SURVEY RESULTS Key Figures The data from 29 respondents of Google form.
Nationality More than half of respondents are from Taiwan. Most respondents fit in the 20~30 years old range and 93.1 % people are single. 82.8% of respondents are familiar with Cartier, but only 24.1% had purchased from Cartier before. There were 79.3% of respondents dreaming of owning products from Cartier.
Ages Of those who had purchased Cartier before, 50% purchased new, 25% were gifted and 25% purchased secondhand. 82.8% prefer to shop in-store/ boutique and 10.3% preferred shopping through the brand’s website and only 3.4% through third-party retailers. 3.4% preferred shopping through social media.
Income (USD/Annual) Also, 65% of respondents’ income are 0~25000 USD annual, 24% of respondents' income are 25000~50000 USD, only 3.4% of respondents’ income are 500000 USD above.
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