Fashionista by KathleenRayfield

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MEETING PLACE

UNIVERSITY OF WESTMINSTER A106

WINCHESTER SCHOOL OF ART B106

UNIVERSITY OF WALES NEWPORT B128

LEEDS COLLEGE OF ART & DESIGN C104

WEST WALES SCHOOL OF THE ARTS B126

UNIVERSITY OF HERTFORDSHIRE C106

UNIVERSITY OF NORTHAMPTON SCHOOL OF ARTS C124

EAST LONDON C108 DE MONTFORT UNIVERSITY B108

KINGSTON UNIVERSITY B110

UWE BRISTOL B124

UNIVERSITY OF LEEDS C126

RAVENSBOURNE COLLEGE OF DESIGN & COMMUNICATION C110

MANCHESTER METROPOLITAN UNIVERSITY SCHOOL OF ART C122

UNIVERSITY OF DERBY E100

PORTOBELLO BUSINESS CENTRE E104

UNIVERSITY OF HUDDERSFIELD E106

AMSTERDAM FASHION INSTITUTE H116

LIVERPOOL JOHN MOORES UNIVERSITY F102

BIRMINGHAM CITY UNIVERSITY F104

UNIVERSITY OF SALFORD E108

ARTS UNIVERSITY COLLEGE BOURNEMOUTH

ARTS THREAD

G102

F112

WILTSHIRE FASHION FASHION CAREERS COLLEGE-SALISBURY CAPITAL CLINIC E110 F108 F106

LECTRA STYLE JOBS F110 G104

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GE DIGITAL CAMERAS G114

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CLEVELAND SOUTH EAST CROYDON HIGHER COLLEGE OF ART ESSEX COLLEGE EDUCATION COLLEGE & DESIGN C102 C128 D120

NORTHBROOK COLLEGE SUSSEX D104

UNIVERSITY COLLEGE FALMOUTH

BRADFORD COLLEGE B130

SOUTHAMPTON SOLENT UNIVERSITY D118

DERMALOGICA A104

AVA PUBLISHING B102

MARIE CLAIRE G110

STYLE BUBBLE G108

AKADEMIE MODE & DESIGN MUNIICH H104

ESMOD - PARIS H108

ACADEMY OF ART & DESIGN SWITZERLAND H120

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ST. PETERBURG UNIVERSITY RUSSIA H122 LASALLE SINGAPORE H124

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EDINBURGH SCHOOL OF ART D106

MIDDLESEX UNIVERSITY B122

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NORTHUMBRIA UNIVERSITY FM B112

RIVER ISLAND D108 UCA EPSOM C112

UCA ROCHESTER C120

NOTTINGHAM TRENT UNIVERSITY SCHOOL OF ART & DESIGN B114

TVU B108

THEATRE B

UNIVERSITY OF CENTRAL LANCASHIRE D110

SINNY COW A110

Sponsors: JUDGES ROOM

BATH SPA UNVERSITY B118

UNIVERSITY CENTRE DONCASTER C114

PLYMOUTH COLLEGE OF ART C118

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EXHIBITORS

GRADUATE FASHION

WEEK northUmBriA University Fashion Design email: e.goldsmith@northumbria.ac.uk Fashion marketing email: leon.maurice@northumbria.ac.uk 0191 243 7823/7826 stand no B112 www.northumbria.ac.uk

Arts University College BoUrnemoUth email: achaisty@auch.ac.uk tel: 01202 3633315 stand no g102 www.aib.ac.uk BAth spA University email: l.pickles@bathspa.ac.uk tel: 01225 332595 stand no B118 www.artbathspa.com

nottinghAm trent University email: Julie.pinches@ntu.ac.uk harriet.smith@ntu.ac.uk tel: 0115 848 8248/ 8232 stand no B114 www.ntu.ac.uk

BirminghAm City University FAshion retAil And Fashion Design email: j.hall@bcu.ac.uk tel: 0121 331 5878 stand no F104 www.bcu.ac.uk

plymoUth College oF Art AnD Design email: smessam@pcad.ac.uk tel: 01752 203474 stand no C118 www.pcad.ac.uk

BrADForD College email: a.loftus@Bradfordcollege.ac.uk tel: 01274 431632 stand no B130 www.Bradfordcollege.ac.uk

rAvensBoUrne email: dorota.watson@rave.ac.uk tel: 020 8289 4912 stand no C110 www.rave.ac.uk

ClevelAnD College oF Art AnD Design email: vicky.wake@ccad.ac.uk tel: 01642 298789 stand no D120 www.ccad.ac.uk

soUth essex College oF FUrther AnD higher eDUCAtion Fashion Design email: rebecca.edwards@southend.ac.uk Fashion Communications and marketing email: jenny.sinton@southend.ac.uk tel: 01702 220601 stand no C102 www.southend.ac.uk

ColChester sChool oF Art AnD Design email: val.jacobs@colchester.ac.uk tel: 01206 712443 stand no D112 www.cftg.co.uk

soUthAmpton solent University Fashion media and styling email: jennifer.anyan@solent.ac.uk Fashion email:philip.clarke@solent.ac.uk tel: 023 8031 9000 stand no D116 www.solent.ac.uk

CroyDon higher eDUCAtion College email: willism@croydon.ac.uk tel: 020 8686 5700 ext 3932 stand no C128 www.croydon.ac.uk De montFort University email: a.carter@dmu.c.uk tel: 0116 2506161 stand no B108 www.dmu.ac.uk

thAmes vAlley University email: pauline.harrison@tvu.ac.uk tel: 0118 967 5467/5159 stand no A108 www.tvu.ac.uk

eDinBUrgh College oF Art email: enquiries@eca.ac.uk tel: 0131 221 6000 stand no D106 www.eca.ac.uk

UCA, epsom FAshion email: aproberts@ucreative.ac.uk tel: 01372 202418 Fashion Journalism email: dlampitt@ucreative.ac.uk tel: 01227 817494 Fashion promotion and imaging email:jfindley@ucreative.ac.uk tel: 01372 202490 Fashion management and marketing email: Cgilbey@ucreative.ac.uk tel : 01372 202487 stand no C112 www.ucreative.ac.uk

Kingston University name: r.mann@kingston.ac.uk tel: 020 8417 4067 stand no B110 www.kingstonuniversity.ac.uk leeDs College oF Art AnD Design email: susan.dillon@leeds-art.ac.uk tel: 0113 2028035 stand no C104 www.leeds-art.ac.uk

University Centre DonCAster email: laura.zenbergs@don.ac.uk tel: 01302 553578 stand no C114 www.don.ac.uk/arts

liverpool John moores University email: d.wilson@ljmu.ac.uk tel: 0151 2315058 stand no F102 www.ljmu.ac.uk mAnChester metropolitAn University sChool oF Art email: a.welsh@mmu.ac.uk tel: 0161 2473543 stand no C122 www.mmu.ac.uk miDDlesex University email: g.charles@mdx.ac.uk tel: 020 8411 5014 stand no B122 www.mdx.ac.uk northBrooK College sUssex email: s.seivewright@nbcol.ac.uk tel: 01903 606250 stand no D104 www.northbrook.ac.uk/fashion

University For the CreAtive Arts roChester email: tatkinson@ucreative.ac.uk tel: 01634 888631 stand no C120 www.ucreative.ac.uk University oF CentrAl lAnCAshire email: rturner@uclan.ac.uk tel: 01772 893182 stand no D110 WWW.uclan.ac.uk

University College FAlmoUth email: patrick.gottelier@falmouth.ac.uk tell: 01326 213734 stand no B104 www.falmouth.ac.uk

the AmsterDAm FAshion institUte email: l.t@holden@hva.nl tel: 31 02059 54568 stand no h116 www.amfi.hva.nl

University oF hertForDshire email: t.rosella@herts.ac.uk tel: 01707 286571 stand no C106 www.herts.ac.uk

sAint-petersBUrg stAte University oF teChnology AnD Design email: liuba.rubenyan@yahoo.com tel: 7 812 315 1674 stand no h122 www.sutd.ru

University oF hUDDersFielD email: c.allen@hud.ac.uk tel: 01484 473972 stand no e106 www.hud.ac.uk

other exhiBitors Arts threAD email: katiedominy@artsthread.com tel: 020 7627 0801 stand no F112 www.artsthread.com

University oF leeDs email: d.backhouse@leeds.ac.uk tel: 0131 343 3802 stand no C126 www.leeds.ac.uk

AvA pUBlishing email: sturner@avabooks.co.uk tel 01903 204455 stand no B102 www.avabooks.com

University oF northAmpton sChool oF the Arts email: jane.mills@northampton.ac.uk tel: 01604 893208 stand no C124 www.northampton.ac.uk

DermologiCA email: cjoseph@dermologica.co.uk tel: 01372 225527 stand no A104 www.dermalogica.co.uk

University oF sAlForD email: b.a.aswat@salford.ac.uk mrmrcannon@yahoo.com tel: 0161 2952686 stand no e108 www.salford.ac.uk

DrApers email: maria.tapis@emap.com tel: 020 7728 3931 stand no e105 www.drapersonline.com

University oF WAles neWport email: irene.dee@newport.ac.uk tel: 01633432643/2187 stand no B128 www.amd.newport.ac.uk

FAshion CApitAl email: jenni@fashion-enter.com tel: 0208 462 9620 stand no F106 www.fashioncapital.co.uk

University oF Westminster email: fashion@wmin.ac.uk tel: 020 7911 5937 stand no A106 www.westminsterfashion.com

the FAshion CAreers CliniC email: steph@fashioncareersclinic.com tel: 020 7242 6382 stand no F108 www.fashioncareersclinic.com

UWe Bristol email: sca.enquiries@uwe.ac.uk tel: 0117 3284716 stand no B124 www.uwe.ac.uk

ge DigitAl CAmerAs email: gecameras@bottlepr.co.uk tel: 07966 888240 stand no g114 www.general-imaging.com

West WAles sChool oF the Arts email: caroline.thraves@colesirgar.ac.uk tel: 01554 748208 stand no B126 www.wwsota.ac.uk

leCtrA UK ltD email: b.simms@lectra.com tel: 01274 623080 stand no F110 www.lectra.com

Wiltshire College, sAlisBUry email: jennie.hiett@wiltscoll.ac.uk tel: 01722 344285 stand no e110 www.wiltshire.ac.uk

mArie ClAire email: amy_kingsley@ipcmedia.com tel: 020 3148 7685 stand no g110 www.marieclaire.co.uk

WinChester sChool oF Art, University oF soUthAmpton email: cl@soton.ac.uk tel: 02380 596924 stand no B106 www.wsa.soton.ac.uk

portoBello BUsiness Centre email: norman@pbc.co.uk tel: 020 7460 5055 stand no e104 www.pbc.co.uk river islAnD email: natasha.young@river-island.com tel: 020 8991 4500 stand no D108 www.river-island.com

internAtionAl Universities AmD AKADemie moDe & Design hAmBUrg email: aliansari@amdnet.de tel: 49 89386 67816 stand no h104 www.amdnet.de

sKinny CoW/r&r iCe CreAm email: julia.round@fincomms.com tel: 0113 394 4333 stand no A110 www.skinnycow.co.uk

esmoD pAris - internAtionAl FAshion University email: contact@esmod.com tel: 33 01448 38150 stand no h108 www.esmod.com

University oF DerBy email: adtenquiry@derby.ac.uk tel: 01332 593198 stand no e100 www.derby.ac.ik

FhnW ACADemy oF Art AnD Design - institUte FAshion Design BAsel, sWitzWerlAnD email: priska.morger@fhnw.ch tel: 4178 888 6860 stand no h120 www.fhnw.ch/hgk/imd

University oF eAst lonDon email: h.carter@uel.ac.uk tel: 0208 223 2517 stand no C108 www.uel.ac.uk/ava

lAsAlle College oF the Arts singApore email: ginette.chittick@lasalle.edu.sg tel: 65 9477 6100 stand no h124 www.lasalle.edu.sg

style BUBBle email: twinkle260@hotmail.com tel: 07766 885233 stand no g108 www.stylebubble.co.uk styleJoB email: jhalcomb@stylejob.co.uk tel: 07841 938831 stand no g104 www.stylejob.co.uk

Diary Date! Next GFW June 5-9 2011 Further Information: 01903 885930 E: enquiries@gfw.org.uk www.gfw gfw.org.uk

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xxxxxxxxxxxxxxx CAREERS CLINIC

THOSE IN THE KNOW THE GFW CAREERS CLINIC IS YOUR CHANCE TO GET CAREER ADVICE FROM SOME OF THE BIGGEST NAMES IN THE INDUSTRY, SUCH AS...

Caryn Franklin Caryn Franklin is a former fashion editor and coeditor of i-D Magazine. Now a writer, consultant and broadcaster, Franklin has hosted and produced a variety of TV programmes on fashion. She has also created documentaries for BBC1, ITV, Discovery and UKTV Style. She writes for national newspapers and magazines and has published four books. Franklin has worked in education as an external assessor as well as lecturing at a variety of colleges. Through her company, Franklin works with many high street brands. She has been co-chair of the award winning Fashion Targets Breast Cancer campaign for 15 years and is Ambassador for the Centre of Sustainability for London College of Fashion. Franklin’s latest project, the award winning All Walks Beyond the Catwalk which she cofounded and launched in Sept 09, promotes the importance of diversity in age, size and skin tone for fashion imagery.

Erin Thompson Erin Thompson is Head of Visual at Selfridges and has been for five years. Her focus is looking after how the business presents itself to their customers, from windows to in-store design, store music to mannequins. Thompson runs a department of approximately 45 people across the four Selfridges stores and her vast team consists of visual merchandisers, project managers and assistants, production experts, visualisers and stylists. Thompson is part of the careers clinic to demonstrate the range of different angles to design and fashion and that you can study fashion and put that studying to other uses. Thompson fell into the visual career and couldn’t believe how perfect it was for the skills she had: it’s a creative-problem-solving-ondemand job and needs people who are practical and creative. She feels that not enough people know about visual merchandising as a career option and the amazing opportunities it can hold.

Aitor Throup Aitor Throup is an Argentinean born fashion designer, who studied a BA in Fashion Design at Manchester Metropolitan University. His passion and skill for drawing has seen him win numerous awards including ITS #FIVE Collection of The Year Award and the i –D styling award as well as awards from Levi’s, Umbro, Evisu and

Caryn franklin

The Royal Society of Arts. Throup has worked as an art director/stylist with i-D magazine, Arena Homme+ and V-Man, and designed the cover for the December 2008 Dazed and Confused Japan magazine. This included an eight-page portfolio of his work. His unconventional way of exhibiting fashion designs is what got him noticed, such as showcasing his designs on life sized sculptures at one show rather than using models.

Oonagh Brennan Oonagh Brennan is Fashion Director of Company Magazine. Brennan is responsible for translating the latest trends from the catwalks into the lives of style conscious girls in their 20s and 30s, ensuring the fashion in Company from the cover to the shopping pages, whilst inspirational and directional, is also affordable and wearable. As the fashion director of a magazine for young trend conscious girls, it is Brennan’s responsibility to keep her finger on the pulse of new labels

and designers. She constantly sources new talent to work with Company, in the form of photographers, models, hair stylists and makeup artists, to ensure an ever-progressing unique look in a very competitive market. In February this year, Brennan launched ‘High Street Edit’ a bi-annual fashion and street style magazine.

Adrien Parry Roberts Adrien Parry Roberts is course leader of the prestigious BA (Hons) Fashion Design course at the University of the Creative Arts Epsom. It’s a dynamic course which teaches students the basics of fashion design, giving them the skills and knowledge they need to create a fresh and innovative final collection – a collection which they could go on to showcase at Graduate Fashion Week. The course also concentrates on teaching historic, social and cultural content that surrounds fashion design, which helps to spark original ideas and influence future designs.

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CAREERS CLINIC

NOW

Aitor Throup

Sarah walter

adrien parry roberts

Oonagh Brennan

Close connections within the industry make this particular design course extremely popular, and because of this the studios are always bustling with a flurry of positive energy.

Sarah Walter Sarah Walter, Director of Fashion Communications at River Island (which includes Style Insider, Sessions, and Graduate Fashion Week) began her career as fashion assistant for Vogue. She then became accessories editor before taking the role of Africa freelance art director and safari guide for four years. Walter left Vogue to become editor at Harpers Bazaar, and after a role as fashion director at Marie Claire became Head of Fashion Communications (Lily Allen, Giles, Kelly Brook campaigns) at New Look. Walter knows everything there is to know about working in the fashion industry.

monica teodoro

erin thompson

Monica Teodoro Monica Teodoro is the Marketing Manager for L’Oréal Professionnel. Teodoro is responsible for developing the business within the professional products division, whilst working in close partnership with salons to help hairdressers dream, excel and succeed. L’Oréal Professionnel is not only a leader in the UK professional marketplace, but also one of the most dynamic and creative businesses in this arena. Teodoro and her team combine a strategic vision and creative mind showcasing the brand’s passion for fashion with cutting edge technology to bring to their clients a portfolio of high performance products that meet their individual needs. The work developed reflects the personality of the individual: to be inspired, to take fashion to their hearts, pushing the boundaries of creativity and achieving outstanding results.

GFW Careers Clinic 11.45am and 2.15pm in Theatre B Tickets: £17.50

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Welcome to our third Education Day, which I am delighted to say, continues to go from strength to strength We’ve had terrific feedback from teachers and students from all over the country who have found the event informative and inspiring. For anyone who is interested in a career in fashion, the Education Day is a great opportunity for them to meet and talk to universities. The day also includes a chance to see our fantastic Gala Show as well as hear from industry experts at the Careers Clinic on what it takes to make a successful career in fashion. With the growing importance of the creative industries in the UK, there is a huge demand for British talent. Current government statistics state that the creative industries accounted for 6.2 per cent of UK Gross Value Added in 2007 and, calculated as a percentage of GDP, the UK has the largest creative industries sector in the world! This year’s students are the future of the industry and their talent and enthusiasm needs nurturing. That is why we’re so keen to meet the stars of tomorrow and give them every opportunity to make the right choices now, so they can help grow the industry and join Britain’s world leading creative sector. We hope you enjoy the GFW Education Day. Terry Mansfield CBE, Chairman of Graduate Fashion Week

Contributors Anna Nightingale Anna is a student who drinks too many cups of tea, is fascinated by the sky, and loves to talk or type - when nobody is listening. She snaps far too many pictures and shares some on her blog; anything and everything from nights out to friends, fashion and make up. She never in a million years expected anybody to read it, but it seems to have caught on and she’s met some wonderful people.

annaxbella.blogspot.com

Sarah Farrell

Emma Griffiths

Sarah is a 20-year-old student from London. As well as studying and working on her blog, she loves spending time with friends, going shopping, to the theatre and London’s hot spots. This summer is time for a long overdue holiday, catching up with friends and perfecting her recently acquired baking skills! Sarah’s advice to anyone going to uni would be to make the most of and enjoy every opportunity you get given. somehow-someday.blogpsot.com

Editor-at-Large, Emma Griffiths, is just about to embark on Fashion Promotion at UCA Rochester after taking a year out to discover the world of fashion. She has an obsession with floral prints and making plans that never turn into actions. She hopes one day to rule over the fashion world, in one way or another, and train and advise people how to do the same. Welcome to the world of journalism!

wardrobe-wonders.blogspot.com

Lori Sherman Lori Sherman has been fascinated by the world of fashion ever since she first laid eyes on her grandmother’s high heel collection at the tender age of seven. Now she gets to explore the inner workings of the industry as a freelance fashion journalist. In this issue, Lori meets up-and-coming designer, Emma Griffiths to find out what it’s like to put

Sarah Sandiford Studying Magazine Publishing at London College of Communication, Sarah is living the secret life of City Girl in her rambling blog: City Girls Fashion Blog. The 20-year-old lives and breathes fashion, plans to become a fashion or beauty journalist and conquer the Devil Wears Prada fashion industry.

Emma Long is from the little island of Jersey and is currently studying for her A-levels. She plans to take a gap year and hopes to study Fashion Promotion with Styling.

citygirlsfashionbox.blogspot.com

jerseyandthemonkey.blogspot.com

Emma Long

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INSIDE

CONTENTS A

nyone who loves shopping has heard about it. Anyone who has the internet knows about it. And most of us Fashionista’s have bought something from it. It’s ASOS.com. Aimed at 16-34-year-olds, ASOS.com attracts over 6.9 million visitors a month and is the UK’s largest independent online fashion and beauty retailer, with 1,500 new lines added each week. Emma Griffiths went down to ASOS.com HQ to check out who’s doing what and how you can get there

JENNY DUONG PUBLIC RELATIONS

SOPHIE COOPER STYLIST CONSULTANT

The reason you see ASOS.com products in magazines is because of the angels in the PR department. Working her magic is Jenny Duong, press coordinator for ASOS.com. Responsible for fashion and beauty PR, Jenny must also make sure her team continues to push ASOS and their branded items into magazines and the media, so you can see what amazing products they have to offer. Not only that, but with the huge growth ASOS. com - they are now advancing out into the US and Europe - it seems there’s no stopping the online shopping phenomenon. “Online is everywhere now, everybody is going online,” says Jenny. “Social media is at a frenzy, and ASOS, having launched in 2000, set everything in place for everyone else to follow.” Day-to-day life seems to be a hectic mixture of clothes, clothes and more clothes for Jenny. So how did you get into this fabulous world of PR? “I jumped from interning at Glamour magazine and from my experience started my first role as PR assistant. Stick to it, don’t give up,” Jenny says. ‘That’s the best thing someone told me and it’s so true.”

SARAH WILKINSON – HEAD OF DESIGN WOMENSWEAR

Being a stylist isn’t always as glamorous as it seems. “When you’re styling, you’re down on your knees tying laces and hemming trousers!” laughs Sophie Cooper, freelance stylist consultant for ASOS.com. “It’s a busy career, trying to juggle everything and there are lots of aspects to it, but very fast paced and enjoyable as it’s new and different everyday,” she adds. After studying an English degree Sophie knew a career in the fashion industry was for her. Both parents are in the arts world and growing up around fashion, it was a natural career choice. Sophie previously worked at Marie Claire as a stylist, so she knows the real difference between online and editorial styling. Although very similar, Sophie says they both present different challenges to her role. “Styling for online and editorial are two very different things. Online is constant, with exciting new products coming through all the time. Unlike

“Online is everywhere now, everybody is going online”

Ever wondered how ASOS.com looks so good? That’s the result of Nicola Neophytou’s hard work: she plans the women’s and beauty home pages. Pages are updated weekly and planned just a week and a half ahead of when they go live. It’s a fast paced job, but as Nicola explains, online gives you more to experiment with. “It offers you the chance to create a three-dimensional way of offering product to the customer.” Whether it’s shoes or dresses, it’s Nicola’s job to make it exciting for those who come to the home page. “We just shot a maxi dress feature. When it’s up, the customer will see four maxi dresses and the girl will move around so you can see the front and back,” she explains. Nicola studied typography and graphic design which she says helped her with what she’s doing now. “It taught me to understand the message you want to convey and how you can portray that through type.” As with most jobs in the creative industry it can be hard to establish yourself in the design world, but Nicola advises to take the good with the bad and persevere.

styling for editorial you have to make sure the garments and the rest of the image looks good.” While she works at ASOS, Sophie’s main aim is to bring continuity across the site in terms of the look, feel and style they are trying to achieve. Each brand has to have a different take as they appeal to different customers. Like many in the industry Sophie stresses the importance of work experience. “If you work hard when you’re doing it, you will get noticed, even if it doesn’t seem like it at the time!” Sophie advises to be persistent, (but not a stalker), put together a great CV, be enthusiastic, take initiative, send letters and e-mails and eventually they will get picked up. Sophie is only too aware of the sacrifices you have to make within the industry if you want to make it. “I did work with no pay somewhere for about a year, which was hard, but I got the experience I needed out of it so it was worth it.”

The students to watch out for in the fashion world

JOHN BRIGHT MENSWEAR BUYER

Online Onlinestyle style

Sarah Wilkinson is the woman behind what you’ll be wearing this season. Head of Design, Sarah oversees the Womenswear design department in all of ASOS.com’s collections. After studying Knitwear and Fashion Design at Nottingham Trent University, Sarah went on to freelance in New York. Now as head designer, Sarah gets to travel to New York, Tokyo, Berlin and Montreal. “It’s interesting to go elsewhere to see what they’re wearing and add an edge to wardrobe classics, as well as going vintage to re-create the classics.” Sarah wants to make sure ASOS.com clothes are “organic and diverse enough so people can style themselves in a unique and individual way.” But she stresses that it’s not all about the fashion when it comes to her type of job - you need a rounded interest in the arts such as music, film and painting. “We look at things like up and coming bands, how they’re styling themselves and how the ASOS girl will be influenced.” Who will be wearing what next season - it’s Sarah’s job to know!

hot off the press ...................................................... 8

SPOTLIGHT

NICOLA NEOPHYTOU SENIOR DESIGNER, CREATIVE

What’s your fashion future .............................. 10

Take our quiz to find out what fashion future you have

John Bright, the man behind menswear buying for ASOS.com, started out in sunny South Africa where he studied Clothing Production, a course, he says, “was more geared to do with factories and how to run them, but gave a basic on all elements of fashion design, fabrics, quality, and production.” It was here that John’s interest in fashion began. After originally wanting to be an architect, John secured a placement in the buying department of a factory and the rest is history. “Day to day buying involves looking at daily sales, so if a line is doing well we see how we can recreate this,” explains John. He also spends time in meetings, discussing the development of new products with suppliers, and within ASOS. Then comes the travelling. “I travel to a lot of factories and offices in other countries, like China and Turkey, as well as on trend inspiration trips to Tokyo, LA and New York.” But John is quick to point out these trips aren’t holidays. “We get ideas and see what’s coming up, buy samples and see what’s in the shops and what’s coming forward in those countries.” So, how do you get into the world of buying? “Work experience!” says John. “Lots of courses do offer it, but even before that try and do it in the holidays,” he advises. In this industry the more experience you have, the more you will know about the business. “It shows you’re hungry for it and if you’re good you could even be offered a job,” John adds. Online clothes shopping seems to be the way of the future. It has less limitations as opposed to retail, there’ are no space constraints and retailers have more freedom to put products that people love out there. “There’s no barrier to shopping online as everyone nowadays has internet,” John says.

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fashionable subjects ............................................ 12

A-levels and foundation courses for your fashion career

diary of a fashionista ........................................... 14

Emma Long blogs her time in the fashion world

interview tips ........................................................... 16

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How to shine through the interview process Grace Kelly Style Icon

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Illustrations: Giséle Scanlon

GLAMOUR AND BEAUTY AT THE V&A, BY SARAH FARRELL WWW.SOMEHOW-SOMEDAY. BLOGSPOT.COM

TOM GRIFFITHS, AUTHOR OF BEFORE YOU GO: THE ULTIMATE GUIDE TO PLANNING YOUR GAP YEAR AND FOUNDER OF GAPYEAR.COM, SHARES HIS TOP 10 TIPS FOR YOUR FASHION RELATED YEAR OUT SPOTLIGHT ON Fashion Journalism if you’re a budding journalist, then the best thing you can do before trying to break into the business is get yourself some experience. Work experience is invaluable to people wanting to get their break in the world of journalism and the only way you can get noticed is by doing as much as you can to get your name published. Website, www.projects-abroad.co.uk, has a great journalism section with the opportunity to work abroad doing journalism in print, radio or TV. Overseas voluntary work such as this would be a great addition to your CV, make you stand out from the crowd and having this experience on your personal statement would certainly give you the edge over other applicants, not to mention being a great rewarding experience for yourself. If you’re more into being an eco-fashionista and fancy a bit of conservation on your year out (before you come home to design a fabulous eco range of clothing), check out Earthwatch: http://www.earthwatch.org/ europe/expeditions. You get to work all over the world with scientific experts in the areas that concern you. Whether it’s saving the Amazon Basin’s pink dolphins or working with the Samburu people of Kenya, you could end up anywhere doing your bit for the world.

1 2 3 4 5 6

Visit the fashion capitals of the world. This is your chance to go where the stylish people are. Look at what everyone’s wearing, take lots of photos and get some inspiration for your own collection.

Get in touch with fashion houses around the world: Diane von Fürstenberg in New York, Chloé in Paris, Issey Miyake in Japan. Tell them what you’re doing and ask them for an internship. Keep a blog or diary of everything you do. That way, your family will know what you’re up to and it will be a great reference for your statement or portfolio. Do something interesting and different. It will open doors for you in the future, you’ll meet people from the industry and you’ll get heaps of helpful contacts.

Take the initiative. Apply for work experience with Henry Holland, ask to sit in on a photo shoot with Mario Testino. Now imagine putting that in your CV!

Be unique. Don’t follow what everyone else is doing on their year out, especially for competitive courses such as fashion. Contact everyone around the world and see who wants to take on some extra help.

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he latest exhibition at the Victoria and Albert (V&A) Museum in London showcases the timeless elegance of one of the most iconic women of the 20th century: Grace Kelly. As well as featuring costumes worn by Grace in films such as Rear Window and High Society, the exhibition also includes items from her personal wardrobe. Admire the dress she wore for her first meeting with Prince Rainier of Monaco, whom she later went on to marry, and couture pieces designed by Dior, Balenciaga and Givenchy. Much like Audrey Hepburn, Grace Kelly has become synonymous with the sophistication, glamour and beauty of a past era and is known to all as a style icon.

down at ASOS.com HQ

blog’s the word ....................................................... 24

SIMPLE ELEGANCE

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Be keen and have the confidence to ask anyone and everyone for some work or experience. Take the leap - it will pay off.

Take a walk on the inside. A lot happens behind the scenes, so why not visit a factory in India, a cotton plant in China or a weavers workshop in Peru.

Host your own fashion show. If you don’t fancy a gap year, why not make a few designs at home then organise an event to showcase them. Invite the press, some VIPs, get some publicity, then auction your wares for charity! Think big. Start high and go from there. If you don’t aim for your dream gap year then you’ll never achieve it. Think “what could I do that would be amazing?” No matter how crazy or impossible you think it might be, it’s worth a go. Be that person who is different; be the one they won’t forget! If you’re interested in travelling around the world to the fashion hot spots, on your gap year next year, why not get in contact with gapyear. com. They’re looking for a student to follow. You could be the next hot shot fashion journalist! Email: Vicky Lee (vlee@gapyear.com)

e.g... a label of her own ........................................ 21

lori Sherman speaks with designer Emma Griffiths

So what makes her style and approach to fashion so enduring and appealing to us today? Firstly, she was unquestionably naturally beautiful, with an exquisite bone structure, radiant complexion and luminous eyes. Secondly, her uncomplicated approach to fashion led to the development of a style that favoured simple elegance and classic shapes. Such was her influence, leading retailers in the 1950’s developed the ‘Grace Kelly look’, so fans, and the fashion conscious, could emulate her style. Finally, the fairytale path her life followed saw her evolve from screen princess to real-life princess and forever made her a cultural icon (why can’t things like that happen to me?!). In her new role, Grace became patron of many Parisian fashion houses, and through the 60’s and 70’s her style continually evolved. To me, Grace Kelly represents classic elegance at its finest; her intelligent approach to fashion demonstrates that style does not originate from slavish adherence to trends, but rather from a clear recognition that timeless fashion comes from a personal understanding of what works for you. After all, Grace wore the clothes, the clothes didn’t wear her.

Delving into the world of blogging

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Rankin photographs final collections from some of this year’s GFW talent

Grace Kelly: Style Icon runs at the V&A until September 26th. For more information visit www.vam.ac.uk. Grace KellyPhotograph by Erwin Blumenfeld New York, 1955. © The Estate of Erwin Blumenfeld 2009 Grace Kelly with her Academy Award for Country Girl, 30 March 1955 © Everett Collection/Rex features Engagement of Grace Kelly and Prince Rainier of Monaco, 1956 © Snap/Rex features Grace Kelly and Prince Rainier of Monaco, 1956 © Snap/Rex features Grace Kelly in ‘Rear Window’ with James Stewart, 1954 © Everett/Rex features

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Get the look ............................................................... 35

Easy tips for a stunning new look

the goddess guide ................................................... 36

xxxxxxxxxxxxxxx GODDESS GUIDE

GODDESS GUIDE

20 things a girl should know

recessionista fashionista ................................ 38

A look into the world of clothes-swapping

THE GODDESS GUIDE FASHION AUTHOR AND ILLUSTRATOR GISÉLE SCANLON SHARES HER TOP 20 GODDESS TIPS

1. WHEN APPLYING FRAGRANCE Because fragrance rises naturally, spray or smooth perfume or body cream onto skin from the feet to the shoulders. If you only spray on your neck and chest it will eventually rise and disappear.

2. MAKE YOUR NAIL POLISH GO FURTHER By gently rolling the bottle to mix it, rather than shaking it. You’ll get more value from your nail polish and avoid bubbles.

3. GIVE YOUR HAIR A NATURAL, SHINY GLOSS By whisking together a few tablespoons of olive oil, an egg yolk and a couple of splashes of rum. Apply the mixture to wet hair – it smells yum – and wrap in a warm towel. Shampoo out after 30 minutes for hair with a rich, hydrated and shiny lustre.

Never put pins in your mouth if you wear lipstick because it will stain the material. Use a small pin cushion attached to your wrist by a band instead.

7. HELP TO BREAK IN A NEW PAIR OF SHOES

8. PUT JEWELLERY ON LAST Cosmetics, hair products (especially hairspray) and perfume can be corrosive so put your jewellery on last. When removing jewellery, wipe with a soft cloth as oil from skin cells and perspiration will cause it to dull.

9. BRIGHTEN YOUR NATURAL NAIL COLOUR By soaking discoloured nails in a bowl filled with warm water and the juice of a whole lemon. It will seriously brighten the nail beds.

10. REMOVE A CIGARETTE BURN FROM CLOTHES OR CARPET

Once a product is opened it starts to deteriorate because of exposure to bacteria from fingers, so use the plastic stick supplied or a little spoon to scoop out your cream. Don’t leave your product on a window sill as it can change its potency. Check for the little pot symbol on the product which tells you how long it will last after opening and jot the date in your diary of when you opened it.

By pouring a little milk on the stain and leaving it to soak in. This will dilute the colour and stop it browning. Then rub the stain with a raw potato and wash as normal.

By doing up all the buttons when you hang a coat in your wardrobe. Always do the buttons up on heavy wool cardigans and fold and store them flat. For fine gauge cashmere sweaters hang them on padded hangers.

must-see fashion flicks

By rubbing some candle wax along the edge of the heel to soften it.

4. GET THE MOST FROM YOUR BEAUTY PRODUCTS

5. KEEP YOUR FAVOURITE ITEMS PERFECT

top films ...................................................................... 40

6. WHEN PINNING A GARMENT

11. PREVENT JEWELLERY RASH Paint a layer of clear nail polish onto gold plated pendants on necklaces to prevent sensitive skin having a reaction. A good tip if high street jewellery tends to give you bother.

12. MAKE-UP BRUSHES After each use, rub your make-up brushes with tissue to remove excess product. Wash regularly in baby shampoo and water and leave to dry naturally in the air lying flat.

13. ADD LIFE TO YOUR DENIM By not over-washing it. Instead, when you do wash them, turn the jeans inside out, wash on a very low heat and leave to dry naturally. It will add another year to their life!

14. PERFECT HEELS Keep a Sharpie marker pen in your bag and whip it out to cover any unsightly heel or toe scuffs on shoes.

15. BACK TO BLACK When your fave black jeans fade with time a good trick is to re-dye them with Dylon Fabric Dye for Machine in Black Velvet, approx £5.25 from John Lewis. It’s great for updating tired black garments.

16. COVER YOUR BIKE WITH STICKERS It’s a great anti-theft device, as it makes your bike instantly recognisable and difficult for a thief to strip down fast.

17. REMOVE AN OILY RING LEFT BY PRODUCT ON WOOD By mixing talcum powder and methylated spirits into a sloppy paste. Paint on the stain and leave to dry. Then brush off.

top reads ...................................................................... 41

18. CREATE SILKY SMOOTH FEET By stirring two tablespoons of light olive oil (not extra-virgin as this is too sticky) with two tablespoons of granulated sugar. Rub the mixture into your feet, focusing on any hardened, callused areas. Rinse under warm running water and then gently pat dry.

Must-read fashion books

19. TO REMOVE INK STAINS FROM ALL SORTS OF MATERIAL Spray with hairspray first and then clean. (This works particularly well on wool).

20. ZIP UP Make your zip run more smoothly in your jeans by rubbing the teeth of the zip with the lead of a pencil or a piece of natural beeswax (found in hardware stores). This is also a good tip for a stiff zip on a purse, handbag or boots.

get cracking .............................................................. 42

The Goddess Guide and The Goddess Experience (£12.99 each), by Gisèle Scanlon are published by Harper Collins www.thegoddessguide.com www.twitter.com/goddessguide

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Editor: James Donald Head of Design: Kathleen Rayfield Deputy Editor: Emma Griffiths Sub Editor: Ann Browning

2010 FASHIONISTA 37

Tom Griffiths puts a fashionable twist on a gap year

26/05/2010 17:43:27

grace kelly: style icon ........................................ 43

A look into Grace Kelly’s wardrobe at the V&A Museum

horoscopes ............................................................... 50

your style in the stars

Thanks to June Barker at GFW and Fi and Tanya at SCPR

Cover Photography by Rankin Designer: Anna Lee at De Montfort University

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2010 FASHIONISTA 7 26/05/2010 19:37:28

HOT PROPERTY

FASHIONISTA TAKES A LOOK AT THE STUDENTS TO WATCH OUT FOR IN THE FASHION WORLD. WE FIND OUT THEIR STYLE, THEIR FAVE DESIGNERS AND WHAT ADVICE THEY HAVE FOR NEW RECRUITS

hOT OfF THE PRESS NOTTINGHAM TRENT UNIVERSITY ROSANNAH PALMER – BA (HONS) FASHION DESIGN WHAT THEY SAY: “Rosannah gives a great deal of thought to the context of her ideas before embarking on them. Her design is always creative and experimental, producing innovative and directional ideas. She creates imaginative 3D development to help her produce highly individual designs. She has an excellent awareness of fabrics and knows how to build a range within a collection successfully. Her cutting and manufacturing skills are first rate, as is her ability to develop ideas directly on the stand. Rosannah’s final collection is innovative and clearly demonstrates her ability to develop product for the designer market through in-depth analysis and investigation documented research.”

WHAT SHE SAYS: The collection: The glamour of ‘old Hollywood’ meets with the gritty sexuality of pre – war ‘Film

Noir’, focusing on the dark and sensual allure of the iconic screen siren. The collection captures the intensely sexual and provocative image, whilst still maintaining a sophisticated elegance and witty charm through beautiful fabrication and an evocative yet subtle colour scheme.” Favourite designer: Lanvin – “I guess it’s the search for perfection from season to season that moves me forward” - (Alber Elbaz)

ADVICE • Do as much work experience as possible to develop and understand how the industry is structured and the job roles within. • Focus and work hard – you only get out of it what you put in. • Don’t lose sight of your dreams – and never give up!

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26/05/2010 19:00:17

MANCHESTER SCHOOL OF ART

HOT PROPERTY

REBECCA THOMPSON BA (HONS) FASHION WHAT THEY SAY: Rebecca’s strengths lie in the evolution of her design ideas from emotive personal research and her thorough application to all aspects of the design process to realise garments. She makes the most of her skills in her work to carry out her designs through to the finest detail with an exceptional grasp of construction skills. Rebecca’s final collection clearly demonstrates her understanding of how individual creativity can be applied to the demands of a complex fashion industry. Not only that but her talent has been recognised publicly; she was a finalist at the FAD competition where she presented two outfits during London Fashion Week, and has gained a place on a prestigious MA Womenswear course.

WHAT SHE SAYS: The collection: My collection transcends the idea of combining comfort and construction, drawing contrasting inspiration from photographer Roman Vishniac’s work documenting Jewish children in Eastern Europe and Rackham’s 1930’s book illustrations. Experimenting with both historic and modern techniques and textures, I have developed upon the idea of a ‘nostalgic future’. Favourite designer: Betty Jackson – “Clothes should do a job for you. They should be a tool to be used how you wish to use them.”

ADVICE • Grab every possible opportunity with both hands, you never know were it might lead. • Work experience is essential in developing an accurate idea of how the industry works. • Enjoy what you do, it will heighten your enthusiasm to push new ideas.

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2010 FASHIONISTA 9 26/05/2010 19:01:34

QUIZ

What’s youR fashion future? 1 Your fashion dream is:

a) Styling the hottest celebs b) Seeing models on the catwalk in your designs c) Creating the new ‘It’ bag d) Organising a huge fashion show (and of course the after party) e) Being a writer for Vogue magazine

2 Your favourite subject at school is: a) You were too busy applying everyone’s makeup in the girls’ loo to go to class b) Art c) Textiles d) Business e) English

3 You’re planning a big night out, do you: a) Make sure your friends come to yours first so you can help them get ready b) Spend all day cutting and sewing a new outfit c) Wear an artfully layered outfit of contrasting textures, finishing the look with fab accessories d) Wear whatever you could find and convince your friends you look fabulous e) Pick out your favourite looks from a magazine and get down to the high street

a) The beauty counters b) The designer section (if only it wasn’t so pricey) c) Hats, bags and shoes d) The sale rack e) The high street bit with all the new trends

8 Your fashion god is: a) Grace Coddington b) John Galliano c) Christian Louboutin d) Max Clifford e) Anna Wintour

9 YOUR handbag: a) Contains hairbrushes, hair bands, and endless amounts of make-up b) Must be big enough to carry your sketchbook c) Just one? I have a whole wardrobe full of bags! d) Is oversized and contains your entire life e) Is full of rubbish, bits of paper, numerous pens and your notebook, somewhere…

4 You can’t live without:

Mostly ‘A’S You’re all about the image - hair, make up, the outfit, you know how to make it look good. A career as a stylist is your destiny!

a) Your entire make-up collection b) Your sketch book c) Your jewellery d) Your Blackberry e) Your laptop and books

Mostly ‘B’s You want to design, but not everyday items. For you, a dress is a work of art! You’d be amazing as a couture designer or pattern cutter.

5 Your friends know you as: a) The stylish one b) The original one c) The glamorous one d) The loud one e) The brainy one

Illustration: Gisele Scanlon

7 Your favourite part of a department store is:

Mostly ‘C’s You love the way a garment feels, and everything you can add to it. You’ll soon be designing jewellery or making shoes and hats!

6 When you open a magazine you always turn to:

Mostly ‘D’s You’re a natural when it comes to selling something – you could even sell snow to Eskimos! PR, marketing and advertising are for you.

a) The ‘How to Create This Look’ pages b) The fashion photoshoot c) The 100 Hot New Accessories d) The sexy new ad campaign from Dior e) The latest report on a hot new designer

Mostly ‘E’s You love to read and write and your fashion knowledge is second to none. A career as a fashion journalist is beckoning you.

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26/05/2010 16:36:23

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Faculty of the Arts

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0800 036 8888 learning.advice@tvu.ac.uk tvu.ac.uk/fashion 19/05/2010 11:28

MA Design: Fashion & Textiles For further details please contact Frances Turner course leader f.turner@bathspa.ac.uk +44 (0)1225 876134 www.artbathspa.co.uk

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26/05/2010 16:36:37

A-LEVELS

FASHIONABLE S too cool for school? Think again. EMMA GRIFFITHS looks at the a-level subjects every fashionista should study

e all now that school just isn’t that cool. Most of us can’t wait to take the big leap, leave everyone and everything behind and get to the fabulously fashionable world of university. It’s where new doors open and where you’ll be deciding on how your life will go (well deciding whether you’ll be shopping in Primark or Pucci). So, to get where you want to be here’s a few A-levels that will help you along the way.

The Arty stuff Textiles, photography, graphic design, art: if you fancy yourself as a bit of a designer or illustrator then you can’t go wrong with these subjects. You’ve got the skills, you’ve got the talent, now all you need is an utterly amazing sketch book. Add all the fancy trimmings and you’ll knock the socks off those admissions tutors.

Media, daaahhling Now, tread carefully on this one. You’re either a media savvy PR girl or looking for an easy way out. Learning about the media forms like fashion journalism, promotion and marketing is great and will steer you perfectly into a degree in one of those areas BUT be careful. Media is one of

the (rare) fun ones so of course that would mean some may not take it as seriously as others. Just make sure admissions know you chose it to become the next Max Clifford (PR god to the stars) and they’ll be as happy as pie.

To be or not to be English is quite handy for the budding journalist or PR. Dropping in a bit of Tennyson here and Shakespeare there always works wonders when trying to impress. Knowing your way with words is also key: spelling mistakes are so unglamorous!

You’ve got the brains For all those money minded Fashionistas, studying business is a good way to go. Perfect if you fancy a fashion marketing career or even when you’re a bit strapped for cash and you just HAVE to have those news Choo’s.

Languages Oui, c’est très chic. Every Fashionista needs a bit of culture, so in order to be able to charm the berets off everyone at Paris Fashion Week, start getting your mouth around some French vocab. Widen your horizons with a French A-level and you could be working in one of the fashion capitals of the world. Très bon!

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26/05/2010 19:18:36

A-LEVELS

SUBJECTS

Foundation Courses

Channel the ‘geek chic’ look and get yourself some serious clever points. While everyone stares blankly at their flashing computer screens, you’ll be the one to save the day. Get to grips with everything you’ll need to design magazine pages, create websites and take over the online fashion world. Not to mention the perfect excuse to wear those over sized glasses, white socks and oxford style loafers.

Foundation years give you all the basics you need to know about art, they let you try out new things and give you the chance to specialise in certain areas of the course. As you wander round in your paint/clay/ fabric covered apron your skills in all aspects of art and design will improve, making you a far more interesting applicant for those admissions tutors. You will be encouraged to dabble in it all, from sewing to illustration, fashion studies to photography, even if you’re not so great at pottery, your tutors will help you along (just think Demi Moore and Patrick Swayze and you’ll be elbow deep in clay before you can say Ghost). At the end of the year you’ll be boasting a pretty magnificent portfolio with some impressive skills that go on for pages. So, if you’re not feeling overly confident about your chances of making it to your top choice of university give a foundation year a go. You’ll be in before you know it!

law Ok, this may seem a bit obscure but when you’ve worked tirelessly for hours and hours over your fabulous new designs, only to see the same thing strutting down your rival’s catwalk, you need to know what you can do about it. Meow! Put the work into your A-levels and you’ll soon reap the rewards. You could be jet setting off to New York fashion week or becoming the next Anna Wintour. But until then, dream endlessly of your perfect job and get studying.

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2010 FASHIONISTA 13 26/05/2010 19:19:01

xxxxxxxxxxxxxxx DIARY

professional work experience is essential, writes emma long jerseyandthemonkey .blogspot.com

“SHE WAS REALLY IMPRESSED WITH MY INITIATIVE AND HOW I HAD FOUND MYSELF WORK EXPERIENCE”

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26/05/2010 16:16:36

DIARY

A F O Y R A I N D R E T N I N O I H FAS industry. Shopping for a LIVING was totally surreal with the costume director at the Soho Theatre. It was amazing to know that some of the clothes I had bought went into the production. Nothing better than seeing your work on stage.

October 3rd 2009 - Reading through all of the requirements for my courses, there was a single sentence which kept re-appearing: ‘Professional Work Experience is Essential’. Coming from little ole’ Jersey in the Channel Islands I thought I needed to get my butt into gear and do something! I started by emailing Gallery Magazine saying I would do anything, as I needed to get as much work experience under my belt as possible. Much to my joy I was given a role as assistant stylist for the monthly fashion shoot.

December 4th 2009 - First uni offer!!! UCLAN here I come! Now time to celebrate...

October 18th 2009 - First photo-shoot with Gallery. Had so much fun, even though I just had the basic (not so glamorous) jobs like taping the soles of shoes, adding accessories, doing the type up and removing the labels. I completely loved it! Definitely made me see this is the career for me.

January 24th 2010 - Started my fashion blog, noting down my little thoughts and ideas as well as hot new trends and reviews. Maybe one day it’ll be read by the world...

November 4th 2009 - Okay, fun as it may be I know that working for Gallery isn’t going to be enough, so time to send some emails to people in the big city, London, to try and get some more, and hopefully different, work experience. November 12th 2009 - It’s all gone so fast! My e-mail must’ve done the trick as I just got home from London after spending a week working for Foxtrot productions and for the Soho Theatre. Loved sorting out all of the costumes at Foxtrot and was a real treat to work with people in the

January 16th 2010 - Third photo-shoot with Gallery, now been promoted to head stylist! I’ll be Rachel Zoe in no time. Now have to go and pick the clothes, shoes and jewellery from the shops, match it all together at the shoot, do the type up, and tell the hairdresser and make-up artist how I want everything to go. Sheeesh the busy life of a fabulous stylist is a tough one ;)

February 29th 2010 - First rejection from UCAS, so feeling a little low. But, in this industry I’m sure there will be more to come. Pick yourself up and brush yourself down as my mother would say. March 6th 2010 - Leave Jersey for my interview for Fashion Promotion and Styling at UCLAN. Terrified of getting three tubes and four trains by myself with my portfolio. HELP! April 7th 2010 - I think I need to add more work experience to my portfolio. Email JoAnna from Quintessential Styling, a personal styling company in Jersey. She replied saying when she

is back from her holiday she will be able to offer me something. Very exciting!! March 8th 2010 - Back home after my interview. After feeling a bit cautious about going up north, I completely changed my mind about Preston. LOVED it and thought that all of the facilities were amazing. Met some really amazing girls and thought that my course leader was so nice and welcoming. The interview wasn’t as scary as I thought either. She was really impressed with all of my initiative. Result! Now the two weeks wait for a reply... May 12th 2010 - Applied to be fashion writer for Gallery Magazine. Being the fashion writer and the stylist would be the most amazing experience ever, please, PLEASE accept me! March 27th 2010 - YES conditional offer from UCLAN for Fashion Promotion and Styling! Happy times! May 17th 2010 - Deferred my offers to my universities. Applied for YSE skiing in France allowing me to learn a language, meet new people, all in preparation for university. When I get back home next April I’ll apply to more fashion based companies in the UK, because I don’t have enough opportunities in Jersey So girls & boys, this shows that getting motivated and finding yourself some work experience really pays off. I have had some amazing experiences which have enabled me to learn some valuable skills that I will treasure for the whole of my (hopefully soon to be) career!

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Image: Ryan_Drake_BA (Hons)_Fashion_Design_UCA_Rochester

September 24th 2009 - Finally! After eight copies of my personal statement, checked by my (terrifying) Head of Sixth Form, mum, dad, gran, grandad and anyone else I could find, the dreaded UCAS application form was finally sent off.

2010 FASHIONISTA 15 26/05/2010 16:20:30

WINNING TALK xxxxxxxxxxxxxxx

w e i v r e t In TipS There will come a time when you get the news you’ve been waiting for (and dreading): your chosen university wants you to go for an interview. The panic sets in. What do you wear? What do you take? Are they going to ask you incredibly terrifying questions that you won’t have an answer to? All of this means that by the time you get there, you’re a dribbling, stressed out, tired mess (which as you know is not a good look, particularly in the fashion world). Just remember: interviewers aren’t there to trick you, they want to get to know you. Sarah Jeans, Dean at University for the Creative Arts says: “An interview is also about you interviewing the course, finding out if it’s the course to suit you.” If you’re invited to interview, there are lots of things you can do before, during and after to make the best of it. Emma Griffiths finds out

1. Preparation is key

2. The Interview

3. What happens next?

Know your stuff: If you’re applying to study fashion, you need to know fashion. Favourite designers, collections, even artists and films. Show the tutors fashion is what you live and breathe. Read up on the university as well. “Do your homework on where you’re going and who has graduated from there,” advises Sarah. Practice makes perfect: A mock interview can help. “Why did you choose this course, this university, this career?”, are typical questions you might be asked so have your answers ready. Beauty sleep: They’ll know if you’ve been out all night drinking numerous bottles of wine, only got three hours sleep and are painfully hungover. They see it a lot and it doesn’t impress. When and where: Make sure you know where you need to be and when. There’s no such thing as being fashionably late for an interview.

Relax: Everyone gets nervous at interviews but you need to remember they just want to know more about you, so be yourself. “You need to be able to talk about your work,” says Sarah. “We understand you’re nervous but we need to see a spark that we can bring out of you during the interview. We want to help your passions come through.” Expect the unexpected: While interviewers aren’t trying to trick you, some will want to see how you react under pressure. Asking you to do an essay or exercise isn’t unheard of, so stay calm and think clearly. Think before you speak: Take your time to answer questions – it’ll help clear your mind and it makes you seem thoughtful. Dress right: It’s a fashion course, after all so make a bit of an effort.

Take a walk: Congratulations, you’ve survived your first interview, but don’t stop there. While you’re on campus, take this chance to have a nose around. Ask some students what they like about the place and if you can, check out their design facilities. You may even be able to research what students are wearing! Make notes: While the questions and your answers are still fresh in your mind, make some notes. If you’re going to other interviews, similar questions may crop up and it will be useful to prepare good answers. Don’t worry: There’s no use fretting over it now, it’s too late to change anything. Enjoy some sunshine while you wait for UCAS to let you know if you were successful or not.

ps Portfolio ti ur ticket to the

Your portfolio is yo hion, so why do so fabulous world of fas t nistas manage to ge many future-Fashio s. sic ba to ck ba t ge it so wrong? Let’s be . The paper should Keep it clean ladies art sm e nic a ide ins clean, thick and crisp s is a presentation folder. Remember, thi use showing , no of what you can do ruffy way! (Would amazing work in a sc s and a tracksuit? tin you go out in Loubou I think not) ty in glue is always Getting down and dir result in the ays fun, but doesn’t alw . Spray Mount: mess prettiest of pictures easy to use. Perfect! free, tidy finish and azing dress you’ve So you have this am s working on and ur ho t designed, spen

show anyone and you’re just dying to about it. Lugging a everyone. But think y not be the tidiest bunch of 3D work ma the interviewer ow or easiest way to sh ke a clean and clear what you’ve done. Ta your portfolio o photograph, put it int asurements and me the of all along with . od idea themselves they’ll get a pretty go done that you feel Anything you have ur talent at its best, would showcase yo e. From a great make sure you includ r for Primark to the essay on slave labou r that influenced pe smallest sweet wrap ugh, it’s probably ho your final design. Alt year 5 paintings of se tho ve lea to st be leaves out. e portfolio should Remember: you’r ssy, neat and be like yourself, cla ! fabulous

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26/05/2010 17:05:53

UNI LIFE

FASHIONISTA’s fresher gUIDE The Fashionista’s Guide to starting University By Sarah Farrell www.somehowsomeday.blogspot.com

Starting university can be a really overwhelming experience, especially if you’re flying the family nest and moving somewhere new. As well as deciding how much of your wardrobe to take with you (because trust me, taking it all is impossible!), you’re faced with the prospect of making new friends, cooking for yourself and resisting the temptation to splurge your student loan as soon as you get it. Here’s how you can make the most out of being a fashionable fresher as well as making sure you get the most out of your first few weeks at uni:

Don’t spend your loan all at once. Believe me; I know how hard it is to resist the siren calls of the high street when your bank account has just been credited with a lovely lump of loan money. But, you still have to buy food, pay rent and get materials for your course with that money.

2 3 4 5

Join societies and clubs. No matter how weird they may be, student unions are a great way to meet people who have similar interests and learn new skills. My Uni even has a cheese society, so there really is something for everyone. Fancy yourself as a bit of a journo? Write for your student magazine. It’s an excellent way to practice your talents and it looks fabulous on your CV. Most student mags have sections devoted to fashion, but if not, create your own! If you’ve moved somewhere completely new, the best way to get to know where you’ll be spending the next three years is to explore as much as possible. Find free events, museums and galleries to visit. You’ll soon feel less daunted by your new surroundings. Be prepared. Before you go check out what books you need, what software you need for your laptop and get yourself a camera especially if you’re doing design/photography/art as you never know when inspiration may strike. Even though university seems scary having a degree shows you have the passion, commitment and drive to be a successful Fashionista.

Illustrations: Gisèle Scanlon

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2010 FASHIONISTA 17 26/05/2010 17:06:10

Jarem Imkong & Lisa-Marie Mosca & Lucie VinciniBA (Hons) Fashion UCA Epsom

UCA

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UCA

Meet the GentleWOMAN PENNY MARTIN IS EDITOR IN CHIEF OF THE BI-ANNUAL STYLE PUBLICATION ‘THE GENTLEWOMAN’. HAVING PREVIOUSLY BEEN EDITOR IN CHIEF OF NICK KNIGHT’S GROUNDBREAKING SHOWSTUDIO FOR SEVEN YEARS, SHE IS A WOMAN THAT ONE COULD DEEM ‘SUCCESSFUL’. charlotte Arif, FASHION JOURNALISM, EPSOM UCA MEETS THE REAL GENTLEWOMAN…

How did the idea of ‘The Gentlewoman’ come about? Ever since Gert (Jonkers) and Jop (van Bennekom) set up Fantastic Man in 2005, they have been constantly asked by women – like me – when they were going to “do it for women?” I think we gradually wore them down.

Were there any particular challenges in setting it up? Time, mainly. We only started work on it six months ago. But I would say our own high standards were the most challenging aspect. We’re pretty fastidious, you might say.

How did it feel to have Pheobe Philo on the cover at such a pivotal point in her career? That was a great start, yes. We knew before “that collection” was unveiled that she wanted to do it, so the momentum just kept rolling. I came out of the interview very excited and then was just thrilled once David Sims’ pictures came in.

Is ‘The Gentlewoman’ an expression of you in anyway? Or who is the woman you are trying to reach? A lot of my research as an academic was about how women’s magazines are often fallaciously perceived as a projection of their editor, when in fact they’re really an imprint of the working culture at the company. And I think magazines that try to seek out a consumer from a market research point of view are doomed from the start. Look at all those magazines in the 1980s that were trying to speak to “the working woman”. I mean, how many women don’t do some kind of work, whether domestic or not? They don’t all carry briefcases.

So, yes, there’s a great deal of my taste and decisions in there; the best magazines are always made for the people that create them and the people that they know best. I can’t imagine me and the Fantastic Men running a focus group…

magCulture Obsessed with magazines, Hazel Lubbock had to find out the best place to buy them and who better to ask than Jeremy Leslie.

might be an easy way to provide updates to the book and b) I should have a look at this blogging malarkey.

Jeremy Leslie is one of the three founders of the biannual Colophon International Magazine Symposium, as well as Chair of the Editorial Design Organisation (EDO), and a member of the D&AD executive committee. In his 20 years experience of magazine design he has written two books, Issues and magCulture, and writes a monthly column for Creative Review in-between updating his blog.

Which is your most-loved magazine store?

Tell us how the magCulture blog started? It was an experiment. In 2005 the hype around blogging was at its height and I thought a) that

Borders was the best, a real source of everything from new independents to big household names via all sorts of weird foreign titles. Now that’s gone, it’s probably Magma. Their launch party was combined with the launch of my magCulture book.

What makes Magma so special? Apart from the way our interest in independent magazines coincided, they blazed a trail in distributing obscure magazines in London.

The internet and, most recently, the iPad has changed the way we read magazines. does this make owning a print magazine more magical to you? The printed item will always be magical, and to date the internet has provided zero competition in terms of engagement and user experience. It’s so often said, but it’s true: if magazines were invented today they’d be hailed as a fabulous new interactive experience. Functional, engaging, tangible and mobile, but the iPad and other devices promise new ways of creating and distributing editorial content. I’m very excited by that. magCulture.com/blog

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2010 FASHIONISTA 19 26/05/2010 17:20:54

xxxxxxxxxxxxxxx INTERNSHIP

“be daring, be different and be yourself... oh yeah, and work your butt off”

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26/05/2010 16:12:25

INTERNSHIP

e.g...A label of her own An internship with alexander mcqueen inspired ‘e.g...’ designer emma griffiths. she talks to lori sherman

t’s 24 hours before what is possibly one of the most important moments in Emma Griffiths’ professional career. But rather than running around stressed and in a panic, this fashion designer is cool, calm and relaxed. In her East London flat, which doubles as a sewing studio, Emma is smiling as her crew of volunteer seamstresses put the finishing touches on her debut collection. Soon, her range of edgy yet sexy pieces will be strutting down the runway at London’s Fashion Week. “I’m pretty well organised and have a wicked team of pattern cutters and machinists, but don’t get me wrong, sleeping four hours a night over the three days leading up to the show is normal and comes with the territory.” The manic lifestyle of a budding designer is something Emma has grown comfortable with. While juggling the immense work it takes to put together a catwalk show, Emma was also completing orders for a top high street after they requested some of her pieces for their flagship store. “It was scary and exciting,” says Emma. “I had just finished a huge order for a big high street brand’s selection and the opportunity arose to do LFW, so I thought, ‘yeah, let’s go for it!’ So as soon as I finished one order I went straight into the collection.” Emma was busily piecing together the collection when the store called asking for more merchandise. “A day into working on the collection, I got a call from them telling me they wanted to reorder the whole line! It was selling so fast that it wouldn’t see them through the weekend!” It was a dream come true for Emma, but getting to that point in her career wasn’t easy. Setting up a fashion label and getting your line shown at Fashion Week takes a lot of hard work and dedication. But Emma was determined, and now at the age of 30, she

has finally reached her pinnacle. “I think a lot of designers get caught up in the stress of putting together a runway show and forget to stop and appreciate how wonderful it all really is,” says Emma. “I’ve been looking forward to this moment since university, so I wanted to enjoy every second.” Emma’s label, ‘e.g…’, is the culmination of a fashion career that began during her studies at the University of Westminster in Central London. She moved from her hometown of Cardiff in Wales to enroll in the prestigious fashion programme, where she quickly began honing her design skills. “Westminster was challenging but necessary,” says Emma. “It definitely helped bring my love for fashion to an entirely new level.” While studying, Emma was able to learn from some of fashion’s greats, including Zowie Broach of Boudicca and the late Alexander McQueen. In her final year, Emma was one of a handful of students who were given the opportunity to work on McQueen’s runway show in Paris. “Interning with McQueen was absolutely brilliant. Seeing his genius firsthand and experiencing fashion week in Paris was one of my greatest accomplishments and something I’m grateful for every day.” After returning from Paris and graduating, she immediately began creating clothing to match her unique sense of style. “I’ve always been inspired by strong women, so I wanted to create a collection that embodied that.” Emma is now focusing on taking her business to the next level. “I really want to push the business as far as I can. I want a worldwide global brand!” It’s no small feat, but Emma knows a little dreaming can go a long way. Her advice to budding fashionistas is to work hard and never give up. “Be daring. Be different, always have a commercial edge to your work and just be yourself,” Emma advises. “Oh yeah, and work your butt off!” www.egfashion.co.uk.

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SPOTLIGHT

Online style A

SARAH WILKINSON – HEAD OF DESIGN WOMENSWEAR Sarah Wilkinson is the woman behind what you’ll be wearing this season. Head of Design, Sarah oversees the Womenswear design department in all of ASOS.com’s collections. After studying Knitwear and Fashion Design at Nottingham Trent University, Sarah went on to freelance in New York. Now as head designer, Sarah gets to travel to New York, Tokyo, Berlin and Montreal. “It’s interesting to go elsewhere to see what they’re wearing and add an edge to wardrobe classics, as well as going vintage to re-create the classics.” Sarah wants to make sure ASOS.com clothes are “organic and diverse enough so people can style themselves in a unique and individual way.” But she stresses that it’s not all about the fashion when it comes to her type of job - you need a rounded interest in the arts such as music, film and painting. “We look at things like up and coming bands, how they’re styling themselves and how the ASOS girl will be influenced.” Who will be wearing what next season - it’s Sarah’s job to know!

SOPHIE COOPER STYLIST CONSULTANT

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JOHN BRIGHT MENSWEAR BUYER

SPOTLIGHT

JENNY DUONG PUBLIC RELATIONS The reason you see ASOS.com products in magazines is because of the angels in the PR department. Working her magic is Jenny Duong, press coordinator for ASOS.com. Responsible for fashion and beauty PR, Jenny must also make sure her team continues to push ASOS and their branded items into magazines and the media, so you can see what amazing products they have to offer. Not only that, but with the huge growth ASOS. com - they are now advancing out into the US and Europe - it seems there’s no stopping the online shopping phenomenon. “Online is everywhere now, everybody is going online,” says Jenny. “Social media is at a frenzy, and ASOS, having launched in 2000, set everything in place for everyone else to follow.” Day-to-day life seems to be a hectic mixture of clothes, clothes and more clothes for Jenny. So how did you get into this fabulous world of PR? “I jumped from interning at Glamour magazine and from my experience started my first role as PR assistant. Stick to it, don’t give up,” Jenny says. ‘That’s the best thing someone told me and it’s so true.”

“Online is everywhere now, everybody is going online”

NICOLA NEOPHYTOU SENIOR DESIGNER, CREATIVE

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26/05/2010 18:49:33

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BLOG’S WRITING HER FIRST BLOG WAS A DAUNTING PROSPECT FOR SARAH SANDIFORD, BUT SHE HASN’T LOOKED BACK CITYGIRLSFASHIONBOX. BLOGSPOT.COM

he world of blogging is downright crazy, but a good kind of crazy, if you know what I mean. People all over the world can choose to ‘blog’ their innermost secrets, post their favourite travel destinations, or even write about what they had for dinner. To be able to publish all kinds of content to anyone, at anytime, anywhere in the world is extraordinary, if not a little scary, but definitely worth it. I first stepped into the unknown world of blogging last year and quite frankly, I haven’t looked back. Whilst studying magazine publishing, I felt I needed something to channel my fashion and beauty interests into, a creative outlet if you like. A lecturer recommended that I start a blog to publish my own thoughts and ramblings on all things fashionable for the world to see. From that point on I decided I was going to give this blogging malarkey a go, and that was when City Girl’s Fashion Box was born. To be honest, it had never really occurred to me to publish my own blog. Would I even be any good was my first question? I had long since decided that I wanted to go down the journalism route, but a blog is completely different. The

style is far more personal, and what’s more, it’s your own. You can post anything you like, whether that be swooning over a new season of Marc Jacobs, lusting over Olivia Palermo’s style, or even just having a good natter about where you want to go in life. Sure, it’s a tad scary to think that people will read your blog, but as your blog starts to grow and people start taking an interest, you’ll feel more spurred on than ever to continue. What’s more, the blogging world is one big community; along the way I have met some amazing people and there’s nothing I love to do more than sit down and catch up on some of my favourite blogs.

MAKING AN IMPRESSION Another thing I have come to realise is that my blog is a fantastic selling point on my CV. Since starting my blog this has proved true on many occasions. Magazine editors have really honed into my enthusiasm for both fashion and writing. The fact that I blog shows that yes, I have an interest in fashion, but I also want to do something about it now. I may be studying at university, but my interest in writing and my

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26/05/2010 17:11:37

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“There’s nothing I love to do more than sit down and catch up on some of my favourite blogs”

S THE WORD passion for fashion doesn’t stop there. To date, I’ve gained placements at The Times fashion department and interned at other well known magazines, which is pretty amazing as quite often the interning world is a hard nut to crack. Starting a blog couldn’t be easier. There are many online sites (most notably Blogger), which are easy to use, provide step-by-step guides and give you templates. Simply choose a domain name (this can be anything you want it to be), then choose a template for how you want your blog to look. This is as simple as selecting your own desired fonts and colour schemes. Once this is complete, you’re free to choose what you want to write about and you’re ready to blog away to your heart’s content!

TIPS FOR BLOGGING

feature like celebrities style hit and miss outfits. Give your blog something extra special to keep your readers coming back for more. Another great tip is to suss out a scoop. Sign up to store newsletters and you may be invited to the odd launch party, which is a fabulous opportunity to mingle and gain some industry contacts too!

KEEP AT IT At first it’s hard to blog when you haven’t gained any ‘followers’ but be patient and stick with it. Blogging isn’t about the number of followers you have, nor is it a race. Just keep posting regularly, keep it interesting and you’ll soon have a strong, number of people following you. Blogging should be about being creative and expressing your interests, not about being popular.

GET AHEAD OF THE REST

DON’T BE SHY

The world of blogging has taken off and the same can be said when it comes to the number of fashion blogs out there. Many of them cover the same ground, so be sure to mix things up. Add your own unique twist by taking photos of your favourite outfits or introducing a regular

Sometimes it can be quite daunting to put yourself out there, but remember it’s your blog. Make it uniquely yours and don’t be embarrassed to write about what you think and feel. Give your opinion, pour your heart out, say what you really think - you’ll be amazed at the reactions you get.

BLOG-SPIRATION Here are a few websites and blogs to help your foray into the world of blogging. Blogger (www.blogger.com ) Simple to set up and maintain, Blogger is a popular website that really does make the world of blogging so much easier! Coco’s Tea Party (www.cocosteaparty.com) One of the coolest fashion bloggers around. Since starting up her blog in 2006, Coco’s gone on to be mentioned on Elle’s blog list, hosted a blogging tutorial in Topshop Oxford Street and been invited to Burberry’s A/W show at London Fashion Week. With posts every other day, Coco’s blog is full of hard work and determination, amazing for someone who studies full time too! Independent Fashion Bloggers (www.heartifb.com) This web based community, just for fashion bloggers, provides endless tips on blogging as well as lots of helpful articles on how to maintain your very own blog.

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26/05/2010 17:12:22

FASHION SHOOT xxxxxxxxxxxxxx

Class of 2010

Fashion photography guru Rankin photographs collections from some of this yearâ&#x20AC;&#x2122;s amazing Graduate Fashion Week talent

Kitty Keay Colchester School of Art & Design 26 FASHIONISTA 2010 www.fashionistamag.co.uk 26rankin.indd_subbed[AG].indd 26

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xxxxxxxxxxxxxx FASHION SHOOT

Rebecca Thomson Manchester Metropolitan University School of Art www.fashionistamag.co.uk 26rankin.indd_subbed[AG].indd 27

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FASHION SHOOT

Phoebe Thirlwall Nottingham Trent University 28 FASHIONISTA 2010 www.fashionistamag.co.uk 26rankin.indd_subbed[AG].indd 28

27/05/2010 17:21:42

FASHION SHOOT

Lisa Marie Jones University of Wales, Newport www.fashionistamag.co.uk 26rankin.indd_subbed[AG].indd 29

2010 FASHIONISTA 29 27/05/2010 17:23:17

FASHION SHOOT

Carly Ellis University of Westminster 30 FASHIONISTA 2010 www.fashionistamag.co.uk 26rankin.indd_subbed[AG].indd 30

27/05/2010 17:25:19

FASHION SHOOT

Sera Ulger Ravensbourne www.fashionistamag.co.uk 26rankin.indd_subbed[AG].indd 31

2010 FASHIONISTA 31 27/05/2010 17:26:54

FASHION SHOOT

Lucy Hammond & Beth Spurr Kingston University 32 FASHIONISTA 2010 www.fashionistamag.co.uk 26rankin.indd_subbed[AG].indd 32

27/05/2010 17:29:12

FASHION SHOOT

Gary Butterfield University of Northampton www.fashionistamag.co.uk 26rankin.indd_subbed[AG].indd 33

2010 FASHIONISTA 33 27/05/2010 17:31:04

FASHION SHOOT

Gina Webster Birmingham City University

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27/05/2010 17:32:28

GET THE LOOK

THE LOOK

CALLING ALL FASHIONISTAS. GETTING THIS NATURALLY BEAUTIFUL LOOK IS EASY, IF YOU KNOW HOW. EMMA GRIFFITHS FINDS OUT

FOR PERFECT SKIN 1. Start over fresh and use ‘Ready, Set, Scrub’ exfoliating face masque (£14.30) to deep cleanse your pores and remove excess oils. This will leave you with smooth, cleansed skin.

black mascara ‘The Falsies’ (£7.99). Draw a very thin line of Maybelline ‘Liner Express’ (£3.99) brown liquid eyeliner on your upper eyelid just above your lash line. 5. On the apples of your cheeks use MAC ‘Blushcreme’ (£16.50) for a more natural blush.

2. Got a spot? Don’t panic! At the end of the day take off all your make-up and before going to sleep dab a little bit of ‘Bed Time For Breakouts’ (£14.30) onto the spot. While you snooze away it works its magic.

6. Add a layer of MAC ‘Dazzleglass’ (£14.50) pink gloss to your lips and you’re ready to go!

3. Use the ‘Wash Off’ (£14.30) face wash to deep clean your skin, removing all dirt and grime. Spritz with the refreshing ‘All Over Clear’ toner (£12.30) to leave your skin soft and clean. 4. Get smooth, moisturised skin with ‘Welcome Matte SPF15’ (£15.35) that minimises oil (meaning make-up stays put for longer) while still leaving your skin moisturised. With no harsh chemicals or nasty ingredients you’ll be left with healthy, glowing skin that, most importantly, is spot free!

MORNING MAKE-UP 1. Put a pea sized amount of MAC ‘Mineralize Foundation SPF15’ (£23.00) liquid foundation onto the back of your hand (this stops you putting too much onto your face) and apply thinly with a foundation brush. 2. Dab a small amount of Maybelline ‘Pure Liquid Mineral’ (£5.99) concealer on your eyelids so your eye shadow has a smooth base to go onto and you won’t get any of those nasty creases! Dust all over with translucent face powder like Maybelline ‘Dream Matte Powder’ (£6.99) to make it stay put. 3. Using MAC’s ‘Spring Colour Forecast Collection’ (£29.50), with an eye shadow brush, put light brown shadow like ‘Flip’ on your eyelids for a soft glow. Add darker brown, like ‘Creole Beauty’, in the corners and lightly over the top. Blend the two colours together gently to create a bronze smoky eye effect. Use the light cream shadow colour under your brow bones to open your eyes and a thin line of dark brown under the eye.

The Grecian side plait bun 1. Prepare your hair and pump up its volume using a volume lift spray L’Oréal Professionnel Volume Lift (£9.90) and Techni. Art Pli Thermo-Fixing Spray (£12.10). On wet or dry hair, blow dry for extra va-va-voom. 2. Find your natural part and split your hair into two sections. The side you want the bun to be on needs to be slightly smaller than the other. Start to French plait your hair but inside out, so pull hair from your scalp to the outside sections, then cross the middle section of hair over the outer two sections the opposite way to the normal plait style. Plait like this round the entire half of your head using all the hair in the section. Repeat this on the other side meeting the other plait on the side of your head using all the left over hair. 3. Twist the two plaits together and wrap them round each other to create a bun shape. Tuck the two ends under the bun. Fasten with hair grips. 4. Mess up the bun a little by rubbing the hair between your fingers to bring out your inner rock chick. Spray with L’Oréal Professionnel Tecni.Art air fix (£8.90) hairspray. Credits: Photographer: Louis Case, University of Westminster; Hair: Aaron Carlo, Hair Stylist for L’Oreal Professionnel; Make Up: Pete Bennett using Dermalogica, Maybelline and MAC; Hair Assistant: Katie West, Southampton

4. Curl your eyelashes and sweep on Maybelline’s new

Solent; Makeup Assistant: Kirsty Hathaway, Southampton Solent; Model: Sophie Deacon

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xxxxxxxxxxxxxxx GODDESS GUIDE

The Goddess Guide Fashion author and illustrator Giséle Scanlon shares her TOP 20 Goddess tips

1. When applying fragrance Because fragrance rises naturally, spray or smooth perfume or body cream onto skin from the feet to the shoulders. If you only spray on your neck and chest it will eventually rise and disappear.

2. Make your nail polish go further By gently rolling the bottle to mix it, rather than shaking it. You’ll get more value from your nail polish and avoid bubbles.

3. Give your hair a natural, shiny gloss By whisking together a few tablespoons of olive oil, an egg yolk and a couple of splashes of rum. Apply the mixture to wet hair – it smells yum – and wrap in a warm towel. Shampoo out after 30 minutes for hair with a rich, hydrated and shiny lustre.

6. When pinning a garment Never put pins in your mouth if you wear lipstick because it will stain the material. Use a small pin cushion attached to your wrist by a band instead.

7. help to break in a new pair of shoes By rubbing some candle wax along the edge of the heel to soften it.

8. Put jewellery on last Cosmetics, hair products (especially hairspray) and perfume can be corrosive so put your jewellery on last. When removing jewellery, wipe with a soft cloth as oil from skin cells and perspiration will cause it to dull.

9. Brighten your natural nail colour By soaking discoloured nails in a bowl filled with warm water and the juice of a whole lemon. It will seriously brighten the nail beds.

4. Get the most from your beauty products

10. Remove a cigarette burn from clothes or carpet

By pouring a little milk on the stain and leaving it to soak in. This will dilute the colour and stop it browning. Then rub the stain with a raw potato and wash as normal.

5. Keep your favourite items perfect By doing up all the buttons when you hang a coat in your wardrobe. Always do the buttons up on heavy wool cardigans and fold and store them flat. For fine gauge cashmere sweaters hang them on padded hangers.

11. Prevent jewellery rash Paint a layer of clear nail polish onto gold plated pendants on necklaces to prevent sensitive skin having a reaction. A good tip if high street jewellery tends to give you bother.

12. Make-up brushes After each use, rub your make-up brushes with tissue to remove excess product. Wash regularly in baby shampoo and water and leave to dry naturally in the air lying flat.

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GODDESS GUIDE

13. Add life to your denim By not over-washing it. Instead, when you do wash them, turn the jeans inside out, wash on a very low heat and leave to dry naturally. It will add another year to their life!

14. Perfect heels Keep a Sharpie marker pen in your bag and whip it out to cover any unsightly heel or toe scuffs on shoes.

15. Back to black When your fave black jeans fade with time a good trick is to re-dye them with Dylon Fabric Dye for Machine in Black Velvet, approx £5.25 from John Lewis. It’s great for updating tired black garments.

16. Cover your bike with stickers It’s a great anti-theft device, as it makes your bike instantly recognisable and difficult for a thief to strip down fast.

17. Remove an oily ring left by product on wood By mixing talcum powder and methylated spirits into a sloppy paste. Paint on the stain and leave to dry. Then brush off.

18. Create silky smooth feet By stirring two tablespoons of light olive oil (not extra-virgin as this is too sticky) with two tablespoons of granulated sugar. Rub the mixture into your feet, focusing on any hardened, callused areas. Rinse under warm running water and then gently pat dry.

19. To remove ink stains from all sorts of material Spray with hairspray first and then clean. (This works particularly well on wool).

20. Zip up Make your zip run more smoothly in your jeans by rubbing the teeth of the zip with the lead of a pencil or a piece of natural beeswax (found in hardware stores). This is also a good tip for a stiff zip on a purse, handbag or boots. The Goddess Guide and The Goddess Experience (£12.99 each), by Gisèle Scanlon are published by Harper Collins www.thegoddessguide.com www.twitter.com/goddessguide

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xxxxxxxxxxxxxxx SWISHING

FOR CASH-STRAPPED STUDENTS, CLOTHES SWAPPING PARTIES ARE A GREAT WAY TO RE-VAMP THEIR WARDROBE, WRITES EMMA GRIFFITHS

RECESSIONISTA FASHIONISTA “O “A GOOD RULE TO GO BY IS, IF YOU HAVEN’T WORN SOMETHING IN SIX MONTHS, LET IT GO”

ne woman’s trash is another one’s treasure” as our favourite SATC girls once said. If you’re on a student budget this will be music to your ears. After all, you can hardly afford Claire’s let alone Chanel. So why not try a clothes swap? You can get anything from high street fashion to vintage wear just by bringing a load of your unwanted clothes to switch for another’s. A whole new wardrobe for each savvy Fashionista without

spending a penny? Now that’s smart student saving at its best! It’s also a great way to recycle, which means a simple clothes swap can be your way of being a green Fashionista. Now bask in your amazingness.

ORGANISING A CLOTHES SWAP

Before you do anything, you need somewhere to hold the event. Your house, a bar or even a room at school will do. Invite all your friends (even that one you’re SURE started that rumour, but is well

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xxxxxxxxxxxxxx SWISHING DO’S & DON’TS Do make sure there’s somewhere for people to try on new outfits and that there are a few mirrors around. No one likes changing in a room full of people. Do make sure every guest brings at least one item to swap. Don’t limit things to just clothes - bags, shoes and accessories go down well to complete the outfit. Do be brutal when deciding what to donate for the clothes swap. If you haven’t worn an item for over six months, do you really need to keep it? Also, only take things away that you’ll wear. Don’t spoil the fun by having arguments over items. Go round and let everyone pick one thing at a time and decide if they’d like it. Try and keep the bitch fights to a minimum please ladies. Don’t come home with bags full of ‘new’ things that you didn’t even need. That just defeats the point of why you went in the first place! Don’t be out of pocket. If it cost you to hire a place, ask everyone who comes to donate a pound. You could also ask them to bring something to eat or drink.

DRESS FOR LESS

A known for her fabulous wardrobe), put on some drinks and nibbles and make a night of it. Make sure you organise it well in advance so everyone has the chance to rummage around and find those hidden gems at the back of the closet. Try to get at least 10 confirmations or it could end up being a rather quiet affair. In true Fashionista form we held our own clothes swapping event, just to see what all the fuss was about. It turned out to be a great success with each of us leaving free of one item and

clutching a stunning new one. After eyeing up the beautiful clothes on offer each recessionista tried on some amazing and some… well, not quite so amazing, outfits. Clothes swapping parties (or swishing to those in the biz) are an economical and ethical way of cleaning out your closet, “plus it’s a great way to get your friends together for a fun night” says Laura, who left the party clutching a perfect 80’s cropped tee. There’s no denying that a swishing party with your girlfriends guarantees you a night filled with fun, laughter and a hell of a lot of clothes.

Swishing parties are also a perfect way for money strapped students to get a new wardrobe for free. “It costs nothing, the clothes are free and it keeps your junk down to a minimum. If I’d known about these things before I’d never have spent any money!” says Emma, another swishing newbie, turned convert. And she’s right! It’s so much cheaper than getting down to the high street but with the same outcome. You’ve nothing to lose, except things you never wear oh, and your self-continuousness as you crazily strut about in silly hats and dresses. Clothes-swapping is not only good for your purse, but for your soul as well. You can be brutally honest with yourself, “are you ever really going to fit into those expensive size 8 skinny jeans you bought on a “thin” day that now lurk at the back of your drawer?” Probably not, so let someone else enjoy them. “A good rule to go by is, if you haven’t worn something in over six months then let it go,” India recommends. “It makes getting rid of your clothes much easier when you know they’re going to someone who looks even better in it than you do!” As I left the party clutching a delicate floral summer dress, perfect for every occasion thinkable this summer that someone else clearly did not appreciate, I knew the party had been a success. All in all, clothes swapping is a great way to have a giggle, get together with friends and scramble for hidden beauties.

HELPFUL HINTS: There’s a whole host of clothes swapping websites to help you if you want to hold a clothes swapping party of your own. www.poshswaps.com www.whatsmineisyours.com www.bigwardrobe.com www.bbc.co.uk/thread/twiggysfrockexchange www.swishing.org

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FILMS

Top FIlms Breakfast At Tiffany’s (1961) You can’t call yourself a Fashionista without having seen this film. Fact. Breakfast at Tiffany’s was the starting point of the LBD, making it a must have for every woman. Stunning, simple dresses, paired with oversized sunglasses, pearls (as “wearing diamonds before you’re 40 is tacky”) and long gloves are effortlessly put together, thanks to Audrey Hepburn’s character Holly Golightly throwing them all on in a matter of seconds. “You could always tell what kind of a person a man thinks you are by the earrings he gives you. ” Audrey Hepburn as Holly Golightly

Coco Avant Chanel (2009) Coco Chanel is every Fashionista’s idol. She created timeless classics that are still in style today, and pushed the boundaries of women’s fashion. As she once said, “In order to be irreplaceable one must always be different.” And, with her love of men’s tailoring, Coco Chanel was definitely different. A beautiful look into the life of Gabrielle ‘Coco’ Chanel and the struggles she faced before founding the iconic double ‘C’ design house. “A girl should be two things: classy and fabulous.” Coco Chanel

The September Issue (2009) All real life, all the drama and all behind the scenes at American Vogue Magazine. You get to see the real Anna Wintour, as well as unexpected star of the show Grace Coddington (most probably the only woman in fashion who has the guts to stand up to Anna Wintour!). This exciting documentary, gives you a real look into the world of Vogue and what it takes to put together an issue of one of the hottest fashion magazines around.

The Devil Wears Prada (2006) Based on the book written by Anna Wintour’s former PA Lauren Weisberger, if you’ve ever dreamed of working at a glossy fashion magazine this is the movie for you. It follows naive Andrea ‘Andy’ Sachs who is hired to work as the second assistant of Miranda Priestly, the ruthless Editor of Runway fashion magazine, causing her to change in ways she’d never have imagined.

“Just because you like to put on a beautiful Carolina Herrera dress or a pair of J Brand blue jeans instead of something basic from K-Mart, it doesn’t mean that you’re a dumb person.” Anna Wintour

“You sold your soul to the devil when you put on your first pair of Jimmy Choo’s, I saw it.” Emily Blunt as Emily Chalton

Sex and The City Movie (2008)

This trashy chick flick is ‘80s fashion at its best: leggings, oversized tops, boyfriend blazers, lace and studs everywhere! Susan (played by Madonna) has a quirky, fun approach to fashion that every girl should follow. With piles of jewellery, head-scarves and a punky edge to her outfits - it’s enough to make us wish we had done ‘80s the first time round!

You’re not a true Fashionista unless you’ve watched the SATC movie at least five times! Carrie and the gang hit the big screen for more fashion, frolics, and drama, when Carrie and Big finally decide to tie the knot. Packed full of glamorous dresses, drool-worthy shoes (not to mention those slippers!) and Cosmopolitans, what more could you want? “They say nothing lasts forever; dreams change, trends come and go, but friendships never go out of style.” Carrie

Desperately Seeking Susan (1985)

“You bought a used jacket? What are we, poor?” Mark Blum as Gary Glass Words: Emma Griffiths Illustration: Martha Boxley

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BOOKS

ANNA NIGHTINGALE GETS HER HANDS ON THE BEST FASHION BOOKS AROUND ANNAXBELLA. BLOGSPOT.COM

TOP READS FASHIONABLE READ

WHOWHATWEAR www.whowhatwear.com has a whole host of unmissable features including “model off duty” and “girl of the month”. There’s a great section where you can send a picture of an outfit you’ve seen on a celebrity, they pick the best ones for the month and let you know where each item was from. They even have a book compiling all of their best fashion tips and tricks. By the end you’ll be able to “Vintage-shop like a fashion editor!”

THE BLONDE SALAD This fab blog, written by Italian fashion icon Chiara Ferragni, shows how ‘the girl next door’ can wear high fashion on a daily basis. She shoots most days and blogs the photos for her readers. Her blog is written in Italian but translated into English for us Brits to enjoy! Her endless collection of fabulous shoes is enough for me to dribble over every day: www.theblondesalad.com

BIG BOOK OF FASHION ILLUSTRATION: A SOURCEBOOK OF CONTEMPORARY ILLUSTRATION. This book is any up and coming designer’s guardian angel, with thousands of fashion illustrations drawn by over 250 different artists. It shows a glimpse of all areas of illustration, from simple pencil drawings and acrylics, to digital photography and manipulation. Alongside the pages of stunning illustration are side notes set to help any entry or advanced level student with their own designs.

THE LITTLE DICTIONARY OF FASHION, BY CHRISTIAN DIOR

THE GOLDEN AGE OF COUTURE: PARIS AND LONDON 1947-1957, BY CLAIRE WILCOX

“A guide to dress sense for every woman”, written by the icon that is Christian Dior. This little handbook, preaching all things fashion, was originally published in 1954, but as we all know fashion comes around and trends repeat. Bursting with quirky tips and style secrets that nobody should be without, this perfect handbag sized little dictionary of fashion is a must-read.

It’s been named the ‘Golden Era’, when designers such as Dior, Balmain and Balenciaga led the way and made their mark on the fashion world. This book tells the story of haute couture, the emergence of the supermodel, and the elegance surrounding the history of how fashion began, and grew, in the fashion capitals of London and Paris. A follow up to the 2008 “Golden Age of Couture” exhibition at the V&A.

Don’t have it? Get it now! This is a luscious read from cover to cover, giving an insight into the fashion industry from every angle possible. It invites you to see exactly what goes on inside the fashion house and how they work at Prada, from the advertising campaigns to the collections themselves, you won’t be able to put it down!

THE PRADA BOOK

Find out all you need to know about the fashion design industry in great books for students. The Visual Dictionary of Fashion Design has illustrated explanations of all the terms you will use as a fashion professional. The Fundamentals of Fashion Design is an introduction to the key areas of fashion design from research to producing your first collection. It gives a practical insight into fashion careers and features interviews with: • • • • •

designers stylists photographers buyers agents

If you want more detail on key areas such as research, textiles, construction and drawing, the Basics Fashion Design series is ideal. Each book includes checklists, resource directories, case studies and student exercises. These books are ideal introductions for those considering a career in fashion. Come and see the books on stand B102. Special discounts for students and teachers. www.avabooks.com

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Illustrations: Giséle Scanlon

FASHION xxxxxxxxxxxxxxx

Tom Griffiths, author of Before you go: The Ultimate Guide to Planning your Gap Year and founder of gapyear.com, shares his top 10 tips for your fashion related year out Spotlight on Fashion Journalism if you’re a budding journalist, then the best thing you can do before trying to break into the business is get yourself some experience. Work experience is invaluable to people wanting to get their break in the world of journalism and the only way you can get noticed is by doing as much as you can to get your name published. Website, www.projects-abroad.co.uk, has a great journalism section with the opportunity to work abroad doing journalism in print, radio or TV. Overseas voluntary work such as this would be a great addition to your CV, make you stand out from the crowd and having this experience on your personal statement would certainly give you the edge over other applicants, not to mention being a great rewarding experience for yourself. If you’re more into being an eco-fashionista and fancy a bit of conservation on your year out (before you come home to design a fabulous eco range of clothing), check out Earthwatch: http://www.earthwatch.org/ europe/expeditions. You get to work all over the world with scientific experts in the areas that concern you. Whether it’s saving the Amazon Basin’s pink dolphins or working with the Samburu people of Kenya, you could end up anywhere doing your bit for the world.

1 2 3 4 5 6

Take the initiative. Apply for work experience with Henry Holland, ask to sit in on a photo shoot with Mario Testino. Now imagine putting that in your CV!

7 8 9 10

Be keen and have the confidence to ask anyone and everyone for some work or experience. Take the leap - it will pay off.

Take a walk on the inside. A lot happens behind the scenes, so why not visit a factory in India, a cotton plant in China or a weavers workshop in Peru.

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Grace Kelly Style Icon

xxxxxxxxxxxxxx

GLAMOUR AND BEAUTY AT THE V&A, BY SARAH FARRELL WWW.SOMEHOW-SOMEDAY. BLOGSPOT.COM

SIMPLE ELEGANCE So what makes her style and approach to fashion so enduring and appealing to us today? Firstly, she was unquestionably naturally beautiful, with an exquisite bone structure, radiant complexion and luminous eyes. Secondly, her uncomplicated approach to fashion led to the development of a style that favoured simple elegance and classic shapes. Such was her influence, leading retailers in the 1950’s developed the ‘Grace Kelly look’, so fans, and the fashion conscious, could emulate her style. Finally, the fairytale path her life followed saw her evolve from screen princess to real-life princess and forever made her a cultural icon (why can’t things like that happen to me?!). In her new role, Grace became patron of many Parisian fashion houses, and through the 60’s and 70’s her style continually evolved. To me, Grace Kelly represents classic elegance at its finest; her intelligent approach to fashion demonstrates that style does not originate from slavish adherence to trends, but rather from a clear recognition that timeless fashion comes from a personal understanding of what works for you. After all, Grace wore the clothes, the clothes didn’t wear her. Grace Kelly: Style Icon runs at the V&A until September 26th. For more information visit www.vam.ac.uk. Grace KellyPhotograph by Erwin Blumenfeld New York, 1955. © The Estate of Erwin Blumenfeld 2009 Grace Kelly with her Academy Award for Country Girl, 30 March 1955 © Everett Collection/Rex features Engagement of Grace Kelly and Prince Rainier of Monaco, 1956 © Snap/Rex features Grace Kelly and Prince Rainier of Monaco, 1956 © Snap/Rex features Grace Kelly in ‘Rear Window’ with James Stewart, 1954 © Everett/Rex features

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xxxxxxxxxxxxxxx CONTACTS

Do get in touch... AMD Akademie Mode & Design Hamburg

Stand: H104 Contact: +49(0)89/38 66 78-12 Course name: MODE DESIGN B.A. (Fashion Design Bachelor of Arts) Course length: 7 terms Number of places: 25 Application deadline: 4 selection days from March to July every year Careers graduates go into: Fashion Designers with their own labels, Design Assistants, Designers in Fashion Companies, Stylists Course name: Modejournalismus / Medienkommunikation (Fashion Journalism / Media Communication) Course length: 6 terms Number of places: 25 Application deadline: 4 selection days from March to July every year Careers graduates go into: Stylists, Fashion editors (fashion production and text), PR-Agents Course name: Mode & Design Management (Fashion & Design-Management) Course length: 7 terms B.A. Number of places: 25 Application deadline: 4 selection days from March to July every year Careers graduates go into: ProductManagement, Distributers (Management Fashion & Accessories Companies and Labels)

Amsterdam Fashion Institute

Stand: H116 Course contact: Tracy Hepp-Walker t.l.hepp- walker@hva.nl Marian Mclaughlin m.e.mclaughlin@hva.nl Course name: Fashion and Design, Fashion Management, Fashion Branding Course length: 4 years Number of places: First year 100 Application deadline: April Careers graduates go into: Design - independent designer, forecaster; Management - buyer/product manager, production manager, creative retail manager; Branding - brand engineer, concept developer, creative manager

Bath Spa University

Stand: B118 Course contact: Louse Pickles, Course Leader of Fashion, 01225 332595 l.pickles@bathspa.ac.uk Course name: Ba (Hons) Fashion Design Course length: 3 years Number of places: 20 Application deadline: UCAS deadlines Famous graduates: Course only been in existence for 5 years – current graduates with Mulberry, Giles, Tonia Bastyan and Browns. Careers graduates go into: Graduate designers; Junior buying roles; Self-employed; Freelance designers; Postgraduate study

Birmingham City University

Stand: F104 Contact: Jane Grice 0121 331 5000 jane.grice@bcu.ac.uk Course name: BA (Hons) Fashion Design 3rd Year Pathways: BA (Hons) Fashion Design (Collection pathway) BA (Hons) Fashion Design (Fashion Communication pathway) BA (Hons) Fashion Design with Design for Performance BA (Hons) Fashion Design with garment Technology Course length: 3 years Number of places: 100 per year Application deadline: UCAS deadlines Famous graduates: Betty Jackson Careers graduates go into: Fashion

Design; Buying; Trend and Prediction; Fashion Styling; Journalism; Garment Technology; Pattern Cutting; Costume Design. Course name: BA(Hons) Fashion Retail Management Course contacts: Course Director Jane.Sarkar@bcu.ac.uk Lecturer: Alison.Rapsey@bcu.ac.uk 0121 331 5814 Admissions: Faye.Gelly@bcu.ac.uk 01213315801 Course length: 3 years full-time Number of places: 45 Application deadline: UCAS deadlines Famous graduates: Betty Jackson is a designer and fashion retailer. The university has very successful graduates who work at Head Office level for the fashion industry from the High Street to Luxury including: Balance PR, Burberry, Claire’s Accessories, Elle (India), Gap, Graff Diamonds, John Lewis, M &S, River Island, Mothercare, New Look, Selfridges, Urban Outfitters Europe, S&X Media, Topshop Careers graduates go into: Buying; Merchandising; Marketing; Sales and Promotion; Visual Merchandising; Store Management; Styling; Events Management; Media and PR; Product Development; Trends Research

Arts University Bournemouth

Stand: G102 Contact: 01202 363171, jrobinson@aib.ac.uk Course name: BA (Hons) Fashion Studies Course length: 3 years Number of places: 48 Application deadline: UCAS deadlines Famous graduates: Graduates have gone on to work in companies including Monsoon; Paul Smith; Adams childrenswear; Alice Temperley; Animal clothing; Amelia’s Magazine; House of Fraser; John Lewis; Fat Face sportswear; New Look; Peacocks; Rebeka Minkoff (NY); Red Magazine; Siv Stoldal; Wallis Careers graduates go in to: Design; Buying; Styling; Promotional activities for companies

Bradford College

Stand: B130 Contact: 01274 431632 a.loftus@bradfordcollege.ac.uk Course name: Fashion and Clothing BTEC National Diploma Level 3 Course length: 2 years Number of places: 25 Application deadline: Apply until September Careers graduates go in to: Designers and Assistant Designers; Pattern Cutters and Assistant Pattern Cutters; Buyers; Fashion Co-ordinators; Costume Designers; Wardrobe Supervisors in Theatres; Freelance Designers; Illustrators; Visual Merchandisers; Garment Technologist; Fashion Stylists; Product Managers; Sample Machinists; Trend Predictors; Recruitment Consultants

University of the west of england, Bristol

Stand: B124 Course name: Fashion/Textile Design Fashion Design Contact: Adrian Grandon 0117 3284716 adrian.grandon@uwe.ac.uk Course length: 3 years Number of places: 35 on each course Application deadline: UCAS deadlines Famous graduates: Caroline Massey – first menswear designer to have solo show at London Fashion Week 2009; Nick Thomas – Winner of River Island Gold Award 2007;

Jess Noy - Winner of River Island Gold Award 2005 Careers graduates go into: Designer; Textile Designer; Freelance Illustrator; Styling; Buying

University of Central Lancashire

Stand: D110 Contact: 01772 893180 jlcrossley@uclan.ac.uk Course name: BA (Hons) Fashion Course length: 4 year sandwich course Number of places: 40 Application deadline: UCAS deadlines Famous graduates: Graduates have successfully set up their own label fashion businesses (Preen, PPQ). Careers graduates go into: Opportunities to enter the fashion industry at a high or designer level and may form the basis of a career in fashion design, product development, pattern cutting, trend analysis or even buying, merchandising or design management or one of the many other applied areas of the fashion business.

Cleveland College of Art & Design

Stand: D120 Contact: Vicky Wake 01642 298789 vicky.wake@ccad.ac.uk Course name: BA (Hons) Fashion Enterprise Course length: 3 years Number of places: 25 Application deadline: January Famous graduates: Graduates have gone on to set up companies in the fashion business. Careers graduates go into: Setting up own businesses; Designers; Pattern cutters/ graders

Colchester School of Art and Design

Stand: D112 Contact: Val Jacobs 01206 712443 val.jacobs@colchester.ac.uk Course name: BA (Hons) Art and Design: Fashion and Textiles Course length: 3 years Number of places: 26 Application deadline: UCAS Deadlines Famous graduates: Hannah Marshall Careers graduates go into: Fashion design; Fashion; Buying; Marketing and promotion; Textiles for fashion; Interior textiles; Textile arts; Fashion graphics; Fashion illustration; Theatre; Costume; Education

Croydon Higher Education College

Stand: C128 Contact: Marilyn Willis 020 8686 5700 ext.3932 willism@croydon.ac.uk Course name: Foundation Degree in Fashion Design, Pattern Cutting and Construction (Validated by London Metropolitan University). Course length: 2 years Number of places: 25 Application deadline: UCAS deadlines Careers graduates go into: Fashion design; Pattern cutting and grading; Sample machinist; Self-employed fashion business

De Montfort University; Leicester

Stand: Contact: Course name:

B108 Della Swain 0116 2506161 d.swain@dmu.ac.uk 0116 250 6268 JKing02@dmu.ac.uk Contour Fashion Design

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CONTACTS Course length: 3 years Number of places: 25 Application deadline: February Famous graduates: Janet Reger. Graduate destinations include: Agent Provacateur, Myla, Triumph, International, Fantasie, Lepel, Abercrombie & Fitch, Courtaulds, George, New Look, Tesco, Freya, Ruby Pink Careers graduates go into: Industry; Design; Teaching; Masters; Styling; Marketing; Buying

University College Falmouth

Stand: B104 Contact: Patrick Gottelier 01326 213734 Patrick.gottelier@falmouth.ac.uk Course name: BA(Hons) Fashion Design Course length: 3 years Number of places: 40 Application deadline: UCAS deadlines Famous graduates: Only our first graduating year as course was formed in 2007 Careers graduates will go in to: Ready to wear; Designer end; Swimwear; Beach and street; Sportswear; Lux Sportswear Course Name: BA(Hons) Performance Sportswear Design Course Length: 3 years Number of places: 20 Application deadline: Standard UCAS deadlines Careers graduates will go in to: Active sportswear; Land sports; Snow sports; Water sports

Magazine styling; Journalism; Fashion PR campaigns; Fashion advertising campaigns; Promotional strategies

Kingston University

Stand: B110 Contact: 020 8417 4067 r.mann@kingston.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: 55 Application deadline: UCAS deadlines Careers graduates go into: Designers and assistant designers; Pattern cutters and assistant pattern cutters; Buyers; Fashion co-ordinators; Costume designers; Wardrobe supervisors in theatres; Freelance designers; Illustrators; Visual merchandisers; Garment technologist; Fashion stylists

xxxxxxxxxx University of Derby

Stand: E100 Contact: 01332 593198, adtenquiry@derby.ac.uk Course name: BA (Hons) Fashion Studies Course length: 3 years, or 4 years with Year Zero, 5 with optional placement year Number of places: 48 Application deadline: UCAS deadlines Famous graduates: Graduates have gone on to work in different countries such as Gemma Lornas who is now an assistant stylist working between London and Milan. Careers graduates go in to: Visual merchandising; Buying; Styling; Fashion marketing

University Centre, Doncaster

Stand: C114 Contact: 01302 553861 arts.enquiries@don.ac.uk Laura Zenbergs laura.zenbergs@don.ac.uk Course name: BA (Hons) Fashion and Textiles Design Course length: 3 years full-time Number of places: 20 Application deadline: September Famous graduates: Graduates are currently working in Anderson and Sheppards of Saville Row, Christy’s, Weird Fish and a variety of design companies. Careers graduates go into: Designer; Pattern Cutter; Fashion Illustrator; Merchandiser; Fashion Promotion; Tailor and Costume Designer Course name: HND in Costume Design Course contact: 01302 553861 arts.enquiries@don.ac.uk Course length: 2 years full-time Number of places: 20 Application deadline: September Careers graduates go into: Costume designer; Theatre crafts technician; Wardrobe assistant; Costume supervisor

University of East London

Stand: C108 Contact: Helen Carter 0208 223 2517 h.carter@uel.ac.uk Course name: BA (Hons) Fashion Design with Marketing (4 YRS) BA (Hons) Fashion Design (3YRS) BA (Hons) Fashion Futures: Trend Forecasting & Prediction (3YRS) Number of places: 60 - 90 Application deadline: UCAS deadlines Careers graduates go into: Illustrator; Fashion forecaster; Designer; Pattern cutter; Fashion buyer; Fashion entrepreneur; Stylist; PR; Fashion merchandiser; Product developer; Fashion researcher

Edinburgh College of Art

Stand: D106 Contact: 0131 221 6000 enquiries@eca.ac.uk Course name: MA in Fashion Course length: 2 years Number of places: Depends on applicant numbers Application deadline: UCAS deadlines Famous graduates: Former students have been employed by Prada, Alexander McQueen, Vivienne Westwood, Gucci, Diesel and Sonia Rykiel Paris. Careers graduates go into: Graduate designers; Junior buying roles; Self-employed; Freelance designers; Postgraduate study

FHNW Academy of Art and Design Switzerland

Stand: H120 Contact: info.modedesign.hgk@fhnw.ch +41 61 666 63 93 Course name: Fashion-Design Course length: 3 1/2 years Number of places: 20 students each year Application deadline: Spring each year, (but check the website) Careers graduates go into: Independent fashion designer. Based on bachelor system, students will have a good background for being a perfect assistant for a fashion designer (high fashion/big houses)

University of Hertfordshire

Stand: C106 Contact: Tony Rosella t.rosella@herts.ac.uk 01707 286571 Course name: BA(Hons)Fashion BA(Hons) Fashion with Marketing Course length: 3 year full-time, 5 years part-time Number of places: 45 BA(Hons) Fashion, 15-20 BA(Hons) Fashion with Marketing Application deadline: UCAS deadlines Careers graduates go into: Design; Merchandising; Buying; Garment technology; Pattern cutting

University of Huddersfield

Stand: E106 Contact: Claire Allen 01484 473972 c.allen@hud.ac.uk Course name: BA(Hons)Fashion Design Marketing and Production Course length: 3 years full-time, 4 years sandwich Number of places: 36 Application deadline: UCAS deadlines Famous graduates: Marcus Rigg – Senior Designer – Topman; Angela Loftus – Head of Fashion – Bradford College; Anne Holt – Head of Fashion – University of Derby; Ryan Heard – Fashion Idol Winner Careers graduates go into: Design; Styling; Merchandising; Buying; Selection; Management; Marketing; Product development; Manufacturing Course name: BA (Hons) Fashion Design with Textiles Course contact: Louise Stocks Young 01484 472133 l.stocks-young@hud.ac.uk Course length: 3 years or 4 years sandwich Number of places: 36 Application deadline: UCAS deadlines Famous graduates: Arena Henderson – MA Fashion; Gareth Heaton – Head Designer – Mish Mash Jeans; Jeanette Hollingdrake – Head Designer – Sacred Hearts Careers graduates go into: Design; Styling; Merchandising; Buying; Selection; Management; Marketing and promotion; Fashion journalism; Product development; Manufacturing Course name: Fashion Media and Promotion Contact: Department of Design 01484 473858 design@hud.ac.uk Course length: 3 years or 4 years sandwich Number of places: 35 Application deadline: UCAS deadlines Careers graduates go into:

La Salle College of the Arts Singapore

Stand: H124 Contact details: Nur Hidayah Abu Bakar, Dean of Design Faculty nur.hidayah@lasalle.edu.sg Course name: Fashion Design, Fashion Communication, Fashion Management, Fashion Textiles Course length: 4 year BA(Hons) degree Application deadline: For international applications, closing date is end of March 2011. Careers graduates go into: Fashion designer; Stylist; Fashion journalist; Fashion photographer; Fashion critic; Fashion buyer; Fashion manager; Fashion illustrator; Graphic designer and advertising designer specialising in fashion products; Visual merchandiser; Textile designer; Associate designer; Technical designer; Head of wardrobe; Costume designer for theatre; Merchandiser; Design director; Entrepreneur; Textiles artist; Computer imaging consultant; Surface designer; Interiors designer (wallpaper, upholstery, art prints).

Leeds College of Art and Design

Stand: C104 Contact: Susan Dillon 0113 2028035 susan.dillon@ leeds-art.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Application deadline: UCAS deadlines Famous graduates: Students have gone to work for designers such as Jonathon Saunders, Vivienne Westwood, Russell Sage and Hussein Chalayan. Others now work for Moda in Pelle, Vicky Martin, Fashion Group, Umbro and Action Apparel. Others have set up their own businesses. Careers graduates go in to: Industry; Design; Teaching; Masters; Styling; Marketing; Buying

Leeds University

Stand: C126 Contact: 0131 343 3802 d.backhouse@leeds.ac.uk Course name: BA (Hons) Fashion Design Course length: 3 years Number of places: 58 Application deadline: UCAS deadlines Famous graduates: None but graduates have worked with the likes of Abercrombie & Fitch; Bench; Dorothy Perkins; Espirit; George; L’Oreal; New Look; Next; River Island; Ted Baker; Tommy Hilfiger and Warehouse. Careers graduates go in to: Setting up own businesses; Designers; Pattern cutters/ graders

Liverpool John Moores University

Stand: F102 Contact: 0151 2315058 d.wilson@ljmu.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: 50 Application deadline: UCAS deadlines Careers graduates go in to: The programme leads to a wide variety of employment opportunities and recent graduates have pursued careers in many fashion related activities, e.g. designers, stylists, buying, fashion illustration, trend

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CONTACTS forecasting, merchandising etc. Graduates have also pursued postgraduate study in both the UK and Europe.

Manchester School of Art, Manchester Metropolitan University

Stand: C122 Contact: Alison Welsh 0161 2473543 a.welsh@mmu.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: 45 Application deadline: UCAS deadlines Famous graduates: Aitor Throup Careers graduates go into: Many students go on to be designers within the fashion industry. We have graduates who have worked at River Island, Next, Dolce & Gabbana, Top Shop, Abercrombie and Fitch, Reebok, Rodier Paris and many more companies in the UK and abroad. Some students go on to study at MA level at The Royal College of Art, Central St Martins, and London College of Fashion. Other graduates become buyers, journalists or occasionally they go on to design costume for film or TV.

Middlesex University

Stand: B122 Contact: 0208 4115014 g.charles@mdx.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: Up to 70 Application deadline: UCAS deadlines Famous graduates: Andrew Heather – Creative director at Givenchy; Boudicca – Womenswear design duo; Richard Gray – Internationally known illustrator and art director Careers graduates go in to: Many graduates have gone on to set up their own fashion labels including Boudicca, Ally Capellino and Ashley Isham. Others have gone on to work with big fashion names such as Givenchy, Margaret and Howell and also Abercrombie and Fitch.

The University of Northampton School of the Arts

Stand: C124 Contact: Jane Mills 01604 893208 jane.mills@northampton.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: 40 Famous graduates: Graduates have gone to work for companies including: Elspeth Gibson, Alexander McQueen, Julien McDonald, Hugo Boss, Ben de Lisi, Vogue magazine, Anne-Louise Roswald, Next, Church’s, Prada, Zandra Rhodes, Bruce Oldfield and Lulu Guiness. Careers graduates go into: Fashion design; Pattern cutting and grading; Sample machinist; Selfemployed fashion business

Northbrook College Sussex

Stand: D104 Contact: Simon Seivewright 01903 606250 s.seivewright@nbcol.ac.uk Course name: BA (Hons) Fashion Design Course length: 3 years Number of places: 30 Application deadline: May Famous graduates: Recent graduates have successfully established design positions at Armani Exchange (NYC), Alexander McQueen, Giles, Jil Sander, Abercrombie & Fitch, Boudicca, Puma, Adidas, Nike, Ben Sherman, Moss Bros, Daks, River Island and New Look, to name a few, or have successfully set up their own fashion businesses. Careers graduates go into: Fashion designers; Freelance designers; Self-employment/own fashion business; Trend predictions; Stylists; Design consultants; Fashion illustrators; Savile Row tailors; Pattern cutters; Garment technologists, as well as areas within fashion marketing, branding, retail, merchandising and buying.

Northumbria University

Stand: B112 Contact: Emma Jane Goldsmith 0191 243 7823 e.goldsmith@unn.ac.uk Course name: BA (Hons) Fashion Course length: 4 years sandwich Number of places: 60 - 70 Application deadline: UCAS deadlines Careers graduates go in to: Career opportunities include designing over a broad range of market levels for menswear; Womenswear and childrenswear; Designers and manufacturers; Fashion illustration; Forecasting; Fashion journalism; Knitwear; Textiles; Public relations; Freelance consultancy; Fabric/colour research; Fashion styling Contact: 0191 232 6002, Leon Maurice 0191 243 7823 leon.maurice@northumbria.ac.uk Course name: BA(Hons) Fashion Marketing Course length: 4 years sandwich Number of places: 50 Application deadline: UCAS deadlines Careers graduates go into: Fashion marketing graduates enjoy a choice of career opportunities in; design, product development, graphics, buying, marketing, public relations, visual merchandising, publishing, styling, consultancy and recruitment. Many of our graduates start up their own businesses.

Nottingham Trent University

Stand: B114 Contact: Julie Pinches 0115 8488248 julie.pinches@ntu.ac.uk Course name: BA (Hons) Fashion Design Course length: 3 years Number of places: 70 Application deadline: UCAS deadlines Famous graduates: Recently our graduates have gone to work for internationally renowned brands such as: Max Mara, Paul Smith, All Saints, Levi Strauss, Issey Miyake, Abercrombie & Fitch, Next, River Island, Topshop, Karen Millen, American Eagle, Marie Claire Careers graduates go into: This course has excellent employment records, with graduates often landing careers as designers, buyers, merchandisers, production managers and stylists. Some graduates also decide to go into teaching or the media, or progress to postgraduate study. Course name: BA (Hons) Fashion Knitwear Design and Knitted Textiles Contact: Stacy Marsh 0115 848 8247 Stacy.marsh@ntu.ac.uk Course length: 4 years including placement (optional) Number of places: 40 Application deadline: UCAS deadlines Famous graduates: Graduates with design positions at Abercrombie and Fitch, Ralsey, American Eagle, Per Una, Paul Smith, Max Mara, Karen Millen, Julian McDonald, Hugo Boss Careers graduates go into: Knitwear design; Knitted textile design; Styling; Visual merchandising; Buying; Production managers; Postgraduate study

Plymouth College of Art and Design

Stand: C118 Contact: Shirley Messam 01752 203474 smessam@pcad.ac.uk Course name: BTEC ND Fashion and Textiles Course length: 2 years Application deadline: UCAS deadlines Careers graduates go in to: Costume designer; Fabric and textile design; Interior designer; Marketing & promotion; Retail; Surface pattern and decoration

Ravensbourne

Stand: Contact: Course name: Course length:

C110 Dorota Watson 0208 2894900 ext 4912 dorota.watson@rave.ac.uk BA (Hons) Fashion 3 years

Number of places: 85 Application deadline: Standard UCAS deadlines Famous graduates: Nicholas Knightly, who is now design director of Mulberry; Madeleine Press has created her own label; Camilla Staerk has created her own label. Careers graduates go in to: Usually companies in the industry such as Alexander McQueen, Arena, Calvin Klein, Chloe, Christian Lacroix, Eley Kishimoto, Hardy Amies, Hussein Chalayan, Issey Miyake, Jalouse, John Galliano, Matthew Williamson, Paul Smith, Robert CaryWilliams andTrend Union

UCA Epsom Fashion

Stand: C112 Contact: Adrien Parry Roberts 01372 202418 APRoberts@ucreative.ac.uk Course name: Fashion Design Course length: 3 years full-time Number of places: 25 Application deadline: 15th January Famous graduates: Zandra Rhodes, Karen Millen, Wale Adeyemi, Harriets Muse Careers graduates go into: Fashion designer; Fashion design consultant; Creative pattern cutter; Concept predictor; Fashion design entrepreneur; Fashion business and marketing consultant

Saint-Petersburg State University Of Technology and Design

Stand: H122 Contact: fup-sr@yandex.ru d-kostum@yandex.ru + 7 (812) 310 15 68 Course name: Institute of Fashion Clothing, graduates of Fashion Clothing Department, Course length: 4 years BA (Hons) Number of places: 25 Application deadline: Take applications during the whole study year Careers graduates go into: Fashion designers; Fur designers; Knitwear designers; Art theorists

University of Salford

Stand: E108 Contact: School Office 0161 295 6088 0161 2952686 b.a.aswat@salford.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: 65 Application deadline: Standard UCAS deadlines Famous graduates: Jonathan Kirby – Senior Director of Levis; Dan Szor – Creative Director of Super Super Magazine; Liz Cardwell – Freelance Stylist (Kate Nash, Dazed&Confused) Careers graduates go in to: Graduates entering the fashion industry work across a diverse range of careers – as designers, stylists, pattern cutters, buyers, visual merchandisers, illustrators and retailers. Many have set up their own labels. Recent graduates have found employment with companies such as Burberry, Super Super, Boudicca, Mulberry, Paul Smith, FCUK, Whistles, River Island, Erdem, All Saints, Dazed & Confused, Matalan, Top Shop etc.

South East Essex College

Stand: C102 Contact: Rebecca Edwards Rebecca.edwards@southend.ac.uk Course name: BA (Hons) Fashion Design Course length: 3 years Number of places: 20 Application deadline: March Careers graduates go into: Fashion designer; Fashion illustration; Fashion buying; Fashion merchandising; Pattern cutter Course name: FdA Fashion Communication & Marketing Contact: Jenny Sinton Jenny.sinton@southend.ac.uk 01702 220601 Course length: 2 years Number of places: 20 Application deadline: March Careers graduates go into: Fashion illustration; Web design; Events organising; Fashion PR; Fashion photography

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CONTACTS Southampton Solent University

Stand: D116 Contact: Jennifer Anyan Jennifer.anyan@solent.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: Depends on number of applicants Application deadline: UCAS deadlines Careers graduates go in to: Fashion graphic design; Styling; Packaging/point of sale design; Fashion magazine design; Advertising; Contemporary fashion illustration; Garment/tshirt/ fabric print design Course name: BA (Hons) Fashion with Photography Contact: 023 80319429 ft.admissions@solent.ac.uk Course length: 3 years Number of places: Depends on number of applicants Application deadline: UCAS deadlines Careers graduates go in to: Advertising consultant for fashion retailers; Reportage photographer; Assistant photographer; Visual trend and image capture; Reporting for forecasting companies or as a stylist for magazines and photographers Course name: BA (Hons) Fashion Contact: Phillip Clarke 02380 319000 Phillip.clarke@solent.ac.uk Course length: 3 years Number of places: 90 Application deadline: UCAS deadlines Careers graduates go in to: Fashion design; Styling; Buying; Merchandising; Fashion forecasting; Pattern cutting; Fashion public relations; Fashion marketing

Thames Valley University

Stand: A108 Contact: Pauline Harrison 0118 967 5159 pauline.harrison@tvu.ac.uk Course name: BA (Hons) Fashion and Textiles Course length: 3 years Number of places: Depends on number of applications Application deadline: UCAS deadlines Careers graduates go in to: Design and design management in fashion; Textiles; Knitwear and footwear; Buying; Merchandising; Creative pattern cutting

University for the Creative Arts Rochester

Stand: C120 Contact: Thomas Atkinson 01634 888631 tatkinson@ucreative.ac.uk Course name: BA (Hons) Fashion Course length: 3 or 4 years Application deadline: Standard UCAS deadlines Famous graduates: Narghess Gharani and Vanya Strok Met and began collaborating whilst studying BA (Hons) Fashion at our Epsom Campus in 1995; Samantha Mark completed her BA Fashion Degree and won the Young Designer Award Competition in 2006; Oliver Volquardsen, a BA (Hons) Fashion Graduate, is one of only eight people who have been selected by the Daiwa Anglo-Japanese Foundation as a 2008 Scholar Careers graduates go into: Fashion design; Fashion buying; Retail management; Pattern cutting; Public relations; Concept generation; Styling; Illustration; Fashion marketing and merchandise Course Name: BA (Hons) Fashion Journalism Contact: Deborah Lampitt 01227 817494 dlampitt@ucreative.ac.uk Course Length: 3 years full-time Number of places: 75 Application deadline: UCAS deadlines Famous Graduates: Jennifer Wiebking a 2008 BA (Hons) Fashion Journalism graduate who achieved a first class honours degree, won the 2009 ‘First Word’ Fashion Journalism award at Graduate Fashion Week for her interesting and informative interview with Simon Jablon, designer behind the uber-fasionable Linda Farrow sunglasses line; Daniel Oliver a 2008 BA (Hons) Fashion Journalism Graduate is now Contributing Nightlife Editor of Attitude magazine, Senior Fashion Writer for Londonkicks.com and

PA to drag du jour, Jodie Harsh; Jodie Ball a 2004 BA (Hons) Fashion Journalism Graduate won the ‘First Word’ Fashion Journalism Award and graduated with a 1st Class BA (Hons) degree in Fashion Journalism. Careers graduates go into: Fashion related PR; Media companies; Magazines; Newspapers Course name: BA (Hons) Fashion Management and Marketing Contact: 01372 728811 ext 2495 cmackenzie@ucreative.ac.uk Course length: 3 years Application deadline: UCAS deadlines Careers graduates go into: Fashion buying; Retail or brand management; Merchandising and planning; Visual merchandising; Fashion and trend forecasting; Fashion PR; Fashion marketing Course name: BA (Hons) Fashion Promotion and Imaging Contact: Jules Findley 01372 202490 jindley@ucreative.ac.uk Course length: 3 or 4 years full-time Number of places: 90 Application deadline: UCAS deadlines Famous graduates: Lauren Blane - Fashion Editor Wonderland magazine; Ellie Hay – Assistant Editor Intimates/Swim WGSN; Lucy Barber - Espionage Creative Marketing Agency; Sophie Stevens - Illustrator for House of Holland; Bella Haigh- Editorial Assistant 125 Magazine; Claire Stewart – Trendstop; Careers graduates go into: Fashion designer; Design assistant; Buyer; Merchandiser; Stylist; Accessory designer; Menswear designer; Sportswear designer; Creative director, Print designer

WILTSHIRE COLLEGE SALISBURY

Stand: E110 Contact: Jennie Hiett 01722 344323 jennie.hiett@wiltshire.ac.uk Course name: Ba (Hons) Fashion and Textiles Course length: 3 years Number of places: Depends on number of applications. Application deadline: UCAS deadlines Famous graduates: Graduates are currently placed across a range of companies Timberland, Catherine Walker, Cassette Playa, Gri_ in UK, Mud Pie Trend Forecast Company, New Look Careers graduates go in to: Designers; Pattern cutters; Print designers; Buyers; Stylists; Trend forecasters

WINCHESTER SCHOOL OF ART

Stand: B106 Contact: 02380 596924 cl@soton.ac.uk Course name: BA (Hons) Textiles, Fashion and Fibre Course length: 3 years Number of places: 90 Application deadline: UCAS deadlines Famous graduates: Graduates have gone on to work in companies such as Liberty, Alberta Ferretti, Habitat, Wallace Sewell, Preen, Erdem, Gucci and Accessorize Careers graduates go in to: Fashion buying; Fashion designing; Trend forecasting; Stylist; Art director; Editor fashion illustrator; Graphic designer; Fashion photographer; Producer fashion; Online fashion editor; Fashion and trend forecaster; Press officer; Buyer; Account manager; Merchandiser; Event manager; Brand strategist; Web designer

UNIVERSITY OF WALES, NEWPORT

Stand: B128 Contact: Irene Dee 01633432643/2187 Irene.dee@newport.ac.uk Course name: BA (Hons) Fashion Design Course length: 3 years Number of places: 50 Application deadline: UCAS deadlines Careers graduates go in to: Commercial design; Design management; Fashion styling; Retail buying and merchandising; Fashion journalism

WEST WALES SCHOOL OF THE ARTS

Stand: B126 Contact: Caroline Thraves 01554 748208 caroline.thraves@colegsirgar.ac.uk Course name: BA (Hons) Fashion Course length: 3 years Number of places: 20 Application deadline: UCAS deadlines Careers graduates go into: Design, pattern cutting; Gerber CAD designer; Garment technology; Styling; Forecasting and illustration

UNIVERSITY OF WESTMINSTER

Stand: A106 Contact: 020 7911 5937 fashion@wmin.ac.uk. Course name: BA (Hons) Fashion Design Course length: 3 years full-time, with option of a 4 year sandwich course Number of places: 36 Application deadline: UCAS Deadlines Famous graduates: Christopher Bailey– Burberry; Michael Herz – Creative Director, Aquascutum; Markus Lupfer – Armand Basi; Mark Maidment – Ben Sherman; Stuart Vevers – Loewe; Sophie Dean – Wallpaper*; Jutta Kraus – Bernhard Willhelm; Carri Munden – Cassetteplaya; Katie Hillier – Marc Jacobs.

Sponsors River Island

With over 250 stores operating in the UK, Republic of Ireland, Europe, Middle East and Far East, plus over 50 years of fashion retailing experience, River Island is one of the largest and most successfully private owned companies. They design nearly everything they sell to ensure their products have a unique appeal on the high street. Their working environment is dynamic and fast moving, achievement orientated and driven to produce the hottest, newest looks for the customer. They are fashionable, focused and work hard to stay on top of the high street so it makes sense that they look for the same in potential employees. It is true that River Island has a reputation for working very hard and being determined, but they also make sure that they create opportunities for the people, and the business, to get ahead. Website: www.riverisland.com

L’Oréal Professionnel

Hair is the fashion accessory of today, worn to reflect the personality of the individual, it is as important to the total look as any item of catwalk clothing. L’Oréal Professionnel works in partnership with L’Oréal Professionnel salons to help hairdressers create the right look for each customer as well as for the catwalks. L’Oréal Professionnel combines their passion for fashion with cutting edge technology, to bring you a portfolio of high performance products that meet your needs, allowing you and your hairdresser to push creativity and achieve outstanding results. With L’Oréal Professionnel you’ll be inspired to take fashion to your heart and create beautiful hair. L’Oréal Professionnel is the business and creative partner of over one million of the world’s most dynamic hairdressers. L’Oréal Professionnel partners are growing faster than the total salon market. Be part of this success. Website: www.lorealprofessionnel.co.uk

Lifeline I.T.

Lifeline I.T. manage, set up and develop IT systems, leaving you to run your business and benefit from all that modern office technology offers. At Lifeline IT, you will find a personal, proactive approach, and their support team comprises of highly skilled IT professionals who pool in-depth knowledge and experience. As sponsors of Graduate Fashion Week, Lifeline IT have set up and installed the network hardware, and will maintain the IT infrastructure, providing on-site support for organisers, press and PR during the event. The company currently works with a growing number of clients within the fashion industry, from Browns Fashion and Sara Berman, to Clothing Solutions International. Website: www.lifelineit.net

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CONTACTS BHM Knitwear

For over 30 years, BHM Knitwear has been working with buyers providing them with fast sampling times, design and technical support, and cost competitive production pricing for their garments. BHM has the latest technology and machinery in their UK base and have also developed the ability to do embroidery in-house, speeding the process and making it much more secure against counterfeiting. They supply to UK and overseas markets, to many top names including Bay Trading, Henri Loyd, JD Sports, Kickers, Lambretta and high street stores such as Littlewoods and River Island. Their sales and design specialists attend yarn and fashion shows, read the trade press, and maintain close links with suppliers, to keep up with the latest knitwear trends and developments. Website: www.bhmknitwear.co.uk

Own Label

With an abundance of talent graduating every year from fashion schools around the country and such limited opportunities to showcase this talent, we felt there was room for a new channel to help launch the careers of talented designers. The basic premise of OWN LABEL is simple. You submit designs online, we put your creations to the public vote and manufacture a limited run of the top ranked designs for retail on our web-site with your name on the label. What better way to promote yourself than to demonstrate the commercial success of your designs? OWN LABEL gives the designers of tomorrow an opportunity today to show off their best designs. Website: www.own-label.com

Per Aquum

The signature company of Universal Enterprises, Per AQUUM Retreats, Resorts and Residences is a specialist luxury retreat, resort, spa and residence management company that offers a different kind of company ethos: one that is passionate, visionary, imaginative and naturally modern. Each property embodies regional traditions and combines luxurious fittings and furnishings in a culturally sensitive way. No two properties are alike. Literally translated, Per AQUUM means ‘through water’, and the vision of the company is to develop and manage properties in desirable locations using naturally modern, ecologically responsible design. Per AQUUM currently manages properties in the Maldives and Dubai. They also tackle pride in being environmentally friendly, and have a passionate commitment to give back to the communities they reside in, maintaining the peace and the beauty of the environment while offering the best to the customer. Website: www.peraquum.com

Jon Adam

Jon Adam has a history which spans 100 years and two generations, and is one of the leading manufacturers of clothing to the UK and European markets. Specialising in designer womenswear, menswear and outsize ranges for the volume led market. Jon Adam is also a major supplier to River Island. Design and flair has always been hugely important to them. They are a key supporter of new young design talent and so their involvement with GFW is a natural progression.

Lyle & Scott

Established over 135 years ago, Lyle and Scott is a brand whose reputation for design and quality continuously grows from strength to strength. Winners of the Drapers Young Fashion Brand of the Year 2009, the brand offer three distinct ranges: Vintage, Heritage, Club and currently distribute in the UK and mainland Europe. Building on this success and growth, Lyle and Scott prevail in their field. Lyle & Scott is recognised as a leader in men’s retail fashion and combines this position with a solid authority and presence within the golfing sector. Website: www.lyleandscott.com

Hachette Filipacchi

wishes all the students the very best of luck in the competition and looks forward to meeting some of you at the Gala Show and Awards Presentation. Elle is the first stop for fashion, shopping and celebrity style news. Get to elleuk.com for up to the minute reports from the international collections, beauty news, celebrity style secrets, spa guides, the latest diets, hair and beauty trends from the catwalk, celebrity trends, everyone’s wearing and get the look, the best edit of what to buy in designer stores and on the high street, fashion, shopping and celebrity blogs, daily horoscopes, competitions and the weekly HOT 10 newsletter. Website: www.elleuk.com

Mulberry

Inspired by the cool of the city and the craft of the countryside, Mulberry is appreciated worldwide for its ‘artisan’ approach to leather accessories, menswear and womenswear. The brand’s backbone is an extensive line of highly crafted bags, which combine innovative design with the finest leathers and highly wrought detailing. Styles such as the Bayswater have become iconic fashion classics carried by some of the world’s most individual and stylish celebrities. Despite worldwide expansion, including new stores in the US, France and the Far East, the centre of production remains where the company was founded in the 1970’s, in rural Somerset. Mulberry launched its apprenticeship scheme in the UK factory, sustaining a way of working that has lasted generations and providing skills, training and employment for the local community. The Mulberry customer appreciates superior quality in materials, fashion forward design and understated luxury. Website: www.mulberry.com

Renault

Renault UK are offering the best seats in the house at Graduate Fashion Week in stylish, luxurious, silver Grand Espaces. Accredited journalists and VIPS will be whisked around the capital between catwalk shows, ensuring a welcome moment of rest and relaxation. Renault is delighted to be the official car of the event and wishes all graduates a successful week. Website: www.renault.co.uk

Ty Naut

TY NANT Natural Mineral Water from Ceredigion in Wales, is famed for stylish cobalt blue and curvaceous bottles. Ty Nant is recognised throughout the world as one of the ultimate stylish refreshments, through associations with aspirational events, publications and television and film media. Examples include official water supplier partnerships with world-recognised sporting, music, arts and fashion events including The Louis Vuitton Sailing Cup, The Artois Championships, London Fashion Week, The MTV Awards, The MOBO Awards and The Venice Biennale of The Arts. Ty Nant is also regularly placed on the sets of top-rating UK and US television programmes such as Sex and the City, Friends and The OC, as well as Little Britain, Eastenders and Hollyoaks. Website: www.tynant.com

Hammerson

Hammerson has been creating and managing some of the most exciting retail destinations and office buildings in Europe for over 50 years. Their aim is to create value by developing and actively managing high quality properties to meet the needs of the occupiers, partners and shareholders. They have investments in 16 major shopping centres and 16 retail parks providing a total of 1.6 million m² of retail space. They own seven office buildings, in central London and Paris, which provide 170,000 m² of prime accommodation. Hammerson’s aims to be the best owner-manager and developer of retail and office property in the UK and France and to focus on prime regional shopping centres and out-of-town retail. Website: www.hammerson.com

ELLE is proud to be sponsoring Graduate Fashion Week’s Media and Design Award once again this year. ELLE’s Editor-in-Chief, Lorraine Candy

Supporters Vogue

Get your daily fashion fix at British Vogue’s glossy website, with news, catwalk videos and reviews, competitions and blogs. Website: www.vogue.co.uk

Glamour

Handbag handy Glamour is filled with fashion, lifestyle and celebrities, everything a girl needs to know and you can keep updated on the gossip with their daily e-mail newsletter. Website: www.glamourmagazine.co.uk

Online home of leading men’s magazine GQ covering all things fascinating to the XY population such as grooming, cars, gadgets and (for the straight boys), scantily clad girls. Website: www.gqstyle.com

Company

Get the hottest fashion trends, latest beauty looks and up-to-the minute celebrity gossip and entertainment news and reviews as well as super hot competitions. Website: www.company.co.uk/

Harpers

For the upper class fashionistas out there Harpers has everything for women who are the first to buy the best, from casual to couture. Website: www.harpersbazaar.com

Super Super

This mad, colourful, funky music and fashion magazine is the perfect antidote for those who fancy something just a little bit different.

Propress Steamers

Every girl needs nicely ironed clothes, and with a Propress steamer you get just that, used by small boutiques to the large fashion chains, they make sure you get perfectly smooth clothes. Website: www.propress.co.uk

Skinny Cow

A delicious ice-cream but low-fat? Yum flavours and low calories? These ice creams taste like a well– deserved treat not a diet set back, the ultimate for a girls´ night in snack. Website: www.skinnycow.co.uk

Kiss FM

News, music and gossip all in one place, get yourself to their website and listen live wherever you are. Enter competitions and see where the hottest gigs in town are. Website: www.totalkiss.com

Next Model Agency

In the 20 years since its founding, Next has grown worldwide with offices in New York, Paris, London, Los Angeles, scouting the hottest models as seen in Elle, Vogue and more. Website: www.nextmodels.com

McKenzie Clark

If you want something seen, these are the people you want. They have been creating large signs for over ten years for a number of clients including Mulberry, L’Oreal and Christian Louboutin. Website: www.mckenzieclark.co.uk

WT Sea/Air

W.T. SeaAir design, implement and deliver specially made global supply chain solutions for UK retailers and their suppliers. Website: www.wtseaair.com

Drapers

Every week Drapers features the finest news, trends, forecasting, catwalks, top fashion jobs, and finds out what’s going on in the fashion business world. Website: www.drapersonline.com

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CONTACTS

Protégé Project River Island

Pentland Group

Pentland Group plc was founded in the early 1930’s in Liverpool, England. It was then called the Liverpool Shoe Company because it dealt purely in shoes; first a wholesale shoe business, then expanding into a manufacturing business. Always displaying innovation and creativity, Pentland was one of the first companies to manufacture from Asia, forming a division in Hong Kong in the early 1960’s. In 1981 Pentland purchased the majority share of a tiny US company called Reebok. After a 10-year period of growth, Reebok was sold. In the 1990’s Pentland also bought brands and now proudly has a portfolio of some of the greatest international sports, outdoor and fashion brands globally. Website: www.pentland.com

John Lewis

John Lewis began in 1864 with the opening of its first shop in London’s Oxford Street. ‘Never Knowingly Undersold’, was the store’s unique promise to customers, that the price of any item sold would always be as low as the lowest price in the neighbourhood It has been the company’s slogan for over 75 years. Through the efforts of partners serving customers with the suppliers’ high quality goods, John Lewis has succeeded in building the largest department store retailer in the UK, with 27 shops and a growing online business. Website: www.johnlewis.com

Karen Millen

Glamorous, distinctive clothing and accessories for the confident, uncompromising woman of today. Karen Millen are known worldwide for their perfectly cut pieces, from on trend leather jackets to investment coats and occasion wear. They produce 12 collections each season covering day, work, occasion and weekend wear and everything in the collections is designed in-house, from the lace used in our famed eveningwear to the embossed hardware on statement bags. In-house pattern cutters complete the team, and help to perfect the flattering fit for which they are famed. Karen Millen was founded in 1981 by Kevin Stanford and Karen Millen. Website: www.karenmillen.com

Haymarket Exhibitions

Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of their products and people. Their consumer exhibitions division is now a market leader in the UK. With an increasing portfolio and registered attendance of over half a million paying visitors, Haymarket’s shows are known for their quality of content. They are dedicated to producing magazines, websites and events that are the best. Website: www.haymarket.com

Austin Reed

From humble beginnings as a tailor in London, today the Austin Reed Group boasts over a century of design excellence and an international reputation that’s founded on personal service, remarkable tailoring and a passion for quality without compromise. Blending traditional values with 21st century innovation, the company has transformed itself from a heritage-led business into a dynamic, progressive global group that is both fashion-forward and classically elegant. The label has rapidly evolved to meet the desires of discerning shoppers from all over the world, also experiencing many defining moments since its former role as consultant to Sir Winston Churchill and numerous other high profile figures. From more recent modern

expansions into womenswear and highly-anticipated launches of the diffusion labels RED, Cut and Luxury For Less, Austin Reed continues to innovate with an ethos that embodies style and substance simultaneously. Website: www.austinreed.co.uk

ASOS

Established just a few years ago in June 2000, ASOS. com is the UK’s largest independent online fashion and beauty retailer. With over 35,000 branded and own label products available and over 1,500 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34-year-olds, ASOS.com attracts over 6.9 million unique visitors a month, has 2.9 million registered users and offers over 19,500 own-label and branded fashion goods. Its full name, As Seen On Screen, was chosen in order to try to show the brand’s intention to supply the public with outfits seen on or similar in style to those worn by celebrities. Website: www.asos.com

Claire’s Accessories

Claire’s is a retailer of accessories and jewellery, many of which directly mimic higher end style trends at a cheaper price, to girls and young women aged 3 to 27. Their products are targeted at the fashion forward teen, tween, and young adult. They have over 3,000 locations worldwide. They also provide an ear piercing service and have done more ear piercings than any other retailer, more than 80 million in over 25 years. Website: www.claires.com

Mulberry

Inspired by the cool of the city and the craft of the countryside, Mulberry is appreciated worldwide for its ‘artisan’ approach to leather accessories, menswear and womenswear. The brand’s backbone is an extensive line of highly crafted bags, which combine innovative design with the finest leathers and highly wrought detailing. Styles such as the Bayswater have become iconic fashion classics carried by some of the world’s most individual and stylish celebrities. Despite worldwide expansion, including new stores in the US, France and the Far East, the centre of production remains where the company was founded in the 1970’s -in rural Somerset. Mulberry launched its apprenticeship scheme in the UK factory, sustaining a way of working that has lasted generations and providing skills, training and employment for the local community. The Mulberry customer appreciates superior quality in materials, fashion forward design and understated luxury. Website: www.mulberry.com

George

Asda clothing line George was created in 1990 and is marketed as quality fashion clothing at affordable prices. It is estimated that George is the fourth largest retailer of clothing in the United Kingdom. George at Asda was the first supermarket to stock wedding dresses; they cost just £60 while adult bridesmaid dresses ranged between £30 and £35, when they were launched. Website: www.asda.co.uk/george

Warehouse

The Warehouse woman is passionate about fashion, knowledgeable about trends, appreciates design and quality, body confident, independent, primarily 18-30 (but Warehouse is about attitude not age) and loves shopping, socialising, looking good, magazines, celebrity gossip and travel. Warehouse aims to create a directional brand experience that is exciting, inspiring and personal to the customer. Their distinctive handwriting is... Styley, Confident, Sexy, Glamorous, Edgy, Clean, Individual. Their culture is positive, ambitious and focused and their teams are creative and have pride in the brand. The people that work at Warehouse are passionate and knowledgeable about fashion and reflect the personality of the brand. Website: www.warehouse.co.uk

Peacocks

Peacocks are a leading UK fashion value retailer offering the right, on trend fashions for all the family at unbeatable value, combining quality, style and low prices for womenswear, menswear, childrenswear, footwear and accessories. The secret of Peacock’s success is its ability to react quickly to fashion trends

at fantastic prices delivering fast value fashion to its customers day in and day out. Between 30 and 50 new womenswear lines arrive in store every week. Peacocks has over 500 stores throughout the UK, including concessions in several Co-op stores. They have 76 international stores in Eastern Europe and the Middle East. Website: www.peacocks.co.uk

M&S

With over 895 stores in more than 40 places around the world, over (600 domestic and 295 international) Marks and Spencer is the largest clothing retailer in the United Kingdom. As of 2008, the company is the 43rd largest retailer in the world. Most of its domestic stores sell both clothing and food, and since the turn of the century it has started expanding into other ranges such as homewares, furniture and technology. Website: www.marksandspencer.com

BBH

BBH was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982 and started out of a briefcase as they had no offices. They now have six offices worldwide - London, New York, Singapore, São Paulo, Shanghai and Mumbai and employ more than 800 staff globally. The agency has worked for global brands including Audi, Vodafone, Levi Straus, British Airways, Persil and Lynx. Website: www.bartleboglehegarty.com

Marie Claire

Marie Claire magazine covers health, beauty, and (most importantly) fashion information in each issue and you can subscribe to their monthly magazine or get their daily newsletters via e-mail. The theme for Marie Claire is “More than a Pretty Face” and gives readers information about different women around the world and their needs, struggles, and stories of life. Website: www.marieclaire.co.uk

Reiss

Reiss is a multi-national fashion retailer with over 90 stores worldwide. The iconic and truly impressive flagship store and headquarters opened in London’s west end on Barrett Street in 2007 in the site that once housed the London College of Fashion. The Reiss philosophy centres on creating and producing directional, design-led menswear, womenswear and accessories. Reiss prides itself with an uncompromising commitment to delivering innovative, original products combining exceptional design, quality and value. Website: www.reiss.co.uk

Shop Direct

Shop Direct Group is the UK’s leading online retailer, and the largest home shopping company. Established in November 2005 as a result of a merger of the former Littlewoods and Shop Direct companies, the retailer was known as the Littlewoods Shop Direct Group until a corporate rebranding in May 2008. They began as a traditional paper-based and phone-in order store, however this has now been superseded by electronic commerce technology. In 2009 Shop Direct Group bought the brand name of the failed Woolworths, and have stated they plan to amalgamate the business into its existing home shopping network. Website: www.shopdirect.co.uk/

BMB Menswear

The Baird Group is one of the UK’s most diverse menswear companies operating at all levels of the market. Its product ranges cover all aspects of the male wardrobe. It has dedicated teams of designers, buyers and merchandisers to develop the brands and create store environments. The Group also employs highly unique and commercially motivated professional sales people and support staff to present its brands to customers and clients. The core company activity is as a retail concessionaire and high street store operator. Baird works closely with its concession partners such as: Selfridges, House of Fraser, Debenhams and Burtons as well as quality independent stores, leveraging its brand mix to ensure its departments always look innovative and competitive. Baird also has its own chain of retail stores operating under the Suits You, Alexandre Savile Row, Racing Green and Jeff Banks fascias, supported by the leading UK dress hire business, Young’s. Website: www.bmb-group.co.uk

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xxxxxxxxxxxxxxx HOROSCOPES

Your style in Aquarius 21st Jan - 19th Feb

Pisces 20th Feb – 20th March

Aries 21st March – 20th April

Fab day: 15th Drab day: 26th Fashion icon: Agyness Deyn Colour: Mint green Friendship squabbles in May should happily take a turn for the better. Now is the time to treat yourself to a spa. Hit the shops to get yourself in peak condition for the season of parties that are upon us - you seem to have enough cash to spend. Do watch your energy levels though.

Fab day: 12th Drab day: 30th Fashion icon: Cheryl Cole Colour: Deep turquoise Although you may not feel like it, a break from romance will be good for you. In many ways, it’s a relief. You’ll be able to enjoy time for yourself and realise what your friendships mean to you. You may also realise you’re looking for a different person: one with a good heart and a good mind.

Fab day: 20th Drab day: 18th Fashion icon: Carrie Bradshaw Colour: Coral What Aries wants, Aries gets, especially this month. The stars are offering you enormous gifts, particularly of the financial sort. You’ll see your name in lights soon, so start prepping your red carpet attire. The New Moon shows the weekend after 13 June will be a divine time for shopping.

Leo 23rd July - 23rd August

Virgo 24th August – 23rd September

Libra 24th September – 23rd October

Fab day: 11th Drab day: 26th Fashion icon: Emma Watson Colour: Sunshine yellow You know how to strut your stuff, but you may feel a bit wobbly on the catwalk of life during the first few weeks of June. Don’t let any minor setbacks throw you, this feeling will pass. It’s the perfect time to plan all you want to achieve, so send out your CV for a bit of experience.

Fab day: 14th Drab day: 28th Fashion icon: Cameron Diaz Colour: Cotton candy pink This is a month for the record books, at least in its potential. June starts slow, but speeds up so much that by the end you may think someone hit the fast-forward button on your life. Your work will enter a yearly peak and you’re so over waiting-to-be-wanted, you’re about to become a huntress. You’re going to love every minute of it!

Fab day: 16th Drab day: 4th Fashion icon: Naomi Watts Colour: Natural cream Your sign this month shows you have a strong desire to transform your life, perhaps through reinventing yourself. You have a need for change that is hanging over you, but, even though you don’t realise it, you’ve already changed. Your next step is figuring out how to turn your dream into reality. Don’t be afraid to ask for support.

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HOROSCOPES

Taurus 21st April – 21st May

Gemini 22nd May – 21st June

Cancer 22nd June – 22nd July

Fab day: 10th Drab day: 22nd Fashion icon: Diane Kruger Colour: Petal pink You’re satisfied with the simple things in a relationship, just as long as your partner shows their undying love for you. But, if you’re feeling insecure, watch out. Don’t push things in the romantic department. You may upset something that’s going very well.

Fab day: 15th Drab day: 19th Fashion icon: Carey Mulligan Colour: Sweet lilac It’s good to be the birthday girl, isn’t it? And things could get even better as it’s possible a friend could move into the romance category. It might be wise to slow down though. Although it will be difficult not to spend the weekends celebrating, try not to spread yourself too thin.

Fab day: 21st Drab day: 11th Fashion icon: Whitney Port Colour: Stylish caramel Expect to spend this weekend with your family, but before you despair, the good news is you’ll find you enjoy yourself! It will also give you the confidence to sort out those who’ve been giving you grief. Start making some serious plans, it’s the perfect time to contemplate world domination.

Scorpio 24th October – 22nd November

Sagittarius 23rd November – 22nd December

Capricorn 23rd December – 20th January

Fab day: 26th Drab day: 12th Fashion icon: Taylor Momson Colour: Sky blue You’ve had your fair share of relationship drama to last you the rest of the year, so you’ll be pleased to learn things are finally beginning to settle in the love department! Romance and travel will coincide before the month is out, so maybe it’s time to pack your suitcase Scorpio!

Fab day: 10th Drab day: 21st Fashion icon: Rachel McAdams Colour: Popping purple Thank the heavens (quite literally), all of the chaos surrounding work, health and friends will begin to sort itself out over the next few weeks. But when it comes to the game of life, you’re due for some healthy flirtation with the forbidden fruit. Don’t get your fingers burnt Miss Sagittarius.

Fab day: 13th Drab day: 17th Fashion icon: Kate Moss Colour: Poppy red The New Moon arrives in your love department on 13 June so clear the way for sparkly new opportunities. The Full Moon in your sector of dreams, spirit and the subconscious on 27 June will bring a host of revelations to rock your world. An exciting month Capricorn, so be ready!

Illustrations: www.jennifermiles.com

the stars

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