Cartier CRM report

Page 10

BRAND HISTORY Louis-François Cartier (18191904) took over the jewelry workshop of the mastercraftsman Adolphe Picard at 29, Rue Montorgueil in Paris.

Cartier received its first royal warrant as official purveyor to King Edward VII of England.

Launch of the Santos de Cartier wristwatch, inspired by the 1904 model.

1904

1911

1847

1899 Cartier opened its doors at 13, Rue de la Paix. Louis Cartier (18751942), eldest son of Alfred (1841-1925), had been in business with his father for one year.

Jeanne Toussaint was made head of Cartier Fine Jewelry.

1933

1904 Louis Cartier created a watch with a leather strap, specifically designed to be worn on the wrist, for his friend the Brazilian aviator Alberto SantosDumont.

Creation of the Love bracelet.

1969

1949 1919 Launch of the Tank watch.

The Duke and Duchess of Windsor purchased a platinum panther brooch on a 152.35-carat Kashmir cabochon sapphire in Paris. Cartier would buy the brooch for its own collection in 1987.

1996 Tank Française wristwatch.


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