of growth, Reebok was sold. In the 1990s Pentland bought brands and now proudly has a portfolio of some of the greatest international sports, outdoor and fashion brands globally. Website: www.pentland.com

RIVER ISLAND With over 250 stores operating in the UK, Republic of Ireland, Europe, Middle East, Far East and growing. Plus over 50 years of fashion retailing experience, River Island is one of the largest and most successfully privately owned companies. We design nearly everything we sell to ensure that our products have a unique appeal on the high street. Our working environment is dynamic and fast moving. We are achievement orientated and driven to provide the hottest, newest looks for our customers. We’re fashionable, focused and work hard to stay on top of the high street so it makes sense that we look for the same qualities in potential employees. It is true that we have a reputation for working very hard and being determined, but we also make sure that we create opportunities for our people, and our business, to get ahead. Website: www.riverisland.com

Fashionista recommends... COOL HUNTING

LONDON FASHION WEEK

American site covering ideas and products in the fields of art, design, culture and technology. If it’s cool, it’s here. Website: www.coolhunting.com

The season’s schedule, plus designer information, news and more from the official British Fashion Council site. A must for journos, buyers, bloggers, and blaggers! Website: www.londonfashionweek.co.uk

DAZED DIGITAL

REFINERY 29

Achingly hip online version of Dazed & Confused Magazine. Great for music, film and culture as well as fashion. If you’re really lazy sign up to their newsletter and get the best bits direct to your inbox. Website: www.dazeddigital.com

UNIVERSITY OF HUDDERSFIELD

The hottest fashion news from New York. Website: www.refinery29.com

THE DOLL Lee Lapthorne’s creative agency The Doll runs On|Off, the leading independent fashion showcase during London Fashion Week for international press and buyers that uniquely bridges the gap between on and off schedule designers. Website: www.thedoll.org

FASHION 156 Slick and stylish online magazine with sections on fashion, beauty, streetstyle, and menswear. Website: www.fashion156.com

FASHION MONITOR Beg, borrow, steal (or pay) your subscription to online contacts directory Fashion Monitor, the UK’s leading source of industry information for media, PR and communications professionals working in fashion and beauty. Most fashion universities have log-in details – which, believe us, is almost worth going to uni for! Website: www.fashionmonitor.co.uk

THE FASHION SCOUT The pioneering blog for Vauxhall Fashion

Scout, London’s largest off schedule venue for emerging talent. The site is mainly put together by the crème de la crème of student writers and photographers, and covers news, reviews, gossip and street style. Website: www.thefashionscout.com www.vauxhallfashionscout.com

FUK Intelligent editorial from Fashion UK, covering the best UK fashion from the street to the catwalk. Keep checking back for daily fashion news, designer interviews and a massive catwalk archive that’s great for research. Website: www.fuk.co.uk

GRADUATE FASHION WEEK The online home of Graduate Fashion Week has loads of useful information about the event – including contact info for the member colleges, exhibitors – and details of the award winners. Website: www.gfw.org

GQ Online home of leading men’s magazine GQ covering all things fascinating to the XY population such as grooming, cars, gadgets, and (for the straight boys), scantily clad girls. Website: www.gqstyle.com

THE SARTORIALIST Stunning street style from all over the globe by Scott Shuman, ex director of men’s fashion at Bergdorf Goodman. Named one of Time Magazine’s “Top 100 Design Influencers”. Website: www.thesartorialist.blogspot.com

STYLE.COM The online home of US Vogue, also has internet-exclusive material such as event photographs and style-related articles. According to Alexa Internet (the web traffic gurus) it’s the most-visited women’s fashion magazine site online. You need it in your life! Website: www.style.com

WGSN This trend-forecasting agency are so spookily accurate they should be burnt as witches. They predict the cultural climate weeks, months, even years in advance. Subscription required. Website: www.wgsn.com

VOGUE Get your daily fashion fix at British Vogue’s glossy site – with news, catwalk videos and reviews, competitions and blogs. Website: www.vogue.co.uk

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WE BLOG SLUG

blogging is slowly but surely taking over the world. It allows people to express themselves, but it is also another gateway to fame. LORI SHERMAN investigates the big names in fashion blogging and how students can get involved

mazingly one of the most popular contemporary fashion writers has never had any formal journalism training, yet holds a coveted editorial position at Dazed Digital – the online portal for Dazed & Confused magazine. Creator of the blog phenomenon that is Style Bubble, Susanna Lau AKA “Susie Bubble” attracts nearly 15,000 new visitors to her site every day. Lori Sherman investigates… “I was just bored at the time,” says Lau of her site that launched in March 2006 and helped land her the Dazed gig. “I wanted a website about fashion that was personal. It’s evolved into a whole other entity.” That entity teamed with her passion for fashion has brought her enormous success.

BLOGGING ALL OVER THE WORLD

Style Bubble: http://stylebubble.typepad.com. My Fashion Life: www.myfashionlife.com. Catwalk Queen: www.catwalkqueen.tv.

It’s not only Lau’s site that is causing a stir in the industry. Thousands of fashion blogs, produced by both professionals and amateurs are shaping the way readers access their style fix. Michele Obi’s site My Fashion Life started as a hobby back in 2003. Now, with over 120,000 new visitors a month and recommendations coming from The Guardian newspaper and InStyle magazine, Obi’s pastime has turned into a full-time career. “Today fashion bloggers have a big influence and have contributed to making fashion much more democratic,” says Obi. Fellow blogger and Catwalk Queen editor Isabelle O’Carroll agrees. “There is a community of people

who share the same interest in fashion and style,” says O’Carroll, who promotes fellow bloggers on her popular fashion site. “We help each other out.”

ON THE CATWALK Catwalk Queen, unlike Style Bubble, is a professional website featuring contributions from various writers. O’Carroll started as a freelance writer for the site and slowly worked her way up the ladder. O’Carroll’s predecessor and creator of Catwalk Queen, Gemma Cartwright, was one of the first UK fashion bloggers. “I think what attracts readers is passion and enthusiasm for clothes, designers and everything that goes with that” says O’Caroll. One thing all the ladies agree on: any student or fresh graduate looking to launch a career in fashion should start blogging. And with the help of free blogging services like Wordpress, Blogger and Typepad, which feature step-by-step guides to creating a blog, setting a site up is easier than ever. “Fashion students everywhere should definitely launch their own blog,” says Obi. “Not only does it serve as a portfolio for a potential employer, but it’s also a way to get feedback, improve writing style and most importantly it’s a big confidence booster.” According to Lau, it’s important not to let lack of training stand in your way. “There is no strict formula. You just have to have a unique point of view and get it out there,” she says. “There are thousands of fashion blogs… the truth is, not everyone will become a famous blogger, but then again if you’re in it just to become well known than you’re not doing it for the right reasons.”

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STUDENT UP, UP & AWAY! LIFE

Before YouGo, Dear… As you pack your bags for your first term, what will be on your mind? Will the other students like you? Did you pack your favourite top? How many delicious meals can be made by opening a packet and boiling a kettle? And of course the other parts of student life that weren’t on the prospectus…

Let’s Talk About Sex If you’re itching to get a little closer to fellow students there’s a chance you may just end up itching. Remember – sexually transmitted diseases have signed up for your course as well. If you’re planning a party in your pants make sure there’s no unwanted guests and ALWAYS use protection. You’ll have a whole heap of different feelings to cope with including loneliness and homesickness. However romance doesn’t have to be dead, just ask yourself what you’re really after. As for unwanted attention – if the booze is flowing on a night out, stick with your friends, keep an eye on your drink and just use your common sense!

Make Mine A Double Fresher’s week, student nights, club promotions, student discounts, Christmas parties, summer balls, there’s enough going on to fill a fashionista-in-training’s diary that would make Peaches Geldof beg for a night in! The humble pint of lager has been the staple of students even longer than the ‘freshly made’ sandwiches in the canteen and is the lifeblood of most students’ lives. However, in everything there is a choice. If you want to, drink yourself under the table every night and you’ll get a crap degree and you won’t get the job you want. Alternatively you could have a couple of beverages and kick back with your friends after a hard day of studying. Just remember you don’t need to get an A-level in hangovers to enjoy university. Plus, as every aspiring fashion darling will tell you, there’s nothing worse for your skin than a night on out the lash.

The ‘In’ Crowd University can be a scary place riddled with cliques. Expect to be bombarded with bands you’ve never heard of, nightclubs you never knew existed and a whole alphabet of drugs and dodgy substances. One group may eat nothing but chocolate, others may stick their fingers down their throats afterward. The only thing to remember is that EVERYONE is doing the same thing – trying to fit in. How you do it is up to you, not everything comes with a health warning you’ve got a right to choose - use it.

‘Get wise’ before you go. DENNIS MALONEY gives pointers on what’s NOT in the prospectus

Photo by: Jennie Conreen, UCA Epsom

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Further information Graduate Fashion Week, Lynmouth House, 17 The Causeway, Arundel, West Sussex BN18 9JJ T: 01903 885748 E: kate@gfw.org.uk or caroline@gfw.org.uk

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